Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Enroll in Product Management University On-Demand and learn new skills on your own terms.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

MARCH 14, 2024

This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. Increase cross-selling and upselling with path analysis.

Data Visualization 99

Data Visualization Analytic Tools Feedback Software Customer Experience 99

Lenny Rachitsky

JANUARY 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. These equations and concepts can be some of the most divisive within your company, particularly between your product, GTM, finance, and sales teams. salespeople sell the product into company leaders, as with Salesforce and Box).

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User Testing B2C Outbound Feedback Software 122

Userpilot

NOVEMBER 19, 2023

Learning how to improve cross-selling will let you tap into customer potential, provide additional value, and boost long-term retention. It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? Leverage the signup flow to bundle relevant cross-sell offers.

Analytic Tools 83

Analytic Tools Feedback Software Data Visualization Reporting Tools 83

Userpilot

AUGUST 23, 2022

In this battle of customer success vs customer support, there are stark differences but there is also a common thread that binds them together. Customer success KPIs : Lifetime value, customer retention, churn, upsell and cross-sell rate, NPS. Customer success vs customer support: Key differences. What is customer support?

Customer Experience 87

Customer Experience Feedback Software Customer Feedback User Testing 87

Userpilot

OCTOBER 5, 2023

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Book the demo to see how! What is CAC payback? Let’s break them all down.

Feedback Software 101

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 101

Userpilot

JUNE 5, 2023

It helps companies identify areas of strength/weakness in their marketing approach and accelerate product growth. TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. Book a demo to learn how it can help you, too. ” moment.

Analytic Tools 79

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 79

Userpilot

JANUARY 31, 2022

If you’re a SaaS owner with a multi-platform product, you may be wondering what the difference between in-app notifications and push notifications is. In-app notifications vs push notifications. Push vs In-app notifications. In fact, some people even (erroneously) use the terms interchangeably. Let’s get started!

Feedback Software 96

Feedback Software Onboarding KPIs Customer Feedback User Testing 96

Business of Software Conference

DECEMBER 14, 2023

Cohen starts his presentation by telling a story about how he started blogging in 2009. Besides, why am I doing demos all day long? The #1 Rule of Business: Break all the rules. Rule Worth Breaking #1: There are rules to success in business. And to succeed, you must follow them scrupulously. So great, that’s a good point.

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Software Review Weak Development Team User Testing Customer Experience 64

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 92

Customer Experience Analytic Tools User Testing Customer Feedback 92

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. These companies make it easy for potential customers to try their products. User experience drives design.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

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Product Marketing Onboarding KPIs User Testing Marketing 92

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

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Feedback Software Research Software Reporting Tools Onboarding KPIs 97

Gainsight

JULY 20, 2022

In the world of product development, we call this process user segmentation , and it’s just as useful for product managers trying to understand their audiences as it is for audiences trying to understand TV show awards. . Or, they might be based on the users’ actual behavior in the product. What is user segmentation, exactly?

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Decide on your digital channels Like most sales associates will tell you, not all channels are made equally. Why is omnichannel customer experience important?

Customer Experience 84

Customer Experience User Testing Customer Feedback Feedback Software 84

Userpilot

AUGUST 18, 2021

Why is it important to measure customer engagement in your product? For SaaS companies, this can help to get insights into customer interactions with your product and brand which tells you what brings value to your customers. Measuring customer engagement helps improve retention , account expansion , and product advocacy.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience Customer Feedback 98

Userpilot

JUNE 15, 2022

Gross Retention vs Net Retention: which one should you measure? Gross Retention vs Net Retention: What’s the difference? Net Retention helps you pay attention to how fast your revenue increases from upgrades, so you can formulate your upsell and cross-sell strategies accordingly. Gross Revenue Rate calculation.

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Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

AUGUST 28, 2022

In SaaS, customer value is a user’s perception of what your product or service is worth. In SaaS, customer value refers to what your product or service is worth to a user. All the benefits and costs associated with your product or service are measured. Customer value vs customer lifetime value. HubSpot CSAT survey.

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Feedback Software Customer Feedback Customer Experience User Testing 105

Userpilot

JANUARY 19, 2023

While CRC focuses on existing customers, CAC focuses on bringing new customers to your product or business. The other tips include creating an in-app help center and allowing customers to access self-serve support 24/7, using microsurveys to get feedback, encouraging upsells and cross-sells, and A/B testing for in-app flows and content.

Customer Experience 96

Customer Experience User Testing Feedback Software Customer Feedback 96

Userpilot

APRIL 30, 2022

Are you using in-app notifications for your SaaS product? Checklists are great for onboarding, engaging users in your app, and listing all the key activation points that new users need to complete to see the actual value of your product. You can build amazing in-app notifications and product experiences with Userpilot.

Feedback Software 98

Feedback Software Analytic Tools Software Review Customer Feedback 98

Userpilot

OCTOBER 6, 2022

How can product managers use them to develop their products? A FAB analysis explores the interactions between features, advantages, and benefits of a product. A FAB statement is a kind of sales message that promotes the features, advantages, and benefits of a product to the customers. Book the demo !

Analytic Tools 86

Analytic Tools Feedback Software Data Visualization Customer Feedback 86

Userpilot

FEBRUARY 26, 2023

Renewal playbooks help customer success managers to improve customer retention and satisfaction, boost product adoption , and manage the renewal process more effectively. The renewal process begins immediately after a user signs up for your product. Book a demo today to learn how it helps you.

Feedback Software 94

Feedback Software Analytic Tools Customer Experience Customer Feedback 94

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

FEBRUARY 18, 2022

Let’s take a look at a few examples that can help you pin down the perfect pricing strategy for your product! If you have a complex SaaS product then you should consider using both a free trial and a demo in your acquisition strategy. Free trial vs paid trial vs freemium. How long should a SaaS trial be?

Feedback Software 52

Feedback Software User Testing Onboarding KPIs Customer Feedback 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Userpilot

SEPTEMBER 29, 2022

More revenue from upsells and cross-sells. Track product usage and in-app customer behavior to glean valuable insights. Communicate product changes in a proactive manner. Engage customers with in-product messaging. Embrace video storytelling and embed it into your product experiences. What is customer engagement?

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Izenda

MAY 11, 2020

For product managers, the data vs. intuition dilemma is real. As PMs are stretched in several directions, from C-suite executives to their product teams, there are those that prefer cold, hard data when it comes to decision-making and others that look to past experience or intuition. A by-product of Big Data.

Product Management 45

Product Management Product Manager Analytic Tools Management 45

Izenda

MAY 11, 2020

For product managers, the data vs. intuition dilemma is real. As PMs are stretched in several directions, from C-suite executives to their product teams, there are those that prefer cold, hard data when it comes to decision-making and others that look to past experience or intuition. A by-product of Big Data.

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Product Management Product Manager Analytic Tools Management 40

Userpilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. Keep reading to uncover product growth insights ! Behavioral marketing vs. behavioral segmentation.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users. Table of Contents.

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Analytic Tools Research Software Feedback Software Product Research 52

Intercom, Inc.

SEPTEMBER 9, 2022

In today’s episode of Intercom on Product, Paul Adams , our Chief Product Officer, and I sat down with Fergal Reid to talk about the recent buzz surrounding neural networks, how machine learning is powering businesses, and what we can expect from the technology in the next few years. AI has been quite overhyped in the past.

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Artificial Inteligence Research Software Analytic Tools Feedback Software 249

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? Product managers and product leaders should have an inherent sense of what’s valuable to customers. Sales – how will you sell what you’re building? They’re addictive. And stimulating.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

The Product Coalition

MARCH 3, 2019

Some of the things that I miss about the “other” way of project management The world of product management is very much one of “our way vs. the highway”. As a Product Manager, I can say for certain that I’ve been known to change my mind a lot when it comes to scope of a project. This makes sense. What is Waterfall anyways?

User Testing 61

User Testing Product Research Agile Customer Feedback 61

Userpilot

JUNE 6, 2023

Product data analytics and product management are inseparable. Instead of relying on their hunches and anecdotal evidence, product teams should leverage data to make informed decisions. Our ultimate guide to product data analytics explores: The most relevant metrics teams should track. What is product data analytics?

Data Visualization 66

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 66

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JUNE 24, 2022

In this article, we examine product retention strategies that work and third-party tools you can use to drive retention. Product retention means getting your current customers to return to your product for additional purchases, sessions, or engagement. Mid-stage retention targets customers that are already using your product.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JUNE 30, 2022

What is the application of the jobs-to-be-done model in product management ? How can you use it to build successful products? The product management jobs-to-be-done framework relies on the idea that the customer is ready to spend money on a product only when it helps them complete a particular job. Ready to dive in?

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Feedback Software Research Software Framework User Testing 84