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Succeeding with Product Portfolio Roadmaps

Roman Pichler

The product teams hence have to figure out what their specific contributions will have to be. To put it differently, meeting the product goals must help achieve the portfolio objectives. As a consequence, a product roadmap is no longer exclusively directed by the corresponding product strategy.

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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Building High-Performing Product Teams

Roman Pichler

Figure 2: Roman’s Goal-Setting Framework with Product Management Artefacts The goal-setting framework shown in Figure 2 suggests that a product team needs four different objectives: a product vision, user and business goals, product goals, and sprint goals. Let’s take a look at them.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

It therefore offers only limited support for product people. 4 Take Advantage of Product Goals I like to think of a product goal as the specific outcome that a product should achieve in the next two to three months, for example, to increase conversion, to decrease churn, or to future-proof the product by removing technical debt. [4]

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Product Teams in Scrum

Roman Pichler

You need the stakeholders’ active contribution to progress the product and reach the product goals. As the Scrum product owner, you should therefore establish close and trustful connections with the key stakeholders, collaborate with them, and involve them in important product decisions on a regular basis.

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OKRs and Product Roadmaps

Roman Pichler

This is useful when meeting the product goal results in a new major release or product version, for instance, iOS 17.4 The fourth row lists the product’s features. These are the outputs that are required to meet the goal. The fifth and final row captures the metrics to determine if a product goal has been met.