Product Management University

JUNE 3, 2020

In B2B, analyzing markets for products versus solutions comes down to how you want to view the market – more inside-out or outside-in, the width of your viewing lens and if you need to be more strategic or tactical. 3 Key Differences Between Product and Solutions Market Analysis. Related Articles.

Marketing 147

Marketing Product Marketing Workshop B2B 147

The Product Coalition

JULY 2, 2022

Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. I soon found out that I was going to be the only one from Israel attending the workshop. The Importance of Discovery The first day of the workshop was dedicated almost solely to discovery.

Workshop 147

Workshop Customer Feedback Technical Review Product Research 147

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing?

Product Marketing 130

Product Marketing Marketing User Friction Vision 130

Product Management University

OCTOBER 25, 2021

B2B Product Manager October 2021. We continue the theme of preparing those coming from technical roles into product management. The goal is to help them succeed right out of the gate with stronger market and customer domain expertise. Product Management. Product Marketing. Product Demos.

B2B 130

B2B Product Management Product Manager Product Research 130

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined?

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

Product Marketing 130

Product Marketing Marketing Customer Feedback Workshop 130

Product Management University

JULY 10, 2020

These user scenarios and features also get repurposed to become your product demos with the above business dialogue as the front end of the story. The Ultimate Guide to Portfolio Product Management & Marketing. Related Articles. Business Requirements vs. Value Propositions: Is There Any Difference?

Marketing 241

Marketing Customer Feedback Workshop Positioning 241

Product Management University

SEPTEMBER 20, 2021

Formalize the product marketing function (not to be confused with product management) and organize it according to your chosen industry segments. Assign solutions marketing managers by market segment instead of the traditional product centric alignment. Related Articles.

Marketing 130

Marketing Product Marketing User Testing B2B 130

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! Ideally, your followers are always looking forward to your next piece of content!

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Product Management University

JUNE 21, 2021

If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait! Here’s the thing about product management though.

Product Management 147

Product Management Product Manager Management Management 147

Product Management University

JULY 30, 2020

The bottom line for product marketing and sales teams, especially when it comes to high-tech products, is to make complex products look amazingly simple. Demonstrating Solutions vs. Products. Product Positioning: Overcoming Seven Obstacles to a Great Value Story. But if they’re not, you’re in big trouble.

Customer Experience 246

Customer Experience Workshop Positioning Reference 246

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Product Marketing 130

Product Marketing Roadmap Marketing B2B 130

Roman Pichler

JULY 6, 2021

Ensure that Your Core Product Management Skills are Strong. To be able to guide, mentor, and coach other product people, you should ensure that your own product management “hard” skills are strong and that you don’t have any major gaps in your product management knowledge.

User Testing 348

User Testing Product Research Weak Development Team Customer Experience 348

Product Talk

APRIL 17, 2024

We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Product Innovation Educators

DECEMBER 12, 2022

How product managers can align stakeholders on product projects. Today we are talking about the need for product leaders to manage stakeholders and the associated challenges this creates. Aligning the perspectives of stakeholders on a product project is desirable as well as difficult.

Product Research 223

Product Research Workshop User Testing Management 223

Mind the Product

JUNE 18, 2018

The State of Product is an exercise in strategy, it’s an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. The positioning document is a very simple one-pager which serves as a communication tool between product manager and product marketing manager.

Research Software 156

Research Software Onboarding KPIs Product Research User Testing 156

Mind the Product

NOVEMBER 13, 2019

. “You must be intentional about your personal and career development” Oluwatobi Otokiti, a Product Manager at Andela in Nigeria, has been working in product management for five years. However, just seven years ago, she had no idea what product management was. Oluwatobi Otokiti.

Product Management 157

Product Management Product Manager Customer Experience Management 157

Product Innovation Educators

JUNE 20, 2016

And while it is written in the context of startup growth, the concepts apply to any product management effort that involves creating a new product or improving an existing one – from startups to large enterprises. Practices and Ideas for Product Managers and Innovators. Prioritizing waste. Prioritizing waste.

User Testing 142

User Testing Customer Experience Product Research Product Management 142

Product Innovation Educators

NOVEMBER 17, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. If you want to help the next generation of product managers and innovators, volunteer to coach a team. A product portfolio management primer. You’ll love it.

Customer Feedback 120

Customer Feedback Product Management Product Manager Customer Experience 120

Mind the Product

OCTOBER 31, 2019

If you’re new to a product management job then it can often be very hard to get access to all the information you need. But I’ve found that by building relationships, setting the future vision, and having faith in your capabilities as a product manager you can carve out a place for yourself.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Mind the Product

MARCH 12, 2019

Building and sustaining a healthy team culture and communication is a large part of being a successful product manager. Remember, product managers don’t typically directly manage anyone except other product managers. With Great Responsibility… Comes Little Power. Learn more and book now. .

Feedback Software 180

Feedback Software Workshop Technical Review Roadmap 180

ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

The Product Coalition

DECEMBER 11, 2023

But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful. You are an inspiration for a better product world. Coaching is a great tool to keep pace.

Workshop 78

Workshop Customer Feedback User Testing Leadership 78

Mind the Product

FEBRUARY 25, 2020

During an early episode of Mindset , Mind the Product’s, Rosemary King and Head of Products at Allplants , Laurel Gray discussed the importance of developing psychological safety to enable success and happiness within a team. Join a group of product people for a deep-dive workshop at MTP Engage Hamburg.

Weak Development Team 169

Weak Development Team User Testing Workshop Magazine 169

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. There’s a good reason it’s so difficult.

Marketing 130

Marketing Data Visualization Workshop Management 130

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. There’s a good reason it’s so difficult.

Data Visualization 130

Data Visualization Workshop B2B Product Marketing 130

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. All product managers love a good test. Test Everything.

Product Research 179

Product Research Weak Development Team User Testing Embedded Analytics 179

Product Management University

FEBRUARY 15, 2017

Strategic Portfolio Roadmapping Workshop. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. This workshop is ideal if…. your product roadmaps keep re-routing you like a bad maps app.

Roadmap 113

Roadmap Weak Development Team Workshop Vision 113

Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. You know exactly what good looks like for you!

Vision 130

Vision Product Research Reporting Tools Workshop 130

Product Management University

OCTOBER 4, 2023

Market and customer discovery is the single most foundational skill for success in product management and product marketing. As a product management organization, your products should ideally make users measurably better at their job in ways that have strategic value to their organization.

Product Research 130

Product Research Management Management Workshop 130

Product Management University

OCTOBER 4, 2023

Market and customer discovery is the single most foundational skill for success in product management and product marketing. As a product management organization, your products should ideally make users measurably better at their job in ways that have strategic value to their organization.

Product Research 130

Product Research Management Management Workshop 130

Product Talk

SEPTEMBER 7, 2022

Our continuous discovery champion is Sören Weber, a Senior Product Manager on the Search & Flow team at trivago. The product trio collaborating on the opportunity solution tree using Mural. Sören describes trivago as a mature product that found product/market fit 15 years ago with its hotel metasearch.

Product Research 296

Product Research User Testing Customer Experience Research Software 296

Roman Pichler

NOVEMBER 12, 2019

I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product.

Weak Development Team 213

Weak Development Team Customer Experience Technical Review Product Research 213

Roman Pichler

NOVEMBER 12, 2019

I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product.

Weak Development Team 213

Weak Development Team Customer Experience Technical Review Product Research 213