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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Let the product be your sales guide. Right off the bat, Kristen acknowledges that the freemium model isn’t a universal cheat code for winning sales. Making it work means taking a product-led approach , so it might not suit every business. Listen to the full episode above or check out Kristen’s key takeaways below.

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The Three Changes in iOS 13 that Product, Marketing, and Technology Teams Need to Know

Alchemer Mobile

The 13th generation of iPhone and iPad software may seem incremental at first, but if you dig deeper there are some notable changes that may impact your app and business. What this means for marketers, product people, and technology organizations is that you can’t rely on this email address to actually identify or contact your customers.

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Smart Glass Product Review – Jio Glass, Apple Glass, Google Glass, Etc.

The Basics of Product Management

Smart Glasses are the latest craze in the world of wearable tech. We will review each smart glass available today, including the newest entrant, Jio Glass. However, it is important to note that the market for these products is still unproven. How can an oil company pivot to technology? Reliance Jio Glass.

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A Brief Guide to Product Discovery

Roman Pichler

How might people use the product? What kind of user experience (UX) should the product give rise to? How can the product be built? What architecture patterns and technologies may be used? The latter largely determines how the product should be developed. What are the major touch points?

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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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How to Become a Machine Learning Product Manager With Experience

The Product HQ

Want to become a machine learning product manager? As artificial intelligence technologies continue to evolve and become more mainstream, so too does the demand for machine learning product managers grow among startups and Fortune 500 companies alike. Keep on reading then.

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Product Management 2019: Year In Review

ProductPlan

Cloud computing and technological advances make it cheaper and faster to bring a viable product to the market. With larger groups, some product leaders are creating more specialized roles. Technical product managers are common within larger organizations as one of the original subcategories of product management.