Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based.

Roadmap 368

Roadmap Agile Technical Review Weak Development Team 368

The Product Coalition

NOVEMBER 12, 2024

How first principles can help you design product roadmaps from the ground up. Product roadmaps are no exception. Creating or even updating a product roadmap can feel like being handed a blank sheet of paper and told you have 60 minutes to write a ten-page college essay on a topic you didn’t study for….

Roadmap 110

Roadmap Automotive Product Research Feedback Software 110

Roman Pichler

SEPTEMBER 7, 2021

Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. Second, it overlaps with the product backlog, especially when detailed features are used. Outcome-based).

Roadmap 317

Roadmap Weak Development Team Customer Experience User Testing 317

The Product Guy

MAY 16, 2025

Prioritization is where product leadership gets tested. Balancing technical constraints, stakeholder agendas, and long-term goals is hard. This new Patreon-exclusive article in the Roadmap to Mastery series explores how to lead prioritization with structure, confidence, and buy-in.

Technical Review 150

Technical Review Leadership Roadmap Article 150

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 180

Technical Review Product Strategy Strategy Workshop 180

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

Product Strategy 258

Product Strategy Product Research Strategy Technical Review 258

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

The Product Guy

MAY 21, 2025

Feature bloat slows teams down, confuses users, and hides the real value of your product. This new Patreon-exclusive article in the Roadmap to Mastery series explores how to lead feature removals with evidence, clarity, and confidence. But most teams avoid removals because they feel risky, political, or like an admission of failure.

Leadership 150

Leadership Roadmap Technical Review Article 150

Roman Pichler

JUNE 10, 2024

Listen to the audio version of this article: [link] Traditional vs Outcome-based Roadmaps Before I share the four steps, let me briefly describe the main differences between a traditional, feature- and an outcome-based product roadmap. A traditional roadmap is essentially a list of features, which are mapped onto a timeline.

Roadmap 238

Roadmap User Testing Customer Experience Workshop 238

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today! View the live stream….

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Roman Pichler

OCTOBER 6, 2020

How might people use the product? What kind of user experience (UX) should the product give rise to? How can the product be built? What architecture patterns and technologies may be used? The latter largely determines how the product should be developed. What are the major touch points?

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

The Product Guy

MARCH 12, 2025

You’re Stuckand It’s Because You’re Playing by the Rules In product management, youve been told to follow the rules: stick to the roadmap, build consensus, and hit your OKRs. But what if I told you they’re actually sabotaging your product’s potential? Roadmaps are innovations silent killer.

Data Visualization 150

Data Visualization User Testing Customer Experience Technical Review 150

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Roman Pichler

FEBRUARY 11, 2020

Treat the Platform as a Product. Consequently, a platform should have its own product strategy and roadmap , KPIs , product backlog , and well-designed software architecture that leverages the right technologies. After all, a platform exists to help teams build better products faster and cheaper.

Feedback Software 287

Feedback Software Software Review Technical Review Customer Experience 287

Melissa Perri

JULY 23, 2024

At all of them, I start understanding the current state of Product Management. I then do various interviews with executives all the way to Product Management team members and surrounding functions. I review strategies and roadmaps. Other Times, it's due to a lack of skill set in product leaders.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Mind the Product

SEPTEMBER 5, 2018

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

Roadmap 178

Roadmap Research Software Technical Review User Testing 178

Roman Pichler

FEBRUARY 14, 2023

These are typically brand-new and young products as well as products that are experiencing a bigger change, for example, to extend their life cycle by addressing a new market segment or by replacing some of the technologies. It therefore offers only limited support for product people.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

The Product Guy

FEBRUARY 26, 2025

So, how can product managers proactively build and protect trust in their products? In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. Actionable strategies to integrate trust into your product strategy.

Differentiation 150

Differentiation Roadmap Technical Review Article 150

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs.

Feedback Software 280

Feedback Software Data Visualization Analytic Tools Research Software 280

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 313

Weak Development Team Product Management Product Manager User Testing 313

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305

Roman Pichler

NOVEMBER 2, 2021

The current sprint has an important goal: to release the product increment to selected users and validate if the functionality offered works for them. Additionally, you’ve invited the senior management sponsor to the upcoming sprint review meeting to secure the individual’s continued support. But this would be wrong.

Weak Development Team 373

Weak Development Team Development Software Review Technical Review 373

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 385

Reporting Tools User Testing Customer Experience Product Research 385

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented.

User Testing 184

User Testing Technical Review Vision Data Visualization 184

Roman Pichler

SEPTEMBER 7, 2021

Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. Second, it overlaps with the product backlog, especially when detailed features are used. Outcome-based).

Roadmap 156

Roadmap Weak Development Team Customer Experience User Testing 156

The Product Coalition

FEBRUARY 12, 2024

I enjoyed in-person meetings, especially in-person product review meetings. Early in the pandemic, this led me to resent virtual meetings, especially virtual product review meetings. This particular product review meeting was a breaking point. I worked in healthcare technology at the time.

Technical Review 147

Technical Review User Testing Product Research Customer Feedback 147

The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. After reviewing over 50 candidates, 25 phone interviews, and 15 full interviews, I eventually had to choose between a few final contenders.

Roadmap 174

Roadmap Data Visualization Customer Experience User Testing 174

The Product Guy

NOVEMBER 21, 2018

Guest Post by: Lee Atkins (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. One method that Product Managers are turning too is the Customer Advisory Board. New Idea Generation.

User Testing 348

User Testing Customer Experience Customer Feedback Product Research 348

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. Avoid writing tasks or steps while defining strategy.

Framework 185

Framework Startups User Testing Onboarding KPIs 185

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Arkenea

FEBRUARY 23, 2025

This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. If I had to make a blanket statement, it’s that most founders and product managers don’t listen enough to customers or iterate enough based on customer feedback.

User Testing 98

User Testing Feedback Software Research Software Customer Feedback 98

Roman Pichler

JANUARY 9, 2018

Involving others in the discovery work allows you to leverage their knowledge and expertise, builds rapport, and creates support for key product decisions including the selection of a specific market segment and stand-out features. You should aim to get a good enough product out as fast as possible, and then adapt it to the market feedback.

Product Research 182

Product Research Technical Advisors User Testing Research Software 182

The Product Coalition

OCTOBER 15, 2019

3 Different Types of Roadmaps Every PM Needs to Master Roadmapping is not easy. Every company demands different types of Roadmaps, and every PM has their own flavour. Here is a step by step process to create roadmaps so you can influence anyone in your company like a true Jedi. So what is Product Roadmap?

Roadmap 133

Roadmap Data Visualization Software Review Technical Review 133

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Roman Pichler

MAY 8, 2018

The cross-functional development team makes the design and technology decisions; and the Scrum Master guides process and organisational change, as the following picture shows. That’s the job of the development team.

Leadership 199

Leadership Research Software Feedback Software User Testing 199