ProductPlan
DECEMBER 1, 2021
Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. Product professionals need to understand the distinction between business strategy vs. product strategy. Imagine a software startup.
Userpilot
MAY 28, 2024
She promotes a structured, sustainable approach to continuous discovery, enabling product teams to integrate customer feedback into their daily decision-making processes. Teresa has coached hundreds of teams across various industries, from early-stage startups to large global enterprises.
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ProductPlan
SEPTEMBER 8, 2021
How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.
The Product Coalition
JULY 30, 2023
I joined a few of his webinars to learn more and saw that I can relate to what he talks about. There was one specific slide in the webinar that did the trick: he shared how long people knew him before they bought anything from him. A generic segmentation like “startups of 50–100 people” is not good enough for two reasons.
The Product Coalition
SEPTEMBER 19, 2021
When you consider the ideal customer profile, you need to get yourself into your customers’ world and deeply understand what they need to go through before they are ready to buy your product. They take an opportunity to grow in their career, say as the CPO of a startup or as a Director in a larger company. 50 people or so?—?the
Userpilot
DECEMBER 8, 2022
SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. Over 90% of SaaS startups fail, only 35% get past the 10-year mark, and only 40% of these ever become profitable.
Userpilot
AUGUST 30, 2023
About the author – Else van der Berg Else has over a decade of experience working for startups and scaleups but is currently an interim Product Lead/Advisor at Value Rebels. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. Connect with Else on Linkedin.
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