461: Customer use cases to guide product design – with Lilac Muller, PhD
Product Innovation Educators
OCTOBER 30, 2023
A use case is how customers use your product or service to derive value of some kind. I go out into the field with customers and see what solutions they’re using today and what problems they’re facing. It was a technological marvel. That value makes the customer purchase the product and recommend it to their friends.
Let's personalize your content