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5 Most Effective Techniques for Gathering Voice of Customer (VoC) Data in B2B

Product Management University

Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they can build, market, sell, and deliver higher-value products and services that lead to more consistent and predictable growth. In B2B though, voice of customer data is used for more than just products. Pure gold!

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Customer Success Manager: The Quarterback For Your Voice of Customer (VOC) Structure

Product Management University

Sales is working an opportunity for add-on products/services. Customer support is dealing with a number of technical issues that are front and center in the account review. Customer support is dealing with a number of technical issues that are front and center in the account review. And many other scenarios!

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Why Customer-Centricity Matters in Product Management

Ronke PM

Customer Support/Technical Support In any company, the team that has a treasure trove of information about that organization's customer base is the technical support team, acting as the eyes and ears of the establishment.

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Why Customer-Centric Product Analytics Are More Important Than Ever

Gainsight

According to the 2023 GartnerⓇ Market Guide for Product Analytics for Technology and Service Providers, “Currently, close to half (46%) of all product managers have stepped up efforts for customer-centric insights. And this data can only come from effectively capturing and acting on insights measured through product analytics.

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Customer Feedback is Product Management

Ronke PM

Customer-Reported Problems Technical support teams are a valuable source of customer-reported problems, offering insights into onboarding, servicing issues, and frequently requested features and enhancements. In addition, they can help prioritize these requests, which are backed by data based on call volumes.

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How Agile Managers Use Uncertainty to Create Better Decisions Faster

Johanna Rothman

I do offer longer-term advisory services , starting at a quarter in duration and extending up to a year. Use technical excellence so they don't have unfinished code or tests, or worse, cruft. Technical excellence for a manager consists of these parts: A specific overarching goal for the work.

Agile 96
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13 Cross-Functional Teams Product Managers Should Get to Know

Ronke PM

Table of Contents Technical Support Customer Success/Relationship Managers Marketing Sales Team Data Scientist Finance UX Researcher UX Designer Content Designers and Conversational Designers Engineering Legal Security (IT) PMO (Product Management Office) (Bonus!) Marketing My PMM (Product Marketing Manager) is my work best friend.