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Key Mobile Strategies for Travel Apps During the Reopening Process

Alchemer Mobile

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever.

Travel 230
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Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

Step 1: Preparation (3-5 weeks) The preparation step is a foundational effort where a lot of the groundwork and due diligence is done to inform the strategy selection process. product marketing, user research, content design, etc.). Let’s dive into detailed guidance for each step.

Strategy 121
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Usability testing: the complete guide

UX Planet

Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?

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Digital Solutions Shape Consumer Behavior in Tourism

The Product Coalition

Digital transformation has an impact on consumer behavior in tourism. Digitalization has transformed the way people live, work, and travel. Moreover, digital transformation has diversely defined consumer behavior in tourism. Moreover, digital transformation has diversely defined consumer behavior in tourism.

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508: The practices of the most innovative companies – with 2024 Outstanding Corporate Innovator winner

Product Innovation Educators

PDMA contributes significantly to research and knowledge in the field of product innovation. However, as technology continued to change and the pace of change grew, there was a recognition that a more formalized approach was needed. Innovation Culture at DFW Fostering an innovation culture is a key priority for DFW Airport.

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How to Choose the Right KPIs for Your Product

Roman Pichler

Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators.

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Method to the Product Madness

The Product Guy

With growth, you never want people to feel like their suggestions or ideas have been forgotten about, lost in the backlog abyss, as you are not providing feedback or new/updated products as quickly as you could before. Defining a discovery process will help immensely with the validation and feedback loop! About Terri Boshoff.