article thumbnail

How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Capgemini’s white paper states that “successful digital transformation does not happen bottom up. What is Digital Transformation? It must be driven from the top.”

article thumbnail

6 Guiding Principles for Effective Product Discovery

Product Talk

The first question might inspire solutions like “lunch and learns” or the sharing of white papers or blog articles, whereas the second question might inspire solutions like apprenticeship programs or pairing. Surface and Test Underlying Assumptions. It’s why we see A/B testing as our most popular form of experimentation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to deal with limited budgets for user research recruitment and tools

Userzoom

White paper-style research and expert evaluations can also be done quickly and cheaply. White paper research and expert evaluations can be done quickly and economically. Try guerrilla testing . This often helps the employee experience too, so it’s a win-win. .

article thumbnail

How Feature Flag Management Helped an EM Gain Efficiencies

Split

Watch our video interview with Matt below and download the free white paper to learn more. Reducing Risk by Testing Every Change in Production Our friends at ActualTech Media hosted Ariel Perez to discuss reducing risk by testing changes in production. Want More Like This? Watch the video.

article thumbnail

How Moneyfarm Cultivates Features That Matter

Split

Further Reading Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools. Effortlessly conduct feature experiments like A/B tests without slowing down.

article thumbnail

9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Are they keen to test it out? White papers – these serve as a useful way to demonstrate expertise by writing about the problems your target personas have and offering insights to help them improve their situation. Again the goal here is to treat this stage of the process as primary market research.

article thumbnail

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

So the first thing I did was hire somebody who knew a lot more about performance marketing than I did, and I was honest about the fact that I’m really good at asking questions to learn and test assumptions, but that doesn’t mean I can talk about the intricate details of setting up a really great search or display campaign.