Intercom, Inc.
NOVEMBER 20, 2018
It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. White papers – these serve as a useful way to demonstrate expertise by writing about the problems your target personas have and offering insights to help them improve their situation.
Intercom, Inc.
FEBRUARY 1, 2018
In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation.
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Good Product Manager
JANUARY 2, 2018
Maybe part of the reason so many companies continue to struggle is that we have done a poor job setting reachable goals and celebrating our successes. Clearly communicate the value of S&OP and educate the entire team (especially executives). Additional Reading: White Paper: Sales & Operations Planning Capabilities Checklist.
Agile Velocity
MAY 3, 2024
Agile implementation typically focuses on team-level adoption of Agile practices, emphasizing principles such as self-organization, cross-functional collaboration, and incremental delivery. Focus Only on Team Level Agile Transformation initiatives sometimes focus exclusively on individual teams, neglecting the broader organizational context.
Centercode
JUNE 18, 2019
Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. Teams review that feedback and decide whether it fits into their priorities. Bringing Customers Into Product Development. Website down?
Product Solving
JUNE 10, 2020
Join hundreds of other entrepreneurs, product managers, and developers in leveling up your product building skills. This isn’t a bad thing, you want everything about your product to be perfect. But perfectionist tendencies can get in the way of enabling your team to flourish. Bad product managers put out fires all day.
Pragmatic Marketing
FEBRUARY 17, 2017
Lead Generation: Bad Leads to Sales, Quicker. Many organizations have had a lead-generation strategy for years, but the leads they turn over are not fully developed, meaning they are not sales-ready. They can either cold-call or call someone who has filled out a form or downloaded a white paper.
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