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Q&A with Digital Transformation Experts: Liz Jensen from Visa

Apptentive

As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars.

Q&A with Digital Transformation Experts: Lauren Chan Lee, Product Management Leader, Formerly Care.com

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Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success.

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Q&A with Digital Transformation Experts: Josh Fischer from Spotify

Apptentive

Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success.

Gap Inc. Q&A: Leveraging Mobile Customer Feedback to Drive Business Decisions

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In 2020, Gap Inc.’s s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. For example, Gap Inc.

Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

Six Remote Mobile Product Manager Tips

Apptentive

This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work, teams are being forced to be creative in the ways they communicate and work efficiently. For product managers , this has posed some unique challenges. We’re here to help!

5 Mobile Survey Questions to Help Understand Customer Sentiment

Apptentive

Surveying your mobile customers is a great way to find out more about who they are, what drives them back to your app, how they feel about your app, and what they’d like improved. Every customer has unique preferences, tastes, likes, and dislikes.

Google Play In-app Ratings and Reviews API Changes: What’s New and How to Adapt Your Strategy

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Google recently announced big changes to its Play Store in-app review API. The changes will have a sweeping impact on how app publishers prompt for ratings and feedback, as well as changes in what consumers expect from experiences with their favorite Android apps.

21 Mobile Product Management Resources

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Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach.

Why Collecting, Analyzing, and Acting on the Voice of the Customer is Important Right Now

Apptentive

At the beginning of the COVID-19 pandemic, we published a lot of material around listening to your customers and finding effective ways to capture, analyze, and act on the voice of the customer (VOC).

Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

Brilliant Product Pivots from Lifestyle Apps Based on Changing Mobile Customer Behaviors

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In the first half of 2020, iOS and Google Play apps were downloaded 64 billion times, an increase of five percent year-over-year and 10 percent from the second half of 2019. The global pandemic “has changed consumer behavior on mobile forever,” according to App Annie.

Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

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We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world.

Why Mobile Customer Feedback is More Important than Ever for Finance Brands

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Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands.

Tools to Collect More Mobile Customer Feedback

Apptentive

Picture this: Your customer is about to hit “checkout” when the whole app crashes. When they open it back up, they see that they’ve lost their shopping cart, and they have to start from scratch. Annoyed, they close the app and don’t touch it again for a while or maybe even uninstall it entirely.

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

What is Mobile Product Management?

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According to this hiring trends report , the demand for senior-level PMs increased 51 percent over the last two years (compared to entry-level at ten percent and mid-level at 26 percent) with an overall jump of 32 percent in all PM-related roles.

How to Create a Mobile Customer Journey Map

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Customer funnels are a technique Marketing and Product teams have relied on for years, but they have one big problem: Funnels are linear, and thanks to mobile, customer journeys are no longer so.

Most Brands Hear from Less Than 1% of Their Customers

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Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal group of customers.

Improve Your Curbside Pickup Experience with In-app Mobile Surveys

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Before COVID-19, curbside pickup was an afterthought for many retailers and quick-service restaurants (QSRs). Now, it’s a huge priority and will continue to be even after places start to open up again.

How Embedding AI-Powered Analytics Can Give You a Competitive Advantage

Embedding dashboards and reports aren’t enough. Futureproof your application by offering instant, actionable insights that will give you and your customers a competitive advantage.

How Advantis Credit Union Uses In-App Mobile Surveys to Drive Product Roadmap and Improve App Ratings

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In the banking and financial industry , the best place to gather customer feedback is typically in the app stores. However, this feedback is hard to aggregate, analyze, and act upon — especially when ratings and reviews can’t be tied back to individual people.

The Top Mobile In-app Feedback Tools of 2019

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If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. The real challenge comes when you’re deciding how you actually want to execute on this concept and actually begin gathering mobile feedback in your own app. Where do you start? What tools do you use? How do you manage all of that data? How do you create a successful feedback ecosystem?

How to Build Mobile Apps Customers Really Want

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As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Consumers have lots of choices when it comes to picking a mobile application! So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”.

Top Mobile Collaboration Apps that Highlight Key Product Management Trends

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There are 1.8 million apps in the world – and this is the number for the iOS software only! Today, we enjoy the abundance of mobile tools more than ever before. But with so many options, how do we choose the app right for us? When it comes to collaboration software, our choice is especially important. We are picking apps to help us reach goals and meet deadlines. Our time and money are at stake. Sounds serious, right?

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6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

3 Customer Engagement Tips for Lifestyle Apps

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Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category. With generally active customer bases comes a constant flow of communication, and Lifestyle apps are required to play by a different set of best practices than other apps across the app stores. Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Lifestyle apps.

The Three Changes in iOS 13 that Product, Marketing, and Technology Teams Need to Know

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Today, Apple releases the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide. The 13th generation of iPhone and iPad software may seem incremental at first, but if you dig deeper there are some notable changes that may impact your app and business. Our work at Rightpoint spans industries and it’s important for our clients to stay abreast of these changes.

Your Mobile Feedback Funnel is Broken – Here’s How to Fix It

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Coronavirus didn’t break your mobile feedback funnel; it revealed it was broken all along. In this presentation originally delivered at Mobile Growth Summit, Apptentive’s CEO and Co-founder, Robi Ganguly, dives into exactly how companies can use feedback to predict churn and extend customer lifetime value. He reveals where your funnel has failed in the past and key strategies to improve it for the future. Transcript. Hi there.

6 Ways Your Business can Benefit from Negative Reviews

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So, you’ve somehow received a couple of bad online reviews. Is your business doomed? Certainly not! Even big brands have had their fair share of angry outpour from disgruntled customers and survived. While larger companies’ reputations can sustain a few blows without actually collapsing, small businesses can’t rely on the benefit of the doubt to amortize customers’ wrath as effectively. But you should actually be grateful for bad reviews, as they help your business grow.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Lifestyle Apps: 2020 Mobile App Customer Engagement Benchmarks

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Lifestyle mobile app downloads have seen a surge in the last few months due to COVID-19. Everyone is stuck at home, therefore using their phones more than ever for things like fitness, meditation, DIY projects, and more. The first step to optimizing your lifestyle app for customer engagement is by understanding benchmarks. And that’s where our 2020 Mobile App Customer Engagement Benchmark Report comes in!

Engagement Benchmarks for Travel App Success

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What if you could get a daily pulse on how your customers feel and how that changes over. What if you could watch how customer sentiment changes in real-time following. version releases, feature releases, and more? It could be the driving force in making data-driven product roadmap decisions and having a comprehensive view of customer sentiment. In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category.

12 Product Management Myths

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The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes. Product” isn’t a major that can be studied in school, the role looks vastly different across industries, and many product managers don’t begin their careers in the field until they’ve amassed experience in other areas.

How Mobile Apps Improve the Effectiveness of Customer Loyalty Programs

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According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. Given this, 88 percent of retailers plan on investing more in mobile marketing than any other channel. Customers now expect to gain points and achieve milestones for purchases made through apps.

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

Four Challenges Finance Apps Face and How to Conquer Them

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Convenient access to our finances is key in our global economy, and the mobile channel has quickly become the epicenter of customer experience. However, having convenient access to our finances at our fingertips doesn’t come without unique challenges. For example, privacy rules restrict the ways financial institutions can interact with customers through their mobile apps.

4 Ways to Measure Customer Emotion

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As consumers, emotions drive us to make many of our decisions. When we experience emotion, chemicals are released in our brains that make us feel positively or negatively about what’s happening in front of us. Whether customers complete a purchase, leave a review, or mention your company socially, there is always an emotional state connected to their action. But it can be hard to measure a feeling.

Q&A with Dunkin’: Digital Transformation through Coronavirus

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From the very beginning of COVID-19, Dunkin’ has been a fantastic case study of how a large enterprise brand can quickly adapt to external variables and changing customer behavior. In our recent 20-minute Q&A session with Senior Product Manager, Andy Ades, we discussed how Dunkin’ has embraced digital transformation during the coronavirus pandemic. ? Watch the full recording here.

2019 Benchmarks for Finance Apps

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Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories. It’s important to remember that all apps aren’t expected to be created equal, and app publishers shouldn’t all take the same approach to engagement and user experience. In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category.

6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.