Expert insights. Personalized for you.
We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world. MORE
In 2020, Gap Inc.’s s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. For example, Gap Inc. MORE
In the banking and financial industry , the best place to gather customer feedback is typically in the app stores. However, this feedback is hard to aggregate, analyze, and act upon — especially when ratings and reviews can’t be tied back to individual people. MORE
In the first half of 2020, iOS and Google Play apps were downloaded 64 billion times, an increase of five percent year-over-year and 10 percent from the second half of 2019. The global pandemic “has changed consumer behavior on mobile forever,” according to App Annie. MORE
Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. MORE
Before COVID-19, curbside pickup was an afterthought for many retailers and quick-service restaurants (QSRs). Now, it’s a huge priority and will continue to be even after places start to open up again. MORE
Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal group of customers. MORE
At the beginning of the COVID-19 pandemic, we published a lot of material around listening to your customers and finding effective ways to capture, analyze, and act on the voice of the customer (VOC). MORE
From the very beginning of COVID-19, Dunkin’ has been a fantastic case study of how a large enterprise brand can quickly adapt to external variables and changing customer behavior. In our recent 20-minute Q&A session with Senior Product Manager, Andy Ades, we discussed how Dunkin’ has embraced digital transformation during the coronavirus pandemic. ? Watch the full recording here. MORE
Healthcare is personal and often very emotional. We all know and understand this. However, when it comes to our technology reflecting this fact, many providers and organizations haven’t quite caught up. Telehealth and healthcare mobile apps can feel cold, robotic, and impersonal. MORE
Customer funnels are a technique Marketing and Product teams have relied on for years, but they have one big problem: Funnels are linear, and thanks to mobile, customer journeys are no longer so. MORE
There are 1.8 million apps in the world – and this is the number for the iOS software only! Today, we enjoy the abundance of mobile tools more than ever before. But with so many options, how do we choose the app right for us? When it comes to collaboration software, our choice is especially important. We are picking apps to help us reach goals and meet deadlines. Our time and money are at stake. Sounds serious, right? MORE
As consumers, emotions drive us to make many of our decisions. When we experience emotion, chemicals are released in our brains that make us feel positively or negatively about what’s happening in front of us. Whether customers complete a purchase, leave a review, or mention your company socially, there is always an emotional state connected to their action. But it can be hard to measure a feeling. MORE
Picture this: Your customer is about to hit “checkout” when the whole app crashes. When they open it back up, they see that they’ve lost their shopping cart, and they have to start from scratch. Annoyed, they close the app and don’t touch it again for a while or maybe even uninstall it entirely. MORE
According to this hiring trends report , the demand for senior-level PMs increased 51 percent over the last two years (compared to entry-level at ten percent and mid-level at 26 percent) with an overall jump of 32 percent in all PM-related roles. MORE
As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Consumers have lots of choices when it comes to picking a mobile application! So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”. MORE
Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. MORE
Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category. With generally active customer bases comes a constant flow of communication, and Lifestyle apps are required to play by a different set of best practices than other apps across the app stores. Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Lifestyle apps. MORE
What if you could get a daily pulse on how your customers feel and how that changes over. What if you could watch how customer sentiment changes in real-time following. version releases, feature releases, and more? It could be the driving force in making data-driven product roadmap decisions and having a comprehensive view of customer sentiment. In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. MORE
Lifestyle mobile app downloads have seen a surge in the last few months due to COVID-19. Everyone is stuck at home, therefore using their phones more than ever for things like fitness, meditation, DIY projects, and more. The first step to optimizing your lifestyle app for customer engagement is by understanding benchmarks. And that’s where our 2020 Mobile App Customer Engagement Benchmark Report comes in! MORE
Surveying your mobile customers is a great way to find out more about who they are, what drives them back to your app, how they feel about your app, and what they’d like improved. Every customer has unique preferences, tastes, likes, and dislikes. MORE
Google recently announced big changes to its Play Store in-app review API. The changes will have a sweeping impact on how app publishers prompt for ratings and feedback, as well as changes in what consumers expect from experiences with their favorite Android apps. MORE
If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. The real challenge comes when you’re deciding how you actually want to execute on this concept and actually begin gathering mobile feedback in your own app. Where do you start? What tools do you use? How do you manage all of that data? How do you create a successful feedback ecosystem? MORE
Convenient access to our finances is key in our global economy, and the mobile channel has quickly become the epicenter of customer experience. However, having convenient access to our finances at our fingertips doesn’t come without unique challenges. For example, privacy rules restrict the ways financial institutions can interact with customers through their mobile apps. MORE
So, you’ve somehow received a couple of bad online reviews. Is your business doomed? Certainly not! Even big brands have had their fair share of angry outpour from disgruntled customers and survived. While larger companies’ reputations can sustain a few blows without actually collapsing, small businesses can’t rely on the benefit of the doubt to amortize customers’ wrath as effectively. But you should actually be grateful for bad reviews, as they help your business grow. MORE
Today, Apple releases the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide. The 13th generation of iPhone and iPad software may seem incremental at first, but if you dig deeper there are some notable changes that may impact your app and business. Our work at Rightpoint spans industries and it’s important for our clients to stay abreast of these changes. MORE
The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes. Product” isn’t a major that can be studied in school, the role looks vastly different across industries, and many product managers don’t begin their careers in the field until they’ve amassed experience in other areas. MORE
Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success. MORE
Coronavirus didn’t break your mobile feedback funnel; it revealed it was broken all along. In this presentation originally delivered at Mobile Growth Summit, Apptentive’s CEO and Co-founder, Robi Ganguly, dives into exactly how companies can use feedback to predict churn and extend customer lifetime value. He reveals where your funnel has failed in the past and key strategies to improve it for the future. Transcript. Hi there. MORE
According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. Given this, 88 percent of retailers plan on investing more in mobile marketing than any other channel. Customers now expect to gain points and achieve milestones for purchases made through apps. MORE
This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work, teams are being forced to be creative in the ways they communicate and work efficiently. For product managers , this has posed some unique challenges. We’re here to help! MORE
Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories. It’s important to remember that all apps aren’t expected to be created equal, and app publishers shouldn’t all take the same approach to engagement and user experience. In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. MORE
Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. MORE
As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars. MORE
Apptentive
NOVEMBER 18, 2020
As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars.
Apptentive
NOVEMBER 23, 2020
Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Apptentive
NOVEMBER 19, 2020
Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success.
Apptentive
NOVEMBER 10, 2020
In 2020, Gap Inc.’s s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. For example, Gap Inc.
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Apptentive
NOVEMBER 12, 2020
This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work, teams are being forced to be creative in the ways they communicate and work efficiently. For product managers , this has posed some unique challenges. We’re here to help!
|
Apptentive
OCTOBER 13, 2020
Surveying your mobile customers is a great way to find out more about who they are, what drives them back to your app, how they feel about your app, and what they’d like improved. Every customer has unique preferences, tastes, likes, and dislikes.
Apptentive
OCTOBER 8, 2020
Google recently announced big changes to its Play Store in-app review API. The changes will have a sweeping impact on how app publishers prompt for ratings and feedback, as well as changes in what consumers expect from experiences with their favorite Android apps.
Apptentive
AUGUST 6, 2020
Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach.
Apptentive
AUGUST 13, 2020
At the beginning of the COVID-19 pandemic, we published a lot of material around listening to your customers and finding effective ways to capture, analyze, and act on the voice of the customer (VOC).
Advertiser: Amplitude
As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.
|
Apptentive
SEPTEMBER 10, 2020
In the first half of 2020, iOS and Google Play apps were downloaded 64 billion times, an increase of five percent year-over-year and 10 percent from the second half of 2019. The global pandemic “has changed consumer behavior on mobile forever,” according to App Annie.
Apptentive
SEPTEMBER 3, 2020
We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world.
Apptentive
AUGUST 5, 2020
Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands.
Apptentive
JULY 30, 2020
Picture this: Your customer is about to hit “checkout” when the whole app crashes. When they open it back up, they see that they’ve lost their shopping cart, and they have to start from scratch. Annoyed, they close the app and don’t touch it again for a while or maybe even uninstall it entirely.
Advertiser: UserTesting
Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.
Apptentive
AUGUST 25, 2020
According to this hiring trends report , the demand for senior-level PMs increased 51 percent over the last two years (compared to entry-level at ten percent and mid-level at 26 percent) with an overall jump of 32 percent in all PM-related roles.
Apptentive
JULY 29, 2020
Customer funnels are a technique Marketing and Product teams have relied on for years, but they have one big problem: Funnels are linear, and thanks to mobile, customer journeys are no longer so.
Apptentive
JANUARY 17, 2019
Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal group of customers.
Apptentive
JULY 23, 2020
Before COVID-19, curbside pickup was an afterthought for many retailers and quick-service restaurants (QSRs). Now, it’s a huge priority and will continue to be even after places start to open up again.
Advertisement
Embedding dashboards and reports aren’t enough. Futureproof your application by offering instant, actionable insights that will give you and your customers a competitive advantage.
Apptentive
JULY 21, 2020
In the banking and financial industry , the best place to gather customer feedback is typically in the app stores. However, this feedback is hard to aggregate, analyze, and act upon — especially when ratings and reviews can’t be tied back to individual people.
Apptentive
JUNE 4, 2019
If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. The real challenge comes when you’re deciding how you actually want to execute on this concept and actually begin gathering mobile feedback in your own app. Where do you start? What tools do you use? How do you manage all of that data? How do you create a successful feedback ecosystem?
Apptentive
JULY 11, 2019
As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Consumers have lots of choices when it comes to picking a mobile application! So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”.
Apptentive
SEPTEMBER 5, 2019
There are 1.8 million apps in the world – and this is the number for the iOS software only! Today, we enjoy the abundance of mobile tools more than ever before. But with so many options, how do we choose the app right for us? When it comes to collaboration software, our choice is especially important. We are picking apps to help us reach goals and meet deadlines. Our time and money are at stake. Sounds serious, right?
Advertiser: Skilljar
Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!
Apptentive
MAY 28, 2019
Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category. With generally active customer bases comes a constant flow of communication, and Lifestyle apps are required to play by a different set of best practices than other apps across the app stores. Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Lifestyle apps.
Apptentive
SEPTEMBER 19, 2019
Today, Apple releases the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide. The 13th generation of iPhone and iPad software may seem incremental at first, but if you dig deeper there are some notable changes that may impact your app and business. Our work at Rightpoint spans industries and it’s important for our clients to stay abreast of these changes.
Apptentive
JUNE 9, 2020
Coronavirus didn’t break your mobile feedback funnel; it revealed it was broken all along. In this presentation originally delivered at Mobile Growth Summit, Apptentive’s CEO and Co-founder, Robi Ganguly, dives into exactly how companies can use feedback to predict churn and extend customer lifetime value. He reveals where your funnel has failed in the past and key strategies to improve it for the future. Transcript. Hi there.
Apptentive
JUNE 20, 2019
So, you’ve somehow received a couple of bad online reviews. Is your business doomed? Certainly not! Even big brands have had their fair share of angry outpour from disgruntled customers and survived. While larger companies’ reputations can sustain a few blows without actually collapsing, small businesses can’t rely on the benefit of the doubt to amortize customers’ wrath as effectively. But you should actually be grateful for bad reviews, as they help your business grow.
Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises
It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.
Apptentive
JUNE 30, 2020
Lifestyle mobile app downloads have seen a surge in the last few months due to COVID-19. Everyone is stuck at home, therefore using their phones more than ever for things like fitness, meditation, DIY projects, and more. The first step to optimizing your lifestyle app for customer engagement is by understanding benchmarks. And that’s where our 2020 Mobile App Customer Engagement Benchmark Report comes in!
Apptentive
APRIL 25, 2019
What if you could get a daily pulse on how your customers feel and how that changes over. What if you could watch how customer sentiment changes in real-time following. version releases, feature releases, and more? It could be the driving force in making data-driven product roadmap decisions and having a comprehensive view of customer sentiment. In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category.
Apptentive
JULY 2, 2019
The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes. Product” isn’t a major that can be studied in school, the role looks vastly different across industries, and many product managers don’t begin their careers in the field until they’ve amassed experience in other areas.
Apptentive
JUNE 18, 2019
According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. Given this, 88 percent of retailers plan on investing more in mobile marketing than any other channel. Customers now expect to gain points and achieve milestones for purchases made through apps.
Advertiser: Amplitude
Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.
Apptentive
JUNE 12, 2019
Convenient access to our finances is key in our global economy, and the mobile channel has quickly become the epicenter of customer experience. However, having convenient access to our finances at our fingertips doesn’t come without unique challenges. For example, privacy rules restrict the ways financial institutions can interact with customers through their mobile apps.
Apptentive
JULY 16, 2020
As consumers, emotions drive us to make many of our decisions. When we experience emotion, chemicals are released in our brains that make us feel positively or negatively about what’s happening in front of us. Whether customers complete a purchase, leave a review, or mention your company socially, there is always an emotional state connected to their action. But it can be hard to measure a feeling.
Apptentive
JULY 15, 2020
From the very beginning of COVID-19, Dunkin’ has been a fantastic case study of how a large enterprise brand can quickly adapt to external variables and changing customer behavior. In our recent 20-minute Q&A session with Senior Product Manager, Andy Ades, we discussed how Dunkin’ has embraced digital transformation during the coronavirus pandemic. ? Watch the full recording here.
Apptentive
APRIL 11, 2019
Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories. It’s important to remember that all apps aren’t expected to be created equal, and app publishers shouldn’t all take the same approach to engagement and user experience. In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category.
Advertisement
No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.
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