INDUSTRY INSIGHTS YOUR PEERS ARE READING
Collecting and making sense of mobile customer feedback isn’t a walk in the park for product managers and marketers. There’s a big analytics challenge in pulling in the right sources of information and prepare the right views for leaders and product owners to consume. MORE
Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. MORE
Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. MORE
The convenience and near-instant gratification offered by apps in the Food and Drink category is a key part of our modern-day lives. Food and drink apps straddle both the physical and digital worlds, and work to blur the lines between the two. MORE
Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses. MORE
What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? Venmo comes to mind first, followed by Duolingo and its stunning first-use experience. And who can ignore DoorDash, the popular food delivery service with over 721.7M in funding? MORE
Our second annual Customer Love Summit will take place on July 18th, 2018, and registration is now open. Reserve your spot now! If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer. MORE
Guest post by Jesse Nieminen We’re living in an age where many industries are facing big changes. To thrive, or even survive, most companies need to find ways to innovate. Yet, most companies fail to do that. For example, according … Continue reading → Innovation Leadership Learning mission vision MORE
This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE. Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed. MORE
Most mobile app enthusiasts are well aware of Apple’s native rating prompt that was introduced with iOS 10.3 and made mandatory with iOS 11. MORE
Agile teams have a lot of moving parts, and it can be difficult to understand where product responsibilities fall across team members. And a mobile product manager or mobile product owner role can be difficult for only one person to take on. MORE
Let’s be real: product management can be challenging. MORE
Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. MORE
In mobile marketing, it’s a well known fact that retaining customers costs less than acquiring new ones, and retention can also be used as a trust signal around how well your brand knows its customer base. However, retention doesn’t look very good for the average mobile app. MORE
Starbucks pioneered the way in connecting digital and physical experiences, a task with many moving pieces that add a level of complexity that’s infamously difficult to get right. Since launching Mobile Order and Pay, a feature that drove 11% of all U.S. MORE
Today’s consumer has incredibly high expectations of the brands they spend their time and money with. MORE
By now, marketers and product owners in every space understand the importance of listening to their customers. Being available to gather and respond to customer feedback is becoming more the norm for most companies, but it doesn’t mean it’s getting any easier to take on alone. Partnering with a customer feedback platform to help you listen and respond to customers allows for a more targeted, strategic, and dollar-efficient approach to gathering and acting on feedback. MORE
Customer centricity and customer experience management are the hot topics of this year’s business conversations. These themes are only going to become more prominent not just in mobile, but across all channels. As such, it’s not enough for companies to send communication into a vacuum. MORE
Successful leaders are willing to ask themselves hard questions. Growth begins with introspection, and the most successful people understand that meaningful change doesn’t come without hard work. MORE
Are you ready to invest in your future and help the global community of product managers? Because so many Apptentive community members are in product management, we’re combining forces to drive more responses to the survey, which will yield better learnings for us all. MORE
Launching your platform and initializing your monetization strategy is only the beginning. Sure, once your platform is implemented the money will start coming in, but how will you maintain that initial growth and sustain earning? Through customer acquisition, of course! MORE
Misalignment between satisfying end users and wowing decision makers may hurt your bottom line. Every product team tries to prioritize features that most significantly drive sales and retention. MORE
One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics. MORE
I cringe every time I see product teams use a spreadsheet to rank the ideas in their backlog based on some made-up math formula usually consisting of things like business value, user value, and technical difficulty. While this exercise is pervasive, it misses the point entirely. MORE
Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. MORE
On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers. MORE
The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them. MORE
Your passion is your greatest asset, learn how to share it Continue reading → Knowledge Purpose ambitions courage creativity entrepreneur experience grit passion MORE
The job of a mobile product manager is one of the most complex at any company. MORE
The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. MORE
Apps are ubiquitous tools to our modern lives. Smartphone browsing has officially taken over PC browsing by a pretty impressive margin: 63% vs 37% worldwide , and Google has adapted their search to prioritize sites which are mobile compatible. MORE
This article draws on multiple sources to provide Product Manager salary data. It also includes links to the sites so that you can customize the various salary factors such as location, experience and industry to match your situation. MORE
Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another. MORE
Apptentive
JANUARY 17, 2019
Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place.
Apptentive
FEBRUARY 21, 2019
Customer centricity and customer experience management are the hot topics of this year’s business conversations. These themes are only going to become more prominent not just in mobile, but across all channels. As such, it’s not enough for companies to send communication into a vacuum.
Apptentive
JANUARY 10, 2019
The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend.
Advertiser: Jinfonet
Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.
Apptentive
NOVEMBER 13, 2018
The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them.
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Apptentive
OCTOBER 11, 2018
Let’s be real: product management can be challenging.
Apptentive
NOVEMBER 27, 2018
Most mobile app enthusiasts are well aware of Apple’s native rating prompt that was introduced with iOS 10.3 and made mandatory with iOS 11.
Apptentive
FEBRUARY 7, 2019
The convenience and near-instant gratification offered by apps in the Food and Drink category is a key part of our modern-day lives. Food and drink apps straddle both the physical and digital worlds, and work to blur the lines between the two.
Apptentive
SEPTEMBER 27, 2018
Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another.
Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst
By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!
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Apptentive
JANUARY 24, 2019
One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics.
Apptentive
DECEMBER 6, 2018
On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers.
Apptentive
JANUARY 15, 2019
Collecting and making sense of mobile customer feedback isn’t a walk in the park for product managers and marketers. There’s a big analytics challenge in pulling in the right sources of information and prepare the right views for leaders and product owners to consume.
Apptentive
OCTOBER 4, 2018
In mobile marketing, it’s a well known fact that retaining customers costs less than acquiring new ones, and retention can also be used as a trust signal around how well your brand knows its customer base. However, retention doesn’t look very good for the average mobile app.
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In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.
Apptentive
NOVEMBER 8, 2018
Today’s consumer has incredibly high expectations of the brands they spend their time and money with.
Apptentive
APRIL 24, 2018
What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? Venmo comes to mind first, followed by Duolingo and its stunning first-use experience. And who can ignore DoorDash, the popular food delivery service with over 721.7M in funding?
Apptentive
OCTOBER 16, 2018
Launching your platform and initializing your monetization strategy is only the beginning. Sure, once your platform is implemented the money will start coming in, but how will you maintain that initial growth and sustain earning? Through customer acquisition, of course!
Apptentive
DECEMBER 12, 2018
The job of a mobile product manager is one of the most complex at any company.
Advertiser: Jinfonet
Selecting the right embedded analytics technology in a crowded market filled with sub-categories can be a daunting task. This eBook discusses the top evaluation criteria buyers of embedded analytics need to consider.
Apptentive
OCTOBER 30, 2018
Are you ready to invest in your future and help the global community of product managers? Because so many Apptentive community members are in product management, we’re combining forces to drive more responses to the survey, which will yield better learnings for us all.
Apptentive
OCTOBER 9, 2018
Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit.
Apptentive
OCTOBER 2, 2018
Starbucks pioneered the way in connecting digital and physical experiences, a task with many moving pieces that add a level of complexity that’s infamously difficult to get right. Since launching Mobile Order and Pay, a feature that drove 11% of all U.S.
Apptentive
OCTOBER 31, 2018
Successful leaders are willing to ask themselves hard questions. Growth begins with introspection, and the most successful people understand that meaningful change doesn’t come without hard work.
Advertisement
Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!
Apptentive
NOVEMBER 29, 2018
By now, marketers and product owners in every space understand the importance of listening to their customers. Being available to gather and respond to customer feedback is becoming more the norm for most companies, but it doesn’t mean it’s getting any easier to take on alone. Partnering with a customer feedback platform to help you listen and respond to customers allows for a more targeted, strategic, and dollar-efficient approach to gathering and acting on feedback.
Apptentive
AUGUST 2, 2018
Agile teams have a lot of moving parts, and it can be difficult to understand where product responsibilities fall across team members. And a mobile product manager or mobile product owner role can be difficult for only one person to take on.
Apptentive
APRIL 11, 2018
Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy.
Apptentive
MAY 8, 2018
Our second annual Customer Love Summit will take place on July 18th, 2018, and registration is now open. Reserve your spot now! If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer.
Advertiser: Jinfonet
The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.
Lead on Purpose
FEBRUARY 23, 2019
Guest post by Jesse Nieminen We’re living in an age where many industries are facing big changes. To thrive, or even survive, most companies need to find ways to innovate. Yet, most companies fail to do that. For example, according … Continue reading → Innovation Leadership Learning mission vision
Product Management Unpacked
MARCH 12, 2019
Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference.
280 Group
MARCH 19, 2019
This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE. Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed.
280 Group
MARCH 24, 2019
Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.
Advertiser: Jinfonet
Ready to expand the benefits of your BI and analytics? This eBook describes the key capabilities that product, IT, and business owners must consider when charting a plan to scale up business benefits from data and analytics.
280 Group
MARCH 13, 2019
Misalignment between satisfying end users and wowing decision makers may hurt your bottom line. Every product team tries to prioritize features that most significantly drive sales and retention.
Product Talk
FEBRUARY 13, 2019
I cringe every time I see product teams use a spreadsheet to rank the ideas in their backlog based on some made-up math formula usually consisting of things like business value, user value, and technical difficulty. While this exercise is pervasive, it misses the point entirely.
Lead on Purpose
NOVEMBER 20, 2017
Your passion is your greatest asset, learn how to share it Continue reading → Knowledge Purpose ambitions courage creativity entrepreneur experience grit passion
280 Group
FEBRUARY 22, 2019
This article draws on multiple sources to provide Product Manager salary data. It also includes links to the sites so that you can customize the various salary factors such as location, experience and industry to match your situation.
Speaker: Brian Balfour, CEO, Reforge
Have you ever been part of a launch that, despite everyone's hard work, was more like a balloon deflating than a rocket taking off? It turns out that some of the most popular product and feature launch tactics can be counterproductive to achieving sustainable growth. Brian Balfour, Founder and CEO of Reforge, has taken a close look at these practices to figure out just why they can slow - or even hurt - growth. Now, he has a repeatable model for you to use in your next launches to get the growth you're looking for.
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