Q&A with Dunkin’: Digital Transformation through Coronavirus


From the very beginning of COVID-19, Dunkin’ has been a fantastic case study of how a large enterprise brand can quickly adapt to external variables and changing customer behavior.

Lifestyle Apps: 2020 Mobile App Customer Engagement Benchmarks


Lifestyle mobile app downloads have seen a surge in the last few months due to COVID-19. Everyone is stuck at home, therefore using their phones more than ever for things like fitness, meditation, DIY projects, and more.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Your Mobile Feedback Funnel is Broken – Here’s How to Fix It


Coronavirus didn’t break your mobile feedback funnel; it revealed it was broken all along.

5 Ways Product Managers Can Prioritize Mobile Customers


A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals.

From Build to Buy: The Path to Better Analytics for Your Application

Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics

Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!

Travel Apps: 2020 Mobile Customer Engagement Benchmarks


If there’s one industry that was impacted the most by COVID-19, it might be the travel industry. From grounded flights to impatient customers to intensive cleaning protocols, everything looks different than it did a few months ago.

Most Brands Hear from Less Than 1% of Their Customers


Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place.

The Top Mobile In-app Feedback Tools of 2019


If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. The real challenge comes when you’re deciding how you actually want to execute on this concept and actually begin gathering mobile feedback in your own app.

Events 100

How to Build Mobile Apps Customers Really Want


As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Consumers have lots of choices when it comes to picking a mobile application!

Retail Apps: 2020 Mobile Customer Engagement Benchmarks


If you’re like me, your shopping habits have probably changed a bit (or a lot) over the last few months. I searched online for about two hours today for dumbbells to buy since the gyms are still closed, and had zero luck.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

Top Mobile Collaboration Apps that Highlight Key Product Management Trends


There are 1.8 million apps in the world – and this is the number for the iOS software only! Today, we enjoy the abundance of mobile tools more than ever before. But with so many options, how do we choose the app right for us?

The Three Changes in iOS 13 that Product, Marketing, and Technology Teams Need to Know


Today, Apple releases the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide.

Finance Apps: Mobile Customer Engagement Benchmarks for 2020


2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity.

3 Customer Engagement Tips for Lifestyle Apps


Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Average Interaction and Response Rates for In-app Mobile Communication


Many brands today may think they build customer-centric products based on feedback from a majority, but they couldn’t be further from the truth. In reality, our data shows that brands only hear from less than one percent of their customer base , which we call the “vocal minority.”.

Media Apps: 2020 Mobile Customer Engagement Benchmarks


Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus. So, what can these brands do to capture, analyze, and act on these changing customer behaviors?

6 Ways Your Business can Benefit from Negative Reviews


So, you’ve somehow received a couple of bad online reviews. Is your business doomed? Certainly not! Even big brands have had their fair share of angry outpour from disgruntled customers and survived.

30 Easy Ways to Improve Your Mobile App During Coronavirus


Coronavirus has changed the way the world consumes. The majority of us are staying home, and businesses across all industries have had to adapt to customers engaging with their products and services remotely.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Top Mobile In-app Feedback Tools of 2020


I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started.

Watch: Diving into 2020 Mobile App Engagement Benchmarks


Watch our latest webinar where Robi Ganguly, Apptentive CEO and Co-founder, and Christy Culp, Apptentive VP of Customer Success, share exclusive data and key insights from our 2020 Mobile App Engagement Benchmark Report.

The Two Most Impactful 2020 Product Management Trends


With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience.

12 Product Management Myths


The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Top Examples of Coronavirus Customer Communication


Engagement Benchmarks for Travel App Success


What if you could get a daily pulse on how your customers feel and how that changes over. What if you could watch how customer sentiment changes in real-time following. version releases, feature releases, and more?

How Mobile Apps Improve the Effectiveness of Customer Loyalty Programs


According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device.

Four Challenges Finance Apps Face and How to Conquer Them


Convenient access to our finances is key in our global economy, and the mobile channel has quickly become the epicenter of customer experience. However, having convenient access to our finances at our fingertips doesn’t come without unique challenges.

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

Mobile App Engagement Benchmark Data for Key Industries Including Finance, Food & Drink, Retail, Media, Travel, and Lifestyle


Do you want to know how your mobile app engagement data compares to others in your industry? This information is critical for most product managers and mobile marketers to optimize the mobile customer experience.

Enhance Mobile Customer Connections Using Emotion Data


It’s an interesting time to be in marketing and product management. Globally, brands are anticipating the timing of return-to-business as the world grapples with COVID-19, as well as what the “new normal” will mean for customer engagement.

How to be a Great Product Manager According to Experts at Dropbox, Stripe, and Concur


Coffee and PMs are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Dropbox, Concur, and Stripe.

2019 Benchmarks for Finance Apps


Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories.

5 Signs It's Time to Replace Your Homegrown Analytics

If you built your analytics in house, chances are your basic features are no longer enough for your end users. Is it time to move on to a more robust analytics solution with more advanced capabilities? Follow this free guide for tips on making the build to buy transition.

Why Retail and Shopping Apps Need to Embrace Qualitative Feedback


For some mobile apps, earning high average app store ratings isn’t an issue. In fact, roughly 90 percent of reviews for most retail and shopping apps are four stars or higher. But where many fail is in acquiring and then using qualitative feedback.

Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment


Mobile apps in the Food and Drink category have experienced radical change these last few weeks. The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments.

2019 Product Management Trends


The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend.

4 CEO Lessons for Mobile Product Managers


The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them.

The Heap Book of Questions for Product Managers

In this book, Heap provides a great number of questions, hypotheses, and experiments for you to run in your product. It walks through product use cases, behavioral segmentation, conversion, and more.