Apptentive

The Top Mobile In-app Feedback Tools of 2019

Apptentive

If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. The real challenge comes when you’re deciding how you actually want to execute on this concept and actually begin gathering mobile feedback in your own app.

3 Customer Engagement Tips for Lifestyle Apps

Apptentive

Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category.

Most Brands Hear from Less Than 1% of Their Customers

Apptentive

Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place.

Engagement Benchmarks for Travel App Success

Apptentive

What if you could get a daily pulse on how your customers feel and how that changes over. What if you could watch how customer sentiment changes in real-time following. version releases, feature releases, and more?

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've launched an MVP, you know that the journey has just begun. But what do you do after the launch? How do you figure out what to do next? After you launch, it's important to be able to look at how different segments of your users react and quickly uncover signal vs. noise so you can iterate and improve. Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your way to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a skill set to make the most of your launches.

2019 Benchmarks for Finance Apps

Apptentive

Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories.

4 CEO Lessons for Mobile Product Managers

Apptentive

The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them.

Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Apptentive

Customer centricity and customer experience management are the hot topics of this year’s business conversations. These themes are only going to become more prominent not just in mobile, but across all channels. As such, it’s not enough for companies to send communication into a vacuum.

Building Your Own App: Two Main Routes

Apptentive

Apps are ubiquitous tools to our modern lives. Smartphone browsing has officially taken over PC browsing by a pretty impressive margin: 63% vs 37% worldwide , and Google has adapted their search to prioritize sites which are mobile compatible.

16 Product Management Quotes to Leave You Inspired

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Let’s be real: product management can be challenging.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Apple Ratings Prompt: Great for Ratings, Bad for Customer Feedback

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Most mobile app enthusiasts are well aware of Apple’s native rating prompt that was introduced with iOS 10.3 and made mandatory with iOS 11.

6 Steps to Stronger Customer Loyalty

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Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another.

New Data: Listening to, Acting on, and Prioritizing Customer Feedback

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Meet the PMs Who Created 2018’s Hottest Mobile Apps

Apptentive

What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? Venmo comes to mind first, followed by Duolingo and its stunning first-use experience. And who can ignore DoorDash, the popular food delivery service with over 721.7M in funding?

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Customer Feedback Management is the Heart of Food and Drink Apps

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The convenience and near-instant gratification offered by apps in the Food and Drink category is a key part of our modern-day lives. Food and drink apps straddle both the physical and digital worlds, and work to blur the lines between the two.

How Product Managers Can Better Understand Their Customers

Apptentive

On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers.

Why Finance App Success Depends on Customer Feedback

Apptentive

One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics.

Boost Mobile Customer Retention in 4 Steps

Apptentive

In mobile marketing, it’s a well known fact that retaining customers costs less than acquiring new ones, and retention can also be used as a trust signal around how well your brand knows its customer base. However, retention doesn’t look very good for the average mobile app.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Turn Your Digital Experiences into Customer Feedback Opportunities

Apptentive

Today’s consumer has incredibly high expectations of the brands they spend their time and money with.

4 Factors to Consider Before Paying for Customer Acquisition

Apptentive

Launching your platform and initializing your monetization strategy is only the beginning. Sure, once your platform is implemented the money will start coming in, but how will you maintain that initial growth and sustain earning? Through customer acquisition, of course!

Why Mobile Customer Feedback is Your Big Missed Opportunity

Apptentive

Collecting and making sense of mobile customer feedback isn’t a walk in the park for product managers and marketers. There’s a big analytics challenge in pulling in the right sources of information and prepare the right views for leaders and product owners to consume.

Use CX to Give Customers a Seat at the Table

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Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit.

A Simple Framework for Complex User Goals

Speaker: Hannah Stegen

How can you measure and affect your users' behavior if they're not doing something that's easily measurable? You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Hope is not lost, however: with the right framework, you can still make sure your users are on track. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.

Global Product Management Survey: See How You Compare to PMs Worldwide

Apptentive

Are you ready to invest in your future and help the global community of product managers? Because so many Apptentive community members are in product management, we’re combining forces to drive more responses to the survey, which will yield better learnings for us all.

How Starbucks and Apptentive Connect Digital and Physical Customer Experiences

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Starbucks pioneered the way in connecting digital and physical experiences, a task with many moving pieces that add a level of complexity that’s infamously difficult to get right. Since launching Mobile Order and Pay, a feature that drove 11% of all U.S.

The Mobile Product Manager’s Productivity Quadrant

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The job of a mobile product manager is one of the most complex at any company.

5 Hard Questions for Mobile Product Managers

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Successful leaders are willing to ask themselves hard questions. Growth begins with introspection, and the most successful people understand that meaningful change doesn’t come without hard work.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Mobile Product Manager vs. Mobile Product Owner

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Agile teams have a lot of moving parts, and it can be difficult to understand where product responsibilities fall across team members. And a mobile product manager or mobile product owner role can be difficult for only one person to take on.

5 Reasons Why You Need a Customer Feedback Platform

Apptentive

By now, marketers and product owners in every space understand the importance of listening to their customers. Being available to gather and respond to customer feedback is becoming more the norm for most companies, but it doesn’t mean it’s getting any easier to take on alone. Partnering with a customer feedback platform to help you listen and respond to customers allows for a more targeted, strategic, and dollar-efficient approach to gathering and acting on feedback.

From Metrics that Matter to Products that Matter

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Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy.

Customer Love Summit Speaker Series: Katie van Zyl, Director of Product Management at GoDaddy

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Our second annual Customer Love Summit will take place on July 18th, 2018, and registration is now open. Reserve your spot now! If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Are Progressive Web Apps the Future of Mobile?

Apptentive

A Progressive Web App (PWA) is a combination of different web technologies and browsing interfaces. In a nutshell, PWAs are about creating app-like experiences on the web, and they aren’t specific to any particular device format.

Webinar Recap: How Apps in Each Category Compare and Compete

Apptentive

We recently hosted a webinar diving into how apps in different categories compare and compete.

Employee development on purpose

Lead on Purpose

Recently companies have raised their focus on why customer success matters and how to delight increasingly demanding customers. At its core, creating happy customers requires happy employees—the front-line people who interact continually with customers.

“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

Digital transformation impacts almost everything, so the demand for product management continues to increase – every day.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.