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The Two Keys to Improving Mobile Customer Experience

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For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.

Three Key Product Management Lessons from the Founder and CEO of productLivity

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Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

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[Webinar] Product Lessons from Experts at Disney, Redfin, and T-Mobile

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Coffee and PMs are the perfect blend. Get your cup of coffee ready and watch our product management panel discussion in the comfort of your own office or home. You will be hearing from product professionals from leading brands like Disney, Redfin, and T-Mobile.

7 Key App Marketing Strategies

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Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Four Key Product Management Lessons from Jessi Alva, Director, Technical Product Management at SAP Concur

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Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

18 Product Management Challenges and How to Overcome Them

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Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems.

So, You’ve Collected Customer Feedback – Now What?

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What exactly are you supposed to do after you collect mobile customer feedback? And how do you use that data to inform business decisions? In this webinar , we took a deep dive into best practices and nuances of closed-loop mobile feedback.

Four Key Product Management Lessons from a Product Manager at Mailchimp

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Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

Learn How Pilot Flying J Uses Apptentive Mobile Surveys and Fan Signals™

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The Pilot Flying J product team set a goal to build more features that aligned with what was most important to their loyal customers.

Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

Join Bhavana Angadi, Senior Product Manager at Hopscotch, as she details the best way to increase customer retention.

How to Collect More In-App Feedback (and What to Do With It)

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Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback.

How to Improve Product Adoption: Proven Strategies for Product Managers

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Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).

4 Lessons from Product Management Experts

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Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

Product Feedback: What It Is, Why It Matters, and 7 Steps to Success

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Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points.

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

Four Lessons from Ian Hassard, Senior Manager of Product Management at Auth0

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Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

Beyond NPS: Impactful Mobile Survey Questions and Use Cases

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Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey.

30 Steps to Mobile App Launch

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Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing.

2021 Engagement Benchmarks for Education Apps

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Education was one of the hardest hit industries in 2020. Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country.

The Modern Software Checklist: The Secret to Understanding Your Data Security Needs

Understanding your data security needs is tough enough, but what can be even more difficult is choosing the right software to fit your company. This checklist will help you evaluate the scope of services offered by various encryption solutions on the market.

Engagement Benchmarks for Business Services Apps

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Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home.

What is Product Engagement, and Why Does it Matter?

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Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers.

How to be a Great Product Manager According to Experts at Auth0, Mailchimp, SAP Concur, and productLivity

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Coffee and product managers are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Auth0, Mailchimp, SAP Concur, and productLivity.

What is the Voice of the Customer (VOC)?

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When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates.

The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Join Robin Zaragoza, product coach and CEO of The Product Refinery, as she shares tips on how to create a powerful Value Proposition that keeps your customer at the heart of your product development process.

Why You Should Use Mobile Surveys to Drive Customer Engagement and Product Feedback

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Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient.

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The Two-minute Quiz That’ll Help You Prioritize Product Management Tasks

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We all want to be as efficient as possible, but it’s not easy—especially as your list of product management tasks grows. Are you stuck on your list of product management tasks? Unsure how to tackle a new request or bug? If you have two minutes to spare, we can help!

2021 Mobile App Engagement Benchmark Report

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2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report.

Beat Your Competition: Building a Stand-out Mobile Customer Experience

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When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Almost every article started out with a long opening paragraph explaining the importance of mobile.

Scaling Agile With Collaborative Learning

Speaker: Yuval Yeret, Enterprise Agile Coach, AgileSparks; Aryeh Sivan, Senior Director of Engineering, Akamai Technologies; and Yuval Zach, VP Customers, Shamaym

Continuous learning is a new addition to the Scaled Agile Framework. Join us for a panel discussion with Akamai, AgileSparks, and Shamaym sharing successful strategies for scaling Agile and practical takeaways for your team.

5 Ways to Meet Customers Where They Are

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Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere.

2021 Engagement Benchmarks for Media Apps

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Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs.

Best Practices for In-app Messages

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The opportunity to connect with customers has never been greater than when you’re in their pockets. In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot.

Q&A with Digital Transformation Experts: Liz Jensen from Visa

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As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Revive Your Product Roadmap

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2020 completely changed the way we approach digital product planning (pretty crazy since nothing else really changed in 2020, right?).

Six Remote Mobile Product Manager Tips

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This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work, teams are being forced to be creative in the ways they communicate and work efficiently. For product managers , this has posed some unique challenges. We’re here to help!

Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

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We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world.

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What Product Management Metrics Really Measure?

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Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Retention and engagement. Customer experience.

Product-Led Onboarding: How to Turn New Users into Lifelong Customers

Speaker: Ramli John, Managing Director at ProductLed and Author

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive. Easy. And fast. Add to that a few, unfairly poor reviews and you’ll be more than just stuck. Ramli will share a simple but powerful framework to get more users to experience a product’s "Eureka!" moment and turn them into lifelong customers.