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Apptentive
MAY 18, 2022
The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Brands in Business Services had varied experiences in 2021. Those focused on shipping still felt the sting of the pandemic as local and national supply chains continued to reel.
Apptentive
MAY 19, 2022
The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Brands in the Utilities industry faced various hurdles throughout 2021.
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Apptentive
MAY 12, 2022
The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family.
Apptentive
MAY 17, 2022
As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. In 2022, mobile eCommerce sales are expected to hit $437 billion, a 21.5 percent increase from 2021.
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Apptentive
MAY 10, 2022
From adding features to modifying the user interface, the directions you can take your mobile app are endless. The bandwidth of your development team, not so much.
Apptentive
MAY 16, 2022
It’s not just a phase, mom! Well, maybe it was. In this episode of Customer Love Stories, Melanie and Robi use the emo music community to understand the phases of fandom.
Apptentive
APRIL 14, 2022
The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music.
Apptentive
MAY 3, 2022
In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Jason Pace, former Senior Architect at Alkami Technologies and now current Software Engineering Manager at Apptentive.
Apptentive
MARCH 8, 2022
“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). What is customer engagement?
Speaker: Sayanti Ghosh, Product Manager for AI/ML
If you are new to your Product Management role or if you are trying to improve your relationship with your engineering team, then this webinar will give you different perspectives about the PM-Engineer relationship.
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Apptentive
MAY 4, 2022
From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make you feel overwhelmed. It can feel daunting to sit on so much customer data when you don’t know where to start or why you should even be measuring customer sentiment in the first place.
Apptentive
MARCH 24, 2022
While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI.
Apptentive
MARCH 31, 2022
The following data and information is from our 2022 Mobile App Customer Engagement Report. Understanding consumer sentiment starts with gauging consumer emotion. Apptentive’s Love Dialog feature is used to gather the data, which starts with a simple “yes” or “no” question: “Do you love our company?”
Apptentive
APRIL 12, 2022
The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto.
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Apptentive
APRIL 11, 2022
In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Kat Simpson, Associate Creative Director (Strategy) at Tether. While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco.
Apptentive
APRIL 5, 2022
The following data and information is from our 2022 Mobile App Customer Engagement Report. Subcategories for Finance Apps: Fintech, Banking, Insurance. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps.
Apptentive
APRIL 20, 2022
The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Shopping Apps: eCommerce and Retail.
Apptentive
MARCH 16, 2022
Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion.
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Apptentive
MARCH 29, 2022
Healthcare App Subcategories: Medical, Fitness, Health Insurance. In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Healthcare category.
Apptentive
MARCH 22, 2022
Subcategories: Restaurant, Food Services. In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Food and Drink category.
Apptentive
MARCH 9, 2022
We all know that retaining customers costs less than acquiring new ones. So, why does it often get deprioritized in favor of customer acquisition and app downloads? Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked.
Apptentive
AUGUST 12, 2021
For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.
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Apptentive
MARCH 14, 2022
Trends that will define the year in mobile—and beyond. If 2020 was the shift to mobile, 2021 was the year we saw it reflected in the numbers.
Apptentive
MARCH 23, 2022
Our annual deep dive into mobile consumer engagement. Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success.
Apptentive
MARCH 28, 2022
In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Bill Pearce, Assistant Dean and CMO at Berkeley Haas, to discuss all things customer love.
Apptentive
MARCH 17, 2022
We’re celebrating our 11th anniversary with an equally significant milestone for the company: the release of our new iOS SDK 6.0.
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Apptentive
JANUARY 12, 2022
It’s common knowledge in the retail world that mobile customer loyalty and reward programs work wonders to keep customers coming back time and time again. If you look at almost any major retailer, you’ll find a reward or loyalty program tied to their growth strategy.
Apptentive
AUGUST 24, 2021
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.
Apptentive
FEBRUARY 24, 2022
Delivering customer love starts with listening to your customers. To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. But where should you start? This post covers five ways to track and evaluate customer sentiment.
Apptentive
FEBRUARY 22, 2022
We’ve broken the concept of product adoption into five key stages, outlined product adoption metrics, and provided some strategies for how to improve product adoption. What is product adoption? Product adoption refers to how customers embrace and use a product.
Speaker: Yuval Yeret, Enterprise Agile Coach, AgileSparks; Aryeh Sivan, Senior Director of Engineering, Akamai Technologies; and Yuval Zach, VP Customers, Shamaym
Continuous learning is a new addition to the Scaled Agile Framework. Join us for a panel discussion with Akamai, AgileSparks, and Shamaym sharing successful strategies for scaling Agile and practical takeaways for your team.
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