Apptentive

The Top Mobile In-app Feedback Tools of 2019

Apptentive

If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. The real challenge comes when you’re deciding how you actually want to execute on this concept and actually begin gathering mobile feedback in your own app.

Events 100

The Three Changes in iOS 13 that Product, Marketing, and Technology Teams Need to Know

Apptentive

Today, Apple releases the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide.

Most Brands Hear from Less Than 1% of Their Customers

Apptentive

Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place.

How to Build Mobile Apps Customers Really Want

Apptentive

As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Consumers have lots of choices when it comes to picking a mobile application!

The Product Growth Engine

Speaker: Dave Martin, Founder, Right to Left

How do you create sustainable growth? Do your product and feature releases achieve the desired results? In this talk, Dave Martin, founder at Right To Left, will explore how human bias repeatedly hinders product success and causes teams to miss out on their potential.

3 Customer Engagement Tips for Lifestyle Apps

Apptentive

Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category.

12 Product Management Myths

Apptentive

The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes.

How Mobile Apps Improve the Effectiveness of Customer Loyalty Programs

Apptentive

According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device.

Webinar: What to Do Before and After a Mobile App Launch to Improve Customer Experience

Apptentive

Getting your app up and running is only half the battle. What comes next is equally as important. How do you determine what is and isn’t working? How do you know what your customers need and want?

Top Mobile Collaboration Apps that Highlight Key Product Management Trends

Apptentive

There are 1.8 million apps in the world – and this is the number for the iOS software only! Today, we enjoy the abundance of mobile tools more than ever before. But with so many options, how do we choose the app right for us?

Architect Your Organization for Effectiveness, Productivity, and Joy

Speaker: Ron Lichty, Consultant: Interim VP Engineering, Ron Lichty Consulting, Inc.

As a senior software leader, you likely spend more time working on the architecture of your systems than the architecture of your organization. Yet, structuring our teams and organizations is a critical factor for success. In fact, the impact of software architecture parallels the impact of organizational structure. We are excited to welcome Ron Lichty, co-author of a seminal book on managing software teams and a well-known speaker, he’ll speak to organizing for effectiveness, productivity and joy.

Four Challenges Finance Apps Face and How to Conquer Them

Apptentive

Convenient access to our finances is key in our global economy, and the mobile channel has quickly become the epicenter of customer experience. However, having convenient access to our finances at our fingertips doesn’t come without unique challenges.

Engagement Benchmarks for Travel App Success

Apptentive

What if you could get a daily pulse on how your customers feel and how that changes over. What if you could watch how customer sentiment changes in real-time following. version releases, feature releases, and more?

Why Retail and Shopping Apps Need to Embrace Qualitative Feedback

Apptentive

For some mobile apps, earning high average app store ratings isn’t an issue. In fact, roughly 90 percent of reviews for most retail and shopping apps are four stars or higher. But where many fail is in acquiring and then using qualitative feedback.

Beyond the Bottom of the Funnel: Understanding the Impact of CX at Every Stage

Apptentive

You know customer experience is important , but do you know the tangible business impact of CX? Do you have a full understanding of how customer experience infiltrates every stage on your customer’s journey? Customer Acquisition.

The Definitive Guide to Predictive Analytics

By embedding predictive analytics, you can future-proof your application and give users sophisticated insights. The Definitive Guide to Predictive Analytics has everything you need to get started, including real-world examples, steps to build your models, and solutions to common data challenges.

2019 Benchmarks for Finance Apps

Apptentive

Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories.

How a Well-designed Mobile App can Eliminate the Stress of Travel

Apptentive

Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. You have exactly three minutes until they close the gate doors. You finally get there with 30 seconds to spare and try to quickly scan your boarding pass.

4 Ways to Improve In-App CX with Onboarding Techniques 

Apptentive

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically.

2019 Product Management Trends

Apptentive

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend.

An Adult Conversation About Estimates

Speaker: Beekey Cheung, Software Consultant, Professor Beekums, LLC

Estimates are a contentious topic in software development. Most of our development teams hate providing estimates and many managers are starting to view them as unnecessary. As senior software leaders, how can we determine whether estimates are helpful or harmful to our teams? We are excited to be joined by Beekey Cheung, a software consultant and blogger known as Professor Beekums, who has helped many leaders and teams go from fearing estimates to using them appropriately. He'll walk us through the value of estimates, how to overcome the hesitancy many have in giving them, and how to provide better estimates.

Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Apptentive

Customer centricity and customer experience management are the hot topics of this year’s business conversations. These themes are only going to become more prominent not just in mobile, but across all channels. As such, it’s not enough for companies to send communication into a vacuum.

4 CEO Lessons for Mobile Product Managers

Apptentive

The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them.

Top UI Design Tools for Creating Mockups and Prototyping

Apptentive

What makes an effective UI design? A skillful designer, the right combination of design elements, or the tool used to create it? Well, the right answer is a combination of all of the above.

16 Product Management Quotes to Leave You Inspired

Apptentive

Let’s be real: product management can be challenging.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Building Your Own App: Two Main Routes

Apptentive

Apps are ubiquitous tools to our modern lives. Smartphone browsing has officially taken over PC browsing by a pretty impressive margin: 63% vs 37% worldwide , and Google has adapted their search to prioritize sites which are mobile compatible.

Google Play Store Optimization Tips for the Recent Ratings Algorithm Changes

Apptentive

If you’re a product manager or mobile marketer responsible for your app store ratings and reviews, you might have noticed something weird with your Google Play Store app ratings in the last few weeks. When analyzed 23 apps, nine saw an average rating decrease of 9.82

July’s Top Customer Experience Trends and Product Management News

Apptentive

Twice a month, Apptentive sends out a newsletter highlighting some of the biggest news stories related to customer experience trends, VOC, mobile marketing, app development, and product management. Here are the top 14 articles from the month of July. __.

Apple Ratings Prompt: Great for Ratings, Bad for Customer Feedback

Apptentive

Most mobile app enthusiasts are well aware of Apple’s native rating prompt that was introduced with iOS 10.3 and made mandatory with iOS 11.

The Six Principles of Persuasion

Speaker: Michael Carducci, CTO, Mago:Tech

As senior tech leaders, we often fall prey to thinking that a “good idea” and logical case is sufficient to get the desired response and result. We might be trying to get our CEO on-board with investment in a new technology or a rearchitecture effort, or we might want culture or process changes by our team. Our “good idea” is simply the beginning. An idea must be communicated; a case must be made; and ultimately other people must be persuaded to get onboard. Michael Carducci brings a fascinating background to this webinar. He’s a technologist and regularly works to help senior leaders improve their results. He’s also a professional mentalist and has been a student of psychology, human behavior and the principles of influence for nearly two decades.

6 Steps to Stronger Customer Loyalty

Apptentive

Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another.

Meet the PMs Who Created 2018’s Hottest Mobile Apps

Apptentive

What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? Venmo comes to mind first, followed by Duolingo and its stunning first-use experience. And who can ignore DoorDash, the popular food delivery service with over 721.7M in funding?

How Product Managers Can Better Understand Their Customers

Apptentive

On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers.

Customer Feedback Management is the Heart of Food and Drink Apps

Apptentive

The convenience and near-instant gratification offered by apps in the Food and Drink category is a key part of our modern-day lives. Food and drink apps straddle both the physical and digital worlds, and work to blur the lines between the two.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

New Data: Listening to, Acting on, and Prioritizing Customer Feedback

Apptentive

Boost Mobile Customer Retention in 4 Steps

Apptentive

In mobile marketing, it’s a well known fact that retaining customers costs less than acquiring new ones, and retention can also be used as a trust signal around how well your brand knows its customer base. However, retention doesn’t look very good for the average mobile app.

Why Finance App Success Depends on Customer Feedback

Apptentive

One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics.

Turn Your Digital Experiences into Customer Feedback Opportunities

Apptentive

Today’s consumer has incredibly high expectations of the brands they spend their time and money with.

Schema Evolution Patterns

Speaker: Alex Rasmussen, CEO, Bits on Disk

If you want to make your development team squirm, ask them about database schema changes or API versioning. Most development teams struggle with changing database schemas and updating API versions without breaking existing code. Alex Rasmussen is an expert in helping teams through these struggles. His talk will examine database schema changes and API versioning as two instances of schema evolution: how your systems respond when the structure of your structured data changes.