Apptentive

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Apptentive

Have you ever been looking for a recipe online but have to scroll all the way through a long, drawn-out story about the author’s family to get to the actual recipe? We won’t do that to you today.

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When are Customers the Most and Least Happy? A Data Analysis of Customer Sentiment by Season

Apptentive

If you’re reading this in December, that means you’re already in the thick of it with holiday campaigns and chaos. But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment!

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6 Product Management Fears (and how to overcome them)

Apptentive

There are six primary product management fears, but they all play into one another. When one of these fears becomes reality, so do the others. Fear of building the wrong things. Fear of losing customer trust. Fear of receiving bad app ratings and reviews. Fear of losing app customers.

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Mobile App KPIs: The Top Metrics to Measure App Performance

Apptentive

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience.

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Unlock Product Growth

Building a foundation for growth begins with the right analytics solution. That’s why we’ve identified 5 key pillars to guide you through the process of comparing product analytics tools and help ensure your organization’s success.

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Business Services Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Brands in Business Services had varied experiences in 2021. Those focused on shipping still felt the sting of the pandemic as local and national supply chains continued to reel.

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Challenges of Product Management and How to Overcome Them

Apptentive

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product.

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How to Collect More In-App Feedback (and What to Do With It)

Apptentive

Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback.

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The Two Keys to Improving Mobile Customer Experience

Apptentive

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.

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Customer Love Stories: Episode 14

Apptentive

Why do brands like Nike tug on our heartstrings with nostalgia? How do sports teams use community to foster fandom? In this episode of Customer Love Stories, product manager at Thrilling, Andrew Wang, sat down with Robi Ganguly to ponder these questions and more.

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Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

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What is Customer Engagement, and Why is it Important in 2022?

Apptentive

“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). What is customer engagement?

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Inform Your Product Roadmap and Prioritize Your Backlog with Customer Feedback Data

Apptentive

In this video , Melanie Fox, Product Manager at Apptentive and Lu Reed, Senior Product Manager, share a practical demonstration of how to use customer feedback to validate and support product roadmap decisions.

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How to Gather More Mobile Customer Feedback

Apptentive

Gathering and implementing mobile customer feedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems. In this post we are talking about all things mobile customer feedback: .

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7 Key App Marketing Strategies

Apptentive

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 7.26 billion smartphone users worldwide (yes, that’s roughly 90 percent of the population!), mobile app marketing is a must.

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Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

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The Top Mobile In-App Feedback Tools of 2022

Apptentive

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started.

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7 Key App Marketing Strategies

Apptentive

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.

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Apptentive SDK 6.0 Now Available for Android and iOS

Apptentive

Built from the ground-up, Apptentive SDK 6.0 includes powerful new out-of-the-box features to make it easier for brands to collect customer feedback within their mobile experiences and take action on the voice of the customer. What’s new in Apptentive SDK 6.0. Closing the customer feedback loop.

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How to Translate Customer Feedback Into Action

Apptentive

So, you’ve collected customer feedback – now what? In this webinar, we give you the answer!

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The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

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Tips for Writing Effective Mobile Survey Questions

Apptentive

The best decisions are informed by an abundance of data from a representative cross-section of your customer base, and mobile surveys are often the best way to get it.

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Apptentive Named Best User Research Tool in Product School’s Annual Proddy Awards

Apptentive

Product School released their annual Proddy Awards , naming Apptentive as Best User Research Product for 2022! About the Proddy Awards. The Proddy Awards are the self-proclaimed “Grammys of Product Management,” run by our friends at Product School.

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Customer Love Stories Podcast: Episode 12

Apptentive

In this episode of Customer Love Stories, Robi Ganguly, CEO and Co-founder of Apptentive, discusses customer love with Shawn Green, Director of Product Management at Boom Entertainment. They talk about these keys to building products customers love: Earning and keeping trust.

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Mobile App Retention and Loyalty: 2022 Customer Engagement Benchmarks

Apptentive

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI.

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The Definitive Guide to Embedded Analytics

Data-driven decisions are no longer reserved for the few. Everyone needs data insights from the applications they use every day. Learn how embedded analytics is boosting user adoption, creating apps people love, and changing the game for software and SaaS providers.

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Product Management Quotes to Leave You Inspired

Apptentive

Let’s be real: product management can be challenging.

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Media Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music.

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Personal Services Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family.

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Customer Love Stories: Episode 15

Apptentive

In this episode of Customer Love Stories, we’re talking with Nicole Lanni, a product manager at Gap. She tells us about her experience with F45, diving into how their emphasis on community-building drives customer loyalty. Listen. Listen here or watch the video episode below!

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Improve Retention & Recruitment Efforts Amidst Economic Uncertainty

By providing upskilling opportunities, you’re ensuring that your product managers have the tools they need to guide your organization’s offerings through tough times and prepare for brighter days ahead.

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Top Product Management Resources to Help PMs Do More With Less

Apptentive

Product managers are facing a bevy of external challenges in 2022. The economic outlook is changing, the digital transformation continues, and PMs are now asked to do more with less. .

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Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Apptentive

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Mobile interaction and response rate benchmarks.

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Utilities Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Brands in the Utilities industry faced various hurdles throughout 2021.

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Customer Love Stories Podcast: Episode 10

Apptentive

How do Portland Timbers and Barak Obama both use authenticity, storytelling, and community to build lifelong fandoms?

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50 Tests You Should Know for Website Optimization

When it comes to digital customer experience, continuous optimization is the only strategy that truly helps you stay ahead of the game. Download AB Tasty’s guide to web optimization featuring 50 real examples of tests you can use to drive growth.

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NPS+: 5 Steps to Get More Out of NPS Surveys

Apptentive

An article in the Harvard Business Review introduced Net Promoter Score (NPS) surveys to the business world nearly twenty year ago. NPS surveys changed the way businesses gauge customer experience and are still widely used today.

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Five Steps to Create a Holistic Mobile Customer Feedback Solution

Apptentive

As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. In 2022, mobile eCommerce sales are expected to hit $437 billion, a 21.5 percent increase from 2021.

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Learn How Dunkin’ Uses Apptentive to Improve Mobile Customer Experience

Apptentive

Back in 2019, the Apptentive team had an opportunity to sit down with the team at Dunkin’ to learn more about how they use Apptentive to improve the Dunkin’ customer experience.

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The 6-Step Checklist to Improve Your Mobile Feedback Strategy

Apptentive

At the end of the day, many customers feel that providing feedback is simply too cumbersome, too time-consuming, and too difficult.

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Monetizing Analytics Features: Why Data Visualization Will Never Be Enough

Five years ago, data visualizations were a powerful way to differentiate a software application. Today, free visualizations seem to be everywhere. Two trends are forcing application providers to rethink how they offer analytics in their products.