Expert insights. Personalized for you.
We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world. MORE
For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about. MORE
When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. MORE
Back in 2019, the Apptentive team had an opportunity to sit down with the team at Dunkin’ to learn more about how they use Apptentive to improve the Dunkin’ customer experience. MORE
Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. MORE
Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. MORE
Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey. MORE
2020 completely changed the way we approach digital product planning (pretty crazy since nothing else really changed in 2020, right?). MORE
Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. MORE
When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Almost every article started out with a long opening paragraph explaining the importance of mobile. MORE
Education was one of the hardest hit industries in 2020. Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country. MORE
The Pilot Flying J product team set a goal to build more features that aligned with what was most important to their loyal customers. MORE
Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). MORE
Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback. MORE
Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. MORE
Coffee and product managers are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Auth0, Mailchimp, SAP Concur, and productLivity. MORE
Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs. MORE
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. MORE
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must. MORE
Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. MORE
Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. MORE
Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. MORE
2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report. MORE
The opportunity to connect with customers has never been greater than when you’re in their pockets. In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. MORE
This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work, teams are being forced to be creative in the ways they communicate and work efficiently. For product managers , this has posed some unique challenges. We’re here to help! MORE
Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Retention and engagement. Customer experience. MORE
We all want to be as efficient as possible, but it’s not easy—especially as your list of product management tasks grows. Are you stuck on your list of product management tasks? Unsure how to tackle a new request or bug? If you have two minutes to spare, we can help! MORE
Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere. MORE
What exactly are you supposed to do after you collect mobile customer feedback? And how do you use that data to inform business decisions? In this webinar , we took a deep dive into best practices and nuances of closed-loop mobile feedback. MORE
Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. MORE
Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home. MORE
Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. MORE
As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars. MORE
Coffee and PMs are the perfect blend. Get your cup of coffee ready and watch our product management panel discussion in the comfort of your own office or home. You will be hearing from product professionals from leading brands like Disney, Redfin, and T-Mobile. MORE
Apptentive
AUGUST 12, 2021
For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.
Apptentive
NOVEMBER 9, 2021
Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.
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Apptentive
NOVEMBER 11, 2021
Coffee and PMs are the perfect blend. Get your cup of coffee ready and watch our product management panel discussion in the comfort of your own office or home. You will be hearing from product professionals from leading brands like Disney, Redfin, and T-Mobile.
Apptentive
AUGUST 24, 2021
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.
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Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.
Apptentive
NOVEMBER 23, 2021
Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.
Apptentive
AUGUST 10, 2021
Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems.
Apptentive
OCTOBER 26, 2021
What exactly are you supposed to do after you collect mobile customer feedback? And how do you use that data to inform business decisions? In this webinar , we took a deep dive into best practices and nuances of closed-loop mobile feedback.
Apptentive
OCTOBER 21, 2021
Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.
Apptentive
OCTOBER 7, 2021
The Pilot Flying J product team set a goal to build more features that aligned with what was most important to their loyal customers.
Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket
Join Bhavana Angadi, Senior Product Manager at Hopscotch, as she details the best way to increase customer retention.
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Apptentive
AUGUST 26, 2021
Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback.
Apptentive
JULY 22, 2021
Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).
Apptentive
SEPTEMBER 30, 2021
Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.
Apptentive
JULY 29, 2021
Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points.
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Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.
Apptentive
OCTOBER 14, 2021
Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.
Apptentive
MAY 4, 2021
Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey.
Apptentive
FEBRUARY 2, 2021
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing.
Apptentive
APRIL 21, 2021
Education was one of the hardest hit industries in 2020. Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country.
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Understanding your data security needs is tough enough, but what can be even more difficult is choosing the right software to fit your company. This checklist will help you evaluate the scope of services offered by various encryption solutions on the market.
Apptentive
APRIL 22, 2021
Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home.
Apptentive
SEPTEMBER 16, 2021
Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers.
Apptentive
SEPTEMBER 22, 2021
Coffee and product managers are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Auth0, Mailchimp, SAP Concur, and productLivity.
Apptentive
FEBRUARY 17, 2021
When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Join Robin Zaragoza, product coach and CEO of The Product Refinery, as she shares tips on how to create a powerful Value Proposition that keeps your customer at the heart of your product development process.
Apptentive
SEPTEMBER 10, 2021
Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient.
Apptentive
JUNE 8, 2021
We all want to be as efficient as possible, but it’s not easy—especially as your list of product management tasks grows. Are you stuck on your list of product management tasks? Unsure how to tackle a new request or bug? If you have two minutes to spare, we can help!
Apptentive
MARCH 16, 2021
2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report.
Apptentive
MARCH 26, 2021
When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Almost every article started out with a long opening paragraph explaining the importance of mobile.
Speaker: Yuval Yeret, Enterprise Agile Coach, AgileSparks; Aryeh Sivan, Senior Director of Engineering, Akamai Technologies; and Yuval Zach, VP Customers, Shamaym
Continuous learning is a new addition to the Scaled Agile Framework. Join us for a panel discussion with Akamai, AgileSparks, and Shamaym sharing successful strategies for scaling Agile and practical takeaways for your team.
Apptentive
JANUARY 26, 2021
Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere.
Apptentive
APRIL 14, 2021
Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs.
Apptentive
SEPTEMBER 3, 2021
The opportunity to connect with customers has never been greater than when you’re in their pockets. In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot.
Apptentive
NOVEMBER 18, 2020
As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars.
Advertisement
Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.
Apptentive
DECEMBER 8, 2020
2020 completely changed the way we approach digital product planning (pretty crazy since nothing else really changed in 2020, right?).
Apptentive
NOVEMBER 12, 2020
This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work, teams are being forced to be creative in the ways they communicate and work efficiently. For product managers , this has posed some unique challenges. We’re here to help!
Apptentive
SEPTEMBER 3, 2020
We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world.
Apptentive
APRIL 27, 2021
Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Retention and engagement. Customer experience.
Speaker: Ramli John, Managing Director at ProductLed and Author
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive. Easy. And fast. Add to that a few, unfairly poor reviews and you’ll be more than just stuck. Ramli will share a simple but powerful framework to get more users to experience a product’s "Eureka!" moment and turn them into lifelong customers.
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