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Beat Your Competition: Building a Stand-out Mobile Customer Experience

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When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Almost every article started out with a long opening paragraph explaining the importance of mobile.

The Two-minute Quiz That’ll Help You Prioritize Product Management Tasks

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We all want to be as efficient as possible, but it’s not easy—especially as your list of product management tasks grows. Are you stuck on your list of product management tasks? Unsure how to tackle a new request or bug? If you have two minutes to spare, we can help!

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30 Steps to Mobile App Launch

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Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing.

What is the Voice of the Customer (VOC)?

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When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates.

How to Accelerate Product Sales Virtually

Everyone sells online these days, but outselling the (virtual) competition requires following a few key principles. Yellowfin CEO Glen Rabie shares his insights on resonating with buyers in this short video.

The Top Mobile In-App Feedback Tools of 2021

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Now, more than ever, your customers want to be heard. They’re itching to give you feedback. Do you have the right tools to capture that voice? If you don’t, you need to get those in place – and fast. To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021.

How Mobile Product Managers Can Increase Productivity

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Mobile product managers handle an extremely long list of competing tasks—sometimes resulting in progress paralysis.

Tough Love Tuesday: How Zola can Improve Mobile Customer Retention

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Starting today, our team will give some tough love to our favorite apps on the last Tuesday of every month. That’s right, we’ll be going through some of our most beloved mobile apps and discussing what they’ve done well and what could be improved – all done with love!

What Product Management Metrics Really Matter?

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Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Retention and engagement. Customer experience.

2021 Engagement Benchmarks for Personal Services Apps

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One size did not fit all for Personal Services apps in 2020. Depending on industry, issues with supply chains, global price drops, and budget constraints impacted each brand differently.

The State of Product Leadership Report 2021

Delivery is the top success metric for product leaders. But should it be? This is just one of the findings in this year’s State of Product Leadership report. Download the report to discover more ways product management is changing in 2021.

Engagement Benchmarks for Retail and eCommerce Apps

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Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers.

Beyond NPS: Impactful Mobile Survey Questions and Use Cases

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Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey.

5 Ways to Meet Customers Where They Are

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Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere.

The Top Mobile App Trends from 2020

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COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. It has also changed how we interact with our favorite stores, restaurants, and service providers – even our healthcare providers.

The Rapid Innovation Sprint as an Accelerator for Your Big Idea

Rapid Innovation Sprints (RISE) help companies incubate greenfield digital product ideas that have the potential to radically transform their business. The techniques of RISE help uncover game-changing opportunities with structure, collaboration, and commitment.

2021 Engagement Benchmarks for Utilities Apps

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One size did not fit all for Utilities apps in 2020. Depending on industry (energy, manufacturing, security, et. issues with supply chains, global price drops, and budget constraints impacted each brand differently.

What Product Management Metrics Really Measure?

Apptentive

Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Retention and engagement. Customer experience.

Engagement Benchmarks for Business Services Apps

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Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home.

2021 Engagement Benchmarks for Education Apps

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Education was one of the hardest hit industries in 2020. Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country.

3 Templates for Uncomplicating Your Product Management Process

In this workbook, you’ll find a comprehensive set of templates product development and cross-functional teams can adopt to better leverage your existing skills and your data.

2021 Engagement Benchmarks for Media Apps

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Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs.

Finance Apps: Benchmarks for Success in 2021

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Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management.

Engagement Benchmarks for Food and Drink Apps

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The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. While the year was disastrous for many food and drink companies, there were also many whose apps tell incredible tales of resilience, ingenuity, and embracing the digital shift.

Healthcare Apps: 2021 Engagement Benchmarks

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It was quite a year for healthcare. While we watched brave, brilliant healthcare workers combat the pandemic on the front lines, the mobile technology used to support their efforts from home underwent massive change.

4 Approaches to Data Analytics

As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?

Buy Online, Pick Up in Store (BOPIS) Isn’t Going Anywhere – Here’s How to Adjust Your Customer Experience

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The last year revolutionized how retailers think about online shopping and how it merges with the in-person, in-store experience.

Watch: The State of Mobile Consumer Engagement 2021 Webinar

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Apptentive’s annual Mobile App Engagement Report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.

2021 Mobile App Engagement Benchmark Report

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2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report.

How to Get High-Quality and Useful Mobile Customer Feedback

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We’ve all seen it: Disgruntled customers taking to the app stores to gripe about something that has literally nothing to do with the mobile app experience. Why is this?

Embedded Analytics Product Fit Guide - A Product Manager’s Handbook

Adding embedded analytics to your software doesn’t have to be an overwhelming task. This guide is the perfect companion for SaaS product managers. It will walk you through the process of choosing the right analytics provider step by step.

Q&A with Digital Transformation Experts: Liz Jensen from Visa

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As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars.

Key Mobile Strategies for Travel Apps During the Reopening Process

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While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year.

Best Practices for Healthcare Mobile App Development and Telemedicine Apps

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Healthcare is personal and often very emotional. We all know and understand this. However, when it comes to our technology reflecting this fact, many providers and organizations haven’t quite caught up. Telehealth and healthcare mobile apps can feel cold, robotic, and impersonal.

Gap Inc. Q&A: Leveraging Mobile Customer Feedback to Drive Business Decisions

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In 2020, Gap Inc.’s s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. For example, Gap Inc.

Product Management: Guide to Thriving as a Product Manager

As more organizations move from project to product thinking, Product Managers are occupying increasingly crucial roles. Download this guide to learn tips and strategies that will help you grow into a strong Product Manager and thrive in the position.

How to Create a Loyalty Program for Your App

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It’s common knowledge that loyalty programs work wonders to keep customers coming back time and time again. So, why is this?

The Most Popular Product Management and Mobile Marketing Content of 2020

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Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation.

4 Finance App Requirements for 2021

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COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between.

Revive Your Product Roadmap

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2020 completely changed the way we approach digital product planning (pretty crazy since nothing else really changed in 2020, right?).

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.