Expert insights. Personalized for you.
Coffee and PMs are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Dropbox, Concur, and Stripe. MORE
Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. MORE
From the very beginning of COVID-19, Dunkin’ has been a fantastic case study of how a large enterprise brand can quickly adapt to external variables and changing customer behavior. MORE
Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? MORE
There are 1.8 million apps in the world – and this is the number for the iOS software only! Today, we enjoy the abundance of mobile tools more than ever before. But with so many options, how do we choose the app right for us? MORE
Many brands today may think they build customer-centric products based on feedback from a majority, but they couldn’t be further from the truth. In reality, our data shows that brands only hear from less than one percent of their customer base , which we call the “vocal minority.”. MORE
As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Consumers have lots of choices when it comes to picking a mobile application! MORE
Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category. MORE
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. MORE
What if you could get a daily pulse on how your customers feel and how that changes over. What if you could watch how customer sentiment changes in real-time following. version releases, feature releases, and more? MORE
Lifestyle mobile app downloads have seen a surge in the last few months due to COVID-19. Everyone is stuck at home, therefore using their phones more than ever for things like fitness, meditation, DIY projects, and more. MORE
Do you want to know how your mobile app engagement data compares to others in your industry? This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. MORE
Coronavirus has changed the way the world consumes. The majority of us are staying home, and businesses across all industries have had to adapt to customers engaging with their products and services remotely. MORE
Surveys enable companies to collect and analyze both qualitative and quantitative feedback. Mobile surveys are powerful in understanding sentiment, but only if they’re used correctly. MORE
Mobile apps in the Food and Drink category have experienced radical change these last few weeks. The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. MORE
A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. MORE
If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. The real challenge comes when you’re deciding how you actually want to execute on this concept and actually begin gathering mobile feedback in your own app. MORE
Convenient access to our finances is key in our global economy, and the mobile channel has quickly become the epicenter of customer experience. However, having convenient access to our finances at our fingertips doesn’t come without unique challenges. MORE
So, you’ve somehow received a couple of bad online reviews. Is your business doomed? Certainly not! Even big brands have had their fair share of angry outpour from disgruntled customers and survived. MORE
Today, Apple releases the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide. MORE
The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes. MORE
For some mobile apps, earning high average app store ratings isn’t an issue. In fact, roughly 90 percent of reviews for most retail and shopping apps are four stars or higher. But where many fail is in acquiring and then using qualitative feedback. MORE
The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them. MORE
It’s an interesting time to be in marketing and product management. Globally, brands are anticipating the timing of return-to-business as the world grapples with COVID-19, as well as what the “new normal” will mean for customer engagement. MORE
Coronavirus didn’t break your mobile feedback funnel; it revealed it was broken all along. MORE
According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. MORE
2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity. MORE
Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories. MORE
If you’re like me, your shopping habits have probably changed a bit (or a lot) over the last few months. I searched online for about two hours today for dumbbells to buy since the gyms are still closed, and had zero luck. MORE
The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. MORE
With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience. MORE
If there’s one industry that was impacted the most by COVID-19, it might be the travel industry. From grounded flights to impatient customers to intensive cleaning protocols, everything looks different than it did a few months ago. MORE
Watch our latest webinar where Robi Ganguly, Apptentive CEO and Co-founder, and Christy Culp, Apptentive VP of Customer Success, share exclusive data and key insights from our 2020 Mobile App Engagement Benchmark Report. MORE
Apptentive
JULY 15, 2020
From the very beginning of COVID-19, Dunkin’ has been a fantastic case study of how a large enterprise brand can quickly adapt to external variables and changing customer behavior.
Apptentive
JUNE 30, 2020
Lifestyle mobile app downloads have seen a surge in the last few months due to COVID-19. Everyone is stuck at home, therefore using their phones more than ever for things like fitness, meditation, DIY projects, and more.
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Apptentive
JUNE 9, 2020
Coronavirus didn’t break your mobile feedback funnel; it revealed it was broken all along.
Apptentive
JUNE 24, 2020
A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals.
Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics
Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!
Apptentive
JUNE 16, 2020
If there’s one industry that was impacted the most by COVID-19, it might be the travel industry. From grounded flights to impatient customers to intensive cleaning protocols, everything looks different than it did a few months ago.
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Apptentive
JANUARY 17, 2019
Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place.
Apptentive
JUNE 4, 2019
If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. The real challenge comes when you’re deciding how you actually want to execute on this concept and actually begin gathering mobile feedback in your own app.
Apptentive
JULY 11, 2019
As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Consumers have lots of choices when it comes to picking a mobile application!
Apptentive
MAY 27, 2020
If you’re like me, your shopping habits have probably changed a bit (or a lot) over the last few months. I searched online for about two hours today for dumbbells to buy since the gyms are still closed, and had zero luck.
Advertiser: Amplitude
Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.
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Apptentive
SEPTEMBER 5, 2019
There are 1.8 million apps in the world – and this is the number for the iOS software only! Today, we enjoy the abundance of mobile tools more than ever before. But with so many options, how do we choose the app right for us?
Apptentive
SEPTEMBER 19, 2019
Today, Apple releases the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide.
Apptentive
MAY 21, 2020
2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity.
Apptentive
MAY 28, 2019
Customer centricity and engagement are the hot topics of this year’s business conversations, especially for apps in the Lifestyle category.
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If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.
Apptentive
MAY 19, 2020
Many brands today may think they build customer-centric products based on feedback from a majority, but they couldn’t be further from the truth. In reality, our data shows that brands only hear from less than one percent of their customer base , which we call the “vocal minority.”.
Apptentive
MAY 14, 2020
Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus. So, what can these brands do to capture, analyze, and act on these changing customer behaviors?
Apptentive
JUNE 20, 2019
So, you’ve somehow received a couple of bad online reviews. Is your business doomed? Certainly not! Even big brands have had their fair share of angry outpour from disgruntled customers and survived.
Apptentive
MAY 12, 2020
Coronavirus has changed the way the world consumes. The majority of us are staying home, and businesses across all industries have had to adapt to customers engaging with their products and services remotely.
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Apptentive
MAY 7, 2020
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started.
Apptentive
APRIL 30, 2020
Watch our latest webinar where Robi Ganguly, Apptentive CEO and Co-founder, and Christy Culp, Apptentive VP of Customer Success, share exclusive data and key insights from our 2020 Mobile App Engagement Benchmark Report.
Apptentive
JANUARY 28, 2020
With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience.
Apptentive
JULY 2, 2019
The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes.
Advertiser: Skilljar
Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!
Apptentive
APRIL 25, 2019
What if you could get a daily pulse on how your customers feel and how that changes over. What if you could watch how customer sentiment changes in real-time following. version releases, feature releases, and more?
Apptentive
JUNE 18, 2019
According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device.
Apptentive
JUNE 12, 2019
Convenient access to our finances is key in our global economy, and the mobile channel has quickly become the epicenter of customer experience. However, having convenient access to our finances at our fingertips doesn’t come without unique challenges.
Advertiser: Heap
This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.
Apptentive
APRIL 21, 2020
Do you want to know how your mobile app engagement data compares to others in your industry? This information is critical for most product managers and mobile marketers to optimize the mobile customer experience.
Apptentive
APRIL 16, 2020
It’s an interesting time to be in marketing and product management. Globally, brands are anticipating the timing of return-to-business as the world grapples with COVID-19, as well as what the “new normal” will mean for customer engagement.
Apptentive
APRIL 14, 2020
Coffee and PMs are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Dropbox, Concur, and Stripe.
Apptentive
APRIL 11, 2019
Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories.
Advertisement
If you built your analytics in house, chances are your basic features are no longer enough for your end users. Is it time to move on to a more robust analytics solution with more advanced capabilities? Follow this free guide for tips on making the build to buy transition.
Apptentive
JUNE 25, 2019
For some mobile apps, earning high average app store ratings isn’t an issue. In fact, roughly 90 percent of reviews for most retail and shopping apps are four stars or higher. But where many fail is in acquiring and then using qualitative feedback.
Apptentive
APRIL 9, 2020
Mobile apps in the Food and Drink category have experienced radical change these last few weeks. The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments.
Apptentive
JANUARY 10, 2019
The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend.
Apptentive
NOVEMBER 13, 2018
The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them.
Advertiser: Heap
In this book, Heap provides a great number of questions, hypotheses, and experiments for you to run in your product. It walks through product use cases, behavioral segmentation, conversion, and more.
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