Apptentive

Engagement Benchmarks for Travel App Success

Apptentive

What if you could get a daily pulse on how your customers feel and how that changes over. What if you could watch how customer sentiment changes in real-time following. version releases, feature releases, and more?

Most Brands Hear from Less Than 1% of Their Customers

Apptentive

Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place.

2019 Benchmarks for Finance Apps

Apptentive

Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories.

Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Apptentive

Customer centricity and customer experience management are the hot topics of this year’s business conversations. These themes are only going to become more prominent not just in mobile, but across all channels. As such, it’s not enough for companies to send communication into a vacuum.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

2019 Product Management Trends

Apptentive

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend.

Building Your Own App: Two Main Routes

Apptentive

Apps are ubiquitous tools to our modern lives. Smartphone browsing has officially taken over PC browsing by a pretty impressive margin: 63% vs 37% worldwide , and Google has adapted their search to prioritize sites which are mobile compatible.

16 Product Management Quotes to Leave You Inspired

Apptentive

Let’s be real: product management can be challenging.

New Data: Listening to, Acting on, and Prioritizing Customer Feedback

Apptentive

Apple Ratings Prompt: Great for Ratings, Bad for Customer Feedback

Apptentive

Most mobile app enthusiasts are well aware of Apple’s native rating prompt that was introduced with iOS 10.3 and made mandatory with iOS 11.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

6 Steps to Stronger Customer Loyalty

Apptentive

Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another.

Customer Feedback Management is the Heart of Food and Drink Apps

Apptentive

The convenience and near-instant gratification offered by apps in the Food and Drink category is a key part of our modern-day lives. Food and drink apps straddle both the physical and digital worlds, and work to blur the lines between the two.

Why Finance App Success Depends on Customer Feedback

Apptentive

One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics.

How Product Managers Can Better Understand Their Customers

Apptentive

On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Boost Mobile Customer Retention in 4 Steps

Apptentive

In mobile marketing, it’s a well known fact that retaining customers costs less than acquiring new ones, and retention can also be used as a trust signal around how well your brand knows its customer base. However, retention doesn’t look very good for the average mobile app.

Meet the PMs Who Created 2018’s Hottest Mobile Apps

Apptentive

What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? Venmo comes to mind first, followed by Duolingo and its stunning first-use experience. And who can ignore DoorDash, the popular food delivery service with over 721.7M in funding?

Turn Your Digital Experiences into Customer Feedback Opportunities

Apptentive

Today’s consumer has incredibly high expectations of the brands they spend their time and money with.

4 Factors to Consider Before Paying for Customer Acquisition

Apptentive

Launching your platform and initializing your monetization strategy is only the beginning. Sure, once your platform is implemented the money will start coming in, but how will you maintain that initial growth and sustain earning? Through customer acquisition, of course!

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Why Mobile Customer Feedback is Your Big Missed Opportunity

Apptentive

Collecting and making sense of mobile customer feedback isn’t a walk in the park for product managers and marketers. There’s a big analytics challenge in pulling in the right sources of information and prepare the right views for leaders and product owners to consume.

Use CX to Give Customers a Seat at the Table

Apptentive

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit.

Global Product Management Survey: See How You Compare to PMs Worldwide

Apptentive

Are you ready to invest in your future and help the global community of product managers? Because so many Apptentive community members are in product management, we’re combining forces to drive more responses to the survey, which will yield better learnings for us all.

How Starbucks and Apptentive Connect Digital and Physical Customer Experiences

Apptentive

Starbucks pioneered the way in connecting digital and physical experiences, a task with many moving pieces that add a level of complexity that’s infamously difficult to get right. Since launching Mobile Order and Pay, a feature that drove 11% of all U.S.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

The Mobile Product Manager’s Productivity Quadrant

Apptentive

The job of a mobile product manager is one of the most complex at any company.

5 Hard Questions for Mobile Product Managers

Apptentive

Successful leaders are willing to ask themselves hard questions. Growth begins with introspection, and the most successful people understand that meaningful change doesn’t come without hard work.

5 Reasons Why You Need a Customer Feedback Platform

Apptentive

By now, marketers and product owners in every space understand the importance of listening to their customers. Being available to gather and respond to customer feedback is becoming more the norm for most companies, but it doesn’t mean it’s getting any easier to take on alone. Partnering with a customer feedback platform to help you listen and respond to customers allows for a more targeted, strategic, and dollar-efficient approach to gathering and acting on feedback.

Mobile Product Manager vs. Mobile Product Owner

Apptentive

Agile teams have a lot of moving parts, and it can be difficult to understand where product responsibilities fall across team members. And a mobile product manager or mobile product owner role can be difficult for only one person to take on.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

From Metrics that Matter to Products that Matter

Apptentive

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy.

Customer Love Summit Speaker Series: Katie van Zyl, Director of Product Management at GoDaddy

Apptentive

Our second annual Customer Love Summit will take place on July 18th, 2018, and registration is now open. Reserve your spot now! If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer.

Webinar Recap: How Apps in Each Category Compare and Compete

Apptentive

We recently hosted a webinar diving into how apps in different categories compare and compete.

Are Progressive Web Apps the Future of Mobile?

Apptentive

A Progressive Web App (PWA) is a combination of different web technologies and browsing interfaces. In a nutshell, PWAs are about creating app-like experiences on the web, and they aren’t specific to any particular device format.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Leadership styles for directing small teams

Lead on Purpose

Leadership differs depending on the size of the group you’re leading. For most product managers, the people they lead work on different teams and the individuals they need to influence don’t report to them.

Product Backlog Management – 10 Tips for Product Managers

280 Group

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. It is a set of requirements received from business and formulated into development tasks.

Common Pitfalls for First Time Product Manager

bpma ProductHub

by Ashima Dua – When you’re first starting out in Product Management, it can be easy to fall into common misconceptions and pitfalls. Navigating through uncharted territory can make anyone unsure of what to do or who to reach out to, so some growing pains are bound to happen.

Product Ethics

Roman Pichler

What is an Ethical Product? An ethical product is an offering that does not cause any harm, neither to its users nor the planet. [1] 1] The former includes negatively impacting the people’s mental wellbeing, for example, by encouraging addictive behaviour or promoting harmful information.

Vision 246

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.