Apptentive

How to Translate Customer Feedback Into Action

Apptentive

So, you’ve collected customer feedback – now what? In this webinar, we give you the answer!

This One Question Drives Higher In-App Response Rates and Product Engagement

Apptentive

It all starts with a simple question: “Do you love our app?” This phrase is proven to drive higher in-app response rates, increase product engagement, and ultimately improve the customer experience.

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Business Services Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Brands in Business Services had varied experiences in 2021. Those focused on shipping still felt the sting of the pandemic as local and national supply chains continued to reel.

Top Product Management Resources to Help PMs Do More With Less

Apptentive

Product managers are facing a bevy of external challenges in 2022. The economic outlook is changing, the digital transformation continues, and PMs are now asked to do more with less. .

The Convergence of Product Analytics & Customer Outcomes During Uncertain Times

Speaker: John Mansour - University President Product Management University

In this webinar, we’ll discuss a true outside-in approach for becoming product-led and how it can help you drive growth, even in uncertain economic times.

Customer Love Stories Podcast: Episode 10

Apptentive

How do Portland Timbers and Barak Obama both use authenticity, storytelling, and community to build lifelong fandoms?

NPS+: 5 Steps to Get More Out of NPS Surveys

Apptentive

An article in the Harvard Business Review introduced Net Promoter Score (NPS) surveys to the business world nearly twenty year ago. NPS surveys changed the way businesses gauge customer experience and are still widely used today.

The 6-Step Checklist to Improve Your Mobile Feedback Strategy

Apptentive

At the end of the day, many customers feel that providing feedback is simply too cumbersome, too time-consuming, and too difficult.

What is Customer Engagement, and Why is it Important in 2022?

Apptentive

“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). What is customer engagement?

Personal Services Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Utilities Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Brands in the Utilities industry faced various hurdles throughout 2021.

Five Steps to Create a Holistic Mobile Customer Feedback Solution

Apptentive

As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. In 2022, mobile eCommerce sales are expected to hit $437 billion, a 21.5 percent increase from 2021.

Media Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music.

Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Apptentive

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Mobile interaction and response rate benchmarks.

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

Mobile App Retention and Loyalty: 2022 Customer Engagement Benchmarks

Apptentive

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI.

The Two Keys to Improving Mobile Customer Experience

Apptentive

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.

Customer Love Stories Podcast: Episode Eight

Apptentive

It’s not just a phase, mom! Well, maybe it was. In this episode of Customer Love Stories, Melanie and Robi use the emo music community to understand the phases of fandom.

5 Types of Mobile Survey Questions to Better Understand Customer Sentiment

Apptentive

A mobile survey that is served to your customers at the right place and right time helps you understand who they are, why they use your app, and what improvements they want to see. Understanding and acting on emotion and sentiment are key to any customer experience strategy.

Feedback Management: A PM's Key for Continuous and Impactful Product Growth

Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo

Join Hannah Chaplin and Steve Cheshire as they discuss how you can utilize customer feedback to help your business stay competitive in an increasingly challenging global market.

How to Use Feedback to Improve Mobile Customer Experience in 4 Steps

Apptentive

From adding features to modifying the user interface, the directions you can take your mobile app are endless. The bandwidth of your development team, not so much.

How to Use Voice of the Customer Data to Improve Your Product

Apptentive

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates.

Customer Love Stories Podcast: Episode Seven

Apptentive

In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Jason Pace, former Senior Architect at Alkami Technologies and now current Software Engineering Manager at Apptentive.

QSRs, Food Services, and Restaurants: Mobile Customer Engagement Benchmarks

Apptentive

Subcategories: Restaurant, Food Services. In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Food and Drink category.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Mobile App Customer Sentiment: 2022 Customer Engagement Benchmarks

Apptentive

The following data and information is from our 2022 Mobile App Customer Engagement Report. Understanding consumer sentiment starts with gauging consumer emotion. Apptentive’s Love Dialog feature is used to gather the data, which starts with a simple “yes” or “no” question: “Do you love our company?”

How to Measure, Analyze, and Use Mobile Customer Sentiment

Apptentive

From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make you feel overwhelmed. It can feel daunting to sit on so much customer data when you don’t know where to start or why you should even be measuring customer sentiment in the first place.

7 Key App Marketing Strategies

Apptentive

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.

4 Steps to Boost Mobile Customer Retention

Apptentive

We all know that retaining customers costs less than acquiring new ones. So, why does it often get deprioritized in favor of customer acquisition and app downloads? Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked.

Scaling Agile With Collaborative Learning

Speaker: Yuval Yeret, Enterprise Agile Coach, AgileSparks; Aryeh Sivan, Senior Director of Engineering, Akamai Technologies; and Yuval Zach, VP Customers, Shamaym

Continuous learning is a new addition to the Scaled Agile Framework. Join us for a panel discussion with Akamai, AgileSparks, and Shamaym sharing successful strategies for scaling Agile and practical takeaways for your team.

Mobile App Ratings and Reviews: 2022 Benchmarks

Apptentive

Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion.

Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto.

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Customer Love Stories Podcast: Episode Six

Apptentive

In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Kat Simpson, Associate Creative Director (Strategy) at Tether. While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco.

Finance Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information is from our 2022 Mobile App Customer Engagement Report. Subcategories for Finance Apps: Fintech, Banking, Insurance. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps.

Power of the Platform: A PM's Path to a Winning Product Experience

Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product

In this webinar, Marcus Andrews and Keren Wexler will explain common challenges faced by product teams, how to use analytics to create better product launches, platform adoption, and how to add feedback into your workflows!

Healthcare Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

Healthcare App Subcategories: Medical, Fitness, Health Insurance. In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Healthcare category.

Introducing: 2022 Mobile Customer Engagement Benchmark Report

Apptentive

Trends that will define the year in mobile—and beyond. If 2020 was the shift to mobile, 2021 was the year we saw it reflected in the numbers.

How Mobile Customer Loyalty Programs Increase Customer Retention and Drive Revenue (with Examples)

Apptentive

It’s common knowledge in the retail world that mobile customer loyalty and reward programs work wonders to keep customers coming back time and time again. If you look at almost any major retailer, you’ll find a reward or loyalty program tied to their growth strategy.

The State of Mobile Consumer Engagement 2022

Apptentive

Our annual deep dive into mobile consumer engagement. Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.