Apptentive
DECEMBER 21, 2022
Have you ever been looking for a recipe online but have to scroll all the way through a long, drawn-out story about the author’s family to get to the actual recipe? We won’t do that to you today.
Apptentive
DECEMBER 8, 2022
If you’re reading this in December, that means you’re already in the thick of it with holiday campaigns and chaos. But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment!
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Apptentive
OCTOBER 13, 2022
There are six primary product management fears, but they all play into one another. When one of these fears becomes reality, so do the others. Fear of building the wrong things. Fear of losing customer trust. Fear of receiving bad app ratings and reviews. Fear of losing app customers.
Apptentive
DECEMBER 27, 2022
If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience.
Advertiser: Amplitude
Building a foundation for growth begins with the right analytics solution. That’s why we’ve identified 5 key pillars to guide you through the process of comparing product analytics tools and help ensure your organization’s success.
Apptentive
MAY 18, 2022
The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Brands in Business Services had varied experiences in 2021. Those focused on shipping still felt the sting of the pandemic as local and national supply chains continued to reel.
Apptentive
NOVEMBER 9, 2022
Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product.
Apptentive
OCTOBER 10, 2022
Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback.
Apptentive
AUGUST 12, 2021
For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.
Apptentive
SEPTEMBER 27, 2022
Why do brands like Nike tug on our heartstrings with nostalgia? How do sports teams use community to foster fandom? In this episode of Customer Love Stories, product manager at Thrilling, Andrew Wang, sat down with Robi Ganguly to ponder these questions and more.
Advertiser: Amplitude
As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.
Apptentive
MARCH 8, 2022
“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). What is customer engagement?
Apptentive
AUGUST 11, 2022
In this video , Melanie Fox, Product Manager at Apptentive and Lu Reed, Senior Product Manager, share a practical demonstration of how to use customer feedback to validate and support product roadmap decisions.
Apptentive
NOVEMBER 21, 2022
Gathering and implementing mobile customer feedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems. In this post we are talking about all things mobile customer feedback: .
Apptentive
OCTOBER 27, 2022
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 7.26 billion smartphone users worldwide (yes, that’s roughly 90 percent of the population!), mobile app marketing is a must.
Advertiser: Amplitude
Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.
Apptentive
NOVEMBER 10, 2022
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started.
Apptentive
AUGUST 24, 2021
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.
Apptentive
NOVEMBER 8, 2022
Built from the ground-up, Apptentive SDK 6.0 includes powerful new out-of-the-box features to make it easier for brands to collect customer feedback within their mobile experiences and take action on the voice of the customer. What’s new in Apptentive SDK 6.0. Closing the customer feedback loop.
Apptentive
JULY 21, 2022
So, you’ve collected customer feedback – now what? In this webinar, we give you the answer!
Advertiser: Amplitude
Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.
Apptentive
SEPTEMBER 22, 2022
The best decisions are informed by an abundance of data from a representative cross-section of your customer base, and mobile surveys are often the best way to get it.
Apptentive
OCTOBER 18, 2022
Product School released their annual Proddy Awards , naming Apptentive as Best User Research Product for 2022! About the Proddy Awards. The Proddy Awards are the self-proclaimed “Grammys of Product Management,” run by our friends at Product School.
Apptentive
AUGUST 22, 2022
In this episode of Customer Love Stories, Robi Ganguly, CEO and Co-founder of Apptentive, discusses customer love with Shawn Green, Director of Product Management at Boom Entertainment. They talk about these keys to building products customers love: Earning and keeping trust.
Apptentive
MARCH 24, 2022
While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI.
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Data-driven decisions are no longer reserved for the few. Everyone needs data insights from the applications they use every day. Learn how embedded analytics is boosting user adoption, creating apps people love, and changing the game for software and SaaS providers.
Apptentive
SEPTEMBER 30, 2022
Let’s be real: product management can be challenging.
Apptentive
APRIL 14, 2022
The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music.
Apptentive
MAY 12, 2022
The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family.
Apptentive
OCTOBER 10, 2022
In this episode of Customer Love Stories, we’re talking with Nicole Lanni, a product manager at Gap. She tells us about her experience with F45, diving into how their emphasis on community-building drives customer loyalty. Listen. Listen here or watch the video episode below!
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By providing upskilling opportunities, you’re ensuring that your product managers have the tools they need to guide your organization’s offerings through tough times and prepare for brighter days ahead.
Apptentive
JUNE 28, 2022
Product managers are facing a bevy of external challenges in 2022. The economic outlook is changing, the digital transformation continues, and PMs are now asked to do more with less. .
Apptentive
APRIL 21, 2022
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Mobile interaction and response rate benchmarks.
Apptentive
MAY 19, 2022
The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Brands in the Utilities industry faced various hurdles throughout 2021.
Apptentive
JUNE 21, 2022
How do Portland Timbers and Barak Obama both use authenticity, storytelling, and community to build lifelong fandoms?
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When it comes to digital customer experience, continuous optimization is the only strategy that truly helps you stay ahead of the game. Download AB Tasty’s guide to web optimization featuring 50 real examples of tests you can use to drive growth.
Apptentive
JUNE 14, 2022
An article in the Harvard Business Review introduced Net Promoter Score (NPS) surveys to the business world nearly twenty year ago. NPS surveys changed the way businesses gauge customer experience and are still widely used today.
Apptentive
MAY 17, 2022
As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. In 2022, mobile eCommerce sales are expected to hit $437 billion, a 21.5 percent increase from 2021.
Apptentive
AUGUST 17, 2021
Back in 2019, the Apptentive team had an opportunity to sit down with the team at Dunkin’ to learn more about how they use Apptentive to improve the Dunkin’ customer experience.
Apptentive
JUNE 16, 2022
At the end of the day, many customers feel that providing feedback is simply too cumbersome, too time-consuming, and too difficult.
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Five years ago, data visualizations were a powerful way to differentiate a software application. Today, free visualizations seem to be everywhere. Two trends are forcing application providers to rethink how they offer analytics in their products.
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