Expert insights. Personalized for you.
Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Retention and engagement. Customer experience. MORE
In 2020, Gap Inc.’s s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. For example, Gap Inc. MORE
When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. MORE
Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. While companies took varied approaches to improving app retention, one theme is clear: Most mobile teams’ focus has shifted to retention over acquisition. MORE
Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. MORE
It’s common knowledge that loyalty programs work wonders to keep customers coming back time and time again. So, why is this? MORE
Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. MORE
While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. MORE
Now, more than ever, your customers want to be heard. They’re itching to give you feedback. Do you have the right tools to capture that voice? If you don’t, you need to get those in place – and fast. To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. MORE
Apptentive’s annual Mobile App Engagement Report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement. MORE
Healthcare is personal and often very emotional. We all know and understand this. However, when it comes to our technology reflecting this fact, many providers and organizations haven’t quite caught up. Telehealth and healthcare mobile apps can feel cold, robotic, and impersonal. MORE
COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. MORE
Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey. MORE
2020 completely changed the way we approach digital product planning (pretty crazy since nothing else really changed in 2020, right?). MORE
Starting today, our team will give some tough love to our favorite apps on the last Tuesday of every month. That’s right, we’ll be going through some of our most beloved mobile apps and discussing what they’ve done well and what could be improved – all done with love! MORE
When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Almost every article started out with a long opening paragraph explaining the importance of mobile. MORE
Education was one of the hardest hit industries in 2020. Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country. MORE
The last year revolutionized how retailers think about online shopping and how it merges with the in-person, in-store experience. MORE
Mobile product managers handle an extremely long list of competing tasks—sometimes resulting in progress paralysis. MORE
One size did not fit all for Utilities apps in 2020. Depending on industry (energy, manufacturing, security, et. issues with supply chains, global price drops, and budget constraints impacted each brand differently. MORE
Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs. MORE
The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. While the year was disastrous for many food and drink companies, there were also many whose apps tell incredible tales of resilience, ingenuity, and embracing the digital shift. MORE
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. MORE
It was quite a year for healthcare. While we watched brave, brilliant healthcare workers combat the pandemic on the front lines, the mobile technology used to support their efforts from home underwent massive change. MORE
2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report. MORE
Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Retention and engagement. Customer experience. MORE
We all want to be as efficient as possible, but it’s not easy—especially as your list of product management tasks grows. Are you stuck on your list of product management tasks? Unsure how to tackle a new request or bug? If you have two minutes to spare, we can help! MORE
Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere. MORE
Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. MORE
One size did not fit all for Personal Services apps in 2020. Depending on industry, issues with supply chains, global price drops, and budget constraints impacted each brand differently. MORE
Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home. MORE
COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. It has also changed how we interact with our favorite stores, restaurants, and service providers – even our healthcare providers. MORE
As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars. MORE
We’ve all seen it: Disgruntled customers taking to the app stores to gripe about something that has literally nothing to do with the mobile app experience. Why is this? MORE
Apptentive
MARCH 26, 2021
When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Almost every article started out with a long opening paragraph explaining the importance of mobile.
Apptentive
JUNE 8, 2021
We all want to be as efficient as possible, but it’s not easy—especially as your list of product management tasks grows. Are you stuck on your list of product management tasks? Unsure how to tackle a new request or bug? If you have two minutes to spare, we can help!
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Apptentive
FEBRUARY 2, 2021
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing.
Apptentive
FEBRUARY 17, 2021
When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates.
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Everyone sells online these days, but outselling the (virtual) competition requires following a few key principles. Yellowfin CEO Glen Rabie shares his insights on resonating with buyers in this short video.
Apptentive
MAY 19, 2021
Now, more than ever, your customers want to be heard. They’re itching to give you feedback. Do you have the right tools to capture that voice? If you don’t, you need to get those in place – and fast. To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021.
Apptentive
MAY 12, 2021
Mobile product managers handle an extremely long list of competing tasks—sometimes resulting in progress paralysis.
Apptentive
MAY 25, 2021
Starting today, our team will give some tough love to our favorite apps on the last Tuesday of every month. That’s right, we’ll be going through some of our most beloved mobile apps and discussing what they’ve done well and what could be improved – all done with love!
Apptentive
APRIL 27, 2021
Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Retention and engagement. Customer experience.
Apptentive
MAY 6, 2021
One size did not fit all for Personal Services apps in 2020. Depending on industry, issues with supply chains, global price drops, and budget constraints impacted each brand differently.
Advertisement
Delivery is the top success metric for product leaders. But should it be? This is just one of the findings in this year’s State of Product Leadership report. Download the report to discover more ways product management is changing in 2021.
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Apptentive
APRIL 13, 2021
Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers.
Apptentive
MAY 4, 2021
Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey.
Apptentive
JANUARY 26, 2021
Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere.
Apptentive
DECEMBER 22, 2020
COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. It has also changed how we interact with our favorite stores, restaurants, and service providers – even our healthcare providers.
Advertisement
Rapid Innovation Sprints (RISE) help companies incubate greenfield digital product ideas that have the potential to radically transform their business. The techniques of RISE help uncover game-changing opportunities with structure, collaboration, and commitment.
Apptentive
APRIL 28, 2021
One size did not fit all for Utilities apps in 2020. Depending on industry (energy, manufacturing, security, et. issues with supply chains, global price drops, and budget constraints impacted each brand differently.
Apptentive
APRIL 27, 2021
Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Retention and engagement. Customer experience.
Apptentive
APRIL 22, 2021
Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home.
Apptentive
APRIL 21, 2021
Education was one of the hardest hit industries in 2020. Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country.
Advertiser: Heap
In this workbook, you’ll find a comprehensive set of templates product development and cross-functional teams can adopt to better leverage your existing skills and your data.
Apptentive
APRIL 14, 2021
Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs.
Apptentive
APRIL 7, 2021
Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management.
Apptentive
APRIL 6, 2021
The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. While the year was disastrous for many food and drink companies, there were also many whose apps tell incredible tales of resilience, ingenuity, and embracing the digital shift.
Apptentive
APRIL 2, 2021
It was quite a year for healthcare. While we watched brave, brilliant healthcare workers combat the pandemic on the front lines, the mobile technology used to support their efforts from home underwent massive change.
Advertisement
As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?
Apptentive
JANUARY 21, 2021
The last year revolutionized how retailers think about online shopping and how it merges with the in-person, in-store experience.
Apptentive
MARCH 18, 2021
Apptentive’s annual Mobile App Engagement Report serves as a baseline to help app publishers across categories understand their app’s engagement strengths and areas for improvement.
Apptentive
MARCH 16, 2021
2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report.
Apptentive
MARCH 11, 2021
We’ve all seen it: Disgruntled customers taking to the app stores to gripe about something that has literally nothing to do with the mobile app experience. Why is this?
Advertisement
Adding embedded analytics to your software doesn’t have to be an overwhelming task. This guide is the perfect companion for SaaS product managers. It will walk you through the process of choosing the right analytics provider step by step.
Apptentive
NOVEMBER 18, 2020
As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars.
Apptentive
FEBRUARY 18, 2021
While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year.
Apptentive
SEPTEMBER 24, 2020
Healthcare is personal and often very emotional. We all know and understand this. However, when it comes to our technology reflecting this fact, many providers and organizations haven’t quite caught up. Telehealth and healthcare mobile apps can feel cold, robotic, and impersonal.
Apptentive
NOVEMBER 10, 2020
In 2020, Gap Inc.’s s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. For example, Gap Inc.
Advertisement
As more organizations move from project to product thinking, Product Managers are occupying increasingly crucial roles. Download this guide to learn tips and strategies that will help you grow into a strong Product Manager and thrive in the position.
Apptentive
JANUARY 12, 2021
It’s common knowledge that loyalty programs work wonders to keep customers coming back time and time again. So, why is this?
Apptentive
DECEMBER 31, 2020
Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation.
Apptentive
DECEMBER 16, 2020
COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between.
Apptentive
DECEMBER 8, 2020
2020 completely changed the way we approach digital product planning (pretty crazy since nothing else really changed in 2020, right?).
Advertisement
Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.
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