Apptentive

How to Gather More Mobile Customer Feedback

Apptentive

Gathering and implementing mobile customer feedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems. In this post we are talking about all things mobile customer feedback: .

6 Tips to Avoid App Uninstalls

Apptentive

When it comes to apps, the competition is fierce. Nearly five million apps fight for coveted spots on a person’s device. Consumers, however, have limited storage, short attention spans, and little patience for sub-par performance.

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Challenges of Product Management and How to Overcome Them

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Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product.

The Top Mobile In-App Feedback Tools of 2022

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I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started.

Monetizing Analytics Features: Why Data Visualization Will Never Be Enough

Five years ago, data visualizations were a powerful way to differentiate a software application. Today, free visualizations seem to be everywhere. Two trends are forcing application providers to rethink how they offer analytics in their products.

6 Product Management Fears (and how to overcome them)

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There are six primary product management fears, but they all play into one another. When one of these fears becomes reality, so do the others. Fear of building the wrong things. Fear of losing customer trust. Fear of receiving bad app ratings and reviews. Fear of losing app customers.

7 Key App Marketing Strategies

Apptentive

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 7.26 billion smartphone users worldwide (yes, that’s roughly 90 percent of the population!), mobile app marketing is a must.

How to Collect More In-App Feedback (and What to Do With It)

Apptentive

Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback.

Customer Love Stories: Episode 14

Apptentive

Why do brands like Nike tug on our heartstrings with nostalgia? How do sports teams use community to foster fandom? In this episode of Customer Love Stories, product manager at Thrilling, Andrew Wang, sat down with Robi Ganguly to ponder these questions and more.

Apptentive Named Best User Research Tool in Product School’s Annual Proddy Awards

Apptentive

Product School released their annual Proddy Awards , naming Apptentive as Best User Research Product for 2022! About the Proddy Awards. The Proddy Awards are the self-proclaimed “Grammys of Product Management,” run by our friends at Product School.

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How to Gain a Competitive Edge: A Deep Dive Into Supplier Diversity Programs

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

In this exclusive webinar, Rod Robinson, SVP of the Supplier Diversity Practice Lead & Center of Excellence, dives into the key benefits corporations are seeing emerge from their supplier diversity programs and how you can gain invaluable competitive advantages with a supplier diversity program of your own.

Customer Love Stories: Episode 15

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In this episode of Customer Love Stories, we’re talking with Nicole Lanni, a product manager at Gap. She tells us about her experience with F45, diving into how their emphasis on community-building drives customer loyalty. Listen. Listen here or watch the video episode below!

Tips for Writing Effective Mobile Survey Questions

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The best decisions are informed by an abundance of data from a representative cross-section of your customer base, and mobile surveys are often the best way to get it.

Product Management Quotes to Leave You Inspired

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Let’s be real: product management can be challenging.

Inform Your Product Roadmap and Prioritize Your Backlog with Customer Feedback Data

Apptentive

In this video , Melanie Fox, Product Manager at Apptentive and Lu Reed, Senior Product Manager, share a practical demonstration of how to use customer feedback to validate and support product roadmap decisions.

CCO + CMO: A Winning Partnership for Accelerated CX Growth

Find out how collaboration between a CMO and CCO can enhance the customer experience and drive business growth in this new ebook.

Business Services Apps: 2022 Mobile Customer Engagement Benchmarks

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The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Brands in Business Services had varied experiences in 2021. Those focused on shipping still felt the sting of the pandemic as local and national supply chains continued to reel.

Customer Love Stories Podcast: Episode 12

Apptentive

In this episode of Customer Love Stories, Robi Ganguly, CEO and Co-founder of Apptentive, discusses customer love with Shawn Green, Director of Product Management at Boom Entertainment. They talk about these keys to building products customers love: Earning and keeping trust.

How to Translate Customer Feedback Into Action

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So, you’ve collected customer feedback – now what? In this webinar, we give you the answer!

What is Customer Engagement, and Why is it Important in 2022?

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“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). What is customer engagement?

Modern Data Architecture for Embedded Analytics

Data has gone from a mere result of applications & processes to being crowned king. Picking the right avenue to data architecture depends on your organization’s needs. Development teams should build in stages, starting with a task that can be solved.

Top Product Management Resources to Help PMs Do More With Less

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Product managers are facing a bevy of external challenges in 2022. The economic outlook is changing, the digital transformation continues, and PMs are now asked to do more with less. .

The Two Keys to Improving Mobile Customer Experience

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For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.

Personal Services Apps: 2022 Mobile Customer Engagement Benchmarks

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The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family.

Customer Love Stories Podcast: Episode 10

Apptentive

How do Portland Timbers and Barak Obama both use authenticity, storytelling, and community to build lifelong fandoms?

Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

Media Apps: 2022 Mobile Customer Engagement Benchmarks

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The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music.

9 Top App Store Optimization Tools

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Both downloads and engagement are equally in-focus for winning mobile apps. We talk a lot about how listening to and acting on customer emotion is key to retention and improving long-term ROI.

Mobile App Retention and Loyalty: 2022 Customer Engagement Benchmarks

Apptentive

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI.

NPS+: 5 Steps to Get More Out of NPS Surveys

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An article in the Harvard Business Review introduced Net Promoter Score (NPS) surveys to the business world nearly twenty year ago. NPS surveys changed the way businesses gauge customer experience and are still widely used today.

Blueprint to Modernize Analytics

The longer you wait to modernize your application’s analytics, the longer it will take for you to realize this value. A blueprint helps you define your new solution, plot out how to get there, and determine what you’ll need in terms of time and resources.

The Ultimate Guide for Improving Mobile Customer Experience

Apptentive

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.

This One Question Drives Higher In-App Response Rates and Product Engagement

Apptentive

It all starts with a simple question: “Do you love our app?” This phrase is proven to drive higher in-app response rates, increase product engagement, and ultimately improve the customer experience.

The 6-Step Checklist to Improve Your Mobile Feedback Strategy

Apptentive

At the end of the day, many customers feel that providing feedback is simply too cumbersome, too time-consuming, and too difficult.

Utilities Apps: 2022 Mobile Customer Engagement Benchmarks

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The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Brands in the Utilities industry faced various hurdles throughout 2021.

A Strategic Guide to Community Gamification

Does creating engaged customers and impacting CS objectives sound interesting? Learn more about how gamification can help your customer success team in our free eBook.

How to Measure Customer Sentiment (What to Do With It)

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From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make you feel overwhelmed. It can feel daunting to sit on so much customer data when you don’t know where to start or why you should even be measuring customer sentiment in the first place.

Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Apptentive

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Mobile interaction and response rate benchmarks.

Five Steps to Create a Holistic Mobile Customer Feedback Solution

Apptentive

As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. In 2022, mobile eCommerce sales are expected to hit $437 billion, a 21.5 percent increase from 2021.

7 Key App Marketing Strategies

Apptentive

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.

Best Practices for Deploying & Scaling Embedded Analytics

Today, sophisticated capabilities such as adaptive security, predictive analytics, workflow, and writeback are taking analytics far beyond basic dashboards and reports. With cutting-edge capabilities like these, application teams are able to differentiate their products from the competition.