7 Key App Marketing Strategies


Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.

The Two Keys to Improving Mobile Customer Experience


For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.


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How to Collect More In-App Feedback (and What to Do With It)


Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback.

Learn How Dunkin’ Uses Apptentive to Improve Mobile Customer Experience


Back in 2019, the Apptentive team had an opportunity to sit down with the team at Dunkin’ to learn more about how they use Apptentive to improve the Dunkin’ customer experience.

How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Join data & analytics leaders from Starbucks, Cardinal Health, and for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in.

18 Product Management Challenges and How to Overcome Them


Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems.

Why You Should Use Mobile Surveys to Drive Customer Engagement and Product Feedback


Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient.

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How to Improve Product Adoption: Proven Strategies for Product Managers


Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).

Best Practices for In-app Messages


The opportunity to connect with customers has never been greater than when you’re in their pockets. In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot.

The Two-minute Quiz That’ll Help You Prioritize Product Management Tasks


We all want to be as efficient as possible, but it’s not easy—especially as your list of product management tasks grows. Are you stuck on your list of product management tasks? Unsure how to tackle a new request or bug? If you have two minutes to spare, we can help!

2021 Dresner Advisory Services Business Intelligence Market Study

Every year Dresner reviews the state of the BI market as it stands today. This 12th annual report breaks down customer perceptions of BI and how well each vendor performs. See for yourself how all the major BI vendors stack up.

Beyond NPS: Impactful Mobile Survey Questions and Use Cases


Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey.

2021 Engagement Benchmarks for Education Apps


Education was one of the hardest hit industries in 2020. Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country.

Engagement Benchmarks for Business Services Apps


Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home.

2021 Engagement Benchmarks for Media Apps


Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs.

How to Operationalize Data From Multiple Sources to Deliver Actionable Insights

Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale

Learn how to blend various datasets together from top data providers in AWS Data Exchange like Safegraph, Facteus, and SimilarWeb with internal data to innovate and make smarter decisions at scale.

What is the Voice of the Customer (VOC)?


When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates.

30 Steps to Mobile App Launch


Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing.

2021 Mobile App Engagement Benchmark Report


2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report.

6 Ways to Improve Your Product Experience


What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application.

Insiders' Guide to Self-Service Analytics

Self-service analytics are vital for how your users interact and engage with your application. As you explore analytics solutions for your application, see why self-service analytics can prove critical to the adoption and stickiness of your application.

What Product Management Metrics Really Measure?


Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Retention and engagement. Customer experience.

5 Ways to Meet Customers Where They Are


Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere.

Beat Your Competition: Building a Stand-out Mobile Customer Experience


When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Almost every article started out with a long opening paragraph explaining the importance of mobile.

Engagement Benchmarks for Food and Drink Apps


The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. While the year was disastrous for many food and drink companies, there were also many whose apps tell incredible tales of resilience, ingenuity, and embracing the digital shift.

How to Use a Semantic Layer to Scale Data & Analytics Across Your Organization

Download this guide for practical advice on using a semantic layer to improve data literacy and scale self-service analytics. The guide includes a checklist, an assessment, industry-specific use cases, and a data & analytics maturity model and roadmap.

The Top Mobile In-App Feedback Tools of 2021


Now, more than ever, your customers want to be heard. They’re itching to give you feedback. Do you have the right tools to capture that voice? If you don’t, you need to get those in place – and fast. To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021.

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How Mobile Product Managers Can Increase Productivity


Mobile product managers handle an extremely long list of competing tasks—sometimes resulting in progress paralysis.

Revive Your Product Roadmap


2020 completely changed the way we approach digital product planning (pretty crazy since nothing else really changed in 2020, right?).

Q&A with Digital Transformation Experts: Liz Jensen from Visa


As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars.

4 Approaches to Data Analytics

As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?

Six Remote Mobile Product Manager Tips


This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work, teams are being forced to be creative in the ways they communicate and work efficiently. For product managers , this has posed some unique challenges. We’re here to help!

Why Collecting, Analyzing, and Acting on the Voice of the Customer is Important Right Now


At the beginning of the COVID-19 pandemic, we published a lot of material around listening to your customers and finding effective ways to capture, analyze, and act on the voice of the customer (VOC).

5 Mobile Survey Questions to Help Understand Customer Sentiment


Surveying your mobile customers is a great way to find out more about who they are, what drives them back to your app, how they feel about your app, and what they’d like improved. Every customer has unique preferences, tastes, likes, and dislikes.

Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink


We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world.

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How to Democratize Data Across Your Organization Using a Semantic Layer

Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale

Learn from data and analytics leaders at Verizon, Snowflake, EverQuote, and Affinity Federal Credit Union about how to foster a data literate culture while scaling data access and self-service analysis across your organization using a semantic layer.

What is Customer Retention + 8 Customer Retention Strategies


While customer acquisition, ratings and reviews, and social proof are the most externally visible success indicators for your brand, customer retention is an integral part of the health of your organization.

Engagement Benchmarks for Retail and eCommerce Apps


Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers.

Q&A with Digital Transformation Experts: Josh Fischer from Spotify


Welcome to the third installation of our digital transformation interview series, where successful product and marketing leaders share what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success.

4 Finance App Requirements for 2021


COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between.

2021 State of Analytics: Why Users Demand Better

As organizations become more data driven, their analytics requirements grow. Find out how knowledge workers use analytics and explore their needs and preferences.