How to Improve Product Adoption: Proven Strategies for Product Managers


Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).

Product Feedback: What It Is, Why It Matters, and 7 Steps to Success


Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points.


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The Top Mobile In-App Feedback Tools of 2021


Now, more than ever, your customers want to be heard. They’re itching to give you feedback. Do you have the right tools to capture that voice? If you don’t, you need to get those in place – and fast. To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021.

What is Customer Retention + 8 Customer Retention Strategies


While customer acquisition, ratings and reviews, and social proof are the most externally visible success indicators for your brand, customer retention is an integral part of the health of your organization.

The Digital Experience Insights Report

You don’t need to feel your way around in the dark anymore. Download this groundbreaking report to shine a light on the invisible opportunities your team is missing — and discover what they’re ultimately costing your business.

Beat Your Competition: Building a Stand-out Mobile Customer Experience


When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Almost every article started out with a long opening paragraph explaining the importance of mobile.

Tough Love Tuesday: Strava’s Missed Opportunity to Drive Mobile App Retention and Gain Actionable Product Feedback


On the last Tuesday of every month, our team gives some tough love to our favorite apps. That’s right, we’ll be going through some of our most beloved mobile apps and discussing what they’ve done well and what could be improved – all done with love!

30 Steps to Mobile App Launch


Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing.

What is the Voice of the Customer (VOC)?


When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates.

Revive Your Product Roadmap


2020 completely changed the way we approach digital product planning (pretty crazy since nothing else really changed in 2020, right?).

How to Empower Your Users So You Can Create a Great Product

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Join Johanna Rothman, Author and Consultant, for her session that will discuss why instead of designing for the users, CTOs and their teams should collaborate with empowered users to create a great product together.

2021 App Retention Benchmarks


Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. While companies took varied approaches to improving app retention, one theme is clear: Most mobile teams’ focus has shifted to retention over acquisition.

Webinar: 5 Mobile Customer Feedback Strategies for Finance Apps


Banking, fintech, and insurance companies are uniquely positioned to build relationships with mobile consumers—but few tap into their app’s full potential, leaving missed connection opportunities on the table.

The Top Mobile App Trends from 2020


COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. It has also changed how we interact with our favorite stores, restaurants, and service providers – even our healthcare providers.

5 Ways to Meet Customers Where They Are


Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere.

Insiders' Guide to Self-Service Analytics

Self-service analytics are vital for how your users interact and engage with your application. As you explore analytics solutions for your application, see why self-service analytics can prove critical to the adoption and stickiness of your application.

Convenience is King: How Digital Pandemic Solutions Reshaped the QSR Industry for Good


Over the last year, we’ve published a lot of material about how the COVID-19 pandemic has completely changed the way in which customers interact with brands. The Quick Service Restaurant (QSR) industry saw a huge shift in customer behavior and demands.

What Product Management Metrics Really Matter?


Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Retention and engagement. Customer experience.

7 Collaboration Tips for Remote Product Teams


Product teams deliver value through collaborating to solve problems. Even if a remote-first approach isn’t the primary goal, for most high-performance product teams, some combination of co-located and remote team members is the future.

Demo 52

Engagement Benchmarks for Retail and eCommerce Apps


Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers.

The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Join Dr. Joe Perez, Senior Systems Analyst at NC DHHS, and Chief Technology Officer, SolonTek, to learn how you can capitalize on your ideas by blending internal with external while leveraging them into a cohesive strategy for both the short term and the long term.

How Mobile Product Managers Can Increase Productivity


Mobile product managers handle an extremely long list of competing tasks—sometimes resulting in progress paralysis.

The Two-minute Quiz That’ll Help You Prioritize Product Management Tasks


We all want to be as efficient as possible, but it’s not easy—especially as your list of product management tasks grows. Are you stuck on your list of product management tasks? Unsure how to tackle a new request or bug? If you have two minutes to spare, we can help!

2021 Engagement Benchmarks for Personal Services Apps


One size did not fit all for Personal Services apps in 2020. Depending on industry, issues with supply chains, global price drops, and budget constraints impacted each brand differently.

Beyond NPS: Impactful Mobile Survey Questions and Use Cases


Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey.

3 Templates for Uncomplicating Your Product Management Process

In this workbook, you’ll find a comprehensive set of templates product development and cross-functional teams can adopt to better leverage your existing skills and your data.

2021 Engagement Benchmarks for Utilities Apps


One size did not fit all for Utilities apps in 2020. Depending on industry (energy, manufacturing, security, et. issues with supply chains, global price drops, and budget constraints impacted each brand differently.

What Product Management Metrics Really Measure?


Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Retention and engagement. Customer experience.

Engagement Benchmarks for Business Services Apps


Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home.

Tough Love Tuesday: How Zola can Improve Mobile Customer Retention


Starting today, our team will give some tough love to our favorite apps on the last Tuesday of every month. That’s right, we’ll be going through some of our most beloved mobile apps and discussing what they’ve done well and what could be improved – all done with love!

4 Approaches to Data Analytics

As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?

2021 Engagement Benchmarks for Education Apps


Education was one of the hardest hit industries in 2020. Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country.

Buy Online, Pick Up in Store (BOPIS) Isn’t Going Anywhere – Here’s How to Adjust Your Customer Experience


The last year revolutionized how retailers think about online shopping and how it merges with the in-person, in-store experience.

2021 Engagement Benchmarks for Media Apps


Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs.

Finance Apps: Benchmarks for Success in 2021


Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management.

Best Practices for Creating Long-Lasting and Continuous Discovery Habits

Speaker: Teresa Torres, Internationally Acclaimed Author, Speaker, and Coach at

Join internationally acclaimed author, speaker, and coach Teresa Torres as she explores the what, how, and why behind creating continuous discovery habits that give your team a clear benchmark to aspire to.

Engagement Benchmarks for Food and Drink Apps


The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. While the year was disastrous for many food and drink companies, there were also many whose apps tell incredible tales of resilience, ingenuity, and embracing the digital shift.

Healthcare Apps: 2021 Engagement Benchmarks


It was quite a year for healthcare. While we watched brave, brilliant healthcare workers combat the pandemic on the front lines, the mobile technology used to support their efforts from home underwent massive change.

How to be a Great Product Manager According to Experts at Dropbox, Stripe, and Concur


Coffee and PMs are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Dropbox, Concur, and Stripe.

Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment


Mobile apps in the Food and Drink category have experienced radical change these last few weeks. The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments.

The SaaS Guide to Conversion Rate Optimization

Every SaaS business has a strategic responsibility to improve Conversion Rate Optimization across their product or site. Learn 7 detailed steps to infuse data into your process, surface customer drop-off points, and generate ideas to drive conversion.