Apptentive

Most Brands Hear from Less Than 1% of Their Customers

Apptentive

Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place.

2019 Product Management Trends

Apptentive

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend.

4 CEO Lessons for Mobile Product Managers

Apptentive

The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them.

Why Mobile Customer Feedback is Your Big Missed Opportunity

Apptentive

Collecting and making sense of mobile customer feedback isn’t a walk in the park for product managers and marketers. There’s a big analytics challenge in pulling in the right sources of information and prepare the right views for leaders and product owners to consume.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Building Your Own App: Two Main Routes

Apptentive

Apps are ubiquitous tools to our modern lives. Smartphone browsing has officially taken over PC browsing by a pretty impressive margin: 63% vs 37% worldwide , and Google has adapted their search to prioritize sites which are mobile compatible.

16 Product Management Quotes to Leave You Inspired

Apptentive

Let’s be real: product management can be challenging.

How Product Managers Can Better Understand Their Customers

Apptentive

On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers.

6 Steps to Stronger Customer Loyalty

Apptentive

Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another.

Turn Your Digital Experiences into Customer Feedback Opportunities

Apptentive

Today’s consumer has incredibly high expectations of the brands they spend their time and money with.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Boost Mobile Customer Retention in 4 Steps

Apptentive

In mobile marketing, it’s a well known fact that retaining customers costs less than acquiring new ones, and retention can also be used as a trust signal around how well your brand knows its customer base. However, retention doesn’t look very good for the average mobile app.

4 Factors to Consider Before Paying for Customer Acquisition

Apptentive

Launching your platform and initializing your monetization strategy is only the beginning. Sure, once your platform is implemented the money will start coming in, but how will you maintain that initial growth and sustain earning? Through customer acquisition, of course!

The Mobile Product Manager’s Productivity Quadrant

Apptentive

The job of a mobile product manager is one of the most complex at any company.

Meet the PMs Who Created 2018’s Hottest Mobile Apps

Apptentive

What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? Venmo comes to mind first, followed by Duolingo and its stunning first-use experience. And who can ignore DoorDash, the popular food delivery service with over 721.7M in funding?

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Global Product Management Survey: See How You Compare to PMs Worldwide

Apptentive

Are you ready to invest in your future and help the global community of product managers? Because so many Apptentive community members are in product management, we’re combining forces to drive more responses to the survey, which will yield better learnings for us all.

How Starbucks and Apptentive Connect Digital and Physical Customer Experiences

Apptentive

Starbucks pioneered the way in connecting digital and physical experiences, a task with many moving pieces that add a level of complexity that’s infamously difficult to get right. Since launching Mobile Order and Pay, a feature that drove 11% of all U.S.

Use CX to Give Customers a Seat at the Table

Apptentive

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit.

5 Hard Questions for Mobile Product Managers

Apptentive

Successful leaders are willing to ask themselves hard questions. Growth begins with introspection, and the most successful people understand that meaningful change doesn’t come without hard work.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

5 Reasons Why You Need a Customer Feedback Platform

Apptentive

By now, marketers and product owners in every space understand the importance of listening to their customers. Being available to gather and respond to customer feedback is becoming more the norm for most companies, but it doesn’t mean it’s getting any easier to take on alone. Partnering with a customer feedback platform to help you listen and respond to customers allows for a more targeted, strategic, and dollar-efficient approach to gathering and acting on feedback.

Mobile Product Manager vs. Mobile Product Owner

Apptentive

Agile teams have a lot of moving parts, and it can be difficult to understand where product responsibilities fall across team members. And a mobile product manager or mobile product owner role can be difficult for only one person to take on.

From Metrics that Matter to Products that Matter

Apptentive

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy.

Customer Love Summit Speaker Series: Katie van Zyl, Director of Product Management at GoDaddy

Apptentive

Our second annual Customer Love Summit will take place on July 18th, 2018, and registration is now open. Reserve your spot now! If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

Are Product Leaders Listening to Customers?

280 Group

As a product leader, your goal is to constantly provide a better product to deepen engagement, grow your revenue, and delight your customers. In order to do so, you need to listen—we mean really listen—to customer feedback.

Tips for Rewriting a Digital Product

Roman Pichler

See the Rewriting Effort as an Opportunity to Innovate.

Vision 229

Technical Debt and Product Success

Roman Pichler

Why Technical Debt Matters for Product People. As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is.

Vision 290

Your Passion is Your Greatest Asset, Learn How to Harness It

Lead on Purpose

Your passion is your greatest asset, learn how to share it Continue reading → Knowledge Purpose ambitions courage creativity entrepreneur experience grit passion

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498

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

280 Group’s Top Product Management Blog Posts of 2018

280 Group

Our Product Management and Product Marketing blog has been sharing content and engaging readers for over a decade. Every year we produce articles that support our readers in the key skills they need in their day to day job and in providing relevant topics and cases that affect their products.

Blog 190

Why Engineers Should Participate in Discovery

Product Talk

Are you inviting your engineers to participate in discovery with you? If yes, do you get pushback from them? Does your organization prefer that your engineers only write code?

Sustainable Pace in Product Management

Roman Pichler

What is Sustainable Pace? Sustainable pace is an important agile principle. The Agile Manifesto defines it in the following way: “The sponsors, developers, and users should be able to maintain a constant pace indefinitely.”

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Refocusing the Lens. Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

Business Leaders look to Product Culture

bpma ProductHub

By Bruce McCarthy – I was completely wrong about the Business of Software conference. Friend and Co-Founder of Sense and Respond Press, Josh Seiden, told me it was great, but when I went the first time last year I think I was expecting an event for the CFOs and financial analysts of large companies all… Product Marketing

Events 297

A Rearview Mirror for Your Product Roadmap

bpma ProductHub

How the past can provide context for your future plans. For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. Todd Lombardo, Evan Ryan, and I interviewed over 80 practicing product people.

Sprint Planning Tips for Product Owners

Roman Pichler

Come Prepared. Make sure you carry out the necessary prep work prior to the sprint planning meeting. Be clear on what you want the sprint to achieve, ensure that the product backlog is appropriately refined (or groomed) , and have its high-priority items ready.

The Complete Predictive Analytics Lifecycle for Application Teams

Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics

Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications? In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.