INDUSTRY INSIGHTS YOUR PEERS ARE READING
A Progressive Web App (PWA) is a combination of different web technologies and browsing interfaces. In a nutshell, PWAs are about creating app-like experiences on the web, and they aren’t specific to any particular device format. MORE
Collecting and making sense of mobile customer feedback isn’t a walk in the park for product managers and marketers. There’s a big analytics challenge in pulling in the right sources of information and prepare the right views for leaders and product owners to consume. MORE
What is an Ethical Product? An ethical product is an offering that does not cause any harm, neither to its users nor the planet. [1] 1] The former includes negatively impacting the people’s mental wellbeing, for example, by encouraging addictive behaviour or promoting harmful information. MORE
Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. MORE
The convenience and near-instant gratification offered by apps in the Food and Drink category is a key part of our modern-day lives. Food and drink apps straddle both the physical and digital worlds, and work to blur the lines between the two. MORE
What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? Venmo comes to mind first, followed by Duolingo and its stunning first-use experience. And who can ignore DoorDash, the popular food delivery service with over 721.7M in funding? MORE
Our second annual Customer Love Summit will take place on July 18th, 2018, and registration is now open. Reserve your spot now! If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer. MORE
What if you could get a daily pulse on how your customers feel and how that changes over. What if you could watch how customer sentiment changes in real-time following. version releases, feature releases, and more? MORE
Most mobile app enthusiasts are well aware of Apple’s native rating prompt that was introduced with iOS 10.3 and made mandatory with iOS 11. MORE
Agile teams have a lot of moving parts, and it can be difficult to understand where product responsibilities fall across team members. And a mobile product manager or mobile product owner role can be difficult for only one person to take on. MORE
Let’s be real: product management can be challenging. MORE
by Ashima Dua – When you’re first starting out in Product Management, it can be easy to fall into common misconceptions and pitfalls. Navigating through uncharted territory can make anyone unsure of what to do or who to reach out to, so some growing pains are bound to happen. MORE
Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. MORE
In mobile marketing, it’s a well known fact that retaining customers costs less than acquiring new ones, and retention can also be used as a trust signal around how well your brand knows its customer base. However, retention doesn’t look very good for the average mobile app. MORE
Starbucks pioneered the way in connecting digital and physical experiences, a task with many moving pieces that add a level of complexity that’s infamously difficult to get right. Since launching Mobile Order and Pay, a feature that drove 11% of all U.S. MORE
Today’s consumer has incredibly high expectations of the brands they spend their time and money with. MORE
By now, marketers and product owners in every space understand the importance of listening to their customers. Being available to gather and respond to customer feedback is becoming more the norm for most companies, but it doesn’t mean it’s getting any easier to take on alone. Partnering with a customer feedback platform to help you listen and respond to customers allows for a more targeted, strategic, and dollar-efficient approach to gathering and acting on feedback. MORE
Customer centricity and customer experience management are the hot topics of this year’s business conversations. These themes are only going to become more prominent not just in mobile, but across all channels. As such, it’s not enough for companies to send communication into a vacuum. MORE
Successful leaders are willing to ask themselves hard questions. Growth begins with introspection, and the most successful people understand that meaningful change doesn’t come without hard work. MORE
Are you ready to invest in your future and help the global community of product managers? Because so many Apptentive community members are in product management, we’re combining forces to drive more responses to the survey, which will yield better learnings for us all. MORE
Launching your platform and initializing your monetization strategy is only the beginning. Sure, once your platform is implemented the money will start coming in, but how will you maintain that initial growth and sustain earning? Through customer acquisition, of course! MORE
One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics. MORE
Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. MORE
On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers. MORE
The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them. MORE
Leadership differs depending on the size of the group you’re leading. For most product managers, the people they lead work on different teams and the individuals they need to influence don’t report to them. MORE
The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. It is a set of requirements received from business and formulated into development tasks. MORE
Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories. MORE
The job of a mobile product manager is one of the most complex at any company. MORE
The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. MORE
Apps are ubiquitous tools to our modern lives. Smartphone browsing has officially taken over PC browsing by a pretty impressive margin: 63% vs 37% worldwide , and Google has adapted their search to prioritize sites which are mobile compatible. MORE
We recently hosted a webinar diving into how apps in different categories compare and compete. MORE
Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another. MORE
Apptentive
APRIL 25, 2019
What if you could get a daily pulse on how your customers feel and how that changes over. What if you could watch how customer sentiment changes in real-time following. version releases, feature releases, and more?
Apptentive
JANUARY 17, 2019
Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place.
Apptentive
APRIL 11, 2019
Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories.
Apptentive
FEBRUARY 21, 2019
Customer centricity and customer experience management are the hot topics of this year’s business conversations. These themes are only going to become more prominent not just in mobile, but across all channels. As such, it’s not enough for companies to send communication into a vacuum.
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
Apptentive
JANUARY 10, 2019
The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend.
|
Apptentive
NOVEMBER 20, 2018
Apps are ubiquitous tools to our modern lives. Smartphone browsing has officially taken over PC browsing by a pretty impressive margin: 63% vs 37% worldwide , and Google has adapted their search to prioritize sites which are mobile compatible.
Apptentive
OCTOBER 11, 2018
Let’s be real: product management can be challenging.
Apptentive
NOVEMBER 27, 2018
Most mobile app enthusiasts are well aware of Apple’s native rating prompt that was introduced with iOS 10.3 and made mandatory with iOS 11.
Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst
By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!
|
Apptentive
SEPTEMBER 27, 2018
Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another.
Apptentive
FEBRUARY 7, 2019
The convenience and near-instant gratification offered by apps in the Food and Drink category is a key part of our modern-day lives. Food and drink apps straddle both the physical and digital worlds, and work to blur the lines between the two.
Apptentive
JANUARY 24, 2019
One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics.
Apptentive
DECEMBER 6, 2018
On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Apptentive
OCTOBER 4, 2018
In mobile marketing, it’s a well known fact that retaining customers costs less than acquiring new ones, and retention can also be used as a trust signal around how well your brand knows its customer base. However, retention doesn’t look very good for the average mobile app.
Apptentive
APRIL 24, 2018
What are some of the hottest, up-and-coming mobile apps not named Instagram, Snapchat, or Uber? Venmo comes to mind first, followed by Duolingo and its stunning first-use experience. And who can ignore DoorDash, the popular food delivery service with over 721.7M in funding?
Apptentive
NOVEMBER 8, 2018
Today’s consumer has incredibly high expectations of the brands they spend their time and money with.
Apptentive
OCTOBER 16, 2018
Launching your platform and initializing your monetization strategy is only the beginning. Sure, once your platform is implemented the money will start coming in, but how will you maintain that initial growth and sustain earning? Through customer acquisition, of course!
Advertiser: Birst
In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.
Apptentive
JANUARY 15, 2019
Collecting and making sense of mobile customer feedback isn’t a walk in the park for product managers and marketers. There’s a big analytics challenge in pulling in the right sources of information and prepare the right views for leaders and product owners to consume.
Apptentive
OCTOBER 9, 2018
Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit.
Apptentive
OCTOBER 30, 2018
Are you ready to invest in your future and help the global community of product managers? Because so many Apptentive community members are in product management, we’re combining forces to drive more responses to the survey, which will yield better learnings for us all.
Apptentive
OCTOBER 2, 2018
Starbucks pioneered the way in connecting digital and physical experiences, a task with many moving pieces that add a level of complexity that’s infamously difficult to get right. Since launching Mobile Order and Pay, a feature that drove 11% of all U.S.
Advertiser: Birst
Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!
Apptentive
DECEMBER 12, 2018
The job of a mobile product manager is one of the most complex at any company.
Apptentive
OCTOBER 31, 2018
Successful leaders are willing to ask themselves hard questions. Growth begins with introspection, and the most successful people understand that meaningful change doesn’t come without hard work.
Apptentive
NOVEMBER 29, 2018
By now, marketers and product owners in every space understand the importance of listening to their customers. Being available to gather and respond to customer feedback is becoming more the norm for most companies, but it doesn’t mean it’s getting any easier to take on alone. Partnering with a customer feedback platform to help you listen and respond to customers allows for a more targeted, strategic, and dollar-efficient approach to gathering and acting on feedback.
Apptentive
AUGUST 2, 2018
Agile teams have a lot of moving parts, and it can be difficult to understand where product responsibilities fall across team members. And a mobile product manager or mobile product owner role can be difficult for only one person to take on.
Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando
It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.
Apptentive
APRIL 11, 2018
Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy.
Apptentive
MAY 8, 2018
Our second annual Customer Love Summit will take place on July 18th, 2018, and registration is now open. Reserve your spot now! If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer.
Apptentive
MAY 21, 2019
We recently hosted a webinar diving into how apps in different categories compare and compete.
Apptentive
APRIL 18, 2019
A Progressive Web App (PWA) is a combination of different web technologies and browsing interfaces. In a nutshell, PWAs are about creating app-like experiences on the web, and they aren’t specific to any particular device format.
Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies
Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"
Lead on Purpose
MAY 22, 2019
Leadership differs depending on the size of the group you’re leading. For most product managers, the people they lead work on different teams and the individuals they need to influence don’t report to them.
280 Group
APRIL 28, 2019
The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. It is a set of requirements received from business and formulated into development tasks.
bpma ProductHub
MAY 22, 2019
by Ashima Dua – When you’re first starting out in Product Management, it can be easy to fall into common misconceptions and pitfalls. Navigating through uncharted territory can make anyone unsure of what to do or who to reach out to, so some growing pains are bound to happen.
Roman Pichler
MAY 1, 2019
What is an Ethical Product? An ethical product is an offering that does not cause any harm, neither to its users nor the planet. [1] 1] The former includes negatively impacting the people’s mental wellbeing, for example, by encouraging addictive behaviour or promoting harmful information.
Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics
Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.
19 
Let's personalize your content