Apptentive

JULY 21, 2022

So, you’ve collected customer feedback – now what? In this webinar, we give you the answer!

Customer Feedback 179

Customer Feedback Customer Experience B2C Webinar 179

Apptentive

JULY 14, 2022

It all starts with a simple question: “Do you love our app?” This phrase is proven to drive higher in-app response rates, increase product engagement, and ultimately improve the customer experience.

Customer Experience 165

Customer Experience Customer Feedback Feedback Software Messaging 165

Apptentive

MAY 18, 2022

The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Brands in Business Services had varied experiences in 2021. Those focused on shipping still felt the sting of the pandemic as local and national supply chains continued to reel.

User Testing 206

User Testing Reporting Tools Feedback Software Download 206

Apptentive

JUNE 28, 2022

Product managers are facing a bevy of external challenges in 2022. The economic outlook is changing, the digital transformation continues, and PMs are now asked to do more with less. .

Webinar 175

Webinar Workshop Books Product Management 175

Speaker: John Mansour - University President Product Management University

In this webinar, we’ll discuss a true outside-in approach for becoming product-led and how it can help you drive growth, even in uncertain economic times.

Webinar

Apptentive

JUNE 21, 2022

How do Portland Timbers and Barak Obama both use authenticity, storytelling, and community to build lifelong fandoms?

Download 173

Download Branding Marketing Product Management 173

Apptentive

JUNE 14, 2022

An article in the Harvard Business Review introduced Net Promoter Score (NPS) surveys to the business world nearly twenty year ago. NPS surveys changed the way businesses gauge customer experience and are still widely used today.

User Friction 174

User Friction Feedback Loop Reference Demo 174

Apptentive

JUNE 16, 2022

At the end of the day, many customers feel that providing feedback is simply too cumbersome, too time-consuming, and too difficult.

User Testing 171

User Testing Strategy Feedback Loop Branding 171

Apptentive

MARCH 8, 2022

“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). What is customer engagement?

Branding 211

Branding Messaging Reference Roadmap 211

Apptentive

MAY 12, 2022

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family.

User Testing 183

User Testing Reporting Tools Download Feedback Software 183

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Apptentive

MAY 19, 2022

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Brands in the Utilities industry faced various hurdles throughout 2021.

User Testing 179

User Testing Download Feedback Software Branding 179

Apptentive

MAY 17, 2022

As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. In 2022, mobile eCommerce sales are expected to hit $437 billion, a 21.5 percent increase from 2021.

Customer Feedback 177

Customer Feedback Research Software Reporting Tools Customer Experience 177

Apptentive

APRIL 14, 2022

The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music.

User Testing 190

User Testing Feedback Software Wireless Entertainment 190

Apptentive

APRIL 21, 2022

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Mobile interaction and response rate benchmarks.

User Testing 184

User Testing Healthcare Entertainment Branding 184

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Positioning

Apptentive

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI.

User Testing 194

User Testing Branding Feedback Software Download 194

Apptentive

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.

Customer Experience 251

Customer Experience Customer Feedback User Testing Branding 251

Apptentive

MAY 16, 2022

It’s not just a phase, mom! Well, maybe it was. In this episode of Customer Love Stories, Melanie and Robi use the emo music community to understand the phases of fandom.

Download 168

Download Branding Marketing Product Management 168

Apptentive

MAY 31, 2022

A mobile survey that is served to your customers at the right place and right time helps you understand who they are, why they use your app, and what improvements they want to see. Understanding and acting on emotion and sentiment are key to any customer experience strategy.

User Testing 159

User Testing Advertising Branding Naming 159

Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo

Join Hannah Chaplin and Steve Cheshire as they discuss how you can utilize customer feedback to help your business stay competitive in an increasingly challenging global market.

Marketing

Apptentive

MAY 10, 2022

From adding features to modifying the user interface, the directions you can take your mobile app are endless. The bandwidth of your development team, not so much.

Customer Feedback 167

Customer Feedback Customer Experience User Friction Feedback Loop 167

Apptentive

JUNE 8, 2022

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates.

Download 154

Download Reference Branding Definition 154

Apptentive

MAY 3, 2022

In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Jason Pace, former Senior Architect at Alkami Technologies and now current Software Engineering Manager at Apptentive.

Download 169

Download Branding Engineering Technology 169

Apptentive

MARCH 22, 2022

Subcategories: Restaurant, Food Services. In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Food and Drink category.

Reporting Tools 182

Reporting Tools User Testing Branding Download 182

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Apptentive

MARCH 31, 2022

The following data and information is from our 2022 Mobile App Customer Engagement Report. Understanding consumer sentiment starts with gauging consumer emotion. Apptentive’s Love Dialog feature is used to gather the data, which starts with a simple “yes” or “no” question: “Do you love our company?”

User Testing 178

User Testing Branding Feedback Loop Feedback Software 178

Apptentive

MAY 4, 2022

From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make you feel overwhelmed. It can feel daunting to sit on so much customer data when you don’t know where to start or why you should even be measuring customer sentiment in the first place.

Download 165

Download Branding Information Roadmap 165

Apptentive

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.

Marketing 233

Marketing Strategy Analytic Tools Feedback Software 233

Apptentive

MARCH 9, 2022

We all know that retaining customers costs less than acquiring new ones. So, why does it often get deprioritized in favor of customer acquisition and app downloads? Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked.

Customer Feedback 182

Customer Feedback Customer Experience Messaging Feedback Loop 182

Speaker: Yuval Yeret, Enterprise Agile Coach, AgileSparks; Aryeh Sivan, Senior Director of Engineering, Akamai Technologies; and Yuval Zach, VP Customers, Shamaym

Continuous learning is a new addition to the Scaled Agile Framework. Join us for a panel discussion with Akamai, AgileSparks, and Shamaym sharing successful strategies for scaling Agile and practical takeaways for your team.

Agile

Apptentive

MARCH 16, 2022

Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion.

Feedback Software 179

Feedback Software Download Healthcare Entertainment 179

Apptentive

APRIL 12, 2022

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto.

Travel 169

Travel Transportation User Testing Airlines 169

Apptentive

APRIL 11, 2022

In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Kat Simpson, Associate Creative Director (Strategy) at Tether. While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco.

Download 169

Download Branding Naming Strategy 169

Apptentive

APRIL 5, 2022

The following data and information is from our 2022 Mobile App Customer Engagement Report. Subcategories for Finance Apps: Fintech, Banking, Insurance. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps.

Finance 169

Finance User Testing Banking Feedback Software 169

Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product

In this webinar, Marcus Andrews and Keren Wexler will explain common challenges faced by product teams, how to use analytics to create better product launches, platform adoption, and how to add feedback into your workflows!

Product launches

Apptentive

MARCH 29, 2022

Healthcare App Subcategories: Medical, Fitness, Health Insurance. In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Healthcare category.

Healthcare 171

Healthcare User Testing Feedback Software Feedback Loop 171

Apptentive

MARCH 14, 2022

Trends that will define the year in mobile—and beyond. If 2020 was the shift to mobile, 2021 was the year we saw it reflected in the numbers.

Customer Experience 176

Customer Experience Customer Feedback User Testing Healthcare 176

Apptentive

JANUARY 12, 2022

It’s common knowledge in the retail world that mobile customer loyalty and reward programs work wonders to keep customers coming back time and time again. If you look at almost any major retailer, you’ll find a reward or loyalty program tied to their growth strategy.

Customer Experience 191

Customer Experience Customer Feedback User Testing Branding 191

Apptentive

MARCH 23, 2022

Our annual deep dive into mobile consumer engagement. Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success.

Webinar 171

Webinar Healthcare Entertainment Finance 171

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