Trending Articles

What does it take to be a great Product Manager?

bpma ProductHub

by Roger Snyder – Recently, 280 Group conducted the largest survey of its kind amongst Product Management professionals. With nearly 1700 participants, we learned which skill sets product managers score strongly on and which are areas for improvement.

Five Habits of Highly-Effective Product Teams

Mind the Product

How do you develop an understanding of what will set a product up for success throughout your organization? This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If

Top Strategies to Advance Your Product Management Career Rapidly – Part 1

280 Group

This article is the first in a three part series on how to accelerate your Product Management career.

Product in Practice: How One Product Manager Innovates in Big Companies

Product Talk

One of my goals at Product Talk is to showcase what good product management looks like. Today, I’m excited to introduce a new series, Product in Practice, where I’ll profile product managers doing great work. To kick off the series, we interviewed Rachel Allen , Director of Product at Omnitracs.

Organizing for Customer Centricity

Speaker: Tatyana Mamut, Head of Product, Nextdoor

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Great User Research (for Non-Researchers) by Steve Portigal

Mind the Product

Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves.

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Come Celebrate with Us: The Forbes 100, Amplify, and 2019 So Far

Amplitude

We’re excited to share that Amplitude entered the Forbes Cloud 100 this year. The Cloud 100 showcases the top 100 private cloud companies in the world.

The Phenomenal Product Manager: What is a Phenomenal Product Manager?

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter Two , written by Brian Lawley. Phenomenal vs. Meh.

Product Management Tips for Data Science Projects

Mironov Consulting

Data science has traditionally been an analysis-only endeavor: using historical statistics, user interaction trends, or AI machine learning to predict the impact of deterministically coded software changes.

The Most Common UX Writing Mistakes (And How To Avoid Them)

Userpilot

Recently, more and more SaaS companies have started to see the value in great UX writing. The copy that you use in your product (often referred to as “microcopy”) can have a dramatic effect on your users. We’re going to look at some of the biggest UX writing mistakes you can make.

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Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Employee Spotlight: Paving the Road for a More Inclusive Future with Shivani Patel, Head of Corporate Sales and Account Management

Amplitude

Shivani Patel, Head of Corporate Sales and Account Management, has made an incredible impact on everyone here at Amplitude. Passionate about workplace inclusivity, Shivani has organized a number of events to celebrate International Women’s Day, Pride, Mental Health Awareness, and more.

3 Lessons I Learned About Product-Led Growth [Interview]

Gainsight

What is product-led growth, exactly? Travis Kaufman, VP of Product Growth at Gainsight, defines the buzzword and shares growth-boosting best practices. This Q&A is an excerpt from our webinar, Ask an Expert Q&A: How to Build Products That Drive Growth.

The Hippocratic Oath of Product Leadership

ProductCraft

As a product leader, you work to identify a problem and you engineer your product to solve it. A medical doctor does something remarkably similar: diagnose the root cause of the patient’s condition and treat it.

A Product Manager’s Guide to Saying no

Mind the Product

As a product manager you have to say no to stakeholders, a lot. Find out how to master the art of saying no with empathy, so you can maintain positive relationships and stop all those zombie ideas from haunting you. On a field trip, you speak to John, a user. John is super-engaged with your product and has lots of ideas about how it could be improved (well, perhaps he’s a little grumpy and thinks your product should do this stuff already).

How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.

Announcing the next AMA – with Jason Fried, Basecamp Founder and CEO.

NextBigWhat

Ladies and Gentlemen: The core philosophy behind NextBigWhat community is to enable you to build, grow (and repeat ) – meaningfully and sustainably. Our weekly AMA sessions deliver a lot more insights, perspectives and actionable wisdom from some of the best global product leaders. We are extremely happy to announce the next AMA – with none other than Jason Fried, founder and CEO of Basecamp.

Why Product Managers Should Listen to Music at Work

ProductPlan

Thanks to open floor plan offices, it’s common to see rows of knowledge workers heads down in their laptops with an assortment of earbuds and headphones blocking out the clacking keyboards, phone calls, and conversations of their coworkers.

How NOT to manage in a startup

The Product Coalition

How NOT to manage a Startup As a product manager, I led 2 teams in my recent startup gig with a lot of uncertainty, distractions and constant changes that impacted the engineers. A startup that is trying to scale, there are good and bad times.

A case study in competitive usability testing (Part 1)

TryMyUI

We revisited our old Domino's vs Pizza Hut UX faceoff, this time with 20 test participants, to see what we would find – not just about the UX of ordering pizza online, but also about how to run competitive usability tests, and how to use quantitative data in a competitive UX study.

Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

Sense and Respond – Jeff Gothelf on The Product Experience

Mind the Product

After starting his career on the road with a circus (yes, really), no business setting should ever be a challenge for Jeff Gothelf – after all, he’s worked with real clowns.

5 Lessons I Learned From Superhuman’s Onboarding

Gainsight

You know those moments in life where you feel like you reached the “next level” in your evolution as a human? I remember all of them vividly—moments like: The day my (now) wife agreed to go out with me. The day I got accepted to college. The day I got into Bill Simmons’ Mailbag.

4 Reasons You Must Use Metrics to Determine Feature Decisions

ProductPlan

Any good goal is measurable, so organizations with properly defined objectives will establish metrics and KPIs to track their progress and momentum. KPIs attach measurability to what matters most and provide a North Star for the entire organization.

Breaking into Technical Product Management

The Product Coalition

DISASSEMBLING COMMON BARRIERS TO ENTRY For the past few years I’ve been volunteering on career advice channels including LinkedIn Career Hub and Santa Clara University Network Advisor, answering questions for younger career professionals looking to transition into the PM career track.

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.

What Product Teams Need From Customer Success

ProductCraft

If you think about it, product teams often work miracles. They’re given all manner of feedback, strategy, and stakeholder demands, and they somehow turn that into an amazing product that people want to buy. This is no easy task.

The Meaning of MVP – Correcting Common Misconceptions

Mind the Product

Everyone has their own interpretation of what minimum viable product (MVP) means to their organization and, while the specifics of an MVP definition may vary, this blog explores what an MVP is, and what it definitely is not. A successful MVP is critical to building a successful digital product: it’s the focused feature set that gets your product to market, sets the tone for the future of your product, and helps to guide you toward prioritized improvements on the product roadmap.

The pitfalls of being data-driven

Mixpanel

In 2006, Facebook rolled out its News Feed feature–and boy, did people hate it. The uproar among the website’s (then) small user base of 12M was big enough to draw headlines.

This Is The Most Important Skill Parents Should Teach Their Kids

Nir Eyal

The post This Is The Most Important Skill Parents Should Teach Their Kids appeared first on Nir and Far. Indistractable Relationships

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How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. But what’s the best way to do so - and how can you get honest insights from your end users? Join J.B. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product. He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy.

9 Tips for Designing Emails That Convert 

AB Tasty

70% of marketers say email is their number one generator of revenue. While it may seem like a straightforward way. Read more. This article was originally posted on AB Tasty as 9 Tips for Designing Emails That Convert . Conversion Optimization

Dear Strategy 095: Long-Distance Strategy Management

Dear Strategy

This week’s question is… Dear Strategy: “How do we best handle having the Engineering and Innovation groups working in different locations than the Manufacturing groups? How do we manage the long-term strategy for Manufacturing and Engineering in two different locations?)”.

Hey Product Manager, Can I Ride Your Bike?

The Accidental Product Manager

There is a lot of promise to new bike sharing services along with a lot of risk Image Credit: Jussi-Pekka Erkkola. If you lived in a modern city, how would you chose to get around town?