2001 Marketing Naming 
Melissa Perri
JUNE 29, 2017
It was all the same work I had been doing before, but now it had a different name. I liked this name. Scrum came on the scene just before the Agile Manifesto was written in 2001. I went on being called a Business Analyst as I worked at banks and other financial services companies. It introduced the concept of a Product Owner.
Product Innovation Educators
NOVEMBER 1, 2021
Helping us is someone who’s been prioritizing customer feedback professionally since 2001. His name is Kareem Mayan, and he is a co-founder at? If we wanted to expand in the European market, we could build a feature to solve this problem and expand our market. [21:12]
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NextBigWhat
APRIL 5, 2021
It is quite natural for any company to follow the industry trend of naming pricing plans – after all, use the nomenclature what others are using, as customers (we hope) understand these nomenclatures quite well. And you have to spend ad money/attention educating consumer on what the name of the plans mean. Simple, right?
Product Management University
MAY 11, 2018
The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners — under a clever new name. Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries.
Sachin Rekhi
SEPTEMBER 2, 2013
Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. It launched its now famous Signal vs. Noise blog in 2001 to share their ideas about design, business, and the web. Yet I’ve seen some startups successfully build their audience well before they reach this point.
Intercom, Inc.
FEBRUARY 15, 2018
It’s terrifying when I say we started at the end of 2001, which is now a very, very long time ago. The importance of naming. One of the things that got cut way down or possibly totally eliminated was thinking about naming. Is this a name that’s easy to remember? I call that the dog park test.
Mironov Consulting
JUNE 16, 2022
I remember major tech downturns in 1985, 1992, 2001 and 2008. Especially Especially 2001. I I quit my third startup on Sept 1st, 2001, in a very hot tech moment. 9/11 came around less than two weeks later, which crushed financial markets and VC funding.
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