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New Course: Finding Product/Market Fit

Sachin Rekhi

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

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How to break into Silicon Valley

Andrew Chen

This is advice I’ve been giving to people for years, and it’s shaped by my own experience — after all, I moved to the Bay Area in 2007 and it completely changed my life. I met tons of incredible people, some of whom went on to create major products and found unicorn companies. And Burning Man people.

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Top 45 Product Marketing Manager Interview Questions

PMLesson's Ace the PM Interview

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Upcoming Speaking Engagements

Bain Public

FITC Toronto 2008, Canada FITC Toronto 2007, Canada Flash Belt 2007, Minneapolis, U.S. Flash Forward 2007, Boston, U.S. Flash Belt 2008, Minneapolis, U.S. Flash Forward 2008, San Francisco, U.S. FITC Winnipeg 2006, Canada FITC Toronto 2006, Canada FITC Toronto 2005, Canada Flash Forward 2005, New York, U.S.

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Monolithic vs Microservices from Product Manager Perspective

The Product Coalition

The benefit to using microservices is that development teams are able to rapidly build new components of apps to meet changing business needs. [2] It is easier to develop and build as well. In worst case failed product-market-fit could lead to system deprecation, so that Monolithic architecture are the better thing to build.

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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

You can then use that score to make product improvements, find patterns in user behavior, and send relevant in-app messages to specific segments. One of the most well-known (and original) examples of engineering as marketing is HubSpot’s Website Grader. What is engineering as marketing? It should focus on doing one thing well.

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What is a Digital Product?

Roman Pichler

Or is the entire website the product? And how would others, including people from development, marketing, and sales, answer this question? I view a product as something that creates specific value for a group of people, the customers and users, and to the organisation that develops and provides it, as the picture below shows.