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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person.

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446: Winning at new products – with Bob Cooper, PhD

Product Innovation Educators

Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy. When you have no absence of customer or user problems, if you’re reasonably intelligent, you can usually come up with the inventions and the necessary breakthrough new products.

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How to Make Agile Work in Fast-Growing Startups

The Product Coalition

Six Fallacies that Prevent Startups from Adopting Agile Successfully From 2010 to 2017, I worked several years in three Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. All startups built double-sided marketplaces, serving B2C as well as B2B customers. Participation is free.)

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Speak the customer’s language.

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5 Machine Learning Lessons for Product Managers

Mind the Product

Each product development process starts with identifying the right problem to solve: you all remember that users don’t buy a drill for a drill itself or for a beautiful hole that this drill can make, they buy it for a nice dining room they want to decorate with a picture. Could we make the user experience safer?

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Mobile Second: When Desktop is the Right Platform to Focus on First

Mind the Product

In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. Conventional wisdom now tells us that it’s almost always best to start with mobile, because the success of your business ultimately depends on its ability to attract and retain users with an app. Step 1: Customer Discovery.

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Minimum Viable Products: Why You Should Test before Investing in Ideas

The Product Coalition

MVP: Test an Idea Before Investing In It In 2010, businessman Joel Gascoigne came up with an idea to create an app that would allow social media users to plan the date and time of posting. When the product met users’ expectations, the entrepreneur continued to develop its functionality. a skateboard. In this case, a car.