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A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

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Startup marketing: strategies for year one

Intercom, Inc.

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing.

Startups 201
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Why The Product Demo Is a Dangerous Selling Tool

The Product Coalition

Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. Photo by Pixabay on Pexels When I joined eBay back in 2011, the largest group on the Israeli R&D center was actually a content operations group.

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Lean Product Development: A Breakdown for Aspiring Product Managers

The Product Coalition

It is a continuous process that involves identifying customer needs, designing and developing products, and testing and refining them until they meet the desired outcome. According to Eric Ries, the author of “The Lean Startup,” “Lean thinking defines value as providing benefit to the customer; anything else is waste.”

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I’m done talking about MVP, let’s talk about real products

UX Planet

Managers see MVP as the cheapest and fastest solution to satisfy stakeholders. It bothers me that no definition of MVP includes making the product delightful or meaningful. Regardless of the different interpretations, the core of the problem lies in the confusion it creates in conversations around product design.

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Webinar: What to Do Before and After a Mobile App Launch to Improve Customer Experience

Alchemer Mobile

Getting your app up and running is only half the battle. Overstock has been around for a number of years, very successful in the e-commerce space, and had built a really successful app, but it had gotten long in the tooth. They didn’t want to just evolve the product. What comes next is equally as important.

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What we learned moving sales and product upmarket together

Intercom, Inc.

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Trial and error: adding sales input to the product roadmap.