2016 Branding Testing 
Mind the Product
JULY 18, 2017
This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. Brainstorm your A/B tests.
UX Planet
MAY 27, 2025
For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.
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Product Innovation Educators
AUGUST 12, 2016
NPS metrics can help product managers improve a product, how it is positioned, and brand strength. See the suggestions at https://www.mindtheproduct.com/2016/08/tools-use-product-manager/. NPS is sometimes referred to as the most important question – would a customer refer your product or service to someone else? Read more at [link].
Intercom, Inc.
SEPTEMBER 23, 2020
Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. In 2016 we released Smart Campaigns , which addressed the same problem of message orchestration. Test your assumptions. The early prototype used to test Series with dozens of customers. Making a decision.
Userpilot
SEPTEMBER 15, 2023
What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design.
Mind the Product
MAY 25, 2018
In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. JustGiving was a well-known brand, but firmly associated with registered charities. 2014 – Testing and Growing the Team.
Intercom, Inc.
FEBRUARY 1, 2018
In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Slack’s incredible growth was primarily driven by word of mouth until late in 2016. Growing beyond word of mouth.
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