Product Talk
SEPTEMBER 6, 2023
In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Introduction: What Is Product Discovery?
Product Talk
AUGUST 4, 2021
It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. Turning My Content Into a Product. That was a mistake.
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Product Talk
DECEMBER 6, 2023
Opportunity solution trees help product teams chart the best path to their desired outcome. They keep the team aligned as they manage the messy cycles of continuous discovery. How do you test to make sure your opportunity is not a solution in disguise? How does an opportunity solution tree connect to a product roadmap?
Userpilot
SEPTEMBER 15, 2023
What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates.
Product Talk
APRIL 8, 2020
Welcome to the latest installment of Product in Practice! For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work.
Intercom, Inc.
MAY 14, 2018
There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Content marketing. Engagement.
Mind the Product
DECEMBER 8, 2016
More than 1,200 of you took part in this year’s Product Manager survey, double the number who took part in our survey three years ago. And like any other expanded community this year’s survey results bear witness to a greater diversity. There now look to be more women in a product management role. More seniority.
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