Remove 2016 Remove Product Manager Remove Product Marketing
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The importance of an effective product marketing strategy

Intercom, Inc.

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

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Improving Product Management in 2016; Product Management Podcast

Good Product Manager

Improving Product Management in 2016: Strategy vs. Technique. Certainly improving technique will have an impact on product management performance, but often product management leaders focus on upskilling on technique and neglect the strategic elements. Product Management is Not User Experience.

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Say NO the right way–and other innovation insights for product managers Nov 25, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. How product managers creatively say NO without being confrontational. 4 tips for how product managers can build shared understanding among a team. (1)

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Scaling Lean–and other innovation insights for product managers June 17, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . Top 45 product management presentations. Check out this list of slide presentations https://userbrain.net/blog/product-management-slideshare-presentations.

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3 product manager types–and other innovation insights for product managers June 24, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. . Which of the 3 types of product mangers are you? (1) 1) Builders – the classic product manager. (2) 3) Innovators – product/market fit creators.

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

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Google’s design sprints–and other innovation insights for product managers July 29, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Use Google’s “design sprints” in your product management work. Need to validate product-market fit assumptions and prototypes in just a few days?