Remove 2017 Remove Branding Remove Marketing Remove Messaging
article thumbnail

Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. Average inbound and outbound message volume. Average app review volume.

article thumbnail

5 books every marketer should read in 2019

Intercom, Inc.

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp.

Books 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. This is our fifth consecutive year conducting this research.

article thumbnail

Mobile App Engagement Benchmark Data for Key Industries Including Finance, Food & Drink, Retail, Media, Travel, and Lifestyle

Alchemer Mobile

This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. Response and interaction rates – specifically regarding mobile surveys and messages. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time.

Finance 147
article thumbnail

Telling Your Story During the Pandemic

Pragmatic Marketing

As a product marketer, if you told me that you’re worried about this crisis, your business and your livelihood, I wouldn’t be surprised. We didn’t talk directly about our services; being intentional about marketing right now is valuable and worth of focus. Without Context, Your Message Is Just Noise.

article thumbnail

Product Managers Start To Go Directly To Their Customers

The Accidental Product Manager

Ad product managers think that they have found a new market Image Credit: United Nations Development Programme. Advertising product managers are always looking for the next “big thing” The advertising market has its ups and downs as customer’s needs, wants, and moods change seemingly overnight.

article thumbnail

Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

While this is only an overall increase of 1 percentage point from 2017, the response rate in 2018 was phenomenal at 91%. In the digital age, people want to build a relationship with brands and be involved in shaping the customer journey. This means that of the 25% of customers that were reached out to, 91% responded to the interaction.