Remove 2017 Remove Enterprise Remove Software Review
article thumbnail

Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Let the product be your sales guide. Crowning the customer.

article thumbnail

How to Develop, Articulate, and Sell Product Strategy

The Product Guy

This sort of hand-waving has been most prevalent in software companies, where the supposed price of strategy missteps is seen as low. Management often believes that poor strategy can be made up by iterating/or pivoting execution, where operational expenditures are relatively low as compared to capital-intensive enterprises.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry.

article thumbnail

Saas Startups: An Upward Trend Booming in The Future

The Product Coalition

Software-as-a-service (SaaS) models, which operate on a subscription basis and are centralized and situated on a remote cloud network, are increasingly popular with businesses for a variety of factors, including flexibility and affordability. Saas startups that provide software as a service have a good delivery model. What Is Saas? — Brief

article thumbnail

Don’t Miss These Amazing Speakers at #mtpcon Singapore

Mind the Product

He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond. He started his career as a software developer, founded a digital media agency in the mid 90’s and has held various roles in marketing, eCommerce, business management and sales. Product Leadership.

article thumbnail

How to Make Agile Work in Fast-Growing Startups

The Product Coalition

Six Fallacies that Prevent Startups from Adopting Agile Successfully From 2010 to 2017, I worked several years in three Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. And this is the moment when a parallel IT universe is created, and people without software competence?—?not

Agile 195
article thumbnail

Even More Amazing Speakers for #mtpcon London 2017

Mind the Product

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry.