bpma ProductHub

JUNE 12, 2017

A Hands-on Event on June 14th, 2017. By Garima Painuly – As product managers, we know we should obsess over our customers. Depending on your organization, you may be working with a robust user research team or you may be on your own, finding & conducting interviews to uncover needs and ideas that might delight.

Workshop 186

Workshop User Testing Customer Experience Research Software 186

Product Innovation Educators

OCTOBER 20, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) Liberal arts as a path to product management. Liberal arts as a path to product management. Details and video at [link].

User Testing 48

User Testing Customer Feedback Product Marketing Marketing 48

Mind the Product

MARCH 16, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. He was the product lead for growth and relevance at Twitter, growing Twitter’s active user base by nearly 10x.

Research Software 75

Research Software User Testing Product Research Workshop 75

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. Keyword research.

Data Visualization 116

Data Visualization User Testing Research Software Product Research 116

Intercom, Inc.

JULY 4, 2018

But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it. This was the basis for my talk on the 2017 Inside Intercom world tour. The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Product-first contrasts this.

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Mind the Product

APRIL 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. He was the product lead for growth and relevance at Twitter, growing Twitter’s active user base by nearly 10x.

Research Software 75

Research Software User Testing Customer Experience Workshop 75

Userpilot

JANUARY 28, 2022

As a SaaS owner or product marketer, you definitely know that success is highly dependent on good customer experience optimization. After all, customer success is directly tied to customer lifetime value and feature adoption which makes it even more important to keep the customer’s experience positive.

Customer Experience 91

Customer Experience Feedback Software Analytic Tools User Testing 91

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. You have to engage with them at various stages in their user journey for a great customer experience. In a PWC study , more than 54% of consumers in the U.S said that customer experience at most companies needed to improve.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Intercom, Inc.

JULY 4, 2018

But, there’s a hidden arrogance inside that product-first mindset, and traps that await those who adopt it. This was the basis for my talk on the 2017 Inside Intercom world tour. The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Product-first contrasts this.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Mind the Product

APRIL 11, 2017

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning.

Research Software 70

Research Software Analytic Tools User Testing Product Research 70

DISQO

JULY 6, 2020

In just a few years since their founding in 2017, Rhino has introduced an affordable security deposit alternative to the real estate market that relieves renters from the upfront costs of renting — and benefits landlords, too. Many of the necessary pieces for product-market fit were in place when Rhino launched.

User Testing 75

User Testing Feedback Software Customer Feedback Data Visualization 75

Revulytics

DECEMBER 12, 2019

Gartner first included software usage analytics in its Hype Cycles in 2017 and defines it as “the detailed tracking and analysis of users’ interactions within a software application. Creating Customer Value. What is driving this interest in product usage and data analytics?

Analytic Tools 70

Analytic Tools Data Visualization Feedback Software Research Software 70

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. Ashley Ettwein, Director of Product Marketing at ADT.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Product Management University

MAY 24, 2017

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. View the May 2017 Issue. View the May 2017 Issue.

Demo 100

Demo White Paper Customer Feedback User Testing 100

Userpilot

JANUARY 10, 2022

Customer Success is a core growth driver for any SaaS business. In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? What is customer success?

Feedback Software 93

Feedback Software Analytic Tools Research Software User Testing 93

Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using? Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study.

Research Software 60

Research Software Events Technology Product Management 60

Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using? Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study.

Research Software 60

Research Software Events Technology Product Management 60

Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using? Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study.

Research Software 60

Research Software Events Technology Product Management 60

The Product Coalition

APRIL 3, 2018

At the heart of Showmax is a determination not only to understand, but to meet the unique needs of each consumer. In my previous blog, ‘Launching your product into new markets? Here’s how’ , I talked about the importance of understanding the customer and market you’re looking to enter.

User Testing 68

User Testing Research Software Product Research Market Research 68

Userpilot

APRIL 26, 2022

They used influencer marketing and word-of-mouth to go global, ditching the investor path. After gathering free beta users, they launched the paid version with much success. The team started locally and expanded globally, with 60 % of its customers based in the US. By this time the year was 2017.

Feedback Software 94

Feedback Software User Testing Customer Experience Customer Feedback 94

DISQO

JULY 6, 2020

In just a few years since their founding in 2017, Rhino has introduced an affordable security deposit alternative to the real estate market that relieves renters from the upfront costs of renting — and benefits landlords, too. Many of the necessary pieces for product-market fit were in place when Rhino launched.

User Testing 52

User Testing Product Research Feedback Software Customer Feedback 52

DISQO

JULY 6, 2020

In just a few years since their founding in 2017, Rhino has introduced an affordable security deposit alternative to the real estate market that relieves renters from the upfront costs of renting — and benefits landlords, too. Many of the necessary pieces for product-market fit were in place when Rhino launched.

User Testing 52

User Testing Product Research Feedback Software Customer Feedback 52

Intercom, Inc.

OCTOBER 8, 2020

Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Crowning the customer.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

The Product Coalition

MAY 11, 2020

Even though the interdependency part would mean greater requirement of precise testing since every building blocks are expected to have different behaviour. In worst case failed product-market-fit could lead to system deprecation, so that Monolithic architecture are the better thing to build.

User Testing 96

User Testing Product Management Product Manager Product Research 96

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. What systems/metrics/processes do we need to measure and track winning?

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator. Sign up for the webcast today !

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator. Sign up for the webcast today !

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator. Sign up for the webcast today !

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Intercom, Inc.

DECEMBER 6, 2018

Their wide-ranging conversation touched on everything from product market fit to the best hiring approach to the role of COOs. The first time Karen saw a demo of Intercom, she instantly thought, “This is the product that I have needed in every SaaS business I’ve ever run.” How to retain product market fit.

User Testing 99

User Testing Feedback Software Customer Experience Document 99

Lenny Rachitsky

JANUARY 23, 2024

” Gong is one of the fastest SaaS companies in history to reach $100 million in annual revenue, has over 4,000 customers—including companies like Snowflake, Shopify, HubSpot, and LinkedIn—and has raised more than $500 million from Tier 1 investors like Sequoia Capital, Coatue, and Thrive Capital. a pipeline review). .

Feedback Software 104

Feedback Software User Testing Customer Feedback Workshop 104

Userpilot

JULY 30, 2021

Different types of product managers. Challenges of the product manager role. Upsides of the product manager role. The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. What does a product manager do? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Sachin Rekhi

JUNE 25, 2017

Another incredibly important aspect for product managers to master is defining and iterating on your product's strategy. A compelling strategy details exactly how you'll dominate your market and is constantly refined until you find product/market fit.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

The Accidental Product Manager

FEBRUARY 7, 2022

Cosmetic product managers are going after millennials Image Credit: Albert Lugosi. I mean, customers try products, select the ones that they like, and that’s the end of the story, right? These brands have seen huge growth over the past few years, grabbing market share from the big, established names.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Intercom, Inc.

MARCH 22, 2018

That company would go on to be acquired by TaskRabbit, where he helped 3x core business volume as co-head of marketing. I joined as a junior product manager and focused on their local marketplaces and e-commerce businesses. Upon joining that team, I led online marketing and user acquisition growth for about a year.

Analytic Tools 189

Analytic Tools Reporting Tools Data Visualization User Testing 189

Bogdan Coman Says

JUNE 27, 2019

I started this series from a discussion around few beers with a fellow product friend… Is there any true market potential for consumer IoT devices today? ? Would we invest time and money in a smart lock product today? ? Which is the real benefit for the user? TL;TR from the first two parts: Market adoption ?—?it

Research Software 40

Research Software Product Marketing Marketing User Testing 40