Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Video, Slides, Transcript and Rahul’s blog about this follow… Understanding Customers. “How would you feel if you could no longer use this product?”

User Testing

The Product Coalition

AUGUST 24, 2021

venture capital investments, 1995–2017: [link] The burst of the bubble (also known as the dot-com crash ), took place in the early 2000s and was a critical turning point for the technology industry. Many of those companies would spend that money on building their software without sufficiently interacting with their customers.

User Testing

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. What is a marketing technology stack? To summarize: Martech isn’t about making your strategy fit to the technology you want to use.

Analytic Tools

Product Innovation Educators

NOVEMBER 17, 2017

If you want to help the next generation of product managers and innovators, volunteer to coach a team. PDMA 2017 conference was one of the best yet! 3 types of MVPS for product managers to use. (1) 1) Confirm product/market fit, (2) test a hypothesis, and (3) enter the market. You’ll love it.

Customer Feedback

Mind the Product

APRIL 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. He was the product lead for growth and relevance at Twitter, growing Twitter’s active user base by nearly 10x.

Research Software

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. Ashley Ettwein, Director of Product Marketing at ADT.

User Testing

Mind the Product

MARCH 16, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. He was the product lead for growth and relevance at Twitter, growing Twitter’s active user base by nearly 10x.

Research Software

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. From there we put together a basic roadmap and started writing user stories. 2014 – Testing and Growing the Team.

User Testing

Mind the Product

AUGUST 30, 2018

Mastering the Problem Space for Product/Market Fit by Dan Olsen. Quantifying Qualitative Research by Leisa Reichelt. 20 Years of Product Management in 25 Minutes by Dave Wascha. Building Products AI-First by Aparna Chennapragada. Critical Thinking for Product Teams by Teresa Torres. Marty Cagan.

Research Software

Intercom, Inc.

MARCH 22, 2018

I joined as a junior product manager and focused on their local marketplaces and e-commerce businesses. I was a consumer-facing PM and actually doing a lot of growth stuff before it was “growth hacking” – things like SEO, conversion rate optimization and lead generation. Adam: Did Thumbtack also reach product/market fit faster?

Analytic Tools

Mind the Product

JUNE 13, 2018

Ivy is currently the Vice President of Design for the Hardware Product Area at Google, which was officially formed in 2016. In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 26 different design awards. Joe Leech, Product Strategy Consultant.

User Testing

Intercom, Inc.

OCTOBER 8, 2020

Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Crowning the customer.

Software Review

Intercom, Inc.

JANUARY 14, 2019

Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. This is one of those books where you realize that everything you’ve learned about marketing is wrong. Tom Newton, Campaigns and Acquisition Marketing Manager ( @tokyotom ).

Books

The Product Coalition

MAY 11, 2020

Even though the interdependency part would mean greater requirement of precise testing since every building blocks are expected to have different behaviour. In worst case failed product-market-fit could lead to system deprecation, so that Monolithic architecture are the better thing to build.

User Testing

Product Management University

MAY 24, 2017

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. View the May 2017 Issue. View the May 2017 Issue.

White Paper

Intercom, Inc.

FEBRUARY 1, 2018

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.

User Testing

Mind the Product

MARCH 23, 2017

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning.

Research Software

Product Innovation Educators

SEPTEMBER 1, 2017

They are product driven but not in the sense of developing products and then finding customers for the products. They start with the customer and the experience the customer values. It’s a critical perspective and one successful product managers and business have… [link]. More at [link].

Data Visualization

Mind the Product

APRIL 11, 2017

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning.

Research Software

Product Innovation Educators

SEPTEMBER 29, 2017

Digital tools to save product managers time. See summaries of tools for collaboration, product roadmaps, task management, user feedback, and more at [link]. A brief view of product management vs product marketing. Many medium to large organizations have product marketers and product managers.

Customer Feedback

The Product Coalition

OCTOBER 26, 2020

Thinking and talking about the product definitely falls under this category. When it comes to the actual work products that product managers deliver: wireframes and user stories. considering all relevant points of view including the customers, the market, and the company itself.

User Testing

Userpilot

JANUARY 28, 2022

As a SaaS owner or product marketer, you definitely know that success is highly dependent on good customer experience optimization. After all, customer success is directly tied to customer lifetime value and feature adoption which makes it even more important to keep the customer’s experience positive.

Customer Experience

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. You have to engage with them at various stages in their user journey for a great customer experience. In a PWC study , more than 54% of consumers in the U.S said that customer experience at most companies needed to improve.

Analytic Tools

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. Keyword research.

Data Visualization

Userpilot

JANUARY 10, 2022

Customer Success is a core growth driver for any SaaS business. In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? What is customer success?

Feedback Software

Intercom, Inc.

JANUARY 17, 2019

At the 2017 Inside Intercom World Tour , I gave a talk about a simple pattern that we were seeing as we built the product and grew the company from 15 people to one over 500. Sabrina Gordon’s Growing your customer support team. Greg Davis’s Myths of product market fit.

User Testing

DISQO

JULY 6, 2020

In just a few years since their founding in 2017, Rhino has introduced an affordable security deposit alternative to the real estate market that relieves renters from the upfront costs of renting — and benefits landlords, too. Many of the necessary pieces for product-market fit were in place when Rhino launched.

User Testing

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software

Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using? Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study.

Research Software

Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using? Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study.

Research Software

Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. What Tools Are Product Managers Using? Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study.

Research Software

Revulytics

DECEMBER 12, 2019

Gartner first included software usage analytics in its Hype Cycles in 2017 and defines it as “the detailed tracking and analysis of users’ interactions within a software application. Creating Customer Value. What is driving this interest in product usage and data analytics?

Analytic Tools

The Product Coalition

APRIL 3, 2018

At the heart of Showmax is a determination not only to understand, but to meet the unique needs of each consumer. In my previous blog, ‘Launching your product into new markets? Here’s how’ , I talked about the importance of understanding the customer and market you’re looking to enter.

User Testing

Brian Balfour

JANUARY 24, 2019

Right now someone, or an entire team, inside your company is probably pouring a ton of energy and thought into a new product or feature launch. In August 2017, a social quiz app aimed at teens and high schoolers named TBH (To Be Honest) skyrocketed to #1 in the app store in just a couple months. As a result, that person tells others.

Customer Experience

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator. Sign up for the webcast today !

B2B

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator. Sign up for the webcast today !

B2B

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator. Sign up for the webcast today !

B2B