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What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan. Product Strategy emerges from experimentation towards a goal.

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Answering the “Product Vision” Questions With Something…Visionary

Product Management University

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Even More Amazing Speakers for #mtpcon London 2017

Mind the Product

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. Blade Kotelly Experience Strategy Lead, Sonos. He is an internationally sought after speaker and frequent writer for The Economist, Strategy+Business, and Sloan MIT.

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Small Business Marketing Ideas That Can Make A Difference

The Product Coalition

In any case, if you’re one of the underdogs in your industry hoping to gain a firm footing as an entrepreneur with a vision, you’re reading the right article. so much that Google says almost one in five individuals using YouTube watched an unboxing video in 2017 ?—?and Product Packaging The internet is obsessed with unboxing videos?—?so

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Start making better product decisions: A framework to go with your Agile Process

The Product Guy

A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. While salary increase is a complex subject with variables outside of our control, I believe that having a clear product roadmap and strategy is every Product Manager’s responsibility. Research article.

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The Hidden Value a Product Manager Brings to the Product Team

The Product Coalition

PMs in the country back in 2017. To make things more eye-opening, between 2017 and 2019, PM job openings in the US alone had already grown in a frenzy: 32% growth from 13.4k We drive product direction, define strategy and (sometimes) marketing, and everything in-between. Now on paper, it’s easy to explain what PMs do.