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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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In Pursuit of the Checkered Flag: The Challenge of Developing a Driverless Race Car System

Product Management Unpacked

CMU Master of Science in Product Management program student Erick Valencia landed a PM experience of a lifetime as part of a student team developing a driverless race car system to race in the Indy Autonomous Challenge. Product Managers often face a race to the finish, so to speak. All our teams are writing the book on autonomous racing.

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Why we never hired a designer

UX Planet

Just as the standardisation of brands through corporate brand guidelines once signalled the end of exploration in advertising agencies, the standardisation of user interfaces through unified patterns and design systems now marks a similar trend in digital product design.

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2021 App Retention Benchmarks

Alchemer Mobile

Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. While companies took varied approaches to improving app retention, one theme is clear: Most mobile teams’ focus has shifted to retention over acquisition. App Retention in 2021. 30-day Retention. 90-day Retention.

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What we Learned at #mtpcon San Francisco 2019

Mind the Product

Whether you’re working on a consumer app in Singapore, a SaaS product in San Francisco, or a challenger bank in London, we all struggle with the same challenges – and we can learn how to deal with them by coming together as a community. Mind the Platform. Brandon Chu on the challenges of managing platforms.

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Healthcare Apps: 2021 Engagement Benchmarks

Alchemer Mobile

While we watched brave, brilliant healthcare workers combat the pandemic on the front lines, the mobile technology used to support their efforts from home underwent massive change. Healthcare apps saw incredible floods of new consumers as the world transitioned to managing health remotely, and the impact on engagement was stunning.

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Product Management in AsiaPac

Mind the Product

Since #mtpcon Singapore 2019 Mind the Product has been on a mission to support the continuing growth of the AsiaPac tech community. Speaking to her during a Mind the Product AsiaPac tour in late 2019, she confirmed that the product discipline has grown hugely since she’s been in Singapore. You need to respect the culture.