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Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. billion, according to a 2020 report. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions.

Branding 140
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Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time. Sound good?

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10 Things We Learned About Customer Success in 2020

Gainsight

Specifically, the Customer Success world learned 10 important lessons in 2020: 1. 2020 was a stress test for recurring revenue businesses. As a CEO friend of mine remarked in March 2020: The things we’re doing in CS these days—and Gainsight is absolutely key to making it happen—are so freakin great. But we aren’t hiring!

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21 Mobile Product Management Resources

Alchemer Mobile

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.

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Guest Blog Post: Four Quick Takeaways From #BoS2019

Business of Software Conference

It’s more than branding and messaging – your positioning should answer the question: “What is this and why should I care?”. Q&A with Rich Mironov BoS Europe 2020 BoS USA 2020. The post Guest Blog Post: Four Quick Takeaways From #BoS2019 appeared first on Business of Software USA. Unsubscribe anytime.

Blog 45
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Dark Patterns: The Dark Side of UX

UX Planet

Instead of a simple email saying, “Let’s connect on LinkedIn,” users’ contacts received multiple follow-up emails, giving the impression that the messages came directly from the users themselves. In 2020, the European Commission announced in its Consumer Agenda its commitment to improving consumer rights. Well, it didn’t go as planned.

UX 71
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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Product marketing is responsible for market research, product development, branding, advertising, and pricing. Source: 2020 State of Product Marketing report. These personas will help guide your product launch strategy and ensure that you’re targeting the right people with your marketing messages. Market Research.