Alchemer Mobile

APRIL 21, 2022

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. At year end, interaction rates remained equal to what they were in 2020 at 26%. There was a 9% increase in the number of surveys sent in 2021 from 2020. Mobile interaction and response rate benchmarks.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

Alchemer Mobile

MAY 21, 2020

2020 has been volatile for Finance apps. As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Mobile Customer Sentiment. App Ratings and Reviews.

Finance 147

Finance Feedback Software User Testing Research Software 147

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. To unlock mobile sentiment data, you must measure shifts in customer emotion over time. Measuring and acting on both is critical to customer experience success.

User Testing 227

User Testing Customer Experience Customer Feedback Feedback Software 227

Userpilot

JANUARY 7, 2020

Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools out there to help make it more bearable. In this article, we’re going to look at the most popular product roadmap tools.

Feedback Software 131

Feedback Software Roadmap Customer Feedback User Testing 131

Alchemer Mobile

SEPTEMBER 10, 2021

Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Surveys are the only qualitative source of info we really have about our customers—they are invaluable. In 2020, we found there was a 50 percent increase in the number of surveys sent by our customers.

User Testing 236

User Testing Feedback Software Product Research Customer Feedback 236

Alchemer Mobile

APRIL 14, 2022

The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Expressed customer emotion. While the news cycle was less volatile in 2021 than in 2020, it certainly did not slow. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music. Shifted emotions.

Feedback Software 278

Feedback Software User Testing Technical Review Customer Feedback 278

Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. 90-day retention for the average mobile app falls between 20-30% ( Appsflyer 2021, MixPanel 2020).

User Testing 264

User Testing Feedback Software Customer Feedback Customer Experience 264

Alchemer Mobile

MARCH 11, 2021

We’ve all seen it: Disgruntled customers taking to the app stores to gripe about something that has literally nothing to do with the mobile app experience. Unfortunately, app store reviews are often the only easily-accessible place (aside from social media) for customers to air their grievances. What kind of feedback do I want?

Feedback Software 173

Feedback Software User Testing Customer Feedback Customer Experience 173

The Product Coalition

JANUARY 11, 2023

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. This happened when I started to learn about UXR for the very first time back then in 2020.

User Testing 128

User Testing Product Research Data Visualization Customer Feedback 128

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Instead, here are some tangible, actionable steps you can take back to your team today to build a stronger mobile customer experience that helps you stand out from the competition and build long-term customer value.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

Alchemer Mobile

MAY 18, 2022

The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Others (like expense management or work collaboration) felt the investments they made in mobile in 2020 begin to pay off as the investment in remote work continued to be a priority. Expressed customer emotion.

Data Visualization 264

Data Visualization Reporting Tools Feedback Software User Testing 264

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Alchemer Mobile

APRIL 12, 2022

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. The Auto subcategory experiences less volatility in 2020, and saw 2021 benchmarks in-line with the year prior as a result. “When customers interact with our world-class employees, their satisfaction skyrockets.

Travel 261

Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

MAY 19, 2022

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Collectively, mobile teams working in Utilities prioritized reaching a larger number of their customers to better understand what improvements they could make to their mobile apps to provide a better, more holistic customer experience.

User Testing 264

User Testing Feedback Software Data Visualization Customer Feedback 264

Alchemer Mobile

MAY 12, 2022

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Personal Services apps are separated into two subcategories: Home (real estate, property management, and connected devices) and Family (milestone tracking and family schedule management). Expressed customer emotion.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

Product Management Unpacked

AUGUST 21, 2020

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. Product Management at a Startup .

Enterprise 204

Enterprise Startups User Testing Product Research 204

Userpilot

DECEMBER 11, 2019

2020 is set to be a big year for SaaS. The good news: You can tap into that growth with your product. Hopefully, the product management tools we’re going to cover will help you out! We’ve split the tools into different categories, so feel free to jump ahead to whichever kind of product you need.

Data Visualization 69

Data Visualization Feedback Software Research Software Analytic Tools 69

Alchemer Mobile

AUGUST 25, 2020

The worlds of marketing and product are colliding in new ways as customer experience takes center stage. For some brands, they’re moving the mobile app experience out from product and into marketing. So that leads us back to the purpose of this post: Redefining the role of mobile product managers.

Technical Review 130

Technical Review Product Management Product Manager Software Review 130

Alchemer Mobile

NOVEMBER 23, 2020

But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars. To me, it simply means that employees or customers can get what they need to get done online. Prioritization is mostly a rational exercise.

Product Research 235

Product Research Product Management Product Manager User Testing 235

Alchemer Mobile

APRIL 21, 2021

Education was one of the hardest hit industries in 2020. Education apps saw some of the worst retention rates in 2020, especially in annual retention (4% compared to the macro average of 35%). The lesson here is consumers were eager to share feedback when they were asked for it, especially when it meant not leaving the app to do so.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Alchemer Mobile

DECEMBER 16, 2020

Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. Measure and act on customer emotion. If you haven’t embraced a customer-centric approach to CX and feedback, it’s time to start.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

The Product Coalition

JUNE 15, 2020

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. Addressing this gap will give product development organisations better outcomes. What does this mean?

Product Research 117

Product Research Data Visualization User Testing Customer Feedback 117

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Alchemer Mobile

NOVEMBER 18, 2020

But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars. Today, we’re excited to bring you thoughts from Liz Jensen, Senior Product Manager at Visa. Take my BOPIS example.

Data Visualization 246

Data Visualization User Friction Customer Experience Transportation 246

Gainsight

DECEMBER 27, 2019

We’ve released some amazing new Gainsight PX features , put on the best Pulse conference to date, and supported the customer-centric community with an ever-growing content library. With 2020 just around the corner, now is the perfect time to catch up on Gainsight’s top product experience blog posts of 2019.

Customer Experience 97

Customer Experience Article Feedback Software Analytic Tools 97

Product Talk

JANUARY 13, 2021

You can find previous years’ posts here: 2019 and 2020. But before we get to solutions, I want to share more of our discovery context for Product Talk, the business. I use the exact same methods that I teach to product trios to run my own business. Product Talk’s Desired Outcome. You’ll get that. Tweet This.

Books 149

Books Product Research Roadmap Feedback Software 149

Alchemer Mobile

FEBRUARY 18, 2021

Back in May of 2020, we dug into the mobile data to reveal changes in DAU (daily active users) across different industries. An easy way to do this is by using gratitude as an opportunity to follow-up with customers and ask for feedback. In fact, a new “Helpfulness” category was added to Apple’s 2020 awards.

Travel 230

Travel Feedback Software User Testing Strategy 230

ProductPlan

JULY 1, 2020

Unless your product management stack includes a crystal ball, all those goals and resolutions we made way back in January likely didn’t take global pandemics, fluctuating economies, and social unrest into account. Every year is unpredictable, but 2020 has been truly outdoing itself. Did your roadmap change? Were KPIs met?

Development Team Review 87

Development Team Review Technical Review Customer Feedback Onboarding KPIs 87

Alchemer Mobile

APRIL 16, 2020

It’s an interesting time to be in marketing and product management. Globally, brands are anticipating the timing of return-to-business as the world grapples with COVID-19, as well as what the “new normal” will mean for customer engagement. But deprioritizing customer sentiment and feedback is not the answer.

Data Visualization 147

Data Visualization User Testing Customer Experience Customer Feedback 147

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

AUGUST 26, 2021

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. And you had to own all the servers. Nightmare, right?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Alchemer Mobile

JANUARY 30, 2020

No matter your business, change and investment in new Voice of the Customer (VoC) technology can be scary. But regardless of response, the hard truth is that Voice of the Customer expectations have accelerated leaps and bounds over the last decade, and have only continued picking up speed. Source: MaritzCX, 2020. NPS is Dead.

Reporting Tools 173

Reporting Tools Technology Data Visualization Customer Experience 173

The Product Coalition

FEBRUARY 5, 2021

This is a free sample story from my book The Making of Product Managers. It is unusual that Michael’s first brush with product management was during his master’s degree in systems design engineering. In the academia of applied science in 2012 it was not common practice to think about design and user experience.

Research Software 157

Research Software Analytic Tools Product Management Product Manager 157

Alchemer Mobile

MARCH 23, 2021

Retaining customers tends to cost less than acquiring new ones and offers additional benefits through improving overall lifetime value. App retention can also be used as a trust signal around how well your brand knows its customers. Below is the month-over-month view of consumer retention in 2020 for all apps included in the study.

Research Software 216

Research Software Feedback Software User Testing Data Visualization 216

The Product Coalition

FEBRUARY 21, 2020

Every software team out there uses some sort of planning system or tool to do product roadmaps and sprint plans, and yet many are unhappy with the tools, or frustrated at the lack of getting things done, or getting “pointless” things done, and the list goes on. What do the product roadmapping or planning tools offer us?

Roadmap 78

Roadmap Feedback Software Document Weak Development Team 78

Alchemer Mobile

SEPTEMBER 24, 2020

In the rush to adapt to our new mobile-first world in 2020, many healthcare organizations had to quickly build out mobile apps to connect patients with providers from home. This eliminates friction along the mobile customer journey. But in-app surveys don’t have to exclusively benefit the product management or mobile marketing team.

Feedback Software 195

Feedback Software Healthcare Development User Testing 195