BrainMates

FEBRUARY 12, 2020

Updated February, 2020. As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). These words describe not only the end-product but also how we got there. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

Business of Software Conference

NOVEMBER 30, 2020

April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And the only way to be a winner is to come on this journey with me, man I got this thing, and the entire market is gonna blow up. Upcoming Events.

Research Software 64

Research Software User Testing Positioning Product Research 64

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. Under Sir Jack, I felt so much more free to talk about some of my more insane ideas, like GameStop back in October of 2020.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Business of Software Conference

SEPTEMBER 1, 2022

since 2020 Q1 (Pre-covid). Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years. It took a radical rethink of product, marketing and internal processes to make progress before ultimately, becoming a core piece of Shopify’s business.

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Revulytics

DECEMBER 12, 2019

Gartner predicts that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market). By 2020, more than 40% of all data and analytics projects will relate to an aspect of customer experience.

Analytic Tools 70

Analytic Tools Data Visualization Feedback Software Research Software 70

Intercom, Inc.

NOVEMBER 3, 2022

While creating a new category can be difficult, it’s important to not get swayed by the rules of the market, the competitors, and the customers of an existing one. I realized this market is broken. I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

JANUARY 20, 2020

You don’t want to get there of course, so you invest in marketing. But marketing doesn’t work in a void. If you have a new marketing executive, they will probably ask you questions like: Who are we solving for? Marketing campaigns are not very common for this type of business (except for coupons, which he doesn’t do).

Technical Review 78

Technical Review User Testing Customer Experience Feedback Software 78

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Amplitude

JANUARY 23, 2020

We’ve seen that self-service analytics platforms like Amplitude have fundamentally changed how teams interact with product data, their immediate teammates, and their organizations. Today, you have immediate access to the insights you need to build your best product. By Anastasia Fullerton, Product Marketing Manager at Amplitude.

Data Visualization 58

Data Visualization Government Analytic Tools Feedback Software 58

Business of Software Conference

JUNE 21, 2019

The book is April’s thesis on Product Positioning: why you need to think about it, the 5 components of effective positioning, and a 10-step positioning process. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. Here are our 5 key takeaways from the book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Arpit Rai

MAY 31, 2020

I moved from Bombay to Bangalore in Feb 2020 to join ThoughtSpot. This post is about what one should do in the first 30–60–90 days of joining a new product management job. Have 1-on-1s with key members across different teams to help build a better understanding of the market, the product, the company culture etc.

Onboarding KPIs 72

Onboarding KPIs Product Management Product Manager Customer Feedback 72

Arpit Rai

MAY 31, 2020

I moved from Bombay to Bangalore in Feb 2020 to join ThoughtSpot. This post is about what one should do in the first 30–60–90 days of joining a new product management job. Have 1-on-1s with key members across different teams to help build a better understanding of the market, the product, the company culture etc.

Onboarding KPIs 52

Onboarding KPIs Product Management Product Manager Customer Feedback 52

Userpilot

AUGUST 26, 2021

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. The nature of SaaS implies that your customer is constantly re-evaluating your product — weekly, monthly, or yearly. Market research.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”).

B2C 95

B2C Customer Experience User Friction User Testing 95

Intercom, Inc.

MARCH 12, 2020

But we wake up now in 2020 and think, ‘Oh my gosh, things have changed.’ If you become so digital that your company loses its personality, you immediately go into the world of being a commodity, and there it’s hard to differentiate yourself from others. Ali: I’m a product marketer. Ali: Awesome. Ali: Awesome.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Business of Software Conference

FEBRUARY 16, 2021

And we also learned that kind of the market we’re in wasn’t the best. And so, it’s like a six-month lag between when we make that first conversation, maybe you’re spending money on marketing, or whatever, and then six months until we get a check in the bank. And just a slow, gradual growth. SEEDSTRAPPED.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

PMLesson's Ace the PM Interview

SEPTEMBER 28, 2020

Although, the company itself tries to internally differentiate between the two. As of 2020, Google has a market capitalization of 1.1 However, the company has since acknowledged that these were, by and large, a waste of time. What hasn't changed, though, is the emphasis on 'Googleyness,' or Google's form of culture fit.

Reporting Tools 98

Reporting Tools Software Engineering User Testing Customer Experience 98

Intercom, Inc.

OCTOBER 29, 2020

If 2020 taught us anything, it’s that a passive attitude towards non-discrimination isn’t enough. I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Userpilot

NOVEMBER 11, 2020

Although the term “tooltip” is widely used to talk about Coach Marks as well, a lot of UX experts differentiate them, saying that Tooltips are perpetual while Coach Marks – once dismissed – are gone forever. Product Adoption is what it’s ALL about… It’s the overall process by which people: Become aware of a product.

Onboarding KPIs 126

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 126

Userpilot

NOVEMBER 18, 2020

What is so attractive about power users is that they help you to market and sell your product. The social media scheduler became the user of Userpilot in January 2020. One of the things that really differentiates power users from the rest is that your app is deeply embedded in their working practices. Also a power user.

Analytic Tools 97

Analytic Tools Feedback Software Customer Experience User Testing 97

Business of Software Conference

OCTOBER 23, 2019

Bruce McCarthy (Founder, Product Culture) – Prioritization: Saying No To Good Ideas from Business of Software Conference. BoS Europe 2020 BoS USA 2020. Should we improve the current product? Should we go for an adjacent market? Should we have a second product? This is a marketing ploy.

Customer Experience 61

Customer Experience User Testing Onboarding KPIs Research Software 61

The Product Coalition

JANUARY 12, 2020

How to Make Fewer Errors During Your Trial-And-Error Journey Reaching product-market fit requires a lot of trial-and-error, but it takes so much more to succeed. I learned to think and speak in a new language that included things like market forces, differentiation, competitive advantage, barriers to entry, segmentation, and focus.

User Testing 78

User Testing Product Research Customer Experience Travel 78