2021, Positioning and Product Marketing - Product Management Today

4 Finance App Requirements for 2021

Alchemer Mobile

DECEMBER 16, 2020

To help your finance app stand out in 2021, focus on these four strategies at the start of the new year. Inform or validate your product roadmap. Remove silos between product, marketing, and customer service. This helped deflect all bad reviews and fill the store with positive ones. stars to four stars.

Finance

Finance Feedback Software User Testing Data Visualization

B2B Product Manager March 2021

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. As Product Management Goes, So Goes the Rest of the Organization. Why You Should Give Your Product Portfolio a Good SWOT. In the Trenches FAQs.

B2B

B2B Product Management Product Manager Magazine

The Top Mobile In-App Feedback Tools of 2021

Alchemer Mobile

MAY 19, 2021

To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Do you have the right tools to capture that voice?

Feedback Software

Feedback Software Data Visualization User Testing Customer Feedback

Webinars

Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Understanding User Needs and Satisfying Them

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

How To Get Promoted In Product Management

MORE WEBINARS

2021 on Inside Intercom

Intercom, Inc.

DECEMBER 21, 2021

From the ongoing pandemic to political turmoil around the globe, we can all agree that 2021 has been a lot to handle. We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. We hit a huge milestone as our ARR grew well past $200M.

Customer Communications

Customer Communications User Testing Research Software Technical Review

Product Conferences In 2021 You Can’t-Miss

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents.

Research Software

Research Software User Testing Product Research Analytic Tools

B2B Product Manager Magazine November 2020

Product Management University

NOVEMBER 17, 2020

We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue.

Magazine

Magazine B2B Product Management Product Manager

Top 7 Promotional Methods for Your Products in 2021

The Product Coalition

MAY 5, 2021

It is important to create a better position of your website on different search engines. This will provide a significant and steady traffic base for your new product. When it comes to positioning, the social media contest winners should be the first ones to try your product.

Customer Experience

Customer Experience Events Blog Engineering

The Full Guide to Customer Research for SaaS in 2021

Userpilot

JULY 20, 2021

Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. Working as a marketer had its ups and downs, counting many successful collaborations while others failed completely. What an in-depth audit can reveal about your product.

User Testing

User Testing Research Software Feedback Software Product Research

Best New User Onboarding Tools for SaaS in 2021

Userpilot

OCTOBER 1, 2021

Ok, now here's how much code you need to build this: <html> <head> <title>HTML tooltip</title> </head> <style> arrowpopup { position: relative; display: inline-block; cursor: pointer; }.arrowpopup.tooltiptext But how do you know which tool to choose? Genuinely code-free.

Analytic Tools

Analytic Tools Feedback Software Data Visualization Onboarding KPIs

SaaS Growth: Metrics, Strategies, And Trends – The Ultimate Guide For 2021

Userpilot

OCTOBER 18, 2021

Trends – so you know what is working great right now regarding acquiring and retaining customers and what you should do to follow SaaS market trends so you won’t stay behind the competition. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021. billion in 2021 and $145.4

Analytic Tools

Analytic Tools Feedback Software Research Software Onboarding KPIs

Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs

Onboarding KPIs Analytic Tools Feedback Software Product Marketing

19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software

Feedback Software Research Software User Testing Customer Feedback

25 SaaS Marketing Best Practices And Strategies For Success In 2021

Userpilot

OCTOBER 11, 2021

Marketing SaaS products is different because you're not selling a physical, tangible product, and quite often what you're actually selling is a subscription, not the product itself. Marketing SaaS products in comparison uses the product as the main driver of acquisition. Userpilot’s blog. #5

Feedback Software

Feedback Software User Testing Product Research Customer Experience

Product Tours In 2021: The Ultimate Guide

Userpilot

SEPTEMBER 8, 2021

Product tours are a useful tool for SaaS companies in 3 main areas: New user onboarding. Most SaaS teams create product tours in order to show their new users around their product. Product marketers often find that a good product tour ensures that more new users activate. Benefits of product tours for SaaS.

Analytic Tools

Analytic Tools Feedback Software Onboarding KPIs Software Review

Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

JULY 13, 2021

Seems simple enough… … until you see the code needed to build it: <html> <head> <title>HTML tooltip</title> </head> <style> arrowpopup { position: relative; display: inline-block; cursor: pointer; }.arrowpopup.tooltiptext Best Tools to Build Interactive Walkthroughs for SaaS in 2021.

Analytic Tools

Analytic Tools Onboarding KPIs Customer Experience Data Visualization

The Critical Role of Product Strategy When Money Is Scarce (Part 2?—?Rounds A, B, and Later)

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa.

Product Strategy

Product Strategy Strategy User Testing Weak Development Team

The 6 Best SaaS Marketing Agencies in 2021

Userpilot

APRIL 30, 2021

The linkable asset should be built by your content team, and then the linkbuilding team is the marketing muscle that makes sure the asset gets found. In 2021, linkbuilding has become much more competitive as website owners now know that their web properties are valuable, and often demand something in return for linking to you.

Research Software

Research Software Marketing Technical Advisors Customer Experience

The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works.

Product Strategy

Product Strategy Strategy User Testing Weak Development Team

The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. Content Marketing. Aazar Ali Shad.

Research Software

Research Software User Testing Outbound Marketing

B2B Product Manager Magazine December 2020

Product Management University

DECEMBER 17, 2020

2021 will certainly bring more of the new normal and we can only hope for a few shades of the old. I sincerely hope you have a safe and enjoyable holiday season and that 2021 is a great year, both personally and professionally. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success.

Magazine

Magazine B2B Product Management Product Manager

Customer Retention For SaaS in 2021: The Ultimate Guide

Userpilot

OCTOBER 19, 2021

Said every product manager and product marketing manager currently working in SaaS ever ??????! Implement as many of the customer retention strategies and tactics outlined in this 2021 Ultimate Guide as you can! We've written extensively on NPS, CSAT, CES, and Product Market Fit surveys before.

Feedback Software

Feedback Software Analytic Tools User Testing Customer Feedback

The Customer Satisfaction Survey: Best Questions And Examples In 2021

Usersnap

SEPTEMBER 21, 2021

To get the overall percentage of customer satisfaction, you take the sum of all positive scores, divide it by the total number of responses, and multiply that number by 100. Besides NPS, CES and CSAT, there is one more customer satisfaction related KPI that is relevant to businesses that are just starting out: product-market fit.

Customer Satisfaction

Customer Satisfaction User Testing Feedback Software Product Research

Best Userpilot Alternatives in 2021 – By Use Case and Persona

Userpilot

JULY 14, 2021

User Onboarding Tools for Mid-Market SaaS companies (10-100 employees, $1 – 10 million ARR). You’ve hired a product team and your Product Growth Manager / Product Marketing Manager wants to improve user activation, product adoption, and retention. Appcues UI patterns. ? no resource center. ?

Analytic Tools

Analytic Tools Feedback Software Data Visualization Onboarding KPIs

The Leading Onboarding Platforms for SaaS in 2021

Userpilot

JUNE 24, 2021

The second part will analyze the leading onboarding platforms on the market as of 2021. Instead of asking your developers to hard-code the flows and experiences you need as a Product Manager / Product Marketing Manager , you should be able to handle it yourself. Book a demo today to get started.

Analytic Tools

Analytic Tools Customer Communications Onboarding KPIs Data Visualization

The Best App Onboarding Examples of 2021

Userpilot

JUNE 23, 2021

Additionally, by using the language “ Work email,” Airtable is subtly positioning itself as a tool for the workplace. The next screen in the onboarding flow asks who you collaborate with: This cements Airtable’s positioning as a work tool and adds an element of virality and product marketing to the onboarding flow.

Feedback Software

Feedback Software Customer Experience Software Review Data Visualization

The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

NOVEMBER 10, 2022

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app. We all know and love Slack.

Feedback Software

Feedback Software Analytic Tools Reporting Tools Data Visualization

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Through the Product Talk Academy, she has trained over 8,500 product people in discovery skills.

Technical Advisors

Technical Advisors Product Research Analytic Tools User Testing

2021 Guide To SaaS Product Management Metrics Every Product Manager Should Be Tracking

Userpilot

SEPTEMBER 16, 2021

It looks at a very specific interaction of the customers and usually ignores their overall experience with your product. It asks the customer whether they had a positive or negative experience and records the responses. This is because CSAT offers product managers valuable insights that help them uncover friction within the product.

Onboarding KPIs

Onboarding KPIs Feedback Software Analytic Tools Customer Feedback

Five Berlin Design Studios to Work With in 2021

UX Studio: Product Management

SEPTEMBER 16, 2021

The value we deliver to our clients and the positive impact from our work has been recognized by Clutch, the top rating and review platform for business services providers. If you face challenges, like poor conversion rates or product-market mismatch, we recommend looking for agencies with deep expertise in these fields. .

Research Software

Research Software User Testing Analytic Tools Feedback Software

Product Trends 2023 – AI, AI &…driving more value. Top product experts share their opinions.

Userpilot

DECEMBER 18, 2022

As every year, we’ve asked top product experts to share their opinion on the upcoming industry trends. Let’s see how Product Trends will shape up for 2023, how they compare to the 2022 and 2021 predictions , and what Product Resolutions our top-thought leaders made for the upcoming year! – adds Andrea.

Data Visualization

Data Visualization Analytic Tools Feedback Software Product Research

Upcoming Presentations; Recent Blog Posts; Product Management Tip-a-Day

Good Product Manager

FEBRUARY 7, 2021

Happy 2021! I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? Product Management Tip-A-Day. One of them was to try and post a product management tip every day in 2021.

Presentation

Presentation Blog Product Management Product Manager

Saas analytics tools [Best 20+ SaaS Analytics Tools For 2021 – By Use Case]

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Categories of SaaS analytics tools. Want to get started with SaaS analytics?

Analytic Tools

Analytic Tools Data Visualization Research Software Feedback Software

How to Get an Internship at Google in 2021

PMLesson's Ace the PM Interview

NOVEMBER 10, 2021

APM Program The last internship program at Google is the Associate Product Marketing Manager (APM) program. Here, students can help develop the Google brand narrative alongside actual Product Marketing Managers at the company. As an APMM at Google, students will join a diverse group of next-gen marketing whizzes.

Technical Review

Technical Review Feedback Software Customer Experience Engineering

Upcoming Presentations; Recent Blog Posts; Product Management Tip-a-Day

Good Product Manager

FEBRUARY 7, 2021

Happy 2021! I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? Product Management Tip-A-Day. One of them was to try and post a product management tip every day in 2021.

Presentation

Presentation Blog Product Management Product Manager

2021 Guide To SaaS Product Management Metrics Every Product Manager Should Be Tracking

Userpilot

SEPTEMBER 15, 2021

It looks at a very specific interaction of the customers and usually ignores their overall experience with your product. It asks the customer whether they had a positive or negative experience and records the responses. This is because CSAT offers product managers valuable insights that help them uncover friction within the product.

Onboarding KPIs

Onboarding KPIs Feedback Software Analytic Tools Customer Feedback

Messaging Strategies in SaaS: How To Tell the Product Story Through Consistent Messaging Across Different Channels?

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? Identify your brand’s uniqueness through a positioning strategy.

Research Software

Research Software Feedback Software Messaging Reporting Tools

How to Give Your Product Managers Negative Feedback (Part 3)

The Product Coalition

AUGUST 9, 2021

I tried the positive angle (“I see you are not happy, so tell me what you want and we’ll figure it out”), but the answers I got were nothing I could work with (“I want to work alone and for no one to ask questions about what I’m doing”). My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an How big is the gap?

Weak Development Team

Weak Development Team Product Management Product Manager Management

Hiring Your First Product Manager

The Product Coalition

DECEMBER 19, 2021

Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late. The product management part is so crucial in a startup’s success, that you need to invest more time in it, not less.

Product Management

Product Management Product Manager User Testing Weak Development Team

The Best of Lenny’s Newsletter 2023

Lenny Rachitsky

DECEMBER 12, 2023

and picked out the cream of the crop, organized by their job-to-be-done. This post is now the single best way to find my best stuff across both the newsletter and podcast.

User Testing

User Testing B2C Product Research B2B

Improve Your Go-to-Market Strategy with JTBD

The Product Coalition

APRIL 26, 2021

Why Go-to-Market Through Jobs-to-be-Done Thinking about your Go-to-Market through the lens of JTBD will help you: Uncover more effective and efficient ways of targeting your customers. If you can hit them right when and where they need the job done, for example, then you’re in prime position. Make your product onboarding better.

Marketing

Marketing Strategy Outbound User Testing

How to Create a Website Tooltip

Userpilot

SEPTEMBER 6, 2021

From highlighting the user's next action to explaining a new product feature: there are few UX elements that are more versatile than the website tooltip. Fortunately, in 2021, there are tools that can help even the least technical of product people build tooltips without code. Let me explain.

Onboarding KPIs

Onboarding KPIs User Testing Customer Experience UX

What Is The Average Senior Technical Product Manager Salary?

The Product HQ

FEBRUARY 6, 2023

Since the cost of living also takes into account the cost of housing, compensation for positions within urban locations tends to be higher in comparison to rural locations. Companies have varying definitions of the requisite skills for being a senior technical product manager. Be sure to include comparable pay scales for the position.

Technical Review

Technical Review Data Visualization Product Management Product Manager

Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

JANUARY 24, 2021

If your sales cycle is long, you need to understand if the product can be ready not by the end of the year but by the time you need to start selling it in order to complete the sale on time. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an All of these questions often go unnoticed unless someone provokes them.

Analytic Tools

Analytic Tools Customer Experience B2C Enterprise

How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

JULY 25, 2021

If your product managers don’t have an intrinsic motivation to grow, and you still need them to, you must instill it in them. There are two ways to do that: Positive motivation : explain to them why growing is good for them. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Weak Development Team

Weak Development Team Product Management Product Manager Outbound

4 Finance App Requirements for 2021

B2B Product Manager March 2021

Webinars

Trending Sources

The Top Mobile In-App Feedback Tools of 2021

Webinars

2021 on Inside Intercom

Product Conferences In 2021 You Can’t-Miss

B2B Product Manager Magazine November 2020

Top 7 Promotional Methods for Your Products in 2021

The Full Guide to Customer Research for SaaS in 2021

Best New User Onboarding Tools for SaaS in 2021

SaaS Growth: Metrics, Strategies, And Trends – The Ultimate Guide For 2021

Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

25 SaaS Marketing Best Practices And Strategies For Success In 2021

Product Tours In 2021: The Ultimate Guide

Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

The Critical Role of Product Strategy When Money Is Scarce (Part 2?—?Rounds A, B, and Later)

The 6 Best SaaS Marketing Agencies in 2021

The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The SaaS Marketing Playbook for Exceptional Growth in 2021

B2B Product Manager Magazine December 2020

Customer Retention For SaaS in 2021: The Ultimate Guide

The Customer Satisfaction Survey: Best Questions And Examples In 2021

Best Userpilot Alternatives in 2021 – By Use Case and Persona

The Leading Onboarding Platforms for SaaS in 2021

The Best App Onboarding Examples of 2021

The Top Mobile In-App Feedback Tools of 2022

Top 11 Female Product Management Influencers to watch in 2022

2021 Guide To SaaS Product Management Metrics Every Product Manager Should Be Tracking

Five Berlin Design Studios to Work With in 2021

Product Trends 2023 – AI, AI &…driving more value. Top product experts share their opinions.

Upcoming Presentations; Recent Blog Posts; Product Management Tip-a-Day

Saas analytics tools [Best 20+ SaaS Analytics Tools For 2021 – By Use Case]

How to Get an Internship at Google in 2021

Upcoming Presentations; Recent Blog Posts; Product Management Tip-a-Day

2021 Guide To SaaS Product Management Metrics Every Product Manager Should Be Tracking

Messaging Strategies in SaaS: How To Tell the Product Story Through Consistent Messaging Across Different Channels?

How to Give Your Product Managers Negative Feedback (Part 3)

Hiring Your First Product Manager

The Best of Lenny’s Newsletter 2023

Improve Your Go-to-Market Strategy with JTBD

How to Create a Website Tooltip

What Is The Average Senior Technical Product Manager Salary?

Four Fundamental Mistakes You Are Making With Product OKRs

How to Give Your Product Managers Negative Feedback (Part 1)

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