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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

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SaaS growth in 2022: Why tracking competitive advantage will NOT yield marketing leadership

Usersnap

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Now let’s look at the three product-led growth go-to-market types for SaaS companies.

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20 Product Manager Blogs Worth Following in 2022

Userpilot

The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Product Plan blog offers insights into a full spectrum of product management topics like leadership, product discovery , and data analysis. Lokalize blog which focuses on… localization.

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Intercom included on the Forbes Cloud 100 for sixth consecutive year

Intercom, Inc.

We’re delighted to share that Intercom has been named to the Forbes Cloud 100 2022 , landing at #35 on the definitive ranking of the top 100 private cloud companies in the world. The Cloud 100 evaluation process involves ranking companies across four factors: market leadership, estimated valuation, operating metrics, and people & culture.

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2022 Budgets: Where to Put Your Resources

ProductPlan

That includes product teams, who must determine how to maximize their return on their 2022 budgets. They’re also investing in activities that help them better understand their market and customers. Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets.

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2022 in review: Highlights from this year’s best conversations

Intercom, Inc.

 We’re not going to lie, 2022 was a challenging, nerve-racking, gripping beast of a year, but here we are at the end of it – and there’s plenty to be thankful for. Anna Griffin , former Chief Marketing Officer at Intercom. This is our last episode of 2022. Niamh O’Connor , Brand Editor at Intercom.

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10 teamwork tips custom-built for 2022

Atlassian

2022 promises to (finally) be the transitional “light at the end of the tunnel” year we’ve been waiting for. We all know the feeling of ‘FOMO’ when it comes to working,” writes Jennifer Velázquez, Head of Marketing at Jexo. In Leadership. What empathy-centered leadership looks like. In Leadership. In Leadership.