Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

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ProductPlan

JANUARY 5, 2023

Let’s look at some of the biggest trends we identified in 2022. At the time of writing this post, there were 525 postings on LinkedIn for positions in the U.S. Whichever side of the ongoing debates these organizations fall on, the companies in this group have picked a position and are now looking at a different set of concerns.

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Intercom, Inc.

MARCH 28, 2022

According to the International Data Corporation (IDC) , 65% of global GDP will be digitalized by 2022, and investment in digital transformation (DX) continues to grow. After all, as Intercom’s co-founder and Chief Strategy Officer Des Traynor says, almost any product or service can be replicated by a competitor.

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Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. State of SaaS Onboarding 2022, by Userpilot. Are you looking for inspiration to build your next product launch go-to-market strategy?

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Intercom, Inc.

DECEMBER 20, 2022

 We’re not going to lie, 2022 was a challenging, nerve-racking, gripping beast of a year, but here we are at the end of it – and there’s plenty to be thankful for. Des Traynor , Co-founder and Chief Strategy Officer at Intercom. This is our last episode of 2022. Niamh O’Connor , Brand Editor at Intercom.

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Userpilot

JULY 13, 2022

The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. 20 best product manager blogs you need to follow in 2022. Interesting Articles: Why Startups May Fail to Get Funding in 2022. Lokalize blog which focuses on… localization.

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UX Studio

OCTOBER 11, 2022

more if they receive a positive customer experience (CX)? What Does a Good Digital Customer Experience Strategy Look Like? Positive customer experiences influence purchasing decisions in almost every industry, but according to PWC , they’re more powerful in . Increased positive reviews, and recommendations. Reduced churn.

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Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

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Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

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ProductPlan

JANUARY 21, 2022

That includes product teams, who must determine how to maximize their return on their 2022 budgets. Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets. 2022 Budgets Include Hiring. But hiring in 2022 requires a little more creativity and flexibility.

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ProductPlan

DECEMBER 9, 2022

So, without further ado, here are the top ten pieces from ProductPlan for 2022! Whether you’re writing a job description for a future hire, preparing for your first day at a new position, or simply investigating whether product management sounds like a good gig, you need a solid understanding of what the job entails.

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Gainsight

NOVEMBER 23, 2022

With Pulse Europe 2022 in the rearview mirror (we can’t believe it either!), Robin van Lieshout, founder of inSided, and I are already reminiscing about customer conversations and micro piglets, digital-led strategy and Dutch clogs. Bynder uses its community as a core part of its digital-led strategy. The ultimate goal?

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Intercom, Inc.

DECEMBER 14, 2022

2022 has been a year for the books, with major changes and uncertainty across every industry. . Through it all, we’ve focused on building delightful features for our customers – and today, we’re focusing on something a little more positive with our roundup of the biggest and best of what we’ve built for you this year.

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Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. Follow her for a good dose of career advice combined with a neverending supply of positive energy. As Head of Product, she focuses on innovation, strategy, and growth while building new products and services that help people find their dream jobs.

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Userpilot

JANUARY 26, 2022

Userpilot, Baremetrics, and Heap are 3 of the best SaaS analytics tools that help you identify gaps in your strategy and take actions to drive growth. Suppose company A had 1000 customers at the beginning of 2022 and lost 100 of them by the end of the year. You can then use these insights to form strategies to boost retention.

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Alchemer Mobile

DECEMBER 21, 2022

These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same? And no, simply targeting customers in your app rather than on the web isn’t enough of a strategy.

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Alchemer Mobile

DECEMBER 8, 2022

However, we don’t necessarily recommend this strategy because ultimately, you want to use the Love Dialog at strategic points to gain insight into the customer experience rather than just superficially boost your metrics. When someone gives feedback (whether negative or positive), it’s critical to follow up. Bonus reading.

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Bain Public

OCTOBER 25, 2022

Date: November 1, 2022 at 1pm EST. Where: Virtual. Many CEOs will tell you that they’re the best-informed people when it comes to knowing what customers need — and that they’re in the best position to drive decisions on product priorities. He is a pro in injecting strategies and tactics to monetize his client's businesses.

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Alchemer Mobile

MAY 17, 2022

In 2022, mobile eCommerce sales are expected to hit $437 billion, a 21.5 A customer feedback solution is the combination of feedback methods, software, and strategy that a company implements to collect, analyze, and act on customer feedback. Take a look at our 2022 Mobile Engagement Benchmark Report for data specific to your industry.

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freshtrax

JULY 19, 2023

This 2019 KFC campaign was met with overwhelmingly positive feedback as consumers were shocked and amused in the best ways. billion (USD) in 2022 , the Anime Market is expected to soar in the years to come! Another U.S. Anime is an especially lucrative marketing tactic when it comes to reaching younger audiences in the U.S.

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Gainsight

JUNE 2, 2022

A female Chief Customer Officer ascended into the CEO position. Yamini is known for her work ethic, wealth of experience, and desire to send a positive message to young women about their place in business. Erica Schultz and Roger Scott from Confluent Talk Go-to-Market Strategies. Do you know what else is worth celebrating?

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Gainsight

JANUARY 20, 2023

Sabina Pons is Operating Partner at Growth Molecules and a 2022 Top 100 CS Strategist. Building upon that strong foundation, you can also add digital-led strategies to critical moments such as revenue expansion opportunities and contract renewal. CSMs can better understand customer behavior and then action off of it accordingly.

Customer Experience 52

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UX Studio: Product Management

JANUARY 11, 2022

This time, our UX experts reviewed dozens of Webdesign Wien companies to list the best Austria webdesign agencies to partner with in 2022. As a user, you’ll get a positive impression if a company takes care of its website design, usability, corporate blog, and copy. Spend a few seconds assessing its usability and message.

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The Product Coalition

NOVEMBER 29, 2022

In 2022, the oldest representatives of this generation are turning 25. In comparison with millennials, they are more likely to experiment when choosing a job (for example, searching for positions in solution architects ). Compared to 2019, in 2022, there was a 134% increase in job changes. early 2010s.

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Bain Public

DECEMBER 9, 2021

Read the rest of this article to find out more on why we believe in giving back, the many workshops and initiatives we offered pro bono that benefited the Montreal, Toronto and North American startups, our new holiday campaign, and our plans for 2022. How else does Bain Public have a positive effect on the Canadian startup ecosystem?

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Usersnap

SEPTEMBER 29, 2022

In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies? Types of SaaS Growth 5 steps to scale SaaS Growth, regardless of your competitive strategy 1. Create your vision and positioning 4.

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Userpilot

NOVEMBER 29, 2022

Building a successful ecosystem requires a long-term strategy and vision. Such educators speak customers’ language and they are in a better position to teach skills needed for very specific and niche use cases. Companies use community leaders to outsource some of the effort needed to manage the ecosystem.

Customer Experience 98

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Userpilot

DECEMBER 18, 2022

Let’s see how Product Trends will shape up for 2023, how they compare to the 2022 and 2021 predictions , and what Product Resolutions our top-thought leaders made for the upcoming year! As every year, we’ve asked top product experts to share their opinion on the upcoming industry trends. Implementing AI features into core product offerings.

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Userpilot

OCTOBER 18, 2021

Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. If you want your SaaS to grow sustainably, you should implement at least one of these strategies: adopting a product-led growth model, creating valuable and actionable content, in-app onboarding , exceptional customer care.

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The Product Coalition

MARCH 11, 2024

Photo by ilgmyzin on Unsplash The Nudge Effect in Action: Beyond Duolingo — Case Studies Duolingo isn’t alone in this strategy. According to a 2022 user survey by Statista , 72% of Spotify users who upgraded to Premium cited ad removal as a primary motivator.

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Alchemer Mobile

DECEMBER 21, 2022

You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same? Customer sentiment analysis gives you insight for your mobile marketing and product strategy, helping your dollars stretch further and your ROI increase.

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Usersnap

JUNE 30, 2022

But how do you choose between all of the business strategies out there? What we’ve seen is that a product-led growth strategy can increase business retention by improving customer experience. The 8 main points to product-led growth How is Product-Led Growth The Right Strategy For Your SaaS Business? What you can expect ????

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Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

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Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game.

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PMLesson's Ace the PM Interview

DECEMBER 13, 2021

However, it's very challenging to get a full-time position at many of these companies. To help figure out which internship program (and workplace more generally) is right for you, we created this list of the 8 best tech internships in 2022. These interns will get an inside look at the business and marketing strategy at Adobe.

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The Product Coalition

AUGUST 16, 2022

It covers: Key Concepts Key Inputs Key Activities Customising Key Output: Template Key Concepts The key concepts you want to be aware of before doing a competitor analysis are: Blue Ocean Strategy Canvas ?—?to After that you can lean on the Blue Ocean Strategy Canvas, your own business goals and any other key points you see as relevant.

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