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2023 rebrands: The good, the bad and the ugly

UX Planet

2023 was quite a busy branding year. The Good It is a difficult one as I think that there have been very successful brand designs this year, starting from Bolt's rebranding at the beginning of the year to great work like Barbie’s makeover revitalising the brand and making it into the cultural zeitgeist.

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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The new brands are connecting with a new generation in a number of new ways.

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Top 9 Digital Design Agencies in 2023

UX Studio: Product Management

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.

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“We Should All Be in Search of Impostor Syndrome.”

The Product Coalition

With a valuation at now over 500-million dollars since 2022, Social Chain caters to clients which include brands such as FIFA, boohoo, Apple Music, BBC, ASOS, Amazon and others. In 2023, according to Spotify Wrapped , DOAC was ranked in the top ten most popular podcasts worldwide. Community Learning — Not Brand Marketing.

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How Learning Is Transforming the CX Landscape

Gainsight

It’s so important today that, according to a 2023 Super Office study, customer experience is now the primary focus to beat out the competition for more than two-thirds of companies—up from only 36% in 2010! With a top-level CX strategy, the entire customer journey becomes distinctly you—distinctly your brand.

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Exploring AI Voice Technology: What Designers Need to Know in 2023

UX Studio

Additionally, for voice assistants, it is also a key element to add brand identity to the device. While UI sound design is a more focused discipline, UX sound design takes a more holistic approach aiming to create audio elements that enhance the emotional connection and brand identity of a product. What is AI voice?

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

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