This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. I did classic web development before there were frameworks back in the ’90s. What I saw was they were talking to customers periodically.
Teeba shared how she applied continuous discovery ideas and frameworks to her job search. I made sure to think about both the end customer experience and the tax expert experience,” says Teeba. This one focuses on customer support within the platform. Teeba recently joined Lightspeed Commerce as a Senior Product Manager.
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, painpoints, and desires (AKA opportunities).
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation Process is a practical framework that helps product managers drive innovation in their organizations. This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value.
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. In fact, the 2024 Buyer Experience Report by 6sense found that a whopping 85% of buyers establish purchase requirements before even contacting sales.
And that’s why it’s necessary to adopt the right product management frameworks (the blueprint!) So, which product management frameworks should your team use? TL;DR Product management frameworks help guide product teams by establishing standardized, repeatable processes to create successful products. The result?
Usability testing : Observing users in real-time to identify painpoints and opportunities. For example, in the FinTrack case study, qualitative data was gathered through user interviews to address specific painpoints like real-time investment updates and simplified expense categorization.
TL;DR Net Promoter Score (NPS) is a customer loyalty metric that measures how likely your customers are to recommend your product or service to others. NPS is important because it correlates with customer satisfaction , positive word-of-mouth , and loyalty, essential for product growth. Companies analyzed. What is NPS?
It helps organizations focus on the Determining which features to include in a product roadmap can be challenging with constantly evolving customer needs and several opportunities chasing scarce resources. This article will dive deep into the concept of feature prioritization and introduce the top frameworks for successful product management.
According to Forbes , the SaaS industry will be worth around $370 billion by 2024. With that being said, businesses should always be in the process of running product-led growth experiments to reduce risks and make the product meet customer requirements in this highly saturated market. What is a product experimentation framework?
Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. Customer segmentation use cases. TL;DR Customer segmentation is the process of grouping users based on shared properties. If yes, this guide is for you!
However, to learn more, you’ll have to listen to the man himself as he develops the topic at the 2024 Product Drive Summit. Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding.
According to a 2024 analysis , on average, over 95% of users who download a new mobile Android app abandon it within the first 30 days. A successful mobile app must consistently transform fleeting interactions into lasting customer relationships. User journey map template. Did you know? The question is, “How?”
A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. This enables you to tailor your marketing messaging and create targeted campaigns to address specific customer problems instead of churning out something generic.
UX research aims to identify specific userpainpoints. Common research techniques include user behavior analysis, surveys, and interviews. Having identified the problems, use a framework like RICE or ICE to prioritize those that will make the biggest impact on user experience when solved.
TL;DR Data-driven analytics describes the process of collecting, analyzing , and interpreting customer data to help organizations make better-informed product and strategic business decisions. By understanding how users behave inside the product and their goals and problems, you can reduce time to value. Data collection comes next.
To create behavioral personas in your own app, start with your existing user personas as a foundation to build from. Once you have defined your main customer segments , the next step is to analyze their path to value. Behavioral personas are created by analyzing user data (i.e. Signup questions in Notion.
The jobs-to-be-done survey is a great process to help you find out what your customers’ desired outcomes are, so you can make tangible improvements to your product that customers will find helpful. TL;DR JTBD surveys identify unmet customer needs and satisfaction, guiding product improvement and increasing customer happiness.
This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, painpoints , and gains from using your product.
Before there is Ideal, there is Early (Customer Profile) : Maja delves into the concept of the Early Customer Profile, a critical step before reaching the Ideal Customer Profile. It focuses on market segments and their specific painpoints rather than personas to guide resource allocation for launching or expanding businesses.
Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. There are different types of product marketing strategies that you can combine to drive user acquisition and retention. The SMART goal-setting framework.
Businesses can scale by enhancing the product experience, prioritizing customer success, and using data-driven insights to continuously improve the product. Creating growth loops that drive virally and new customers without any effort on the company’s side. Who is Wes Bush?
These leaders understand that a streamlined NPS tool distills vast customer sentiment into actionable data, guiding strategic decisions. This methodology transforms customer feedback into a competitive lever for business excellence. Question 5: How likely will you recommend our customer support service to a friend or colleague?
This article explains: What user behavioral analysis is Why it’s important The key steps in the analysis process Different types of analyses Let’s dive right in! TL;DR User behavior analysis is the process of studying user activity inside the product aimed at identifying user needs and painpoints and improving UX.
percent from 2024 to 2030 forecasted timeframe. percent from 2024 to 2030 timeframe. percent from 2024 to 2030 forecasted timeframe. Freemium: In this case, a basic app is offered for free, but users have to pay an amount to access additional features and services of the application.
To further help you in your journey towards becoming the best sales enablement manager there is, here’s a list of all the useful resources you could ever need: Books : Gain a strong foundation with “The Sales Enablement Playbook” and “Sales Enablement: A Master Framework” for practical strategies and best practices.
Account Executive : Typically after 1 to 2 years as a representative, you get to manage relationships with prospects and customers, conduct sales calls and demos , and close deals. Create a single source of truth with Confluence : Organize all your sales enablement resources and documentation in a single customized knowledge base.
Modern fintech users demand more flexible journeys, with a survey finding that 71% of them now prefer multi-channel interactions. Moreover, 25% of financial technology customers now want a fully digital banking experience fueled by remote human assistance available when they need it.
Our discovery champion, Gary Clift , saw that the new version of his companys API was falling short of customer expectations. The company had built several generations of APIs, but had not had success decommissioning older technology and moving customers to the new version. By the way, were continuing to source more stories like Garys.
Ben shares exactly what the product sense interviewer is looking for, a simple framework for structuring your answer in real time, how to practice for these interviews, and even specific phrases you should be using. Next, I’ll share my framework for each of the five dimensions of the product sense interview.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content