Business of Software Conference
MAY 27, 2025
When you don’t clearly understand and communicate your differentiated value, a few problems appear: You Sound Like Everyone Else Without clarity on what makes you different, your message becomes generic. They can change their message (their positioning) more quickly than big companies whose brand is already set in stone.
Intercom, Inc.
MARCH 28, 2022
While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all. Digital transformation was already an unavoidable trend – but the pandemic has made it truly business critical.
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Intercom, Inc.
APRIL 11, 2019
In the not too distant past, you could polish off a high level message and a slide deck and let the salesperson handle it from there. With marketing hiring projected to increase 10% by 2026 , this might look easy. This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 billion dollar valuation.
Mironov Consulting
FEBRUARY 28, 2024
In my product leader courses, we talk through variations on C-suite messaging about urgent interrupts that use the language of money and high-level trade-offs : “We have a product strategy that the exec team has approved, and has shared with the Board. We have to support our PdMs when they take strong positions.
freshtrax
APRIL 25, 2024
The “Cruise Origin” vehicle that Honda and Cruise are collaborating to launch in Tokyo in 2026 Cruise has already formed a joint venture with Honda and plans to commercialize self-driving cars in Tokyo and other parts of Japan by 2026. Actual email to Cruise Then, I received the following message within a week.
Arkenea
JUNE 9, 2025
the message format standards) where healthcare data is uniformly moved from one system to another. HL7 Version 2 Integrations HL7 V2 is a push-based message system and it covers a wide range of data, thus making it an excellent choice for several application uses. It does not require the ability to interpret the data.
The Product Coalition
MAY 31, 2022
Since 2020, fitness, productivity, messaging, telehealth, food, and banking mobile apps have worked overtime to remove as much friction from daily life as possible. Mobile learning: The market size surpassed US$20 billion in 2019 and is set to grow at 13% CAGR between 2020 and 2026. Billion by 2026, growing at a CAGR of 11.5%
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