Product Talk

MARCH 8, 2017

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively. Without a strong background in research methods, it’s hard to know how you are doing. I’ve developed a simple framework to help teams evaluate the effectiveness of their methods.

Customer Experience 327

Customer Experience User Testing Customer Feedback Product Research 327

UserVoice

MARCH 7, 2017

Internal feedback can come from lots of different places within your organization, and it’s essential for a product manager to capture and address it all, regardless of where it’s coming from. Let’s take a look at which groups are the most influential and how to handle their input. We recently published a report on The Influence of Feedback on the Product Development Process , based on findings from a survey of 200 people in product roles of varying seniority at a range of organizations.

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Customer Feedback Data Visualization User Testing Reporting Tools 200

bpma ProductHub

MARCH 6, 2017

Contributed by Greg Geracie. In a recent post for the Boston Product Management Association I outlined several steps that members of product development teams can take to improve the performance of their teams. These steps are a result of our ongoing research into what distinguishes high performance teams from the pack. Over the last five years we have identified over 25 statistically significant factors that can favorably impact product team performance.

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Research Software User Testing Data Visualization Customer Experience 150

Lead on Purpose

MARCH 6, 2017

How to improve employee performance Leaders often wrestle with how to best motivate their employees to rise above their current performance and execute at a higher level.

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Data Visualization

Mind the Product

MARCH 7, 2017

Or “ How to Manage Software Development in Teams who Think Nothing Like you “ Product management has two diversity problems. The first one is well-acknowledged: our industry must have more women, other ethnicities, and better representation from LGBTQIA. The second is more subtle: in those instances when we do achieve diversity, and especially cross-cultural diversity, we are unable to handle it.

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Weak Development Team Product Management Product Manager Management 137

Product Management University

MARCH 10, 2017

Sales revenue would come easier if your products had every capability that prospects thought they needed during the buying cycle. Unfortunately, it will never be reality. Your products will always be deficient in someone’s opinion. Don’t sweat it. Here’s how to respond to product deficiencies while still selling value. 1. When a prospect asks for a feature you don’t have, respond as follows: “We don’t have a feature by that name, but tell me what you’re trying to accomplish a

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Demo B2B Naming Definition 100

Nir Eyal

MARCH 6, 2017

Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. He’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview with Max Ogles, Saad discusses the role of evolutionary psychology in modern marketing. Q: Let’s start with a simple […]. The post The Secret Marketing Power of Evolutionary Psychology appeared first on Nir and Far.

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Marketing 111

Mind the Product

MARCH 10, 2017

David Binetti is a six-time entrepreneur, having served on the founding team of companies ranging from consumer (QFN, later Intuit’s Quicken.com), to industrial (Arch Rock, acquired by Cisco), to government (USA.gov, acquired by the Federal Government), to political (Votizen, acquired by Brigade) — with three stints as Founder/CEO. Currently, David helps organizations innovate faster with less risk through Innovation Options, a valuation framework he created that gives entrepreneurs a prod

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Data Visualization Finance Government Product Research 91

Daniel Elizalde IoT Blog

MARCH 5, 2017

These days, more and more companies are kickstarting IoT (Internet of Things) product initiatives, and these companies have a strong need for skilled professionals that can handle the complexity of IoT. These professionals include engineers, data scientists, designers, and of course, IoT Product Managers. But the IoT industry is very young, and both companies and Product Managers are still trying to understand what […] The post 5 Essential Steps for Getting into IoT Product Management firs

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Product Management Product Manager Management Management 62

Speaker: Conrado Morlan

In this engaging and witty talk, we’ll explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, we’ll uncover how AI can be the ultimate sidekick, aiding in decision-making, enhancing productivity, and boosting innovation. Attendees will leave with practical tools and actionable insights, motivated to embrace AI and leverage its potential in their work. 🦸 🏢 Key objectives:

Product Management

Product Management University

MARCH 9, 2017

The B2B Product Manager Magazine March 2017 is now available. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis. View the March 2017 Issue.

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Magazine Demo B2B Product Management 100

The Product Guy

MARCH 4, 2017

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

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Product Management Product Manager Artificial Inteligence Finance 60

Mind the Product

MARCH 9, 2017

Ellen Chisa has an educational background in engineering and is currently working on her MBA at Harvard Business School. She has worked for companies like Microsoft and Kickstarter, and is currently the VP of Product at Lola. They connect travelers to travel agents for hotels, restaurants, and any other travelling needs. In her ProductTank NYC presentation, she explains the importance of learning and becoming a better product manager.

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Weak Development Team User Testing Product Research Travel 74

The Accidental Product Manager

MARCH 6, 2017

GoPro makes great cameras, but they’ve lost their focus Image Credit: superidoljp. Wouldn’t it be great if when you are out and doing all of the exciting things that you do, rock climbing, surfing, hiking, etc. if you could somehow capture the moment in a photo? Sure your cell phone has a camera on it, but it’s not really up to the task of surviving a lot of the rugged things that you find yourself doing.

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Customer Experience Consulting Definition Product Management 62

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Data Visualization

Product Management University

MARCH 9, 2017

The March 2017 Issue of The B2B Product Manager Magazine is now available. In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis. View the March 2017 Issue.

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Magazine Demo B2B Product Management 100

DISQO

MARCH 9, 2017

Whether managing the hottest new tech-laden gizmo or a decades-old industrial product, I can’t imagine any product manager willingly coming up short on customer feedback. In my role as a leading customer advocate, I can’t imagine anything more important! Yet the latest annual survey of some 150 product managers finds that only 3.5 out of ten managers feel they spend enough time interacting with people who make or break their careers – customers!

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Product Research User Testing Customer Feedback Customer Experience 65

Business of Software Conference

MARCH 10, 2017

We got this spam today. Not really one for us but if anyone wants an illiterate content marketer and soc media enthu I will put you in touch. Hello sir, This is Jerry, content marketer and social media enthu who blogs about your recent technology free time. Recently i came across your blogs ,while browsing about your blogs and it is really a good read.

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Blog Technology Article Marketing 52

Mind the Product

MARCH 8, 2017

We all want to build products which connect with our users and drive engagement. In this talk, Jesus Ramirez , VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? – Blurring the lines in user experience.

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Branding Customer Experience User Experience Messaging 49

Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms

Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.

Finance

Product Management University

MARCH 7, 2017

How can we improve adoption of new features? The number one reason customers don’t take advantage of new features is because they’re not explained in a manner that’s relevant to how people do their job. Most new features are communicated as follows: Here is a great new feature. Here’s how it works. Here’s the benefit. What’s missing? Context. If you can’t give your users a scenario (job task) that’s familiar to them and how the new feature set will help, chances are, they won’t use it.

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User Testing B2B Naming Product Research 100

DISQO

MARCH 10, 2017

Workshops, guides, and tools can get product teams excited about experimentation and lean methodologies, but unlocking the organization’s full potential requires C-suite involvement. To continuously drive innovation, product and business leaders must create incentives for learning and insight generation, and must invest in informed decision making. We interview many leaders on our podcast, This is Product Management , and compiled the best quotes about effective top-down initiatives: “It is vita

Leadership 40

Leadership Feedback Software Product Research Customer Feedback 40

TSIA

MARCH 9, 2017

Convergence , a term meaning "to come together," is a common theme that has impacted various service lines within the technology industry, and customer success is no exception. As more technology suppliers pivot towards new XaaS offerings, they are finding themselves in a constant cycle to deliver against the promise of their technology solution, which is how we define customer success.

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Customer Experience Technology 40

Mind the Product

MARCH 6, 2017

Steve Portigal challenges product managers to re-think the idea-generation process by inviting in bad ideas. In brain-storming sessions, we frequently see two surges in ideas. The first is where the low hanging fruit is identified. The second surge is where more innovative ideas are frequently found. Welcoming bad ideas can be an effective strategy for fast tracking past the low hanging fruit and into innovation.

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Weak Development Team Strategy Product Management Product Manager 47

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Alty

MARCH 9, 2017

Music makes the business world go round as the consumer demands have firmly gravitated towards on-demand content, rather than paying per download. According to the annual IFPI report on the State of the Music Industry, music streaming is setting a whole new range of records: Consumption of audio streams has increased by 93% in the US in 2016. Streaming revenues are up by 45.2% and now account for 43% of all digital sales.

Reporting Tools 40

Reporting Tools Data Visualization User Testing Product Research 40

DISQO

MARCH 10, 2017

Workshops, guides, and tools can get product teams excited about experimentation and lean methodologies, but unlocking the organization’s full potential requires C-suite involvement. To continuously drive innovation, product and business leaders must create incentives for learning and insight generation, and must invest in informed decision making. We interview many leaders on our podcast, This is Product Management , and compiled the best quotes about effective top-down initiatives: “It is vita

Leadership 40

Leadership Feedback Software Product Research Customer Feedback 40

TSIA

MARCH 7, 2017

As the NCAA Basketball Tournament shifts into high gear this month, millions of American workers will take extended lunch breaks to their favorite sports bars and restaurants to watch the games. This annual event provides not only an opportunity for binge-eating and work-ditching, but also affords a teaching opportunity about the dangers of the high cost of sales.

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Events 40

Oren Steinberg

MARCH 7, 2017

How can startups work with large corporations? B2B and B2B2C startups trying to sell into large corporations know this all too well: big companies like to work with other big companies. It often seems like smaller companies lack the secret handshake. If you’re a startup or even a growth stage company trying to sell into large corporation, you lag behind larger players by sheer DNA.

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Reporting Tools User Testing Customer Experience Feedback Software 40

Speaker: Pulkit Agrawal

Digital Adoption Platforms (DAPs) are revolutionizing the way organizations interact with and optimize their software applications. As digital transformation continues to accelerate, DAPs have become essential tools for enhancing user engagement and software efficiency. This session is your guide into the robust world of DAPs, exploring their origins, evolution, and the current trends shaping their development.

Customer Feedback