Sat.Jul 28, 2018 - Fri.Aug 03, 2018

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Product Requirements: Throw Out the Laundry List and Have Some Fun

280 Group

Throw Out The “Laundry List”. My boss calls me into his office and says that it’s time to create a new product description. “OK,” I say, not sure what to expect at this new company. He opens a spreadsheet and we start filling in the product requirements. At the top of one page is a space to put in the customer needs. No more than a large cell in the spreadsheet.

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Persuasion Tips For Product Managers

The Secret PM Handbook

After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. A lot of it seems like second nature to me.

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The #1 Answer in Product: It Depends

Mind the Product

The internet lends itself to binary positions: you’re either for something or against it, advocating it or decrying it. It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend. And I’m not even talking about politics. Waterfall vs Agile. Qualitative research vs Quantitative data.

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Product vs. Project Management

The Product Bistro

While there are article after article posted about the difference between the product manager role and the product marketing manager role, there is one more relevant comparison that ought to be made, how does a product manager differ from a project manager. Why should we care about this? When I was was posting job req’s, […].

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. So, no— just posting press releases to press release brokers doesn’t cut it. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public.

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Mobile Product Manager vs. Mobile Product Owner

Alchemer Mobile

Agile teams have a lot of moving parts, and it can be difficult to understand where product responsibilities fall across team members. And a mobile product manager or mobile product owner role can be difficult for only one person to take on. Mobile product managers spend time straddling two worlds: the external customer’s world and the internal team’s world.

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Musing on the Future of Work

The Product Bistro

Watching a British Police Procedural – Line of Duty, and at the end of a “Season” they did a run down of the investigating team, and one statement caught my attention, that one DC (Detective Constable), had passed her test and was now a DS (Detective Sergeant). This caught my ear, because it is a […].

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A Flop or a Bull’s-Eye by Julia Weiper

Mind the Product

As product managers, our job is to make the right decisions. However, as human beings, our decision-making is constantly impaired by systematic cognitive biases, making it really hard to decide objectively and rationally. For example, we look up to our most successful peers and are therefore biased to follow industry leaders such as Spotify, Soundcloud, or Google.

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How Typeform’s Intercom app is growing value for users and the business

Intercom, Inc.

We’ve just unveiled our new publicly available Intercom App Store and rolled out a bunch of new features to make building apps on Intercom even easier at the same time. Among those features are tools and capabilities that enable anyone to build an app that can be used in the Intercom Messenger. We released a beta version of the features earlier this year to a small group of developers, including Typeform.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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The Simple Tool That Revives Employee Motivation

First Round Review

At Pinterest and LinkedIn, product leader Jack Chou learned firsthand how vital it is to zero in continuously on what keeps people motivated as a company scales. Now Head of Product at Affirm, here are the four components of workplace motivation that he leans on from the start.

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What to do in your new product manager job?

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Cognitive Biases & The Questions you Shouldn’t be Asking by Cindy Alvarez

Mind the Product

No one is immune to cognitive biases. Cindy Alvarez , Principle Researcher at Microsoft and Author of Lean Customer Development wants us to recognize this fact. Because while we can’t avoid bias altogether, she has some advice for us on how to work around bias and reduce the impact it has in our research. You are all an incredibly smart audience, and it doesn’t actually matter, because cognitive biases are really going to screw up what you do anyways.

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Meet the Intercom App Store: Helping customers and partners grow

Intercom, Inc.

It’s rare that one product manages to solve all of your needs or the needs of your customers – no matter how extensive or well designed it is. We all use a plethora of tools to collaborate, communicate and get our work done on a daily basis. Each product used is only one tool of many at our disposal. At Intercom, we believe that tools should be adaptable to your needs and not the other way around.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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The Simple Tool That Revives Employee Motivation

First Round Review

At Pinterest and LinkedIn, product leader Jack Chou learned firsthand how vital it is to zero in continuously on what keeps people motivated as a company scales. Now Head of Product at Affirm, here are the four components of workplace motivation that he leans on from the start.

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Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.

Nir Eyal

Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […].

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Sometimes Failure is the Best Result

Clever PM

As a Product Manager, it’s in our bones to always do the best job possible, to deliver the best product possible, and to satisfy the most customers possible. But what if I told you that by always succeeding, we’re actually hampering ourselves? While it might feel good to hit a home run every time you […].

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What Is Value-Based Pricing?

Pragmatic Marketing

Value-Based Pricing (VBP) means to charge what your customers are willing to pay (WTP). This is a simple concept to understand and probably impossible to implement. Every buyer has a different WTP. Perfect VBP implies we can read each buyer’s mind and charge them that one price exactly equal to their WTP. Using today’s technology, this is still impossible.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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6 Ways The Product Manager is the CEO of the Product (and 1 Way They are the CFO too)

The Product Coalition

The comparison has been around for a long time?—?the product manager is the CEO of their product. It’s become ingrained in our thinking and the way we talk about product management. For newcomers, it’s an exciting concept. Everyone wants to be the CEO, right? Make decisions. Create vision. Command respect. But is it true? Is the product manager the CEO?

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Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.

Nir Eyal

Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […] The post Kids’ Video Game Obsession Isn’t Really About Video Games.

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The big move: Becoming the only remote member of a collocated team

Miro

The big move: Becoming the only remote member of a collocated team Perhaps this situation sounds familiar: you’ve been working at a company for a while in their main office. You like what you do, but one day, something happens in your personal life that triggers a move to somewhere well beyond a reasonable commute. […]. The post The big move: Becoming the only remote member of a collocated team appeared first on RealtimeBoard Blog.

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 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small players have to make good use of whatever means they have at their disposal to break free from the pack. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Digitally Transforming Language, One Buzzword at a Time

ProductCraft

Skip to content. ProductCraft by Pendo. Subscribe. Best Practices. Perspectives. Profiles. Debates. Podcast. #ProductStack. Esoteria. Digitally Transforming Language, One Buzzword at a Time. By Tricia Cervenan – Aug. 3, 2018. Share Post: Monday, July 30, 2018. 6:32AM Local Time. Team, I would like to drill down and double-click into the next-generation vision for the organization that will revolutionize disruption.

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IoT and the Energy Storage Revolution

Daniel Elizalde IoT Blog

In this episode of the IoT Product Leadership podcast, we talk about energy storage revolution and the key role IoT plays in this new era of distributed energy. We also talk about the challenges of building end-to-end IoT solutions both from a Product perspective as well as the internal organizational challenges that arise when building such […].

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Tech community set to gather in San Francisco for 10th annual Open Mobile Summit

The Product Coalition

The 10th Open Mobile Summit (November 27th-28th) returns as the annual hub for globally renowned brands to discuss their digital strategies across all connected devices. Looking ahead at this years show we are moving with industry trends and shifting the focus of the Open Mobile Summit from ‘mobile first’ to ‘customer first’. Now in our tenth year we are bringing together the US’s major brands for two days of strategic discussions about how to improve the customers digital experience.

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 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small players have to make good use of whatever means they have at their disposal to break free from the pack. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Product Bookclub #8 | Marty Cagan, Inspired: How to Create Tech Products Customers Love

BrainMates

Another great evening at Product Book Club last week, when we got together to discuss Marty Cagan’s revised classic Inspired: How to Create Tech Products Customers Love. Thanks Julian for always being ready to give a summary for those who haven’t read the book (and a refresher for those of us who have, or have made a wholehearted partial effort). Should you read the second edition?

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What Do Starbucks Product Managers Have To Do To Keep Growth Going?

The Accidental Product Manager

Starbucks needs to find a way to keep the growth going Image Credit: Marco Paköeningrat. Wouldn’t it be great to be a product manager at Starbucks ? Well, if you liked coffee it would be a great job. For the past few years, Starbucks has been experiencing a 5% growth in their stores. However, in the past year this number has started to slip. Clearly the Starbucks product managers need to do something.

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The PM Conference Grab Bag: Top 10 mobile PM events in the calendar

The Product Coalition

We know many industry conferences can get old. The same people, the same topics, everyone trying to sell you on something…you know what you’re getting into when you sign up. On the contrary! There are product management conferences that shake things up, and we’ve compiled a list of our top picks. Not only will you be sure to meet new faces, you’ll learn–who doesn’t want to learn something new every day, and at every conference?

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