A 5 Step Framework for Building Better Personas
dscout People Nerds
JANUARY 9, 2020
User personas get a bad rap—and sometimes for good reason. Here’s a great system for making ones you’ll love. .
dscout People Nerds
JANUARY 9, 2020
User personas get a bad rap—and sometimes for good reason. Here’s a great system for making ones you’ll love. .
Roman Pichler
JANUARY 7, 2020
What Release Planning Entails and Why It Matters. While release and release planning are common terms, I find that different individuals attribute different meanings to them. I regard a release as a version of a product , for example, Mac OS X Catalina and Windows 10. Releases come in two flavours: major releases, like iOS 13, and minor releases, such as iOS 13.3.
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ProductPlan
JANUARY 8, 2020
A carefully constructed roadmap can be a powerful tool that can align stakeholders and motivate coworkers. It can even jumpstart sales and growth. But a neglected roadmap can prove problematic and breed internal dissent. It can also mislead customers, misallocate resources, and erode a product manager’s credibility. Making sure a roadmap falls into the first category doesn’t happen by accident.
ProductBoard
JANUARY 9, 2020
Consider a consumer mobile app that sells a monthly subscription to its service. Over the last 12 months, it’s shown stellar revenue growth of ~16% month-over-month for a 12-month period. On the surface, the app looks like it has a healthy degree of product-market fit. However, going one level deeper to understand the nature of its growth tells a different story.
Speaker: Tamara Fingerlin, Developer Advocate
Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.
Melissa Perri
JANUARY 4, 2020
I've been reflecting on the last decade in Product Management. We've come a long way but we still have far to go. These are a few of my observations and personal experiences. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer?
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Mind the Product
JANUARY 9, 2020
As we settle into the New Year we’re already looking ahead to the product leadership forums on our 2020 MTP calendar. And, to whet your appetite, here you’ll discover 10 pieces of advice from past forums, from the very best leaders* in the business along with supporting ideas from members of the Mind the Product community. (*As our leadership forums are conducted under the Chatham House rule, you’ll not see any direct quotes from our forums.
Product Innovation Educators
JANUARY 6, 2020
Innovation and ideation in the dental device industry. There are a lot of people working on medical devices today. It has been a hot area now but I thought it would be interesting to talk with the CEO of a medical device company that started more than 100 years ago, in 1913. That is a company with four generations of history. The current CEO is Julie Charlestein and the company was founded by her great grandfather.
Product Talk
JANUARY 8, 2020
For many of us, the beginning of the year is a fresh start. It’s an opportunity to recommit to the things that matter most to us. Last year, I wrote “ What I’m Saying No to This Year—And Why ” to clearly outline what I wanted to focus on in 2019. Over the course of the year, I reread that post at least a dozen times to help me stay focused on my priorities.
The Product Guy
JANUARY 7, 2020
Some of the most promising and optimal use cases for any product require buyers and consumers to first change their behaviors. Product teams must understand key aspects of psychology, incentives, and habit-formation in order to achieve success. In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation on this topic.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.
Mind the Product
JANUARY 6, 2020
The hype around artificial intelligence (AI) and machine learning has led to lots of jargon, so that this very powerful technique has become more difficult to understand. The tips below have all helped me, so I hope this article will help product managers to cut through the noise and better understand how AI can fit into their daily work. Machine learning being employed to recognize vehicles (Image: Shutterstock).
Intercom, Inc.
JANUARY 9, 2020
?. While it might be obvious that there’s usually a team of people collaborating on the vision and creation of good design, this truth applies just as much to the end user – there’ll be more than one person on the receiving end. Good design doesn’t only account for a single persona. Instead, you have to consider all people, all experiences and, crucially, all privileges.
Imaginary Cloud - Design
JANUARY 8, 2020
New year resolutions are everyone’s favorite thing I’m sure. But researching and knowing where to take a product’s creative direction should be on a to-do list before just going ahead and doing solely what has been done so far. Trends take new turns often enough that a product can be rendered outdated pretty soon, and this is why we, at Imaginary Cloud, decided to go ahead and make a list.
Userzoom
JANUARY 8, 2020
When your organization has bought into the idea of running user research throughout the entire design process , there’s one side effect you may not have expected to be an issue – the sheer volume of requests from multiple teams asking for your UX expertise. Now it’s obviously a nice problem to have, and democratizing UX through training and education can help, but how else can you prioritise research requests in the most stakeholder-pleasing way that’s ultimately also best for the user?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Mind the Product
JANUARY 7, 2020
One of the hardest skills for product people to acquire is that of saying no. After all, when everyone comes at you with ideas, prioritisation can be a massive challenge. So it’s refreshing when we get a chance to come at it from the opposite direction in order to generate good ideas. Gal Josefsberg, VP Product Management at Guidewire and a guest lecturer at General Assembly, has spent a lot of time thinking about how to create, manage and recognise a good idea.
Userpilot
JANUARY 7, 2020
Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools out there to help make it more bearable. In this article, we’re going to look at the most popular product roadmap tools. All have their own strengths and weaknesses, and some will suit your needs more than others.
Mixpanel
JANUARY 9, 2020
In the age of data and analytics, we’ve come to believe that, with enough data, we can make smart decisions and become truly data-driven. But as the global data volume has gone from big to enormous, many businesses today find themselves thinking: What do we do with it? Collectively, we’ll be generating 175 zetabytes of data by 2025. And yours is among all that data—data about and produced by your customers as well as data that’s central to your day-to-day business operations.
First Round Review
JANUARY 9, 2020
We've rounded up 30 standout, must-share insights from the profiles we published over the last year. Read on for the most impactful pieces of advice we heard in 2019 — presented with hopes that you can apply them to make your next decade even brighter.
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Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Mind the Product
JANUARY 10, 2020
In this excerpt from her recent book, The Team That Managed Itself , Christina Wodtke looks at how teams can deal with the office housework jobs that no one wants to take on. Within teams, there are the spoken roles, as in designer, marketer, engineer, etc. There’s also a host of additional unspoken roles. There will be a facilitator, a person who takes notes at the meeting, a person who organizes the office party or the retreat, and a hundred other small tasks and roles that won’t be on anyone’
Generation Focus
JANUARY 6, 2020
As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to feel stressed or distracted. I’ve often experienced that the way I spend the minutes right before beginning a qualitative interview session can greatly influence how focused I am during the session which can impact the quality of the interview.
Andrew Chen
JANUARY 9, 2020
Dear readers, I’ve only been writing sporadically recently on here — mostly because I’m working on a new book project (more to come soon on that!!) which has been taking all my time. In the interim, I’ve stayed pretty active on Twitter, writing tweetstorms that sometimes turn themselves into essays on here. For a quick summary of the essays that did make it onto here, including a couple guest collaborations, here’s an easy set of links: The Passion Economy (guest es
UserInterviews
JANUARY 9, 2020
Here, we highlight best practices we use in website usability testing (from high-fidelity prototyping to how we select participants) and some mistakes you’ll want to avoid.
Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting
Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical
Mind the Product
JANUARY 10, 2020
In this MTP Engage Manchester talk, Dave Martin, Chief Product Officer at TES Global provides us with a way to get over the product adoption curve and build more successful products. His key points include: Product adoption life cycle. Product growth chasm. The path up the adoption curve. Watch the video to see Dave’s talk in full. Or read on for an overview of his key points.
dscout People Nerds
JANUARY 9, 2020
The transition to UXR from the world of academia can be rough. Here’s how to make it smoother. .
Intercom, Inc.
JANUARY 9, 2020
We’re delighted to report that based on 784 customer reviews on G2.com, Intercom has beaten all other live chat tools to become the top ranked choice for sales, marketing, and support teams who want to interact with visitors to their websites and users of their apps. We’re thrilled (and humbled) that so many of our paying customers took the time to leave the detailed and informative reviews that ranked us #1, ahead of worthy competitors like Zendesk, Freshdesk, Drift, and so many others in
Generation Focus
JANUARY 6, 2020
As researchers, we are used to hectic schedules and back-to-back interviews on the agenda. With this intensity, it’s easy to feel stressed or distracted. I’ve often experienced that the way I spend the minutes right before beginning a qualitative interview session can greatly influence how focused I am during the session which can impact the quality of the interview.
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Mind the Product
JANUARY 4, 2020
Products are not just a collection of features. In this ProductTank Toronto talk, Jeremy Bell , VP of Design at Connected Lab, gives us a three-step guide explaining how we, as product people, can build better products. Watch the video to see Jeremy’s talk in full. Or read on for an overview of his key points: What customers want. What does better look like?
UserInterviews
JANUARY 7, 2020
We chatted with Michele Ronsen about when companies should pause before doing qualitative user research
ProductBoard
JANUARY 7, 2020
Claire Milligan, Co-Chief Product Officer of Certify Inc./Chrome River, recently joined us at the productboard San Francisco office for a Product Management Speaking Series. In an engaging presentation, she walked the audience through a four-component iterative process that she uses to scale the product management function at her company. Claire started by sharing the product management challenges.
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