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Product Manager Interview: How to Get Hired

Ken Kranseler

Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today. Over the past several decades, I’ve interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups

3 Trends in Financial Services that Product Managers Must Tackle by Upskilling

280 Group

Download the Brief: Industry Trends in Financial Services with Product Management Transformation. Digital transformation initiatives heated up in organizations across multiple industries during the pandemic — and the momentum continues.

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Trailblazing Women in Product Management: Cecile Leroux, Group Vice President, Product Research & Innovation at UKG

280 Group

For our next installment of the Women in Product Management Series, I interviewed Cecile Leroux, Group Vice President, Product Research & Innovation at UKG (Ultimate Kronos Group). View the full list of this blog interview series to learn the stories of more women product leaders.

How to Drive Value for Customers and Your Business with Continuous Discovery

280 Group

What product or services do your customers really want? Do you have a plan to improve them over time? Are you confident that your team is delivering value to your customers in a way that drives long-term revenue?

The Digital Experience Insights Report

You don’t need to feel your way around in the dark anymore. Download this groundbreaking report to shine a light on the invisible opportunities your team is missing — and discover what they’re ultimately costing your business.

Strategic Team Alignment: Elevating the Executive Gate Review [+Webinar]

280 Group

Join our upcoming webinar, Cultivating a Strategic Product Team, Part 2: Elevating Executive Gate Reviews , to learn more about the process in-depth.

7 Reasons Why Products Fail

280 Group

What is product failure, anyway? Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Most are partial or soft failures. Failure is falling short of the strategic Objectives & Key Results (OKRs) metrics set for the product.

Product Management Roles: Whose Job is it? [+Webinar]

280 Group

Join our webinar on March 11th so you can gain even more insight into the Product Manager’s responsibilities amongst many stakeholders, and how and when to apply RACI and DACI methodologies for maximum impact in managing your products through their lifecycles. Product-Focused Teams.

What’s the REAL Cost of a Poorly Trained Product Management Team?

280 Group

A product launch is a complex and multi-faceted activity that involves many teams collaborating successfully across an organization. The hard work starts early—from defining the target audience to conducting market research.

Product Operations — You Asked, We Answered

280 Group

This month, we presented the webinar, The Product Operations Powerhouse—and Why You Need it. You can view the accompanying blog post as a primer to learn about the value of the ProdOps practice.

How to Empower Your Users So You Can Create a Great Product

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Join Johanna Rothman, Author and Consultant, for her session that will discuss why instead of designing for the users, CTOs and their teams should collaborate with empowered users to create a great product together.

New Updates to 280 Group In-Person Product Management Training Courses

280 Group

View our Training Calendar to check out the next in-person course. What the Pandemic Has Taught Us about Teaching and Learning. Over the past 18 months, the world has undergone tremendous change, and 280 Group is no different.

10x Your Interview Skills to Create Digital Products That Delight

280 Group

Why Should We Conduct Interviews? Because there’s real value to user research. Companies save money and ship fewer wrong products when conducting user research.

8 Reasons Insurance Companies Must Up-Level Their Product Managers’ Skill Sets in 2021

280 Group

Download the Brief: Insurance Trends and Their Implications for Product Management & IT. When it comes to adopting digital tools and technologies, it’s “full steam ahead” for businesses in every sector.

Product Marketing Manager Salary [2021 Data]

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Status of the Job 2021: Product Marketing Manager. Over the past year, the Covid-19 pandemic has brought unprecedented change to organizations across all industries and sectors.

Insiders' Guide to Self-Service Analytics

Self-service analytics are vital for how your users interact and engage with your application. As you explore analytics solutions for your application, see why self-service analytics can prove critical to the adoption and stickiness of your application.

Product-Led Growth: The Flavors of “Free” [+Webinar]

280 Group

Join our upcoming webinar, Tackling Digital Product Management, Part 4: Pricing the Flavors of “Free” , on April 15th at 10:00 AM PT to learn more about product-led growth pricing models. My Recent “Free” Experience. Sorry, you’ve used up your free articles for this month.

The Power of Product Operations—and Why You Need it Now

280 Group

Today’s Reality Check. Congratulations! Your product and business are thriving and growing! Your product is successful and maturing, with many customers and demands. Soon, your workload could be twice its current size.

Product Manager Salary [2021 Data]

280 Group

This article details general Product Manager salary data based on salary information reported by Salary.com and Hired.com in January 2021. Status of the Job 2021: Product Manager. Interest in product management roles has soared in the past five years.

Product Requirements That Amplify Your Customer Needs [+Webinar]

280 Group

Identify the Insights. Recently, we explored using Voice of the Customer techniques to better understand your customers’ needs, find “moments of truth,” and identify how your product can help them along their customer journey.

The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Join Dr. Joe Perez, Senior Systems Analyst at NC DHHS, and Chief Technology Officer, SolonTek, to learn how you can capitalize on your ideas by blending internal with external while leveraging them into a cohesive strategy for both the short term and the long term.

Can Machine Learning Help Supercharge Your Products? [+Webinar]

280 Group

As Product Managers, we’re always looking for new ways to better fulfill our customer’s needs. Various waves of technology have promised to bring new capabilities to our products. Some, like cloud services, and mobile technologies have indeed revolutionized many of our products.

Can Machine Learning Help Supercharge Your Products? [+Webinar]

280 Group

As Product Managers, we’re always looking for new ways to better fulfill our customer’s needs. Various waves of technology have promised to bring new capabilities to our products. Some, like cloud services, and mobile technologies have indeed revolutionized many of our products.

Women in Product Management: Can You Break the Bias and Get Rewarded?

280 Group

As a follow up to our Trailblazing Women in Product Management: How to Blaze Your Own Trail virtual panel last month, we invited Linda Lubin Thompson , Executive Coach and Consultant with L2T Leadership Development to dive deeper into the topic of how women can excel in the career of Product Management. Overcoming Gender Bias.

280 Group Proudly Announces New & Innovative Digital Product Management Course

280 Group

Based on real-world practice and success, the Digital Product Management Course provides the right knowledge, tools, and techniques to help Product Managers excel and innovate in today’s digital world.

3 Templates for Uncomplicating Your Product Management Process

In this workbook, you’ll find a comprehensive set of templates product development and cross-functional teams can adopt to better leverage your existing skills and your data.

What is Digital Product Management?

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Indeed: What is Digital Product Management? That’s a question that thousands of Google searches are launched each day to ascertain – a search which returns more than 2.5 billion results in half a second.

Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). All salary information was reported by Glassdoor and Salary.com in January 2020. Don’t be afraid to demand promotions earlier on in your career and be prepared to walk.

Qualitative Research — You Asked, We Answered

280 Group

This month, we presented the webinar, Fueling Your Product Strategy with Qualitative Research. You can view the accompanying blog post as a primer to learn about how you can better extract insights from your research.

Voice of the Customer (VoC) Guide for Product Managers [+Template]

280 Group

What is Voice of the Customer? Voice of the Customer (VoC) is a term used to describe the in-depth process of capturing customer’s expectations, preferences, and aversions. Therefore, VoC is one of the most fundamental responsibilities in Product Management.

4 Approaches to Data Analytics

As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?

Trailblazing Women in Product Management: Padmashree Koneti, VP Product Management at Limeade

280 Group

For our next installment of the Women in Product Management Series, I interviewed Padmashree Koneti, VP of Product Management at Limeade. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

Diversity and Inclusion: Are You Sabotaging Your Product Success?

280 Group

“Diversity and Inclusion” are some of the hottest topics in the Tech industry. Unfortunately, there is not much discussion surrounding the even more severe lack of diversity in the product management function, particularly in the representation of Black Product Managers.

Product Management Training in 2020: How to Decide

280 Group

As Product Managers (PMs) and Product Marketers (PMMs), you want to know that you’re doing meaningful work and are creating products that impact consumers lives, in a very real way. But when 70-95% of products fail , what can you do to beat the odds?

Strategic Team Alignment: The Power of a One-Pager [+Webinar]

280 Group

Join our upcoming webinar, Cultivating a Strategic Product Team, Part 1: The Power of a One-Pager , on May 13th, 2021 at 10:00am PT for an in-depth discussion on creating strategic alignment in your team with a Product One-Pager. Receive the template free!

Best Practices for Creating Long-Lasting and Continuous Discovery Habits

Speaker: Teresa Torres, Internationally Acclaimed Author, Speaker, and Coach at ProductTalk.org

Join internationally acclaimed author, speaker, and coach Teresa Torres as she explores the what, how, and why behind creating continuous discovery habits that give your team a clear benchmark to aspire to.

Product Management Certificate vs Certification — What’s the Difference?

280 Group

Product Manager now ranks #4 on Glassdoor’s 50 Best Jobs of America for 2020. So, it’s not surprising that over the past few years we’ve seen the number of product management training courses and content available explode. In many ways, this is a great thing.

Phenomenal Product Leaders Must Earn Authority—Build a Plan to Earn Yours [Template]

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No Formal Authority? Product management is a challenging role, and one key challenge is the need for others outside of your direct authority to help you achieve success with your product.

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Wrangling Insights From Your Qualitative Research [+Webinar]

280 Group

To learn about this topic more in-depth, join our upcoming webinar on Thursday, February 18th, 2021: Fueling Your Product Strategy with Qualitative Research.

Product Management Jobs: Quick Starter Guide

280 Group

The Coronavirus pandemic has left many in the product management community without a job as their companies reacted to the drastic market impact. But there are companies who are hiring ! So, what is your plan for your next strategic role?

The SaaS Guide to Conversion Rate Optimization

Every SaaS business has a strategic responsibility to improve Conversion Rate Optimization across their product or site. Learn 7 detailed steps to infuse data into your process, surface customer drop-off points, and generate ideas to drive conversion.