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Product Owner vs. Product Manager Exploration

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Regardless of which role or title you may have, you should have at least a basic understanding of the Product Owner vs. Product Manager comparison; similarities, differences, and overlap.

Tesla Agile Development: Product Management at its Best

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Tesla Agile Development: Version 8.0 Software and Product Management at its best. Last week I received the version 8 update from Tesla.

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Who are Product Managers? Infographic

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What do Product Managers do? Product managers can work on a myriad of items be it: Software Hardware Cloud Services Or even Professional Services Many people say that even within the products they work on, there are a number of different kinds of product managers.

Women in Product Management: Diana Benli, VP Product Management at Cognizant

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For our third installment of the Women in Product Management Series I interviewed Diana Benli, VP Government Programs Product Management at Cognizant in the TriZetto Healthcare Products Group. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

Coping with Product Manager Burnout

280 Group

Vision Built on Uncertainty When I started my career as a young programmer I was tasked with bug fixing as a way to learn the code base….I I hated it. It wasn’t challenging enough for me. Now, several decades later as a Product Manager there are times I miss those days.

Product Manager Salary Statistics

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The Product Manager salary for a new hire in Silicon Valley is now higher than that of engineers. Looking to find out what a reasonable Product Manager Salary is? This article will give you some statistics about being a Product Manager and what to expect in terms of salary and other benefits.

Five Tips for Product Managers to Get Executive Support

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If you are in Product Management, executive support for your plans can mean the difference between your product’s success and failure. Getting executives and management to support what you are proposing can be very challenging and difficult.

Women in Product Management Series: Sarah Gaeta, VP and General Manager at Tivo

280 Group

As a continuation on our series of interviews with women leading product management teams, I reached out to Sarah Gaeta, currently VP and General Manager in Software and Services at Tivo.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

Five Product Manager Resolutions for the New Year

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As 2017 starts off with a bang we at the 280 Group thought you might need a little help setting your Product Manager resolutions. We know you’ll keep these resolutions (at least for the rest of January maybe), and when you do you’ll watch your job effectiveness skyrocket.

The Importance of a Product Management Framework

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What is a Product Management Framework? In order to understand what a Product Management framework is, it’s helpful to understand the literal definition of a framework: a basic supporting structure that underlies a system or process.

Elements of a Compelling Product Vision Statement

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Do I Really Need a Product Vision Statement? According to Les McKeown, CEO of Predicable Success, it is estimated that team members make between 20-200 micro-decisions a day that impact the success of a project.

Three Things Salespeople Need from Product Managers

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The topic of this blog and video is three things that salespeople require from you, the Product Manager. To help us dive in to this issue, we interviewed Dave Dersh, an extremely successful and experienced salesperson who has applied his trade for Apple, Dell, and Sun Microsystems to name a few.

The Myth of the Iron Triangle

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I am always amazed at how often accepted truths turn out to be false. I am further astounded at how liberating it is to throw off the constraints imposed by those beliefs. The first myth that Kent Beck, the father of Extreme Programming, shattered for me is that change does not have to be expensive.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Featured Product Management Consultant Interview: Phil Burton

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues.

Two Questions Product Managers Should Ask Every Day

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There are two simple questions Product Managers need to ask every day in order to be dramatically more effective. By integrating the questions “Why?” and “So What?” in to their daily work, any product manager can improve their effectiveness.

Product Management Productivity Tip #2: Master Email

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How to Improve your Product Management Productivity by Mastering Email. As a Product Manager you can’t afford to waste time. Email sucks up your time for a number of reasons. You may read the same email multiple times. You may be tempted to respond immediately to messages as they come in.

The Secret to Great Product Management

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For this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework.

Product Manager Certification: What, Why, How

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Advancing your career by earning a Product Manager Certification can be a highly-effective strategy. This article discusses the benefits of certification and what you can expect to gain by becoming certified.

New Product Management For Dummies Book Now Available

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Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group.

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Elevate Your Product Leadership Through Emotional Intelligence

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3 Tests for Great Product Messaging

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In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. For this topic we have brought in one of 280 Group’s senior consultant and trainers, Bill Haines.

Help Salespeople Tell the Story of Your Product

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In this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer. Today Tom will explain how as a Product Manager, you can really help Salespeople tell the story of your product.

Why Agile Marketing is the Key to Successful Products

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This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate.

Product Leader – Your Comfort Zone Kills Innovation

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Optimal Product Process Poster for Sale Now

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After receiving many inquiries about them over the years, we at 280 Group are now officially selling Optimal Product Process (OPP) posters. Using a solid Product Management Framework is one of the most important things a good Product Manager can do.

What is Lean Product Management

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Greg Cohen is the author or Agile Excellence for Product Managers, and a Lean Product Management expert, as well as a consultant/trainer for 280 Group. In this video he answers one seemingly simple question: What is Lean Product Management?

Top 10 Tips for your Product Management LinkedIn Profile – Video Presentation

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Watch Mira Wooten present the 10 best things you can do for your Product Management LinkedIn Profile. The 280 Group’s Solutions Manager and Director of Recruiting, Mira Wooten, recently traveled to ProductCamp LA and gave this valuable presentation on the top 10 things you can do to beef up your Product Management LinkedIn Profile and get noticed by recruiters. The presentation was filmed by the good people at ProductCamp LA and you can watch it for yourself. Take the next.[continue

Applying Systems Thinking to Your Product Development Process

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Product Managers Are Outsiders in the Product Development Process There are two underlying problems for Product Managers when considering any product development process, whether it is Agile, Waterfall, or a hybrid process.

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9 Ways to Validate Your Startup Ideas

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This is a guest post by Scott Davis. Setting up your own business is one of the most rewarding and fulfilling things in the world. It is a validation of your skills and knowledge.

Why an MVP Needs to Be a Product and Not Just a Test

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Language is dynamic, and terms in product management are subject to the same forces. Meanings evolve, and this can lead to ambiguity. The MVP or minimum viable product is one such term. It has been popularized by Lean Startup for nearly a decade.

Alpha Product Management Survey Results

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If you haven’t read it already, the Product Management Survey results from Alpha are well worth the read. You can download a copy of the Product Management Survey here. It has some great insights about the state of Product Management so that you can compare yourself or your team to others.

Developing a Lean Product Management Mindset – Part I

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In today’s fast pace, hyper-competitive world of product development, a lean mindset is a new skill product managers and product teams need to develop. But what exactly is a lean mindset?

Issues Faced at the End of the Product Lifecycle

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280 Group’s Director of Products and Services, Pamela Schure is here to talk with Consultant and Trainer JF Ouellette about the end of the Product Lifecycle. Specifically, Pamela and JF will discuss a few issues that are faced when a Product Manager has to End of Life a product.

Understanding Scrum

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Let’s start with a birds-eye-view of understanding Scrum. We’ll define the main phases of a Scrum project framework and explore each of these in detail later.

ABM and How It Can Optimize Product Marketing

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This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different? Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people.

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Using Return On Marketing Investment to Optimize Product Marketing

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This is a guest post by John Armstrong, CMO, Zettaset. Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game.

Featured Product Management Consultant: Greg Cohen

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues.