280 Group

3 Ways to Apply Lean Product Management Right Away

280 Group

280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored best-selling books such as Agile Excellence for Product Managers, Lean Product Management, and Strategy Excellence for Product Managers.

Women in Product Management: Jennifer Lyons, Product Management Consultant

280 Group

For our next installment of the Women in Product Management Series I interviewed Jennifer Lyons, a Product Management Executive who has focused the last twelve years of her career in healthcare. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

Featured Product Management Consultant: Leslie Bixel

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Every few months or so, we will bring you a new interview with a featured 280 Group Consultant who discusses a number of Product Management issues.

Understanding Customer Needs: Problem vs. Solution Space

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This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Understanding Customer Needs “Well, we could…” I stopped myself quickly. I had fallen into the most common of traps.

Product Management University Training: Everything You Need. Nothing You Don’t.

In a perfect world, there are a million things you should do. That’s not your world. Product Management University training makes you better at the things you will do. Schedule your personalized workshop and learn the market’s simplest Framework for managing, marketing and selling your products in your markets.

Women in Product Management: Diana Benli, VP Product Management at Cognizant

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For our third installment of the Women in Product Management Series I interviewed Diana Benli, VP Government Programs Product Management at Cognizant in the TriZetto Healthcare Products Group. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

Understanding Scrum

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Let’s start with a birds-eye-view of understanding Scrum. We’ll define the main phases of a Scrum project framework and explore each of these in detail later.

Five Tips for Product Managers to Get Executive Support

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If you are in Product Management, executive support for your plans can mean the difference between your product’s success and failure. Getting executives and management to support what you are proposing can be very challenging and difficult.

Forget About Problems! Focus on Customer Goals for Higher Value Products

When you focus on customer business goals, you’re guaranteed to uncover their biggest obstacles. Eliminate the obstacles and by default, your solutions have strategic value. Unique Product Management Training, only from Proficientz. Download the overview.

Women in Product Management Series: Sara Wood, VP Product at Gap Inc.

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For a new series of interviews with women leading product management teams, I reached out to Sara Wood, currently VP of Product at Gap, Inc in San Francisco.

Women in Product Management Series: Sarah Gaeta, VP and General Manager at Tivo

280 Group

As a continuation on our series of interviews with women leading product management teams, I reached out to Sarah Gaeta, currently VP and General Manager in Software and Services at Tivo.

Assessment of Individual Product Manager Skills

280 Group

In this special video, 280 Group Founder and CEO, Brian Lawley, talks with Consultant/Trainer, Bill Haines, about an invaluable system he invented. Bill is going to explain the basics of the Individual Skills Assessment for Product Managers.

Product Manager Nightmares and Horror Stories

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Happy Halloween They may not have a catchy theme song like the Ghost Busters, but Product Managers are no strangers to scary situations.

Why an MVP Needs to Be a Product and Not Just a Test

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Language is dynamic, and terms in product management are subject to the same forces. Meanings evolve, and this can lead to ambiguity. The MVP or minimum viable product is one such term. It has been popularized by Lean Startup for nearly a decade.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

Three Ways to Immediately Be a Better Product Manager

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To find out how to be a better Product Manager we interviewed Pamela Schure, co-author of Product Management for Dummies.

Featured Product Management Consultant Interview: Phil Burton

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Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues.

Definition of Minimum Viable Product

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Here we have Greg Cohen, author of Agile Excellence for Product Managers and Lean/Agile Product Management expert from the 280 Group staff. In this video we are going to talk about one of the core concepts behind Lead Product Management which is the Minimum Viable Product, or MVP.

Who are Product Managers? Infographic

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What do Product Managers do? Product managers can work on a myriad of items be it: Software Hardware Cloud Services Or even Professional Services Many people say that even within the products they work on, there are a number of different kinds of product managers.

Agile Metrics for Team and Product Progress

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

You’ve seen team metrics like velocity. Velocity is not an accurate measure of a team's progress towards "done." So what should you use instead? Join Johanna as she discusses the measures that are actually useful in understanding what your team does, where the work is, and how long the work really takes - and in addition, we’ll examine what it takes to explain the team’s progress to others in terms of the product backlog burnup chart, ways to talk about what’s done and not yet released, and how to show others working product.

1 Surefire Way to Get Sales Reps on Your Side

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In this video, 280 Group CEO and Founder, Brian Lawley hosts Dave Dersh, one of the best sales reps Brian has ever worked with. Dave has been at places like Apple and Dell and Oracle and is here to share some wisdom about the relationship between Product Managers and Salespeople.

3 Tests for Great Product Messaging

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In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. For this topic we have brought in one of 280 Group’s senior consultant and trainers, Bill Haines.

New Product Management For Dummies Book Now Available

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Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group.

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Tesla Agile Development: Product Management at its Best

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Tesla Agile Development: Version 8.0 Software and Product Management at its best. Last week I received the version 8 update from Tesla.

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Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Three Things Salespeople Need from Product Managers

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The topic of this blog and video is three things that salespeople require from you, the Product Manager. To help us dive in to this issue, we interviewed Dave Dersh, an extremely successful and experienced salesperson who has applied his trade for Apple, Dell, and Sun Microsystems to name a few.

Help Salespeople Tell the Story of Your Product

280 Group

In this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer. Today Tom will explain how as a Product Manager, you can really help Salespeople tell the story of your product.

The Myth of the Iron Triangle

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I am always amazed at how often accepted truths turn out to be false. I am further astounded at how liberating it is to throw off the constraints imposed by those beliefs. The first myth that Kent Beck, the father of Extreme Programming, shattered for me is that change does not have to be expensive.

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Issues Faced at the End of the Product Lifecycle

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280 Group’s Director of Products and Services, Pamela Schure is here to talk with Consultant and Trainer JF Ouellette about the end of the Product Lifecycle. Specifically, Pamela and JF will discuss a few issues that are faced when a Product Manager has to End of Life a product.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

The Secret to Great Product Management

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For this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework.

Why Agile Marketing is the Key to Successful Products

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This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate.

The Importance of a Product Management Framework

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What is a Product Management Framework? In order to understand what a Product Management framework is, it’s helpful to understand the literal definition of a framework: a basic supporting structure that underlies a system or process.

How to Prioritize Product Backlogs in Three Easy Steps

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Prioritize Product Backlogs in Three Easy Steps Using effective, time-tested techniques to prioritize product backlogs is an important step in getting a product to market rapidly that meets customer needs.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

Product Owner vs. Product Manager Exploration

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Regardless of which role or title you may have, you should have at least a basic understanding of the Product Owner vs. Product Manager comparison; similarities, differences, and overlap.

Coping with Product Manager Burnout

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Vision Built on Uncertainty When I started my career as a young programmer I was tasked with bug fixing as a way to learn the code base….I I hated it. It wasn’t challenging enough for me. Now, several decades later as a Product Manager there are times I miss those days.

Developing a Lean Product Management Mindset – Part I

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In today’s fast pace, hyper-competitive world of product development, a lean mindset is a new skill product managers and product teams need to develop. But what exactly is a lean mindset?

Applying Systems Thinking to Your Product Development Process

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Product Managers Are Outsiders in the Product Development Process There are two underlying problems for Product Managers when considering any product development process, whether it is Agile, Waterfall, or a hybrid process.

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy.