280 Group

3 Ways to Apply Lean Product Management Right Away

280 Group

280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored best-selling books such as Agile Excellence for Product Managers, Lean Product Management, and Strategy Excellence for Product Managers.

PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing.

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Product Requirements: Throw Out the Laundry List and Have Some Fun

280 Group

Throw Out The “Laundry List”. My boss calls me into his office and says that it’s time to create a new product description. “OK,” OK,” I say, not sure what to expect at this new company. He opens a spreadsheet and we start filling in the product requirements.

Women in Product Management: Louise K. Allen, SVP Product Management and Solutions Marketing at Planview

280 Group

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? I went to school at Trinity University in San Antonio to play tennis and played professionally for 11 years after I graduated from college.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Meet Your New Partner: The Sales Team – B2B Marketing Rules

280 Group

In B2B, Sales is your #1 customer. No, no, no… Sales is not our customer! They constantly insist that all the deals we lose are due to features, price, or because our literature sucks. It’s like they’ve never heard the phrase: ‘The selling starts when the customer says NO.’.

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“What Do You Do Again?” – Tips to Explain the Product Manager Role

280 Group

“What Do You Do Again?” ” As a Product Manager you’ve probably heard this one more times than you can count. One of the common challenges with Product Management is that co-workers and other departments in your organization don’t know what a Product Manager does. They have either never worked with Product Management before, or have a misperception of what Product Managers do from another company.

Women in Product Management: Jennifer Lyons, Product Management Consultant

280 Group

For our next installment of the Women in Product Management Series I interviewed Jennifer Lyons, a Product Management Executive who has focused the last twelve years of her career in healthcare. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

A Global Benchmark Survey – Product Management Skills

280 Group

See How You Compare To Product Managers Worldwide! TAKE THE SURVEY. Participate in the largest global study on Product Management skills to date and receive a personalized skill report comparing you to Product Managers worldwide. The survey will take 15 minutes to complete and you will be entered in our giveaway. What You Will Receive. Personal report to compare you against Product Managers worldwide! Data from the survey in our benchmark summary report!

Understanding Customer Needs: Problem vs. Solution Space

280 Group

This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Understanding Customer Needs “Well, we could…” I stopped myself quickly. I had fallen into the most common of traps.

Featured Product Management Consultant: Leslie Bixel

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant who discusses a number of Product Management issues.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Women in Product Management: Diana Benli, VP Product Management at Cognizant

280 Group

For our third installment of the Women in Product Management Series I interviewed Diana Benli, VP Government Programs Product Management at Cognizant in the TriZetto Healthcare Products Group. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

Women in Product Management: Duessa Holscher, Chief Product Officer at Granbury Solutions

280 Group

For our next installment of the Women in Product Management Series I interviewed Duessa Holscher, Chief Product Officer at Granbury Solutions. To read the entire series on Women in Product Management make sure to sign up for our newsletter. I met Duessa Holscher at ProductCamp Portland, an ‘unconference’ where over 300 Product Managers from the area gathered. If you’ve never been to a product camp, consider attending one in a major city near you.

Understanding Scrum

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Let’s start with a birds-eye-view of understanding Scrum. We’ll define the main phases of a Scrum project framework and explore each of these in detail later.

Writing Market Requirements Effectively

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Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution.

Women in Product Management: Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes

280 Group

For our next installment of the Women in Product Management Series I interviewed Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes. To read the entire series on Women in Product Management make sure to sign up for our newsletter. Don’t be afraid to take a risk to go in to Product Management. Women are typically very good planners and organizers, and that makes us forward thinkers.

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

Customer Journey Map – B2B Marketing Rules

280 Group

Land maps exist to record the actual terrain, not an idealized view of the terrain— the REAL terrain that you will have to traverse, like it or not. With this real-world understanding of the terrain you can plot the most effective path through it. [Of

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Five Tips for Product Managers to Get Executive Support

280 Group

If you are in Product Management, executive support for your plans can mean the difference between your product’s success and failure. Getting executives and management to support what you are proposing can be very challenging and difficult.

Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge

280 Group

For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series on Women in Product Management make sure to sign up for our newsletter. What attracted you to Product Management? My first role after graduating with my M.B.A was as a project manager for a small Fintech company where I was employee number 15.

25 Metrics that Matter for Mobile Product Managers in 2018

280 Group

Mobile product managers have a long list of metrics to pull from when determining the success of their products. Although it’s great to have options, the sheer volume of metrics to choose from can make selecting the right metrics for your product challenging.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

Women in Product Management Series: Sara Wood, VP Product at Gap Inc.

280 Group

For a new series of interviews with women leading product management teams, I reached out to Sara Wood, currently VP of Product at Gap, Inc in San Francisco.

Featured Product Management Consultant: Ken Feehan

280 Group

Our third featured interview in this series is with Ken Feehan, who talks about how he broke into Product Management, what the most rewarding part of being a consultant is and how Product Managers can be more strategic.

Featured Product Management Consultant Interview: Phil Burton

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues.

Women in Product Management Series: Sarah Gaeta, VP and General Manager at Tivo

280 Group

As a continuation on our series of interviews with women leading product management teams, I reached out to Sarah Gaeta, currently VP and General Manager in Software and Services at Tivo.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

3 Secrets to Successful Product Management

280 Group

Brian Lawley is the CEO and Founder of 280 Group and an author of 5 best-selling books including Product Management for Dummies. In this video he is going to share with everyone the three secrets to successful Product Management. Without waiting any longer, let’s begin.

Three Ways to Immediately Be a Better Product Manager

280 Group

To find out how to be a better Product Manager we interviewed Pamela Schure, co-author of Product Management for Dummies.

Why an MVP Needs to Be a Product and Not Just a Test

280 Group

Language is dynamic, and terms in product management are subject to the same forces. Meanings evolve, and this can lead to ambiguity. The MVP or minimum viable product is one such term. It has been popularized by Lean Startup for nearly a decade.

New Product Management For Dummies Book Now Available

280 Group

Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group.

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How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. It seems like PMs and engineers have grown to hate embedded reporting. Fortunately, there are new technical approaches that are making this a significantly different picture, although there are still lots of interesting design challenges. Eric Feinstein, Professional Services Manager at Looker, has done workshops with lots of product managers who are looking to add effective reporting. He will use the example of a product manager of a learning management software system and how she would go through the process of defining reporting for users of the product. He will discuss working through personas, data types, reporting needs analysis and ultimately how this comes together to form a roadmap for reporting functionality and interface.

Tesla Agile Development: Product Management at its Best

280 Group

Tesla Agile Development: Version 8.0 Software and Product Management at its best. Last week I received the version 8 update from Tesla.

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Who are Product Managers? Infographic

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What do Product Managers do? Product managers can work on a myriad of items be it: Software Hardware Cloud Services Or even Professional Services Many people say that even within the products they work on, there are a number of different kinds of product managers.

Definition of Minimum Viable Product

280 Group

Here we have Greg Cohen, author of Agile Excellence for Product Managers and Lean/Agile Product Management expert from the 280 Group staff. In this video we are going to talk about one of the core concepts behind Lead Product Management which is the Minimum Viable Product, or MVP.

Women in Product Management: Tiffany Trent-Abram, VP Global Product Management at Transaction Network Services

280 Group

For our next installment of the Women in Product Management Series I interviewed Tiffany Trent-Abram, VP Global Product Management at Transaction Network Services. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. It seems like PMs and engineers have grown to hate embedded reporting. Fortunately, there are new technical approaches that are making this a significantly different picture, although there are still lots of interesting design challenges. Eric Feinstein, Professional Services Manager at Looker, has done workshops with lots of product managers who are looking to add effective reporting. He will use the example of a product manager of a learning management software system and how she would go through the process of defining reporting for users of the product. He will discuss working through personas, data types, reporting needs analysis and ultimately how this comes together to form a roadmap for reporting functionality and interface.

The Myth of the Iron Triangle

280 Group

I am always amazed at how often accepted truths turn out to be false. I am further astounded at how liberating it is to throw off the constraints imposed by those beliefs. The first myth that Kent Beck, the father of Extreme Programming, shattered for me is that change does not have to be expensive.

The Importance of Product Positioning

280 Group

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging.

25 Metrics that Matter for Mobile Product Mangers in 2018

280 Group

Mobile product managers have a long list of metrics to pull from when determining the success of their products. Although it’s great to have options, the sheer volume of metrics to choose from can make selecting the right metrics for your product challenging.

The Importance of a Product Management Framework

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What is a Product Management Framework? In order to understand what a Product Management framework is, it’s helpful to understand the literal definition of a framework: a basic supporting structure that underlies a system or process.

Project Analytics: Visibility that Aids Risk Management

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Product Managers face changes that put delivery at risk. Just as you use data from the customer to inform your solutions, transparency during the building of those solutions is critical for making better risk mitigation decisions. Whether your solution has fixed scope, fixed scheduling, fixed resources or fixed level of quality, the earlier you can know when these are at risk (and how) the better. The more clear the picture, the better you can understand the impacts of changes, and the more effectively you can deliver the solution the customer needs, when they need it, at a reasonable cost. This session will focus on the use of a One-Dimensional Product Backlog from a risk management point of view. We will show how this tool can be used to monitor and evaluate how your solution is getting built, and a clear view of any cascading impacts risks have as they surface.