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Product Manager Interview: How to Get Hired

Ken Kranseler

Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today. Over the past several decades, I’ve interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups

7 Reasons Why Products Fail

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What is product failure, anyway? Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Most are partial or soft failures. Failure is falling short of the strategic Objectives & Key Results (OKRs) metrics set for the product.

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Product Marketing Manager Salary [2021 Data]

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Status of the Job 2021: Product Marketing Manager. Over the past year, the Covid-19 pandemic has brought unprecedented change to organizations across all industries and sectors.

Product Requirements That Amplify Your Customer Needs [+Webinar]

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Identify the Insights. Recently, we explored using Voice of the Customer techniques to better understand your customers’ needs, find “moments of truth,” and identify how your product can help them along their customer journey.

The SaaS Guide to Conversion Rate Optimization

Every SaaS business has a strategic responsibility to improve Conversion Rate Optimization across their product or site. Learn 7 detailed steps to infuse data into your process, surface customer drop-off points, and generate ideas to drive conversion.

Product-Led Growth: The Flavors of “Free” [+Webinar]

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Join our upcoming webinar, Tackling Digital Product Management, Part 4: Pricing the Flavors of “Free” , on April 15th at 10:00 AM PT to learn more about product-led growth pricing models. My Recent “Free” Experience. Sorry, you’ve used up your free articles for this month.

Strategic Team Alignment: The Power of a One-Pager [+Webinar]

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Join our upcoming webinar, Cultivating a Strategic Product Team, Part 1: The Power of a One-Pager , on May 13th, 2021 at 10:00am PT for an in-depth discussion on creating strategic alignment in your team with a Product One-Pager. Receive the template free!

Product Manager Salary [2021 Data]

280 Group

This article details general Product Manager salary data based on salary information reported by Salary.com and Hired.com in January 2021. Status of the Job 2021: Product Manager. Interest in product management roles has soared in the past five years.

Qualitative Research — You Asked, We Answered

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This month, we presented the webinar, Fueling Your Product Strategy with Qualitative Research. You can view the accompanying blog post as a primer to learn about how you can better extract insights from your research.

Can Machine Learning Help Supercharge Your Products? [+Webinar]

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As Product Managers, we’re always looking for new ways to better fulfill our customer’s needs. Various waves of technology have promised to bring new capabilities to our products. Some, like cloud services, and mobile technologies have indeed revolutionized many of our products.

4 Approaches to Data Analytics

As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?

Can Machine Learning Help Supercharge Your Products? [+Webinar]

280 Group

As Product Managers, we’re always looking for new ways to better fulfill our customer’s needs. Various waves of technology have promised to bring new capabilities to our products. Some, like cloud services, and mobile technologies have indeed revolutionized many of our products.

Product Management Roles: Whose Job is it? [+Webinar]

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Join our webinar on March 11th so you can gain even more insight into the Product Manager’s responsibilities amongst many stakeholders, and how and when to apply RACI and DACI methodologies for maximum impact in managing your products through their lifecycles. Product-Focused Teams.

Voice of the Customer (VoC) Guide for Product Managers [+Template]

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What is Voice of the Customer? Voice of the Customer (VoC) is a term used to describe the in-depth process of capturing customer’s expectations, preferences, and aversions. Therefore, VoC is one of the most fundamental responsibilities in Product Management.

Trailblazing Women in Product Management: Padmashree Koneti, VP Product Management at Limeade

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For our next installment of the Women in Product Management Series, I interviewed Padmashree Koneti, VP of Product Management at Limeade. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

Embedded Analytics Product Fit Guide - A Product Manager’s Handbook

Adding embedded analytics to your software doesn’t have to be an overwhelming task. This guide is the perfect companion for SaaS product managers. It will walk you through the process of choosing the right analytics provider step by step.

Wrangling Insights From Your Qualitative Research [+Webinar]

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To learn about this topic more in-depth, join our upcoming webinar on Thursday, February 18th, 2021: Fueling Your Product Strategy with Qualitative Research.

Women in Product Management: Can You Break the Bias and Get Rewarded?

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As a follow up to our Trailblazing Women in Product Management: How to Blaze Your Own Trail virtual panel last month, we invited Linda Lubin Thompson , Executive Coach and Consultant with L2T Leadership Development to dive deeper into the topic of how women can excel in the career of Product Management. Overcoming Gender Bias.

280 Group Proudly Announces New & Innovative Digital Product Management Course

280 Group

Based on real-world practice and success, the Digital Product Management Course provides the right knowledge, tools, and techniques to help Product Managers excel and innovate in today’s digital world.

New McKinsey Report Spotlights Product Management and Other Reskilling Efforts in Response to Market and Technology Trends

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The following insights have been drawn from the McKinsey & Company report: Beyond hiring: How companies are reskilling to address talent gaps , 2020.

Product Management: Guide to Thriving as a Product Manager

As more organizations move from project to product thinking, Product Managers are occupying increasingly crucial roles. Download this guide to learn tips and strategies that will help you grow into a strong Product Manager and thrive in the position.

What is Digital Product Management?

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Indeed: What is Digital Product Management? That’s a question that thousands of Google searches are launched each day to ascertain – a search which returns more than 2.5 billion results in half a second.

Product Manager Salary Data in 2020

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This article details product manager salary data for general product manager jobs (unspecified type). All salary information was reported by Glassdoor and Salary.com in January 2020. Don’t be afraid to demand promotions earlier on in your career and be prepared to walk.

Trailblazing Women in Product Management: Arati Sohoni, Director of Product Management at Walmart

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For our next installment of the Women in Product Management Series, I interviewed Arati Sohoni, Director of Product Management at Walmart. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

Diversity and Inclusion: Are You Sabotaging Your Product Success?

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“Diversity and Inclusion” are some of the hottest topics in the Tech industry. Unfortunately, there is not much discussion surrounding the even more severe lack of diversity in the product management function, particularly in the representation of Black Product Managers.

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

Product Management Certificate vs Certification — What’s the Difference?

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Product Manager now ranks #4 on Glassdoor’s 50 Best Jobs of America for 2020. So, it’s not surprising that over the past few years we’ve seen the number of product management training courses and content available explode. In many ways, this is a great thing.

How to Fuel the Right Culture for a Winning Product Team [+Webinar]

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To learn more in-depth about our full list of tips on fueling team culture, sign up for our upcoming webinar, 10 Keys to Unlocking a Winning Product Team. Product Leaders.

6 Products that Successfully Sailed the Storm of 2020

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Sink or Swim. The COVID-19 pandemic has been a devastating storm for many, as the American economy suffered some big blows (especially for small businesses). Those in the restaurant biz, retail, fitness, and etc. were forced to make major pivots to survive.

Product Management Training in 2020: How to Decide

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As Product Managers (PMs) and Product Marketers (PMMs), you want to know that you’re doing meaningful work and are creating products that impact consumers lives, in a very real way. But when 70-95% of products fail , what can you do to beat the odds?

Rightpoint Launches Cadillac's Reimagined In-Vehicle Experience

Every company is either an experience company today or will need to reinvent themselves to become one. Learn how Cadillac is using research, experience design and organizational change to deliver a next-generation user experience.

Product Management Recruiting: 6 Tips to Accelerate the Process

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Product leaders in need of extraordinary talent rarely find themselves in a position where they are afforded ample time to recruit, evaluate, hire, and ramp-up a new Product Manager.

Systems Thinking, Part 1: Building Product Resilience to Bypass Disaster

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In this 3-part series, we will look at how to apply elements of systems thinking to the problems of resilience, sustainability, and leadership in Product Management. When the pandemic hit, many business owners were faced with huge challenges they had no way of predicting.

Phenomenal Product Leaders Must Earn Authority—Build a Plan to Earn Yours [Template]

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No Formal Authority? Product management is a challenging role, and one key challenge is the need for others outside of your direct authority to help you achieve success with your product.

Vision 231

Product Management Jobs: Quick Starter Guide

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The Coronavirus pandemic has left many in the product management community without a job as their companies reacted to the drastic market impact. But there are companies who are hiring ! So, what is your plan for your next strategic role?

Making Software Pirates Pay: An E-Commerce Playbook

Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue.

Trailblazing Women in Product Management: Jen Cano, VP and Principal Product Manager at Elsevier

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For our next installment of the Trailblazing Women in Product Management series, I interviewed Jen Cano, VP and Principal Product Manager at Elsevier. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

Best Product Management Training Courses from 280 Group

280 Group

You’ve Decided to Take a Training… Congratulations! You are on your way to becoming more effective in your work and advancing in your role. With any of our courses, you’ll walk away with proven and practical tools that you can apply to your role on Day One back at work.

Product Manager Interview Questions — You Asked, We Answered

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Last month, we presented the co-hosted AIPMM webinar, Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!). You can view the accompanying blog post to download the Product Manager Interview: How to Get Hired Planner and Workbook.

Product Manager vs Product Marketing Manager

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Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. In some companies, different people occupy these roles. In others, the same person fills both.

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.