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7 Ways Product Marketers Can Collaborate with Product Managers to Move More Product

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Two Critical Roles. According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role.

Featured Product Management Consultant: Dean Peters

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For this featured interview from our Consultant Interviews Series , we spoke with Dean Peters.

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Trailblazing Women in Product Management: Daniela Ornelas, Vice President Product Management at Wabtec Corporation

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For our next installment of the Women in Product Management Series, I interviewed Daniela Ornelas, Vice President of Product Management at Wabtec Corporation. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into product management?

Trailblazing Women in Product Management: Shuba Swaminathan, Vice President of Product, Developer Experience & Design at Vonage

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For our next installment of the Women in Product Management Series I interviewed Shuba Swaminathan, Vice President of Product, Developer Experience & Design at Vonage. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

Monetizing Analytics Features: Why Data Visualization Will Never Be Enough

Five years ago, data visualizations were a powerful way to differentiate a software application. Today, free visualizations seem to be everywhere. Two trends are forcing application providers to rethink how they offer analytics in their products.

Product Manager Interview: How to Get Hired

Ken Kranseler

Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today. Over the past several decades, I’ve interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups

Jobs-to-Be-Done: A Guide to Maximizing the JTBD Approach

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What does an Iron and an iPod have in common? On the surface, not much. But each was “hired” to a job for the customer.

Trailblazing Women in Product Management: Lisa Yokoyama, Head of Product for Amex Digital Labs at American Express.

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For our next installment of the Women in Product Management Series I interviewed Lisa Yokoyama, Head of Product for Amex Digital Labs at American Express. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? .

To Influence Product Development, Spend More Time in the Problem Space

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Product Managers are, by nature, problem solvers – and sometimes, they may jump into talking about solutions before fully understanding the problems that a product is attempting to solve.

How to Step into Leadership and Grow a Winning Product Team 

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Transitioning into a leadership role after years as a rockstar Product Manager is exciting – but it’s no easy task.

How to Gain a Competitive Edge: A Deep Dive Into Supplier Diversity Programs

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

In this exclusive webinar, Rod Robinson, SVP of the Supplier Diversity Practice Lead & Center of Excellence, dives into the key benefits corporations are seeing emerge from their supplier diversity programs and how you can gain invaluable competitive advantages with a supplier diversity program of your own.

Trailblazing Women in Product Management: Sneha Narahalli, Vice President, Head of Product at Sephora

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For our next installment of the Women in Product Management Series I interviewed Sneha Narahalli , Vice President, Head of Product at Sephora. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? .

Behind the Product: Why CNN+ Failed

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In our “Behind the Product” series, we discuss examples of products or services that highlight a particular Product Management concept or principle.

3 Methodologies to Making Data the Heartbeat of Your Business

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The more your business leverages data, the better equipped you are to operate efficiently, make informed decisions, and develop products and services that meet the needs of your customers. But how do you best leverage various types of data to your greatest advantage?

Product Manager Salary Data for 2022

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This article details general Product Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Manager .

CCO + CMO: A Winning Partnership for Accelerated CX Growth

Find out how collaboration between a CMO and CCO can enhance the customer experience and drive business growth in this new ebook.

Problem solution

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The post Problem solution appeared first on 280 Group. Product Management

Why You Need to Shift Your Team from “Agil-ish” to Agile [+Webinar]

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To learn more in-depth about how to adapt Agile values and become more effective at delighting your customers, join our upcoming webinar, How Teams and Leaders Can Unleash the Power of Agile , this Thursday at 10:00AM PT.

Agile 289

Creating Team OKRs that Inspire and Drive Value

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From OKR’s to North Star. If you’re like many other Product leaders, you recognize the importance of setting the direction for your team with Objectives and Key Results (OKRs). But are you achieving the desired results?

Vision 156

Agile vs. Roadmaps — Ending the Battle [+Webinar]

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Sign up for our October 15th webinar, Unlocking a More Strategic Product Roadmap using Agile , to learn more in-depth about taking your product roadmap to the next level using Agile. The Product Roadmap.

Modern Data Architecture for Embedded Analytics

Data has gone from a mere result of applications & processes to being crowned king. Picking the right avenue to data architecture depends on your organization’s needs. Development teams should build in stages, starting with a task that can be solved.

Trailblazing Women in Product Management: Xochitl Javier, Director, Product Management & Strategic Marketing at Thermo Fisher Scientific

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For our next installment of the Women in Product Management Series I interviewed Xo chitl Javier , Director, Product Management & Strategic Marketing at Thermo Fisher Scientific. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

How Do Your Digital Product Management Skills Measure Up?

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A Product Manager’s experience, along with education, can indicate what they know and what they have done. However, the best way to understand a Project Manager’s abilities and level of proficiency is through a skills assessment. . What Is a Skills Assessment? .

3 Tips for Optimizing the Product Manager and Product Owner Relationship [+Webinar]

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Join our upcoming webinar on Friday, August 27th, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? , to learn about the role collaboration more in-depth. Let’s Not Focus on the Eternal Question.

Trailblazing Women in Product Management: Michelle Lance, Head of Product Management, Western Alliance Bank.

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For our next installment of the Women in Product Management Series I interviewed Michelle Lance: Head of Product Management, Western Alliance Bank. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into product management?

Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

Trailblazing Women in Product Management: Su Mi Beack, Head of Product Management at LAB Lanxess

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For our next installment of the Women in Product Management Series I interviewed Su Mi Beack, Head of Product Management, LAB, LANXESS. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into product management?

Product Manager vs. Product Owner — You Asked, We Answered

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Last month, we presented the webinar, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? You can view the accompanying blog post as a primer to learn about how to optimize the relationship between these roles.

The Power of the Product Lifecycle: A Look at the 4 Key Stages of the PLC

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So, you’ve gone to market – finally! After months or potentially years of toiling in the product conception phase, determining market viability, planning and developing, and getting ready for launch, your spanking-new product is out there for all the world to see. Crack open the champagne! .

8 Reasons Why Brand Managers Need Formal Product Marketing Training

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Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role. Overlap in Roles.

Blueprint to Modernize Analytics

The longer you wait to modernize your application’s analytics, the longer it will take for you to realize this value. A blueprint helps you define your new solution, plot out how to get there, and determine what you’ll need in terms of time and resources.

Trailblazing Women in Product Management: Susan Gasperini, Vice President, Technical Product Manager at LPL Financial

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For our next installment of the Women in Product Management Series, I interviewed Susan Gasperini, Vice President, Technical Product Manager at LPL Financial. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

3 Trends in Financial Services that Product Managers Must Tackle by Upskilling

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Download the Brief: Industry Trends in Financial Services with Product Management Transformation. Digital transformation initiatives heated up in organizations across multiple industries during the pandemic — and the momentum continues.

Accelerate Your PM Career Trajectory in 2022! [+Webinar]

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Let’s learn from experts about how PMs can accelerate their careers with the right personal development plan.

Strategic Team Alignment: Elevating the Executive Gate Review [+Webinar]

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Join our upcoming webinar, Cultivating a Strategic Product Team, Part 2: Elevating Executive Gate Reviews , to learn more about the process in-depth.

A Strategic Guide to Community Gamification

Does creating engaged customers and impacting CS objectives sound interesting? Learn more about how gamification can help your customer success team in our free eBook.

Trailblazing Women in Product Management: Monika Portman, Associate Vice President of Product Management at Cox Automotive.

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For our next installment of the Women in Product Management Series, I interviewed Monika Portman, Associate Vice President of Product Management at Cox Automotive. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

Trailblazing Women in Product Management: Vanessa Davis, Vice President of Workspace Products at Litera Microsystems

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For our next installment of the Women in Product Management Series, I interviewed Vanessa Davis, Vice President of Workspace Products at Litera Microsystems. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

6 Product Management Trends to Track in 2022

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As 2021 draws to a close, 280 Group is looking ahead at the coming year, and spotting key trends we feel will have the biggest impact on Product professionals across industries.

In Honor of Product Management Day, Here’s a History Lesson—and an Offer You Can’t Refuse

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Take Advantage of our 15% Off Sale and Shop Our Courses. SHOP COURSES. Going Back in Time. Have you ever wondered how far back the role of Product Management goes? Where did it all begin? It started on May 13, 1931, when former president of Procter & Gamble N.H.

Best Practices for Deploying & Scaling Embedded Analytics

Today, sophisticated capabilities such as adaptive security, predictive analytics, workflow, and writeback are taking analytics far beyond basic dashboards and reports. With cutting-edge capabilities like these, application teams are able to differentiate their products from the competition.