280 Group

The Phenomenal Product Manager: Influencing Engineers – Part 3

280 Group

Read Part 1 of this article where we discuss Strategy One: Credibility and Part 2 where we discuss Strategy Two: Building Rapport. Strategy Three: Assessing Your Team and Adjusting. When working with your engineering team, you need to read the team you are dealing with and then adjust accordingly.

Whole Product Concept – A Quick Guide for the Expert PM

280 Group

Whole Product Concept is discussed in this article and will help guide you through the holistic experience of your product – and might just help your product and career succeed. Join our upcoming webinar: Becoming Expert: Delivering Superior Value with Whole Product Thinking.

Excellent Product Management – How to Transform Your Team [Infographic]

280 Group

The Product Management Skills – Benchmark Report identifies 15 skill sets that individual Product Managers and entire Product Management teams need to be excellent.

Data-Driven Product Management: How To Become an Insight-Driven PM

280 Group

This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product.

The Product Growth Engine

Speaker: Dave Martin, Founder, Right to Left

How do you create sustainable growth? Do your product and feature releases achieve the desired results? In this talk, Dave Martin, founder at Right To Left, will explore how human bias repeatedly hinders product success and causes teams to miss out on their potential.

The Phenomenal Product Manager: What is a Phenomenal Product Manager?

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter Two , written by Brian Lawley. Phenomenal vs. Meh.

Top Strategies to Advance Your Product Management Career Rapidly – Part 1

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This article is the first in a three part series on how to accelerate your Product Management career.

3 Ways to Leverage Your Strongest Product Management Skills

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One of the best ways to learn more about a topic is to teach it to someone else. We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise.

Product Backlog Management – 10 Tips for Product Managers

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The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. It is a set of requirements received from business and formulated into development tasks.

Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves

280 Group

Misalignment between satisfying end users and wowing decision makers may hurt your bottom line. Every product team tries to prioritize features that most significantly drive sales and retention.

Demo 296

Architect Your Organization for Effectiveness, Productivity, and Joy

Speaker: Ron Lichty, Consultant: Interim VP Engineering, Ron Lichty Consulting, Inc.

As a senior software leader, you likely spend more time working on the architecture of your systems than the architecture of your organization. Yet, structuring our teams and organizations is a critical factor for success. In fact, the impact of software architecture parallels the impact of organizational structure. We are excited to welcome Ron Lichty, co-author of a seminal book on managing software teams and a well-known speaker, he’ll speak to organizing for effectiveness, productivity and joy.

How to Evaluate and Create Great Product Management Teams

280 Group

Join us for our webinar on July 26th, Becoming Expert: Are you the Product Leader your team needs? where we’ll tackle what it takes to create great teams in more detail. When I think of product or market-oriented teams, I think about meetings.

Women in Product Management: Rosa Welton, Director of Product Management at ServiceNow

280 Group

For our next installment of the Women in Product Management Series I interviewed Rosa Welton, Director of Product Management at ServiceNow. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into product management?

3 Ways to Apply Lean Product Management Right Away

280 Group

280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored best-selling books such as Agile Excellence for Product Managers, Lean Product Management, and Strategy Excellence for Product Managers.

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

280 Group

Become the Expert. Become the undisputed expert for your areas of responsibility. You have to be the expert on your market and products.

The Definitive Guide to Predictive Analytics

By embedding predictive analytics, you can future-proof your application and give users sophisticated insights. The Definitive Guide to Predictive Analytics has everything you need to get started, including real-world examples, steps to build your models, and solutions to common data challenges.

Advancing Your Product Management Career Rapidly – You Asked, We Answered

280 Group

In September 2019, we presented a co-hosted webinar with AIPMM – How to Accelerate Your PM Career Part 1: Top Strategies to Advance Rapidly. You can view the slides and accompanying blog post here. We received so many great questions on the topic and have included answers to each down below.

Behind the Product: What to Do When Your Demo Cracks—Tesla Cybertruck

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As I watched the Tesla Cybertruck demo literally shatter right before our eyes the other night, I confess I had some sympathy for Elon Musk. I’ve been there—I suspect many other Product Managers have been there too. You’ve planned this for months.

Demo 156

A Candid Letter From a Product Management Instructor

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Believe me when I say that I’ve poured my heart and soul into our online training program. Recently I was conducting a Beta test of our new Virtual Instructor Review program. Names popped up on the list as students logged in, and I checked it carefully. It turns out that people are shy on the phone.

Five Deadly Product Management Career Sins

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In this article, we’re going to talk about some issues that can stop people from rising quickly in Product Management. I call these the five deadly sins that can kill your career, and it’s based on watching people over the past 30 years in my career.

An Adult Conversation About Estimates

Speaker: Beekey Cheung, Software Consultant, Professor Beekums, LLC

Estimates are a contentious topic in software development. Most of our development teams hate providing estimates and many managers are starting to view them as unnecessary. As senior software leaders, how can we determine whether estimates are helpful or harmful to our teams? We are excited to be joined by Beekey Cheung, a software consultant and blogger known as Professor Beekums, who has helped many leaders and teams go from fearing estimates to using them appropriately. He'll walk us through the value of estimates, how to overcome the hesitancy many have in giving them, and how to provide better estimates.

Creating a Highly Skilled PM Team – You Asked, We Answered

280 Group

This month, we presented a webinar from our Product Management Leadership series – Building Great Products With Superior Product Management Skills. You can view the accompanying blog post here. We received so many great questions on the topic and have included answers to the top questions down below.

Predictable Delivery: Moving Beyond Velocity

280 Group

Join us on August 30th for our co-hosted webinar with AIPMM, Predictable Delivery: The Power of Estimating and Forecasting , to learn how to achieve predictable delivery and improve the accuracy of your forecasting. If you want to earn the confidence of your executive team, meet your commitments.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

Optimal Product Process™ 3.0 Phase Seven: Retire

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This post describes the seventh phase in the Optimal Product Process: Retire. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE. “A A poorly executed end-of-life and product retirement can cost companies millions and significantly damage the company’s brand”.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Five Strategies to Gain Massive Success in Product Management

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To learn more about these strategies and specific actions you can take to rise in your career, join our upcoming co-hosted webinar with AIPMM, How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed in Your PM Career. Doug, the Product Manager.

The Phenomenal Product Manager: Product Marketing versus Product Management

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The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. Let’s begin by clarifying the terms we are using and the roles and responsibilities for each.

Are Product Leaders Listening to Customers?

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As a product leader, your goal is to constantly provide a better product to deepen engagement, grow your revenue, and delight your customers. In order to do so, you need to listen—we mean really listen—to customer feedback.

Top Strategies to Advance Your Product Management Career Rapidly – Part 3

280 Group

Read Part 2 of this 3 part series: Top Strategies to Advance Your Product Management Career Rapidly – Part 2. Those who truly care about people and do what they can to help others, always seem to get the lucky breaks. Truly Care About People.

The Six Principles of Persuasion

Speaker: Michael Carducci, CTO, Mago:Tech

As senior tech leaders, we often fall prey to thinking that a “good idea” and logical case is sufficient to get the desired response and result. We might be trying to get our CEO on-board with investment in a new technology or a rearchitecture effort, or we might want culture or process changes by our team. Our “good idea” is simply the beginning. An idea must be communicated; a case must be made; and ultimately other people must be persuaded to get onboard. Michael Carducci brings a fascinating background to this webinar. He’s a technologist and regularly works to help senior leaders improve their results. He’s also a professional mentalist and has been a student of psychology, human behavior and the principles of influence for nearly two decades.

Agile Product Management – You Asked, We Answered

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In August 2019, we presented a co-hosted webinar with AIPMM – Predictable Delivery: The Power of Estimating and Forecasting. You can view the slides and accompanying blog post here. We received so many great questions on the topic and have included answers to each down below.

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The Phenomenal Product Manager: Influencing Engineers – Part 2

280 Group

Read Part 1 of this article where we discuss Strategy One: Credibility. Strategy Two: Building Rapport with the Team. It’s absolutely critical to build great rapport with your team.

Optimal Product Process™ 3.0 Phase Four: Qualify

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This post describes the fourth phase in the Optimal Product Process: Qualify. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE. As the end of development nears, the team determines if the product is ready to move into the final qualification phase.

Optimal Product Process™ 3.0 Phase Three: Develop

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This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE. Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

3 Critical Skills Preventing You From Becoming a Great Product Manager

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We often hear the old adage, “forget your weaknesses, play to your strengths!” when talking about the fastest way to get ahead in your career. After all, your strengths are your competitive advantage. It is easier and more enjoyable to work on skills you are already good at and know you can become great at. However, when it comes to a career in Product Management, just focusing on strengths is not going to cut it.

Product Manager Salary Data in 2019

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This article draws on multiple sources to provide Product Manager salary data. It also includes links to the sites so that you can customize the various salary factors such as location, experience and industry to match your situation.

Building Great Products With a Highly Skilled PM Team – Secrets from a Product Leader

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Join our upcoming webinar, Building Great Products with Superior Product Management Skills , where we’ll go into more detail on all of the tips below and provide you with actions you can take to develop a highly skilled, more effective product management team. Register here.

Women in Product Management: Irina Farooq, Chief Product Officer at Kinetica

280 Group

For our next installment of the Women in Product Management Series, I interviewed Irina Farooq, Chief Product Officer at Kinetica. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into Product Management? I switched into product management by a stroke of luck four months out of college. I received some good advice from someone who thought product management would be a good career for me. I didn’t even know what that was.

Schema Evolution Patterns

Speaker: Alex Rasmussen, CEO, Bits on Disk

If you want to make your development team squirm, ask them about database schema changes or API versioning. Most development teams struggle with changing database schemas and updating API versions without breaking existing code. Alex Rasmussen is an expert in helping teams through these struggles. His talk will examine database schema changes and API versioning as two instances of schema evolution: how your systems respond when the structure of your structured data changes.