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Excellent Product Management – How to Transform Your Team [Infographic]

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The Product Management Skills – Benchmark Report identifies 15 skill sets that individual Product Managers and entire Product Management teams need to be excellent.

Advancing Your Product Management Career Rapidly – You Asked, We Answered

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In September 2019, we presented a co-hosted webinar with AIPMM – How to Accelerate Your PM Career Part 1: Top Strategies to Advance Rapidly. You can view the slides and accompanying blog post here. We received so many great questions on the topic and have included answers to each down below.

Whole Product Concept – A Quick Guide for the Expert PM

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Whole Product Concept is discussed in this article and will help guide you through the holistic experience of your product – and might just help your product and career succeed. Join our upcoming webinar: Becoming Expert: Delivering Superior Value with Whole Product Thinking.

Five Deadly Product Management Career Sins

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In this article, we’re going to talk about some issues that can stop people from rising quickly in Product Management. I call these the five deadly sins that can kill your career, and it’s based on watching people over the past 30 years in my career.

How to Monetize Data with Analytics

For software vendors looking to grow their customer base and increase revenue in a crowded marketplace, successfully and seamlessly integrating analytics into a SaaS product is critical. Learn how to monetize and productize data with embedded analytics.

Data-Driven Product Management: How To Become an Insight-Driven PM

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This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product.

Product Backlog Management – 10 Tips for Product Managers

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The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. It is a set of requirements received from business and formulated into development tasks.

Top Strategies to Advance Your Product Management Career Rapidly – Part 1

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This article is the first in a three part series on how to accelerate your Product Management career.

Does Your Product Management Team Need to Transform?

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Join our upcoming webinar, Five Steps to Transform Your Product Management Team , if you are a PM leader looking to improve your team’s people, process, and tools, to build a team of Product Leaders. Register here. Change is the law of life.

3 Ways to Leverage Your Strongest Product Management Skills

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One of the best ways to learn more about a topic is to teach it to someone else. We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise.

A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

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Become the Expert. Become the undisputed expert for your areas of responsibility. You have to be the expert on your market and products.

A Candid Letter From a Product Management Instructor

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Believe me when I say that I’ve poured my heart and soul into our online training program. Recently I was conducting a Beta test of our new Virtual Instructor Review program. Names popped up on the list as students logged in, and I checked it carefully. It turns out that people are shy on the phone.

Women in Product Management: Rosa Welton, Director of Product Management at ServiceNow

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For our next installment of the Women in Product Management Series I interviewed Rosa Welton, Director of Product Management at ServiceNow. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into product management?

Top Strategies to Advance Your Product Management Career Rapidly – Part 3

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Read Part 2 of this 3 part series: Top Strategies to Advance Your Product Management Career Rapidly – Part 2. Those who truly care about people and do what they can to help others, always seem to get the lucky breaks. Truly Care About People.

Design and Run Experiments That Actually Progress Your Business

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started? How can you ensure your experiments are well-designed? Join Nick Noreña, educator, entrepreneur, and currently an Innovation Coach at Kromatic, as he walks us through how we can figure out the right experiments to run for any product or service, and in organizations of all sizes.

Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves

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Misalignment between satisfying end users and wowing decision makers may hurt your bottom line. Every product team tries to prioritize features that most significantly drive sales and retention.

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How to Evaluate and Create Great Product Management Teams

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Join us for our webinar on July 26th, Becoming Expert: Are you the Product Leader your team needs? where we’ll tackle what it takes to create great teams in more detail. When I think of product or market-oriented teams, I think about meetings.

Agile Product Management – You Asked, We Answered

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In August 2019, we presented a co-hosted webinar with AIPMM – Predictable Delivery: The Power of Estimating and Forecasting. You can view the slides and accompanying blog post here. We received so many great questions on the topic and have included answers to each down below.

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The Global Benchmark Survey: Product Management Skills – Initial Insights

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Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

How to Design Strong Experiments

Speaker: Franziska Beeler, Head of Cloud Academy, and Tendayi Viki, Associate Partner, Strategyzer

When testing new business and product ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well. Join Tendayi Viki, corporate innovation expert and associate partner at Strategyzer, and Franziska Beeler, Head of Cloud Academy at Strategyzer, as they walk us through the three key elements that help you design stronger experiments and come away with the evidence you need to advance your idea.

Predictable Delivery: Moving Beyond Velocity

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Join us on August 30th for our co-hosted webinar with AIPMM, Predictable Delivery: The Power of Estimating and Forecasting , to learn how to achieve predictable delivery and improve the accuracy of your forecasting. If you want to earn the confidence of your executive team, meet your commitments.

3 Critical Skills Preventing You From Becoming a Great Product Manager

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We often hear the old adage, “forget your weaknesses, play to your strengths!” when talking about the fastest way to get ahead in your career. After all, your strengths are your competitive advantage. It is easier and more enjoyable to work on skills you are already good at and know you can become great at. However, when it comes to a career in Product Management, just focusing on strengths is not going to cut it.

Optimal Product Process™ 3.0 Phase Seven: Retire

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This post describes the seventh phase in the Optimal Product Process: Retire. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE. “A A poorly executed end-of-life and product retirement can cost companies millions and significantly damage the company’s brand”.

The Phenomenal Product Manager: Product Marketing versus Product Management

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The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. Let’s begin by clarifying the terms we are using and the roles and responsibilities for each.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Are Product Leaders Listening to Customers?

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As a product leader, your goal is to constantly provide a better product to deepen engagement, grow your revenue, and delight your customers. In order to do so, you need to listen—we mean really listen—to customer feedback.

3 Ways to Apply Lean Product Management Right Away

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280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored best-selling books such as Agile Excellence for Product Managers, Lean Product Management, and Strategy Excellence for Product Managers.

Optimal Product Process™ 3.0 Phase Four: Qualify

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This post describes the fourth phase in the Optimal Product Process: Qualify. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE. As the end of development nears, the team determines if the product is ready to move into the final qualification phase.

The Phenomenal Product Manager: Influencing Engineers – Part 1

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The article is a synopsis of The Phenomenal Product Manager: Chapter Two , written by Brian Lawley. Your ability to influence and work effectively with engineers is a huge part of whether or not you’ll be successful as a Product Manager, and also whether you’ll be satisfied with your job. Brian Lawley. Let’s discuss how to work more effectively with your engineering team and individual engineers.

Get Better User Insights With Wasteless Validation

Speaker: Tim Herbig, Product Management Coach and Consultant

Product teams tend to get ahead of themselves by rushing from idea straight to building a Minimum Viable Product (MVP). How can a product manager slow their team down and prevent them from wasting valuable resources? Join Tim Herbig, Product Management Coach and Consultant, as he introduces a new way of understanding MVPs and explores how you can approach validation without wasting the resources of your development team.

Product Manager Salary Data in 2019

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This article draws on multiple sources to provide Product Manager salary data. It also includes links to the sites so that you can customize the various salary factors such as location, experience and industry to match your situation.

Women in Product Management: Irina Farooq, Chief Product Officer at Kinetica

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For our next installment of the Women in Product Management Series, I interviewed Irina Farooq, Chief Product Officer at Kinetica. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into Product Management? I switched into product management by a stroke of luck four months out of college. I received some good advice from someone who thought product management would be a good career for me. I didn’t even know what that was.

Optimal Product Process™ 3.0 Phase Three: Develop

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This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE. Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed.

Women in Product Management: Linda Andries, SVP Product Management at Measured Progress | AdvancED

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For our next installment of the Women in Product Management Series I interviewed Linda Andries, SVP Product Management at Measured Progress | AdvancED. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into product management? My path is also my philosophy, which is ‘see a need – fill a need’. Admittedly, I watched the Robots movie with the kids and adopted the phrase because it is such an appropriate theme for innovation.

How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. But what’s the best way to do so - and how can you get honest insights from your end users? Join J.B. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product. He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy.