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Product Manager Interview: How to Get Hired

Ken Kranseler

Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today. Over the past several decades, I’ve interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups

7 Reasons Why Products Fail

280 Group

What is product failure, anyway? Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Most are partial or soft failures. Failure is falling short of the strategic Objectives & Key Results (OKRs) metrics set for the product.

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Qualitative Research — You Asked, We Answered

280 Group

This month, we presented the webinar, Fueling Your Product Strategy with Qualitative Research. You can view the accompanying blog post as a primer to learn about how you can better extract insights from your research.

New McKinsey Report Spotlights Product Management and Other Reskilling Efforts in Response to Market and Technology Trends

280 Group

The following insights have been drawn from the McKinsey & Company report: Beyond hiring: How companies are reskilling to address talent gaps , 2020.

PROJECT TO PRODUCT: Building the Right Thing in the Right Way

Old and out-of-date project management principles are still very much in place in countless organizations. However, organizations are finding the solution to their problems, and the solution is Product Agility. Download this whitepaper to learn more!

Product Manager Salary [2021 Data]

280 Group

This article details general Product Manager salary data based on salary information reported by Salary.com and Hired.com in January 2021. Status of the Job 2021: Product Manager. Interest in product management roles has soared in the past five years.

Voice of the Customer (VoC) Guide for Product Managers [+Template]

280 Group

What is Voice of the Customer? Voice of the Customer (VoC) is a term used to describe the in-depth process of capturing customer’s expectations, preferences, and aversions. Therefore, VoC is one of the most fundamental responsibilities in Product Management.

6 Products that Successfully Sailed the Storm of 2020

280 Group

Sink or Swim. The COVID-19 pandemic has been a devastating storm for many, as the American economy suffered some big blows (especially for small businesses). Those in the restaurant biz, retail, fitness, and etc. were forced to make major pivots to survive.

Systems Thinking, Part 1: Building Product Resilience to Bypass Disaster

280 Group

In this 3-part series, we will look at how to apply elements of systems thinking to the problems of resilience, sustainability, and leadership in Product Management. When the pandemic hit, many business owners were faced with huge challenges they had no way of predicting.

Product Management Certificate vs Certification — What’s the Difference?

280 Group

Product Manager now ranks #4 on Glassdoor’s 50 Best Jobs of America for 2020. So, it’s not surprising that over the past few years we’ve seen the number of product management training courses and content available explode. In many ways, this is a great thing.

What is Contextual Analytics? The Next Evolution of Embedded Analytics

Download this white paper to learn what contextual analytics is, how BI platforms like Yellowfin revolutionize the way users discover insights from their data with native contextual analytics, and how it adds value to your software solution by elevating the user experience.

Product Management Recruiting: 6 Tips to Accelerate the Process

280 Group

Product leaders in need of extraordinary talent rarely find themselves in a position where they are afforded ample time to recruit, evaluate, hire, and ramp-up a new Product Manager.

280 Group Proudly Announces New & Innovative Digital Product Management Course

280 Group

Based on real-world practice and success, the Digital Product Management Course provides the right knowledge, tools, and techniques to help Product Managers excel and innovate in today’s digital world.

Diversity and Inclusion: Are You Sabotaging Your Product Success?

280 Group

“Diversity and Inclusion” are some of the hottest topics in the Tech industry. Unfortunately, there is not much discussion surrounding the even more severe lack of diversity in the product management function, particularly in the representation of Black Product Managers.

How to Fuel the Right Culture for a Winning Product Team [+Webinar]

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To learn more in-depth about our full list of tips on fueling team culture, sign up for our upcoming webinar, 10 Keys to Unlocking a Winning Product Team. Product Leaders.

How to Measure DevSecOps Progress and Ensure Success

Speaker: Shannon Lietz, Director of DevSecOps Team, Intuit

The new DevSecOps team is up and running, and you feel ready to take on rising security threats while delivering quality software updates. But that leaves just one question: how do you monitor your new program as effectively and efficiently as possible? Join Shannon Lietz, Director of DevsecOps at Intuit, and award-winning innovator, to learn the answers to these questions so you can lead your DevSecOps team to the top!

Trailblazing Women in Product Management: Jen Cano, VP and Principal Product Manager at Elsevier

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Jen Cano, VP and Principal Product Manager at Elsevier. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

Product Manager Interview Questions — You Asked, We Answered

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Last month, we presented the co-hosted AIPMM webinar, Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!). You can view the accompanying blog post to download the Product Manager Interview: How to Get Hired Planner and Workbook.

Best Product Management Training Courses from 280 Group

280 Group

You’ve Decided to Take a Training… Congratulations! You are on your way to becoming more effective in your work and advancing in your role. With any of our courses, you’ll walk away with proven and practical tools that you can apply to your role on Day One back at work.

How to Avoid Career-Damaging Mistakes as a Product Manager [+Webinar]

280 Group

To learn more in-depth tips and strategies for each of the mistakes below, please join our upcoming webinar, 5 Career-Damaging Mistakes to Avoid in Your First 100 Days. You landed that great new gig…. You are the Product Manager of this great new “thing.”

Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

What Product Managers Need to Know in 2021 [+Webinar]

280 Group

To learn more in-depth about these important trends for 2021, join our upcoming webinar, 8 Trends to Track for Product Success in 2021. Craziest. Ever. I suspect many of you are like me and are looking forward to turning the page on 2020.

Best Affordable (and Free) Online Product Management Courses

280 Group

Hooray! You’ve decided you want to take a better look into a Product Management career. But, are you ready to take the dive and invest your time (and money) into upskilling?

7 Best MBA Programs for Product Management

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Whether you have started your career in another field and making the shift into Product Management, or if you are nearing the completion of your undergraduate degree and have discovered your passion for Product Management, you may be considering obtaining an MBA in order to master the critical business expertise required for this role.

Product Roadmap Prioritization — You Asked, We Answered

280 Group

This month, we presented the webinar, 5 Secrets to Prioritizing Your Product Roadmap (The Right Way!). You can view the accompanying blog post to learn about weighted scoring and the Kano Model.

Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

Celebrating the Nominations. We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards !

Trailblazing Women in Product Management: Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

Trailblazing Women in Product Management: Quisha Light, Manager, Product Development and Lifecycle Management at Portland General Electric

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Quisha Light, Manager, Product Development and Lifecycle Management at Portland General Electric (PGE). View the full list of this blog interview series to learn the stories of more women product leaders.

Can Machine Learning Help Supercharge Your Products? [+Webinar]

280 Group

As Product Managers, we’re always looking for new ways to better fulfill our customer’s needs. Various waves of technology have promised to bring new capabilities to our products. Some, like cloud services, and mobile technologies have indeed revolutionized many of our products. Others, like 3-D displays, have only disappointed our customers and led to product failures. So, what can we expect from Machine Learning?

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

Can Machine Learning Help Supercharge Your Products? [+Webinar]

280 Group

As Product Managers, we’re always looking for new ways to better fulfill our customer’s needs. Various waves of technology have promised to bring new capabilities to our products. Some, like cloud services, and mobile technologies have indeed revolutionized many of our products. Others, like 3-D displays, have only disappointed our customers and led to product failures. So, what can we expect from Machine Learning?

How to Achieve Product-Led Growth [+Webinar]

280 Group

What is Product-Led Growth? If you keep up on the latest Product Management best practices, you’d have a hard time missing the bustling discussion around Product-Led Growth, or “PLG” as it’s termed. PLG is among the fastest-growing practices for companies and products at all lifecycle phases.

Women in Product Management: Can You Break the Bias and Get Rewarded?

280 Group

As a follow up to our Trailblazing Women in Product Management: How to Blaze Your Own Trail virtual panel last month, we invited Linda Lubin Thompson , Executive Coach and Consultant with L2T Leadership Development to dive deeper into the topic of how women can excel in the career of Product Management. Overcoming Gender Bias. A client assumes you are in a subordinate role when you’re standing next to a male associate. A prospective customer only makes eye contact with your male colleague.

What is Digital Product Management?

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Indeed: What is Digital Product Management? That’s a question that thousands of Google searches are launched each day to ascertain – a search which returns more than 2.5 billion results in half a second. Opinions vary, so let us take this space to assert our position, based on training and working with more than 75,000 customers in 120 countries, over 20+ years. Today’s Mainstream Product Manager.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

Celebrating the Nominations. We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards !

Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). All salary information was reported by Glassdoor and Salary.com in January 2020. Don’t be afraid to demand promotions earlier on in your career and be prepared to walk. Don’t stay in an unfulfilling job just because you have a steady paycheck. If you don’t take risks to get what you deserve, you’re depriving yourself of a brighter future.”

Phenomenal Product Leaders Must Earn Authority—Build a Plan to Earn Yours [Template]

280 Group

No Formal Authority? Product management is a challenging role, and one key challenge is the need for others outside of your direct authority to help you achieve success with your product. One product management complaint that I’ve often heard (and felt was an excuse for not owning the success of a product) was “All of the responsibility, but no authority.”

Vision 179

Product Management Training in 2020: How to Decide

280 Group

As Product Managers (PMs) and Product Marketers (PMMs), you want to know that you’re doing meaningful work and are creating products that impact consumers lives, in a very real way. But when 70-95% of products fail , what can you do to beat the odds? Even the most experienced PMs and PMMs have been bested by the market. 280 Group’s Product Management Skills – Benchmark Report evaluated how training and a formal product process helps improve core skill sets to ultimately advance a PM’s career.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.