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Product Manager Interview: How to Get Hired

Ken Kranseler

Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today. Over the past several decades, I’ve interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups

How to Fuel the Right Culture for a Winning Product Team [+Webinar]

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To learn more in-depth about our full list of tips on fueling team culture, sign up for our upcoming webinar, 10 Keys to Unlocking a Winning Product Team. Product Leaders.

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Trailblazing Women in Product Management: Jen Cano, VP and Principal Product Manager at Elsevier

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For our next installment of the Trailblazing Women in Product Management series, I interviewed Jen Cano, VP and Principal Product Manager at Elsevier. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

280 Group Proudly Announces New & Innovative Digital Product Management Course

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Based on real-world practice and success, the Digital Product Management Course provides the right knowledge, tools, and techniques to help Product Managers excel and innovate in today’s digital world.

Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

Diversity and Inclusion: Are You Sabotaging Your Product Success?

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“Diversity and Inclusion” are some of the hottest topics in the Tech industry. Unfortunately, there is not much discussion surrounding the even more severe lack of diversity in the product management function, particularly in the representation of Black Product Managers.

Product Manager Interview Questions — You Asked, We Answered

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Last month, we presented the co-hosted AIPMM webinar, Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!). You can view the accompanying blog post to download the Product Manager Interview: How to Get Hired Planner and Workbook.

Best Product Management Training Courses from 280 Group

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You’ve Decided to Take a Training… Congratulations! You are on your way to becoming more effective in your work and advancing in your role. With any of our courses, you’ll walk away with proven and practical tools that you can apply to your role on Day One back at work.

Trailblazing Women in Product Management: Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar

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For our next installment of the Trailblazing Women in Product Management series, I interviewed Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

7 Best MBA Programs for Product Management

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Whether you have started your career in another field and making the shift into Product Management, or if you are nearing the completion of your undergraduate degree and have discovered your passion for Product Management, you may be considering obtaining an MBA in order to master the critical business expertise required for this role.

Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

Can Machine Learning Help Supercharge Your Products? [+Webinar]

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As Product Managers, we’re always looking for new ways to better fulfill our customer’s needs. Various waves of technology have promised to bring new capabilities to our products. Some, like cloud services, and mobile technologies have indeed revolutionized many of our products. Others, like 3-D displays, have only disappointed our customers and led to product failures. So, what can we expect from Machine Learning?

Can Machine Learning Help Supercharge Your Products? [+Webinar]

280 Group

As Product Managers, we’re always looking for new ways to better fulfill our customer’s needs. Various waves of technology have promised to bring new capabilities to our products. Some, like cloud services, and mobile technologies have indeed revolutionized many of our products. Others, like 3-D displays, have only disappointed our customers and led to product failures. So, what can we expect from Machine Learning?

How to Achieve Product-Led Growth [+Webinar]

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What is Product-Led Growth? If you keep up on the latest Product Management best practices, you’d have a hard time missing the bustling discussion around Product-Led Growth, or “PLG” as it’s termed. PLG is among the fastest-growing practices for companies and products at all lifecycle phases.

What is Digital Product Management?

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Indeed: What is Digital Product Management? That’s a question that thousands of Google searches are launched each day to ascertain – a search which returns more than 2.5 billion results in half a second. Opinions vary, so let us take this space to assert our position, based on training and working with more than 75,000 customers in 120 countries, over 20+ years. Today’s Mainstream Product Manager.

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

Women in Product Management: Can You Break the Bias and Get Rewarded?

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As a follow up to our Trailblazing Women in Product Management: How to Blaze Your Own Trail virtual panel last month, we invited Linda Lubin Thompson , Executive Coach and Consultant with L2T Leadership Development to dive deeper into the topic of how women can excel in the career of Product Management. Overcoming Gender Bias. A client assumes you are in a subordinate role when you’re standing next to a male associate. A prospective customer only makes eye contact with your male colleague.

Phenomenal Product Leaders Must Earn Authority—Build a Plan to Earn Yours [Template]

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No Formal Authority? Product management is a challenging role, and one key challenge is the need for others outside of your direct authority to help you achieve success with your product. One product management complaint that I’ve often heard (and felt was an excuse for not owning the success of a product) was “All of the responsibility, but no authority.”

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Product Management Training in 2020: How to Decide

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As Product Managers (PMs) and Product Marketers (PMMs), you want to know that you’re doing meaningful work and are creating products that impact consumers lives, in a very real way. But when 70-95% of products fail , what can you do to beat the odds? Even the most experienced PMs and PMMs have been bested by the market. 280 Group’s Product Management Skills – Benchmark Report evaluated how training and a formal product process helps improve core skill sets to ultimately advance a PM’s career.

Product Manager Salary Data in 2020

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This article details product manager salary data for general product manager jobs (unspecified type). All salary information was reported by Glassdoor and Salary.com in January 2020. Don’t be afraid to demand promotions earlier on in your career and be prepared to walk. Don’t stay in an unfulfilling job just because you have a steady paycheck. If you don’t take risks to get what you deserve, you’re depriving yourself of a brighter future.”

How Embedding AI-Powered Analytics Can Give You a Competitive Advantage

Embedding dashboards and reports aren’t enough. Futureproof your application by offering instant, actionable insights that will give you and your customers a competitive advantage.

Product Manager vs Product Marketing Manager

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Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. In some companies, different people occupy these roles. In others, the same person fills both. Regardless, both of these distinct roles are essential to product success. At a high level, what’s the difference between the two roles?

Product Management Jobs: Quick Starter Guide

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The Coronavirus pandemic has left many in the product management community without a job as their companies reacted to the drastic market impact. But there are companies who are hiring ! So, what is your plan for your next strategic role? I have posted several blog articles over the last few years on job search related topics. I encourage you to read through these to refresh your memory on how to get started. Job Search Resources. 10 Tips to a Rockin’ LinkedIn Product Management Profile.

Agile Transformation: How to Leverage Product Management

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Steering an Agile Transformation should not be confused with simply adopting Agile software development principles. Rather, it is about transforming an entire organization—Product Management, Development, IT, Customer Support, Sales, etc. Everyone must be ready to react to customer and market changes, and ensure they are working on the right task at the right time.

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NPS Alone is a Vanity Metric. Go Further.

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Net Promoter Score is an important political number, but it’s a method of measuring customer sentiment that falls on a flat scale. Over 150 S&P companies cited NPS in 2018 earnings calls. Bonuses are based on it. Millions of dollars are spent managing it. Every industry captures it. But we see NPS alone as a vanity metric that does not give you the “why” behind customer emotion—the thing you must act on in order to affect change.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Women in Product Management: Irina Farooq, Chief Product Officer at Kinetica

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For our next installment of the Women in Product Management Series, I interviewed Irina Farooq, Chief Product Officer at Kinetica. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into Product Management? I switched into product management by a stroke of luck four months out of college. I received some good advice from someone who thought product management would be a good career for me. I didn’t even know what that was.

Whole Product Concept – A Quick Guide for the Expert PM

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Whole Product Concept is discussed in this article and will help guide you through the holistic experience of your product – and might just help your product and career succeed. Join our upcoming webinar: Becoming Expert: Delivering Superior Value with Whole Product Thinking. When a Product Manager truly understands how their “Whole Product” delivers value to their customers, they can deliver products that are superior to the competition and keep customers coming back for more. Shifting Focus.

280 Group Proudly Announces Online OPM

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New online version of our flagship Optimal Product Management and Product Marketing course supports continued training and career advancement for Product Managers everywhere. 280 Group announced today availability of a new offering, Online Optimal Product Management and Product Marketing (Online OPM). This live, online course takes our existing flagship 3-day in-person training and transforms it into an advanced, interactive online course that Product Managers can take from anywhere in the world.

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3 Ways to Apply Lean Product Management Right Away

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280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored best-selling books such as Agile Excellence for Product Managers, Lean Product Management, and Strategy Excellence for Product Managers. Today Greg will share three ways that Product Managers can apply Lean methodologies in their day to day work. Watch The Video Three things you can do right out of the gate are increase.[continue

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

3 Critical Skills Preventing You From Becoming a Great Product Manager

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We often hear the old adage, “forget your weaknesses, play to your strengths!” when talking about the fastest way to get ahead in your career. After all, your strengths are your competitive advantage. It is easier and more enjoyable to work on skills you are already good at and know you can become great at. However, when it comes to a career in Product Management, just focusing on strengths is not going to cut it.

Trailblazing Women in Product Management: How to Blaze Your Own Trail [Video]

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In honor of International Women’s Day 2020, 280 Group hosted a virtual panel discussion on how trailblazing women paved their way into Product Management. The panel, stemming from 280 Group’s new Empowering Epic Product Management series, Trailblazing Women in PM: How to Blaze Your Own Trail was held virtually.

Data-Driven Product Management: How To Become an Insight-Driven PM

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This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product. Join our upcoming webinar, “ Becoming Expert: From Data-Driven to Insight-Driven Product Management – A Critical Key to Your Product’s Success. The Buzz Around Data-Driven PM. There’s been a lot of talk lately about “Data-Driven Decision Making” (DDDM). Before that, the conversation was about “Data Lakes”, “Data Mining”, and “Big Data.”

AMA: How to Excel as a Product Manager in Extraordinary Times

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Yesterday we enjoyed hosting an Ask Me Anything session on Facebook Live with five of our Product Management expert instructors. In this very serious time, we really wanted to be available to answer questions and help the Product Management community adapt and rise to the challenges we’re all facing. This blog post recaps a couple of the key points made during the discussion and provides links to the resources that were mentioned during our conversation. Major Topics of Conversation.

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

Product Backlog Management – 10 Tips for Product Managers

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The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. It is a set of requirements received from business and formulated into development tasks. In highly-competitive conditions, it is important to concentrate on the highest priorities, especially when product ideas and tasks begin to “snowball.”

Trailblazing Women in Product Management: Heather Wiederstein, VP of Solutions Development (Head of Product) at Learning Ally

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For our next installment of the Women in Product Management series, I interviewed Heather Wiederstein, VP of Solutions Development (Head of Product) at Learning Ally. How did you get into product management? I joke with my team that none of us went to school to be Product Managers. We have fallen into it from some other role. I fell into it being a subject matter expert. I started my career as a classroom teacher and have been working in educational publishing since I left the classroom.

Trailblazing Women in Product Management: Diane Levin, VP of Marketing and Product Development at New York Power Authority

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In honor of International Women’s Day, 280 Group hosted a virtual panel discussion on how trailblazing women paved their way into Product Management. We heard from PM veterans their success stories, lessons from past failures, candid feedback on how to tackle gender parity in PM, and actionable insights to move forward with. Watch the Facebook Live video of Trailblazing Women in PM: How to Blaze Your Own Trail. How did you get into product management?

Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves

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Misalignment between satisfying end users and wowing decision makers may hurt your bottom line. Every product team tries to prioritize features that most significantly drive sales and retention. Few however realize that reporting dashboards present exactly that opportunity and emphasize it accordingly. That’s because product teams are typically focused on end users while sales teams interface with actual buyers and decision makers.

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6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.