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Phenomenal Product Leaders Must Earn Authority—Build a Plan to Earn Yours [Template]

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No Formal Authority? Product management is a challenging role, and one key challenge is the need for others outside of your direct authority to help you achieve success with your product.

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Product Management Training in 2020: How to Decide

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As Product Managers (PMs) and Product Marketers (PMMs), you want to know that you’re doing meaningful work and are creating products that impact consumers lives, in a very real way. But when 70-95% of products fail , what can you do to beat the odds?

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Women in Product Management: Can You Break the Bias and Get Rewarded?

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As a follow up to our Trailblazing Women in Product Management: How to Blaze Your Own Trail virtual panel last month, we invited Linda Lubin Thompson , Executive Coach and Consultant with L2T Leadership Development to dive deeper into the topic of how women can excel in the career of Product Management. Overcoming Gender Bias.

Trailblazing Women in Product Management: Heather Wiederstein, VP of Solutions Development (Head of Product) at Learning Ally

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For our next installment of the Women in Product Management series, I interviewed Heather Wiederstein, VP of Solutions Development (Head of Product) at Learning Ally. How did you get into product management? I joke with my team that none of us went to school to be Product Managers.

From Build to Buy: The Path to Better Analytics for Your Application

Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics

Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!

Trailblazing Women in Product Management: How to Blaze Your Own Trail [Video]

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In honor of International Women’s Day 2020, 280 Group hosted a virtual panel discussion on how trailblazing women paved their way into Product Management.

What is Digital Product Management?

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Indeed: What is Digital Product Management? That’s a question that thousands of Google searches are launched each day to ascertain – a search which returns more than 2.5 billion results in half a second.

Product Manager vs Product Marketing Manager

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Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. In some companies, different people occupy these roles. In others, the same person fills both.

Product Manager Interview: How to Get Hired

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You Just Landed a Product Manager Interview… Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today.

Agile Transformation: How to Leverage Product Management

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Steering an Agile Transformation should not be confused with simply adopting Agile software development principles. Rather, it is about transforming an entire organization—Product Management, Development, IT, Customer Support, Sales, etc.

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The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

Product Management Jobs: Quick Starter Guide

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The Coronavirus pandemic has left many in the product management community without a job as their companies reacted to the drastic market impact. But there are companies who are hiring ! So, what is your plan for your next strategic role?

Product Manager Salary Data in 2020

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This article details product manager salary data for general product manager jobs (unspecified type). All salary information was reported by Glassdoor and Salary.com in January 2020. Don’t be afraid to demand promotions earlier on in your career and be prepared to walk.

Competitive Analysis: How to Dismantle the Competition

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“It is nice to have valid competition; it pushes you to do better.” ” —Gianni Versace, Designer. How well do you really know your competition? When your boss or the CEO wants to know which competitors are the most challenging in a particular market, do they come to you?

Whole Product Concept – A Quick Guide for the Expert PM

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Whole Product Concept is discussed in this article and will help guide you through the holistic experience of your product – and might just help your product and career succeed. Join our upcoming webinar: Becoming Expert: Delivering Superior Value with Whole Product Thinking.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

280 Group Proudly Announces Online OPM

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New online version of our flagship Optimal Product Management and Product Marketing course supports continued training and career advancement for Product Managers everywhere.

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Data-Driven Product Management: How To Become an Insight-Driven PM

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This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product.

“On the Box Thinking” to Build a Better MVP

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If you can’t clearly identify what will ultimately make your product sell BEFORE you build it, you won’t build what will sell. Before the Product MVP (Minimally Viable Product) is specified, Product Managers need to establish another kind of “MVP”.

AMA: How to Excel as a Product Manager in Extraordinary Times

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Yesterday we enjoyed hosting an Ask Me Anything session on Facebook Live with five of our Product Management expert instructors. In this very serious time, we really wanted to be available to answer questions and help the Product Management community adapt and rise to the challenges we’re all facing.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Competitive Analysis: How Product Managers Can Pinpoint Which Competitors Matter Most

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This article discusses the big picture of Competitive Analysis and how you can get a thorough understanding of the competitive landscape.

Product Backlog Management – 10 Tips for Product Managers

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The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. It is a set of requirements received from business and formulated into development tasks.

Are You Iterating Your Product Into Success or Into the Ground?

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A Common Product Challenge. The class had not yet started, but I was already getting questions about specific challenges the Product Managers at this company were facing. A question from one Product Manager still stands out in my mind. “I

Trailblazing Women in Product Management: Lizza Diaz, Senior Director of Product Management at Robert Half

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In honor of International Women’s Day, 280 Group hosted a virtual panel discussion on how trailblazing women paved their way into Product Management.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Women in Product Management: Gaining Recognition – You Asked, We Answered.

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This month, we presented a webinar from our Product Management Leadership series – No Bragging Required: How Women in PM Can Get the Recognition They Deserve. You can view the accompanying blog post here.

Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves

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Misalignment between satisfying end users and wowing decision makers may hurt your bottom line. Every product team tries to prioritize features that most significantly drive sales and retention.

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3 Ways to Apply Lean Product Management Right Away

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280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored best-selling books such as Agile Excellence for Product Managers, Lean Product Management, and Strategy Excellence for Product Managers.

Top Strategies to Advance Your Product Management Career Rapidly – Part 4

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“Management is doing things right. Leadership is doing the right things.” — Peter Drucker. In this article, we’ll discuss some of the concepts around how to step up and become a leader to your product team and organization.

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

Behind the Product: Is Costco’s New Pay Fob a Customer Faux Pas?

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In our “Behind the Product” series, we discuss examples of products or services that highlight a particular product management concept or principle.

Celebrating Clayton Christensen: On Hiring a Milkshake

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This week, we lost a giant of Business Strategy, as we said goodbye to Clayton Christensen. The Man Behind the Shakedown. Christensen was a globally-recognized professor, speaker, and a best-selling author. The world is rightfully reflecting on his body of work and the substantial legacy he left us.

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The Global Benchmark Survey: Product Management Skills – Initial Insights

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Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

Trailblazing Women in Product Management: Denise Hemke, VP, Analytics Product Management and Strategy at Workday

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In honor of International Women’s Day, 280 Group is hosting a panel discussion on how trailblazing women paved their way into Product Management.

5 Signs It's Time to Replace Your Homegrown Analytics

If you built your analytics in house, chances are your basic features are no longer enough for your end users. Is it time to move on to a more robust analytics solution with more advanced capabilities? Follow this free guide for tips on making the build to buy transition.

Top 4 Diagnostics for Optimizing Product Management Teams

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The degree of maturity of your Product Management organization can directly drive your ability to satisfy customers and become more profitable. Some Product Management teams are really young and still learning the ropes.

How to Transition Into a Product Management Career

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The Call. It’s 5 PM on a Friday, you just came home from work and are waiting to hear back from the hiring manager at the company you interviewed with last week. You are looking to make a switch, trying to break into the trendy career you’ve heard of called Product Management.

3 Ways to Leverage Your Strongest Product Management Skills

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One of the best ways to learn more about a topic is to teach it to someone else. We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise.

A Candid Letter From a Product Management Instructor

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Believe me when I say that I’ve poured my heart and soul into our online training program. Recently I was conducting a Beta test of our new Virtual Instructor Review program. Names popped up on the list as students logged in, and I checked it carefully. It turns out that people are shy on the phone.

The Heap Book of Questions for Product Managers

In this book, Heap provides a great number of questions, hypotheses, and experiments for you to run in your product. It walks through product use cases, behavioral segmentation, conversion, and more.