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AMA: How to Excel as a Product Manager in Extraordinary Times

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Yesterday we enjoyed hosting an Ask Me Anything session on Facebook Live with five of our Product Management expert instructors. In this very serious time, we really wanted to be available to answer questions and help the Product Management community adapt and rise to the challenges we’re all facing.

Women in Product Management: Can You Break the Bias and Get Rewarded?

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As a follow up to our Trailblazing Women in Product Management: How to Blaze Your Own Trail virtual panel last month, we invited Linda Lubin Thompson , Executive Coach and Consultant with L2T Leadership Development to dive deeper into the topic of how women can excel in the career of Product Management. Overcoming Gender Bias.

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Product Manager Salary Data in 2020

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This article details product manager salary data for general product manager jobs (unspecified type). All salary information was reported by Glassdoor and Salary.com in January 2020. Don’t be afraid to demand promotions earlier on in your career and be prepared to walk.

Trailblazing Women in Product Management: Lizza Diaz, Senior Director of Product Management at Robert Half

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In honor of International Women’s Day, 280 Group hosted a virtual panel discussion on how trailblazing women paved their way into Product Management.

Design Thinking for Product Teams: Leverage Human Insight Throughout Development

Product teams must increase their exposure hours with customers—seeing and hearing them. Human insights and the design thinking framework can be applied to your development cycle to help you build better products and experiences for your customers.

280 Group Proudly Announces Online OPM

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New online version of our flagship Optimal Product Management and Product Marketing course supports continued training and career advancement for Product Managers everywhere.

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Whole Product Concept – A Quick Guide for the Expert PM

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Whole Product Concept is discussed in this article and will help guide you through the holistic experience of your product – and might just help your product and career succeed. Join our upcoming webinar: Becoming Expert: Delivering Superior Value with Whole Product Thinking.

Product Manager vs. Project Manager: Tackling the Differences

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One of the questions I frequently get asked when training our Optimal Product Management and Product Marketing Training (OPM) course is, “What’s the difference between a Product Manager and a Project Manager?”

3 Ways to Apply Lean Product Management Right Away

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280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored best-selling books such as Agile Excellence for Product Managers, Lean Product Management, and Strategy Excellence for Product Managers.

Product Management in 2020: New Year, New… Products?

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Happy New Year everyone! Hopefully, you’re rested and ready to tackle the opportunities and challenges you’ll be facing in 2020. In this article, we’re going to give you at least six ideas that we hope will help.

A New Segmentation Model for Customer Onboarding

In this eBook, we will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

Data-Driven Product Management: How To Become an Insight-Driven PM

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This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product.

Behind the Product: What to Do When Your Demo Cracks—Tesla Cybertruck

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As I watched the Tesla Cybertruck demo literally shatter right before our eyes the other night, I confess I had some sympathy for Elon Musk. I’ve been there—I suspect many other Product Managers have been there too. You’ve planned this for months.

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Product Backlog Management – 10 Tips for Product Managers

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The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your Agile development team. It is a set of requirements received from business and formulated into development tasks.

Does Your Product Management Team Need to Transform?

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Join our upcoming webinar, Five Steps to Transform Your Product Management Team , if you are a PM leader looking to improve your team’s people, process, and tools, to build a team of Product Leaders. Register here. Change is the law of life.

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

The Phenomenal Product Manager: What is a Phenomenal Product Manager?

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The article is a synopsis of The Phenomenal Product Manager: Chapter Two , written by Brian Lawley. Phenomenal vs. Meh.

Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves

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Misalignment between satisfying end users and wowing decision makers may hurt your bottom line. Every product team tries to prioritize features that most significantly drive sales and retention.

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Competitive Analysis to Competitive Intelligence: Evolving for Greater Product Management Impact

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Introduction. To pay homage, yet modify a quote from football coaching legend Vince Lombardi, “Competing is not a sometime thing; it’s an all the time thing.” Unfortunately, when it comes to the competition, product managers often postpone this important work to be a “sometime thing.”

3 Ways to Leverage Your Strongest Product Management Skills

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One of the best ways to learn more about a topic is to teach it to someone else. We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise.

Build vs Buy: 10 Hidden Costs of Building Analytics with UI Components

Many teams, as a logical first step, choose to build their own analytics with the help of UI components. But eventually you’ll find that doing it yourself and at scale has hidden costs. Consider these 10 factors when deciding whether you should build analytics features with UI components.

Creating a Highly Skilled PM Team – You Asked, We Answered

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This month, we presented a webinar from our Product Management Leadership series – Building Great Products With Superior Product Management Skills. You can view the accompanying blog post here. We received so many great questions on the topic and have included answers to the top questions down below.

Top Strategies to Advance Your Product Management Career Rapidly – Part 1

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This article is the first in a three part series on how to accelerate your Product Management career.

Top 4 Diagnostics for Optimizing Product Management Teams

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The degree of maturity of your Product Management organization can directly drive your ability to satisfy customers and become more profitable. Some Product Management teams are really young and still learning the ropes.

Top Strategies to Advance Your Product Management Career Rapidly – Part 5

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Catch up on Part 4 here ! “You Never Get a Second Chance to make a great first impression” – Advertising Slogan from the 1960’s.

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

How to Transition Into a Product Management Career

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The Call. It’s 5 PM on a Friday, you just came home from work and are waiting to hear back from the hiring manager at the company you interviewed with last week. You are looking to make a switch, trying to break into the trendy career you’ve heard of called Product Management.

How to Evaluate and Create Great Product Management Teams

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Join us for our webinar on July 26th, Becoming Expert: Are you the Product Leader your team needs? where we’ll tackle what it takes to create great teams in more detail. When I think of product or market-oriented teams, I think about meetings.

The Phenomenal Product Manager: Influencing Engineers – Part 3

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Read Part 1 of this article where we discuss Strategy One: Credibility and Part 2 where we discuss Strategy Two: Building Rapport. Strategy Three: Assessing Your Team and Adjusting. When working with your engineering team, you need to read the team you are dealing with and then adjust accordingly.

Women in Product Management: Rosa Welton, Director of Product Management at ServiceNow

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For our next installment of the Women in Product Management Series I interviewed Rosa Welton, Director of Product Management at ServiceNow. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into product management?

Add User Tests to Your Agile Process: Reduce Risk in Shipping New Products

Agile has become the go-to methodology for companies that want to reduce the risk involved in shipping new products. But how do you prevent building items nobody wants? If you wait to get user feedback until after development, then you’ve waited too long.

Building Great Products With a Highly Skilled PM Team – Secrets from a Product Leader

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Join our upcoming webinar, Building Great Products with Superior Product Management Skills , where we’ll go into more detail on all of the tips below and provide you with actions you can take to develop a highly skilled, more effective product management team. Register here.

The Global Benchmark Survey: Product Management Skills – Initial Insights

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Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

Are Product Leaders Listening to Customers?

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As a product leader, your goal is to constantly provide a better product to deepen engagement, grow your revenue, and delight your customers. In order to do so, you need to listen—we mean really listen—to customer feedback.

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

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Become the Expert. Become the undisputed expert for your areas of responsibility. You have to be the expert on your market and products.

3 Reasons to Prioritize On-Demand Customer Training

On-demand training is a powerful tool you can leverage to support new customer onboarding and ongoing education through the customer lifecycle. In this eBook, we’ll delve into the 3 key benefits of on-demand training for your customer onboarding process.

Trailblazing Women in Product Management: Diane Levin, VP of Marketing and Product Development at New York Power Authority

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In honor of International Women’s Day, 280 Group hosted a virtual panel discussion on how trailblazing women paved their way into Product Management. We heard from PM veterans their success stories, lessons from past failures, candid feedback on how to tackle gender parity in PM, and actionable insights to move forward with. Watch the Facebook Live video of Trailblazing Women in PM: How to Blaze Your Own Trail. How did you get into product management?