Mind the Product

APRIL 24, 2018

Unlike similar services, Setapp provides a combination of seamless user experience with no advertising, in-app purchases, paid upgrades and curated selection). Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. What blogs do you read?

User Testing 148

User Testing Customer Feedback Customer Experience Data Visualization 148

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. Marketing funnel vs Sales funnel.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

FEBRUARY 21, 2022

Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. Conclusion.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

JULY 30, 2023

It generally involves creating brand awareness and driving prospects down the marketing funnel until they convert to paying customers. The cost of acquisition typically includes the expenses associated with marketing and sales, such as promotional campaigns, sales commissions, and advertising. What is customer retention?

Customer Experience 98

Customer Experience Customer Feedback User Testing Data Visualization 98

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. The main purpose of market segments is to understand whether your product or brand will resonate among the target market. Get a Userpilot demo and boost your product growth.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

NOVEMBER 28, 2022

A high churn rate leads to low customer lifetime value and a negative brand image. There are two reasons for this: Onboarding is where you prove to the customer that your product can solve their problems. They’ve seen your fancy advertising, but the onboarding experience tells them if you were sugarcoating. Lack of connection.

Feedback Software 98

Feedback Software Analytic Tools User Friction Customer Feedback 98

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. A product with a good PMF has enough customers willing to pay for it, making it easier to attract and retain customers.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Usersnap

FEBRUARY 14, 2023

This part outlines the methods you’ll use to mobilize your brand. While creating a SaaS go-to-market strategy and distribution plan, ask yourself: How can I best share my value proposition with my target audience? What channels will I use to distribute and advertise my products?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

NOVEMBER 19, 2022

During the post-launch phase, their job is to monitor the performance of the product and the marketing measures. The goal is to rectify issues and find ways to add value to the product. They also trial sales and advertising sales support. That’s why the work of product service managers never stops on this front.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. Why do 86% of B2B SaaS brands prefer free trial?

User Testing 98

User Testing B2C Reporting Tools Onboarding KPIs 98

Dear Strategy

FEBRUARY 3, 2020

On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. Cutting right to the punchline, she got to the register (with jacket in hand) only to learn that the coupon didn’t apply to this specific brand. So that’s what’s going on.

Advertising 52

Advertising Branding Government Reference 52

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. We practice what we preach at Userpilot which is why we have a tight-knit and constantly growing Product Marketing Facebook group. Build loyalty.

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97

Userpilot

NOVEMBER 21, 2022

Beta testing can help you identify and fix bugs, spread the word, validate product-market fit , and gather valuable feedback from your customer community. When releasing an entirely new product, launching a new feature , or before a big product update. Paid advertising. When should you use beta testing?

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

The Product Coalition

DECEMBER 11, 2020

Chatter online was cautiously positive, with many projecting a tough fight in a space already dominated by big name brands, but Quibi was armed with many reasons to be optimistic. Find your product-market fit. You need to know where your product will sit in the market. Perfect your go-to-market strategy.

Reporting Tools 146

Reporting Tools Download User Testing Certifications 146

The Product Coalition

DECEMBER 19, 2019

This process includes discovering the company, initially interacting with it, billing, and using and protecting the brand. Take a look at the statistics: According to research by Oracle, 74% of high-level managers are certain that customer experience influences how actively buyers turn into brand advocates. Less words, more data.

Customer Experience 79

Customer Experience User Testing Customer Feedback Weak Development Team 79

Userpilot

NOVEMBER 21, 2022

For example, a bootstrapped start-up launching a brand new product may choose a Product Hunt launch. It will give it some initial traction and catch the interest of early adopters to leverage word-of-mouth marketing to acquire further customers. Product Hunt is a good place to launch for SaaS start-ups.

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

JANUARY 14, 2022

Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions. Moment and adopts your product.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

APRIL 27, 2022

So, let’s find out what product launch metrics you can use to ensure successful product marketing and launch. Product launch is a coordinated and collaborative effort to introduce a new solution in the market. There are three product launch phases: pre-launch phase, launch phase, and post-launch phase.

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Department of Product

MAY 22, 2020

Commercial questions aside, the predominant theme in questioning is usually directly linked to the features offered in the product: Can it integrate with my existing CRM? Can I customise it with my own branding? Marketing It’s a similar story for product marketing. Does it send emails automatically?

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

The Product Guy

SEPTEMBER 27, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Userpilot

APRIL 6, 2022

Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel. This blog post will give you insights into: What a SaaS marketing plan is. Step 6: Choose the best marketing tactics.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

The Product Guy

JANUARY 5, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Userpilot

FEBRUARY 4, 2021

Once they start advocating for your brand, you know you’re doing something right. And as we all know, word of mouth is the best advertising there is. If you can’t get users to the advocacy stage, you probably have a retention problem and should be looking into improving your product. About the author.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

Usersnap

NOVEMBER 17, 2022

You can search within the Hubspot marketplace categories for integrations focused on productivity, marketing, finance, and customer service. For example, all businesses appreciate how marketing integrations simplify the workload involved in sales and database management. Integrate Advertising into HubSpot.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

Dear Strategy

JANUARY 6, 2020

As we announced in our last post , we’re starting off the new year with a brand-new format! The idea here is that participating stores will match any advertised competitive pricing (including their own) within a certain period of time from the purchase date. Listen to the podcast episode. Dear Strategy: Episode 102. ###.

User Testing 52

User Testing Customer Experience Advertising Customer Satisfaction 52

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Userpilot

JUNE 2, 2022

But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. It’s also important to account for overhead expenses like paid advertising, payment to third-party sites for link building and publishing, and graphic design.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

The Product Guy

FEBRUARY 2, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60