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Why is a Vision Crucial to Your Product?

The Product Coalition

Photo: Pixabay/Vision We dream of various things. A vision is intended to capture these aspects in a few sentences and briefly describe how the final product should look like and what it should do. To create the vision, I suggest using The Product Vision Board. The very first step I took was stating the vision.

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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

The expanding value of AI in marketing A recent survey reveals that the marketing and advertising industry has the highest adoption of generative AI. 37% of the 4,500 respondents who work in marketing and advertising reported using AI in their work. How is AI used in marketing? What is the future of AI in marketing?

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How to Become a Platform Product Manager Without Experience

The Product HQ

People from several different backgrounds decide to become platform product managers and follow a rich and rewarding career that is varied, fulfilling, and well-paid. This article describes all of the essential information needed to begin the journey to becoming a platform product manager.

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Essential Startup Product Manager Skills

The Product HQ

Product managers who work at startups have their work cut out for them. Nowadays, sharpening your startup product manager skills has become more of a priority than they have ever been. Product managers in startups are all the more important since their role deals with guaranteeing the success of a product throughout its lifecycle.

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367: Radical product thinking for product managers – with Radhika Dutt

Product Innovation Educators

She has built products in industries including broadcasting, media, advertising, technology, government, consumer, robotics, and wine. She cofounded the Radical Product Thinking movement of leaders creating vision-driven change, along with authoring the book Radical Product Thinking: The New Mindset for Innovating Smarter.

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Product Management Across Cultures by Claire Parker

Mind the Product

In this ProductTank London talk, Claire Parker, Group Product Manager at the Financial Times tells us how the strategy for a global publication partnership can be executed. Furthermore, revenue is now more commonly generated via subscriptions instead of advertising in order to keep pace with the changing news process.

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How to Build a Go-to-Market Team for Your SaaS Company

Userpilot

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Create a productive environment with a project management tool like Trello, Jira, or Asana. Project planning and execution.