Advertising Positioning Product Strategy Strategy 
Amplitude
JULY 29, 2020
When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.
Sachin Rekhi
AUGUST 7, 2019
Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.
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The Product Guy
MAY 15, 2017
In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Felix Sargent Product Manager, Bloomberg.
Alchemer Mobile
DECEMBER 28, 2021
If you work in mobile marketing or advertising , demographic information is critically important. These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same?
Alchemer Mobile
DECEMBER 21, 2022
If you work in mobile marketing or advertising , demographic information is critically important. These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same?
The Product Coalition
FEBRUARY 11, 2023
Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.
Alchemer Mobile
DECEMBER 21, 2022
If you work in mobile marketing or advertising , demographic information is critically important. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same? Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.
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