The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

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Roman Pichler

JANUARY 12, 2017

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Luckily, the canvas can also be applied to individual products, as the following example illustrates. [1].

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Alchemer Mobile

DECEMBER 28, 2021

If you work in mobile marketing or advertising , demographic information is critically important. These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same?

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Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same?

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. 1 – Who are your top priority audiences for the product?

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Strategy Development Product launches Advertising 56

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

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Strategy Outbound Inbound Marketing 53

Amplitude

JUNE 11, 2018

This series unpacks a modern approach to product management strategy and execution that accelerates product development and growth. So far, we’ve covered the definition of a product north star metric for different industries and how to organize your product team around your north star. The Transaction Game.

Customer Experience 86

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Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. That’s why we’re going to show you 12 of the most important product analytics metrics that you’ll need in order to measure your product success.

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The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Each level requires a different marketing strategy. Any form of marketing involves educating the market on something.

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Dear Strategy

APRIL 3, 2019

NOTE: This is the first installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I better understand the target market for my podcast (or any product for that matter)?”. Dear Strategy: Episode 081. ###. you might ask. Listen to the podcast episode.

Strategy 53

Strategy Marketing Advertising Workshop 53

Dear Strategy

OCTOBER 14, 2019

Dear Strategy: “What is the best way to get continued buy-in for my strategy and ensure the organization remembers and ties their work back to the strategy?”. What are some methods to gain buy-in from the bottom-level up in an organization that is not structured as a product/service organization?”.

Strategy 40

Strategy Vision Advertising Workshop 40

ProductPlan

AUGUST 10, 2022

Communicating the plan to all participants—and soliciting feedback—to arrive at an agreed-upon strategy for a successful product launch. Tracking marketing’s development of training materials to help retail partners train their in-store employees on the new product’s specs and benefits. Related Terms.

Product launches 59

Product launches User Testing Management Management 59

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same? And no, simply targeting customers in your app rather than on the web isn’t enough of a strategy.

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User Testing Customer Feedback Feedback Software Product Research 130

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

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Usersnap

APRIL 29, 2023

.” While that might be a good starting point, we’ve also gone ahead and included a few prompts and ideas-based product management tasks that can be time-intensive. Write a 1-pager that explains the product vision to the design & marketing team.” Give me a list of roadmap ideas aligned with this strategy.”

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The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does).

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Mind the Product

MARCH 30, 2020

As the practice of product management develops across AsiaPac, two experts in recruitment consider some commonly asked questions and discuss the future of hiring as the Coronavirus (COVID-19) impacts working life as we know it. Our Experts. In the AsiaPac region, it’s best-known for being the largest investor in Chinese giant Tencent.

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Department of Product

SEPTEMBER 21, 2023

A Google VP says it has roughly 5 million advertisers, compared with about 10 million who advertise on Meta. In this edition, chip maker Nvidia is the focus. In 2021, top project management tools raised $2 billion+ in equity funding.

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Mind the Product

JUNE 13, 2018

Joe Leech, Product Strategy Consultant. Joe Leech is a Product Strategy and UX consultant with 14 years experience helping companies and startups with product design, building the right stuff in the right order, and applying psychology in design and user experience. Get your workshop tickets. Leadership Forum.

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User Testing Data Visualization Workshop Product Research 89

Mind the Product

AUGUST 15, 2018

Today, however, I’m the Chief Product Officer of a small digital advertising startup, making difficult product decisions and helping the company to grow. This is the story of why I traded private equity for product. Becoming Chief Product Officer.

Reporting Tools 74

Reporting Tools Feedback Software Data Visualization Artificial Inteligence 74

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. No less important are your business goals.

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140

PMLesson's Ace the PM Interview

APRIL 25, 2022

This was ultimately a lot of free advertising for Spotify who get the added bonus of social proof—if Spotify is cool enough for your friends, why don't you have a subscription yet? Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. How would you measure the success of a go-to-market strategy?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Product Management Unpacked

SEPTEMBER 24, 2021

Rao’s transformative career journey began in Mumbai, India, where he spent three years in product management roles for startup Parity Cube, which develops e-commerce content monetization tools to help web-based publishers manage native advertising and affiliate marketing.

Software Engineering 195

Software Engineering Analytic Tools Engineering Data Visualization 195

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Go-To-Market strategy.

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Product launches Product Research User Testing Research Software 97

The Product Coalition

APRIL 7, 2021

The team offers a high-quality UI design, UX research and design, wireframing, prototyping, implementation in code, QA, software testing, and product deployment. The company has collaborated with startups, small businesses, medium-sized ventures and global names like Google, Huawei, Bolt, MyTaxi, Pipedrive, ZoomEngage, Atlassian, and Codio.

Research Software 115

Research Software Feedback Software Artificial Inteligence User Testing 115

UX Studio: Product Management

OCTOBER 2, 2023

As one of the best digital design agencies, Basic offers an ample number of services, from strategy and brand experience to content and technology solutions. These design services include journey mapping, web design, content strategy , full-stack development, including CMS implementation, and technical consultation for complex projects.

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Research Software Data Visualization User Testing Technical Review 65

Mind the Product

DECEMBER 3, 2019

In this ProductTank London talk, Claire Parker, Group Product Manager at the Financial Times tells us how the strategy for a global publication partnership can be executed. Furthermore, revenue is now more commonly generated via subscriptions instead of advertising in order to keep pace with the changing news process.

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Product Management Product Manager Technical Review Vision 93

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. There are different types of product launches. What is a product launch?

Product launches 105

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Mind the Product

JANUARY 31, 2019

For the rest of us, the nature of the recruitment process means that there is often a large information asymmetry – or a gap – between what’s advertised in the job description and discussed in the interview, and the reality of the role and working practices. Vision and Strategy (Business and Product). User-Centric.

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ProductPlan

JUNE 6, 2023

More valuable are metrics that tie back to the product strategy , ideally as a leading indicator. In the case of product metrics, a leading indicator serves as an early warning signal of an impact on revenue. Furthermore, high quality product metrics serve as the foundation upon which outcome-driven roadmaps are built.

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Userpilot

JANUARY 26, 2024

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. What is the product-led growth strategy?

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization User Testing 93

Roman Pichler

AUGUST 14, 2018

If the data shows a largely flat performance over the last few months, then the product is likely to be mature. Ideally, you should continuously track the product performance and regularly review the product strategy—at least once per quarter as a rule of thumb. Take Microsoft Word for example. Should You Choose Option 2?

Research Software 139

Research Software Software Review Product Research Systems Review 139

The Product Coalition

JUNE 1, 2020

Yeah, but… it’s hard for guests to find them without being local; it’s hard (as a host) to advertise my property effectively; you’re not sure you can trust the advertised room/flat to be a scam; hosts aren’t sure they won’t be scammed; … . This is where you start turning the vision into a product strategy?—?let’s

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Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager : In charge of creating product strategy and overseeing the design process, among other things.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Mind the Product

OCTOBER 7, 2019

Gerald explains that while his focus is now on front-end strategy his background is in marketing and he has worked with corporate entities, startups, and companies in the software and advertising industries. Ultimately, experience mapping can foster an increase in an organization’s strategic thinking.

Customer Experience 103

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UX Planet

DECEMBER 15, 2023

Amazon’s deliberate decision to invest more in UX than advertising in its early years showed its organizational commitment to delivering good experiences to its customers — a decision that established it as the e-commerce behemoth of today. Have you prioritized the design problems to be solved in your product roadmap?

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