UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Each level requires a different marketing strategy. Any form of marketing involves educating the market on something.

Education 110

Education Marketing Weak Development Team User Testing 110

The Product Coalition

APRIL 7, 2021

Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. The team offers a high-quality UI design, UX research and design, wireframing, prototyping, implementation in code, QA, software testing, and product deployment.

Research Software 114

Research Software Feedback Software Artificial Inteligence User Testing 114

PMLesson's Ace the PM Interview

APRIL 25, 2022

This was ultimately a lot of free advertising for Spotify who get the added bonus of social proof—if Spotify is cool enough for your friends, why don't you have a subscription yet? Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. How would you measure the success of a go-to-market strategy?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Go-To-Market strategy.

Product launches 96

Product launches Product Research User Testing Research Software 96

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does).

Education 142

Education Marketing Weak Development Team Advertising 142

Mind the Product

DECEMBER 3, 2019

In this ProductTank London talk, Claire Parker, Group Product Manager at the Financial Times tells us how the strategy for a global publication partnership can be executed. Furthermore, revenue is now more commonly generated via subscriptions instead of advertising in order to keep pace with the changing news process.

Product Management 92

Product Management Product Manager Technical Review Vision 92

Usersnap

APRIL 29, 2023

.” While that might be a good starting point, we’ve also gone ahead and included a few prompts and ideas-based product management tasks that can be time-intensive. Write a 1-pager that explains the product vision to the design & marketing team.” Give me a list of roadmap ideas aligned with this strategy.”

ChatGPT 105

ChatGPT Feedback Software Artificial Inteligence Reporting Tools 105

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

UX Planet

DECEMBER 15, 2023

Amazon’s deliberate decision to invest more in UX than advertising in its early years showed its organizational commitment to delivering good experiences to its customers — a decision that established it as the e-commerce behemoth of today.

UX 91

UX User Testing Development Team Review Customer Experience 91

Mind the Product

OCTOBER 7, 2019

Experience Mapping is a strategic exercise of identifying, capturing, and communicating the interactions of multiple brand touchpoints over space and time. Ultimately, experience mapping can foster an increase in an organization’s strategic thinking.

Customer Experience 101

Customer Experience Advertising Consulting Framework 101

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

Mind the Product

AUGUST 15, 2018

Today, however, I’m the Chief Product Officer of a small digital advertising startup, making difficult product decisions and helping the company to grow. This is the story of why I traded private equity for product. Becoming Chief Product Officer. So I thought about what got me out of bed in the morning.

Reporting Tools 73

Reporting Tools Feedback Software Data Visualization Artificial Inteligence 73

Roman Pichler

AUGUST 14, 2018

If the data shows a largely flat performance over the last few months, then the product is likely to be mature. Ideally, you should continuously track the product performance and regularly review the product strategy—at least once per quarter as a rule of thumb. Take Microsoft Word for example. Should You Choose Option 2?

Research Software 139

Research Software Software Review Product Research Systems Review 139

Mind the Product

NOVEMBER 19, 2019

For example, a mobile product manager will want to grow Android daily active users whereas a platform product manager will want to grow the platform reliability KPIs and have a positive impact on growth. I’ve learned that the essence of a successful growth strategy is that it does not leave any part of the organisation behind.

User Testing 112

User Testing Customer Experience Onboarding KPIs Branding 112

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

ProductPlan

DECEMBER 1, 2021

Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. Product professionals need to understand the distinction between business strategy vs. product strategy. A Closer Look at Each Strategy.

Product Strategy 88

Product Strategy Strategy Onboarding KPIs User Testing 88

The Product Guy

SEPTEMBER 27, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? Can I customise it with my own branding? Feature factories care little about the answers. Does it send emails automatically?

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Mind the Product

DECEMBER 13, 2018

It’s testament to the appeal of Manchester and its product community that we’ve been able to attract some of the world’s best speakers from some phenomenally interesting brands. There’s no better conference to attend if you’re working in product management, digital, or marketing in or near Manchester.

Analytic Tools 107

Analytic Tools Research Software Data Visualization Government 107

Modus Create

NOVEMBER 17, 2020

It used to be that CMOs were strictly responsible for strategic oversight of marketing and advertising programs. Today, they’re increasingly important to driving customer experiences, brand awareness, and business growth. – Patrick Sheridan.

Research Software 98

Research Software Data Visualization Customer Experience User Testing 98

The Product Guy

JANUARY 5, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

APRIL 4, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

FEBRUARY 2, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Amplitude

DECEMBER 6, 2020

Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . The truth is that your users’ needs, wants and propensity to spend time or money will change over time—and by extension, so should your product and customer engagement strategy.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 92

Feedback Software User Testing Product Research Strategy 92

Sachin Rekhi

JUNE 22, 2009

Clara has spent the last several years at Salesforce leading their social networking product strategy as well as developed Faceconnector , the first business app on Facebook that made it easy to integrate Facebook profile data into Salesforce CRM tools. Opportunity #2: Explicit self expression makes hyper targeting a reality.

Seminar 60

Seminar Research Software Data Visualization Advertising 60

The Product Guy

MARCH 2, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

ProductPlan

APRIL 2, 2019

This post will define each phase—Introduction, Growth, Maturity, and Decline—and highlight what product managers should be focused on during each period. All products start somewhere, whether they’re spinoffs, or brand extensions of a popular offering, or something completely new from an unknown startup.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. That’s why we’re going to show you 12 of the most important product analytics metrics that you’ll need in order to measure your product success.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Data Visualization 95

ProductPlan

AUGUST 10, 2022

Communicating the plan to all participants—and soliciting feedback—to arrive at an agreed-upon strategy for a successful product launch. Tracking marketing’s development of training materials to help retail partners train their in-store employees on the new product’s specs and benefits. Related Terms.

Product launches 59

Product launches User Testing Management Management 59

The Product Coalition

MARCH 17, 2021

But tricking the users into unknowingly signing up for expensive services they were trying to unsubscribe from is somewhat antithetical to the brand. Situations like these are common, with different sites using the same strategy to lure unsuspecting users onto their platform and then tie them down to recurring payments.

UX 90

UX Research Software Customer Experience Data Visualization 90