Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. Interviewer: Yes, I’m okay with them!

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

The Product Coalition

JANUARY 11, 2023

The next day, I was having a conversation with a customer, and she was asking about our plans to better support video. I quickly scheduled a few calls with some other customers to see if that’s something that might interest them. Our customers are absolutely thrilled. section of my brain, and life went on. In short, Tagbox.io

Research Software 158

Research Software Product launches Technology Product Manager 158

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Mind the Product

OCTOBER 8, 2018

Padman’s work has been literally life-changing, but it’s worth noting that his mindset and product development steps were as well-honed and effective as anything you’d see from the likes of Netflix, Amazon, or Google. His journey reminds us that good product management processes really are universal. Develop Customer Empathy With MVPs.

Product Research 183

Product Research User Testing Marketing Customer Feedback 183

Userpilot

MAY 12, 2022

Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base. Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. Use multiple channels to reach users.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Andrew Chen

FEBRUARY 6, 2024

I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Intercom, Inc.

AUGUST 24, 2018

For all the time and money we spend attracting customers to our website, isn’t it odd how little we spend trying to convert them? The average conversion rate for your typical marketing stack – things like forms, paid advertising or mass email – hovers around the 2% mark. How to use live chat for a product launch.

Reporting Tools 205

Reporting Tools Data Visualization Embedded Analytics User Testing 205

freshtrax

MAY 30, 2025

We somehow landed on matcha, and he told me about a video hed recently seen saying, “You know, some Chinese matcha brands are deliberately misleading consumers into thinking they’re buying Japanese products.” What’s the impact on consumers? We don’t see how this could mislead consumers.”

User Testing 78

User Testing Branding Naming Customer Experience 78

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. How do you gather customer feedback today? Christy: Yeah.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. They also trial sales and advertising sales support.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

JUNE 18, 2024

A/B testing is a powerful tool that can help you uncover hidden opportunities and optimize your marketing efforts. Whether you’re looking to attract new leads or improve engagement with existing customers, this article will guide you through the A/B testing process from start to finish. Get started with Userpilot!

User Testing 105

User Testing Data Visualization Product Research Testing 105

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JANUARY 3, 2023

Are you trying to improve MQL to SQL conversion rate to drive product growth ? This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. MQL is a potential customer fit for your business, reviewed by the marketing team. Let’s dive in!

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased.

Marketing 239

Marketing Onboarding KPIs Feedback Software Reporting Tools 239

Lenny Rachitsky

MAY 6, 2025

As a product leader, you already understand that successful products solve important problems for people, create emotional connection with their users, and meet real market needs. Recently, I guided a Senior PM whose offer started with an advertised range of $185K-$285K. If not, your research is still surface-level.

Development Team Review 59

Development Team Review User Testing Technical Review Systems Review 59

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

User Testing 98

User Testing Feedback Software Product Research Strategy 98

BrainMates

MAY 26, 2025

The value metric needs to accurately predict the future direction of growth of your product, early enough to do something about it. This means it cannot too significantly lag actual changes in customer uptake – especially important for the introduction and maturity stages. The choice of value metric will depend on the product.

User Testing 40

User Testing Customer Feedback Management Management 40

Mind the Product

FEBRUARY 6, 2020

In addition, I support the sales and sometimes the service team during projects for big customers. Looking at all of this on paper, I think one way to describe my day-to-day work as a product manager is that I’m a mom for my products – I have to take care of them in every single situation! Landing the Role.

Product Manager 188

Product Manager Product Management Research Software Automotive 188

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches 59

Product launches User Testing Management Management 59

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Usersnap

JULY 22, 2019

The UI/UX design of software and applications helps improve customer experience and satisfaction. This ultimately helps increase the number of people using your product. If users encounter roadblocks when trying to complete actions on your product, they are very likely to drop off. . Customer Feedback .

User Testing 88

User Testing Customer Experience Product Research Feedback Software 88

Usersnap

FEBRUARY 14, 2023

In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. Let’s dive in! What Is a Go-To-Market (GTM) Strategy For SaaS?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

FEBRUARY 20, 2020

And so – the purchasing decisions are now made by the end-user – not execs. Product-Led Growth. The End-User Era. In recent years, product marketing has become a standalone sub-team of SaaS marketing departments. This, in turn, leads to higher satisfaction levels in the existing customers. From: BUILD.

Feedback Software 107

Feedback Software Research Software Product Marketing Marketing 107

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Userpilot

MARCH 29, 2024

TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. Dropbox invests in customer loyalty programs to drive word-of-mouth. Userpilot showcases brand values on Product Hunt to attract like-minded people. Let’s dive in! What is brand activation?

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Mind the Product

OCTOBER 10, 2016

Real Deadline: Advertising sponsorships were sold around a specific date. Even though the team assumed that implementing Google Custom Search would be easy, we prioritized implementing it upfront because no one had actually used it before. It’s important to prioritize unknowns upfront. Tactic #3: Wrapping Paper Principle.

Weak Development Team 152

Weak Development Team Product Research User Testing Advertising 152

Userpilot

JANUARY 22, 2024

The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. First, you need to research your audience and the available framework options. This means collecting feedback data to measure customer satisfaction.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Amplitude

JULY 29, 2020

Instead, your product strategy should be a framework centered around providing value to your customers that helps you decide which tactics to explore. Ultimately, product strategy is a big-picture idea of how you will advance your product’s mission. Think of product strategy as a hypothesis to be tested.

Data Visualization 83

Data Visualization User Testing Product Strategy Analytic Tools 83

Userpilot

MARCH 8, 2022

In 2018, Perri published a popular book entitled “ Escaping the Build Trap : How Effective Product Management Creates Real Value ”. The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory.

Technical Advisors 116

Technical Advisors Product Research User Testing Analytic Tools 116

Generation Focus

JANUARY 11, 2018

The United States is a great place to market products. The massive marketplace is a virtual candy shop for new ideas and the plentiful advertising possibilities make it a haven for new businesses. However, if you want to make the most of these endless opportunities you need to understand your customer value proposition.

User Testing 91

User Testing User Friction Product Research Market Research 91

Userpilot

JULY 30, 2019

We’re here to give you ideas for your new product adoption. If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. The Launch.

User Testing 111

User Testing Product Research Webinar Customer Experience 111

BrainMates

NOVEMBER 1, 2021

On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Userpilot

AUGUST 2, 2024

Looking to implement a product-led GTM for your brand? With the right approach, the product-led model can help you attract and retain customers almost effortlessly. Let’s dive into the practical steps to take and start reaping the benefits of product-led growth. Ready to implement product-led GTM for your SaaS?

Feedback Software 105

Feedback Software Customer Experience Reporting Tools Strategy 105