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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Agile Across the Organization; Product Management Events this Spring

Good Product Manager

Survey: The State of Agile Across the Organization. I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. Cristina and I will present the results of this research (and more!)

Events 74
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3 Empowerment Levels in Product Management

Roman Pichler

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

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Agile Across the Organization; Product Management Events this Spring

Good Product Manager

Survey: The State of Agile Across the Organization. I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. Cristina and I will present the results of this research (and more!)

Events 60
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How to Become an eCommerce Product Manager Without Experience

The Product HQ

Common skills among eCommerce product managers include being able to do market research, run an online store, craft a product strategy, and develop customer journey roadmaps for websites. Running an eCommerce company also requires a working knowledge of how websites work, digital marketing, and retail. Otherwise, skip ahead.

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The Secret Product Management Framework

The Secret PM Handbook

Agile development methodologies. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Bonus Video. ” video , from my (still in production) Secret Product Manager Handbook series. Product manager =?

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A Brief Guide to Product Discovery

Roman Pichler

Meeting users and customers, at least in form of a video call, not only helps you validate your assumptions and develop new ideas. To carry out the discovery work, bring together the right people, product person, development team representative, key stakeholders , and Scrum Master or agile coach, as shown in the picture below.