Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 279

Agile Product Research User Testing Feedback Software 279

The Product Guy

NOVEMBER 9, 2017

A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. While salary increase is a complex subject with variables outside of our control, I believe that having a clear product roadmap and strategy is every Product Manager’s responsibility.

Framework 345

Framework Agile User Testing Research Software 345

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 258

Product Strategy Product Research Strategy Technical Review 258

The Product Guy

JANUARY 17, 2025

In this episode of “Product Excellence: Insights from Award-Winning Leaders | Strategies for Success,” Jenna Gaudio discusses her struggles with finding a product management tool that balances both high-level strategy and detailed task management.

Product Management 195

Product Management Product Manager Management Management 195

The Product Guy

NOVEMBER 14, 2024

The panel shared practical strategies to help you make that leap successfully: Delegate and Build Trust : Letting go of the “I can do it all” mindset is a critical step in scaling your impact. Lead with Influence : Align teams, shape strategy, and drive organizational vision.

Customer Experience 195

Customer Experience Customer Feedback Leadership Customer Satisfaction 195

The Product Coalition

MAY 9, 2021

When I talk about roadmaps with younger product leaders, I often hear things like “we don’t need one, we are agile” or “why build a roadmap when things will surely change”. The roadmap sets the strategic direction of the company, and when built right it also doesn’t have to change that frequently, despite your agility.

Agile 158

Agile Roadmap Feedback Software User Testing 158

The Product Guy

FEBRUARY 20, 2025

Leadership or investors push for short-term wins that conflict with the roadmap. Stakeholders request features that dont align with core strategy. Strategies for Maintaining Product Vision Without Losing Adaptability Use a structured prioritization framework (e.g., Below is a preview of key insights.

Vision 195

Vision Onboarding KPIs Data Visualization Marketing 195

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. You should therefore do just enough product discovery and strategy work before you start using Scrum and before you add any items to the product backlog.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Signup to be a Mentor Today! View the live stream….

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Johanna Rothman

JULY 22, 2021

That leads to large and unchangeable roadmaps and a lot of emphasis on predictability. Worse, many of these managers also want business agility. Business agility requires change. Strategy Occurs At Several Levels. Product strategy, to define the value the products offer to the product's users/customers.

Differentiation 134

Differentiation Product Research Roadmap Strategy 134

Roman Pichler

MAY 5, 2020

But you can think of the product owner as an agile product manager, as I explain in the article “ Product Manager vs. Product Owner ”. In the agile scaling framework LeSS, the role is referred to as “ Area Product Owner “ A component owner owns an architecture building block like a user-interface layer or a payment service.

Feedback Software 392

Feedback Software Product Research Weak Development Team User Testing 392

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 387

Reporting Tools User Testing Customer Experience Product Research 387

Mind the Product

SEPTEMBER 5, 2018

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

Roadmap 178

Roadmap Research Software Technical Review User Testing 178

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

Vision 148

Vision Product Research User Testing Roadmap 148

The Product Guy

DECEMBER 15, 2019

In this role, Gaudio drives the strategy behind roadmap management, agile product development, and cross-functional communication. Drew is the Director of Strategy at Modus Create, a digital transformation agency that focuses on product strategy, CX, cloud, and agile development. The Best Product Consultant.

Technical Advisors 370

Technical Advisors Analytic Tools Product Management Product Manager 370

Mind the Product

JUNE 19, 2017

The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, It’s been on the roadmap for a while, but I’m not sure we’ll actually get to it…”. “Oh, Having a captive audience eager to learn about the product is red meat to me.

Weak Development Team 189

Weak Development Team Roadmap User Testing Customer Experience 189

Product Innovation Educators

MAY 22, 2023

How product mangers can improve collaboration in cross-functional teams Today we are talking with Maziar Adl, the co-founder and CTO of Gocious, an organization that creates product roadmap management software. 6:52] Did you find a gap in the roadmapping tools that were available before you started Gocious?

Feedback Software 254

Feedback Software User Testing User Friction Customer Experience 254

Mind the Product

FEBRUARY 15, 2018

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. Without thoughtful leadership around them, it may not be in product manager’s gift to achieve a “good” roadmap.

Roadmap 188

Roadmap Weak Development Team Leadership Research Software 188

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Product Management 156

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

JUNE 18, 2020

1password.com) Strikingly- Public Forum, Idea Forum , where customers request and vote on features Public Roadmap (ie Slack , bitsian ) . Are things that we are learning finding their way into the roadmap? How do you internally communicate customer requests/feedback vs the roadmap? Are customers being engaged directly?

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Roman Pichler

MARCH 11, 2020

Use them to establish a shared purpose, to direct and align people, and to give the individuals the autonomy they need to do their piece of work—be it creating a marketing strategy or designing and building a product increment. Consequently, do not neglect the product discovery and strategy work. Agile Process Constraints.

Leadership 285

Leadership Product Research Customer Experience Agile 285

Roman Pichler

MARCH 11, 2020

Use them to establish a shared purpose, to direct and align people, and to give the individuals the autonomy they need to do their piece of work—be it creating a marketing strategy or designing and building a product increment. Consequently, do not neglect the product discovery and strategy work. Agile Process Constraints.

Leadership 285

Leadership Product Research Customer Experience Agile 285

The Product Coalition

FEBRUARY 25, 2022

Agile just turned twenty-one, but don’t put away that fake ID yet. Ever since the Agile Manifesto was written in 2001, the concept of becoming more efficient by embracing iterative delivery models and “learning-on-the-go” has captivated senior executives to junior project managers alike. So, does that mean Agile has lost its value?

Agile 157

Agile Feedback Software Software Review User Testing 157

Roman Pichler

SEPTEMBER 7, 2021

Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. This makes the product roadmap more susceptible to change and it increases the effort to update it.

Roadmap 156

Roadmap Weak Development Team Customer Experience User Testing 156

Roman Pichler

FEBRUARY 9, 2022

What’s more, it’s not uncommon in my experience that product owners have to do their job without the support of a Scrum Master or agile coach. Process and collaboration : Teach agile values, principles, and practises to the product owners, development teams, stakeholders, and management. So why is the role important?

Reporting Tools 368

Reporting Tools Weak Development Team Feedback Software Product Research 368

Roman Pichler

MAY 4, 2022

Scrum is a popular agile framework. You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. The marketer might have to create or update the marketing strategy; the sales rep might have to adapt the sales channels, for instance. Listen to this article: [link].

Product Research 349

Product Research Agile User Testing Framework 349

Roman Pichler

MAY 11, 2021

The individual should carry out product discovery and strategy work in addition to taking care of the product backlog work. But the situation is different for product owners in the agile scaling framework SAFe. Consequently, a Scrum product owner should own a product in its entirety—from the product vision to the product details.

Weak Development Team 366

Weak Development Team Product Research User Testing Customer Experience 366

Roman Pichler

MARCH 9, 2022

If that’s not the case, then it will be difficult to encourage the individuals to agree to more specific goals and to follow a product strategy and a product roadmap that are based on the vision. The board, shown in the picture below, captures the vision in the top section and the strategy in the four sections underneath it.

Vision 361

Vision Workshop Customer Experience Leadership 361

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Follow the developments at your own company: Are there any changes to the business strategy ?

Product Research 295

Product Research Technical Review Feedback Software Research Software 295

The Product Guy

NOVEMBER 26, 2016

Product Manager, Ad Tech @ Media iQ Digital (New York) Keywords: Product , programmatic, Roadmapping [link]. Product Manager @ Adopt-a-Pet.com (Remote and Los Angeles, CA or San Francisco, CA) Keywords: Agile, Lean, Product , Strategy, User-centered [link] Filed under: product jobs Tagged: product management.

Product Management 268

Product Management Product Manager Management Management 268

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? Tanya shares her ideas for nurturing a strong product strategy from this year’s #mtpcon London Product Leadership Forum.

Product Strategy 176

Product Strategy Strategy Product Research User Testing 176

Roman Pichler

MARCH 9, 2021

What’s more, I like to ensure that product goals are connected to the product strategy and its user and business goals. Product Goals and the Product Roadmap. Figure 3: Sample GO Product Roadmap with Product Goals. Figure 3 shows a sample roadmap based on my GO product roadmap template , which contains three product goals.

Product Goals 402

Product Goals Weak Development Team User Testing Vision 402

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. As a rule of thumb, avoid meetings with more than ten attendees when you have to make high-impact decisions and/or rework the product strategy , product roadmap , or product backlog.

Weak Development Team 316

Weak Development Team Product Management Product Manager User Testing 316

Productside

MAY 15, 2025

And theyre juggling context, roadmaps, and Jira ticketsjust trying to keep up. So the team builds it without questioning whether it fits the strategy or delivers value to the customer. Check out our free Outcome Tree and Outcome-Based Roadmap templates in the Product Leader Pack. Theyre under pressure to deliver. Whats fast.

Product Research 156

Product Research User Testing Webinar Weak Development Team 156