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Product Differentiation – What Does Your Product Do Better?

BrainMates

Take a moment to observe any industry or segment and identify a few brands or products you’re familiar with. Is there a particular brand that stands out in delivering a superior experience? It’s essential to continuously assess these factors throughout your product’s lifecycle, from development to ongoing management.

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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209
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Web or app Development – Which is Better?

Mind the Product

The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough. So, which platform should you adopt for a new digital service, mobile app or the web?

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Key Mobile Strategies for Travel Apps During the Reopening Process

Alchemer Mobile

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization.

Travel 230
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How a Well-designed Mobile App can Eliminate the Stress of Travel

Alchemer Mobile

Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. You have exactly three minutes until they close the gate doors. Personalize the customer experience.

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The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

mParticle is the customer data platform for brands leading the CX revolution. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience. Mobile in-app feedback tools & solutions.

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16 Product Management Quotes to Leave You Inspired

Alchemer Mobile

If we listen to the customer and give them what they need, they’ll reciprocate with love and loyalty to your brand.”. – Francis Brown, Product Development Manager at Alaska Airlines. “At the heart of every product person, there’s a desire to make someone’s life easier or simpler. Bill Gates, Microsoft.