The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. The product-market fit.

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Userpilot

JULY 29, 2024

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. This article will help you conduct your own by providing you with a competitive analysis example and some templates. What is competitive analysis? It is ideal for collaborative brainstorming.

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Product Innovation Educators

NOVEMBER 6, 2023

You get analysis for only 5-20 buckets, and because those buckets are so broad, it’s hard to take action on that one-paragraph summary. We found that artificial intelligence is starting to help companies make better product management decisions. 12:53] How can we use AI for better qualitative data analysis?

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Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. Product page analysis in Userpilot.

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Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Alchemer Mobile

JUNE 14, 2023

By Justin Falk, Product Manager for Alchemer APIs, and Vanessa Bagnato, Director of Product Marketing at Alchemer We are thrilled to announce the highly anticipated release of the Alchemer Mobile API. Organizations can define and manage API user access according to specific requirements, prioritizing data security.

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Alchemer Mobile

DECEMBER 1, 2023

Improve win rates with more effective customer feedback By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Sales leaders are being asked to deliver more revenue with fewer resources, and a strong win-loss analysis program can boost win rates by up to 50%.

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Userpilot

JULY 14, 2024

Customer segmentation analysis allows you to break down your users into distinct groups and gain valuable insights into them. In this article, you’ll learn about various types of customer segments you can identify and how to conduct a thorough analysis using the right product analytics tools. .

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Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

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Userpilot

AUGUST 30, 2024

Whether you’re launching a new product or refining your existing offering, a competitive analysis will equip you with the insights needed to make data-driven product improvements , outsmart your competitors, and better serve your customers. Why should you conduct a competitor analysis?

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Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. The second layer is the analysis layer.

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Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

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Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Funnel analysis allows you to: Measure company performance. Activation funnel.

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Userpilot

OCTOBER 31, 2024

Improves product-market fit through actionable insights. How to build a product analytics strategy? Building a product analytics strategy ensures you’re collecting data and using it effectively to solve real problems. Enables teams to track progress toward key performance indicators (KPIs).

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 105

Userpilot

JUNE 4, 2024

Looking for a customer behavior analysis example to see how you can extract valuable insights? In this article, you will also learn how to conduct customer behavior analysis step-by-step and how Userpilot analytics can help. To gain meaningful insights, the analysis should focus on specific user segments.

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Userpilot

NOVEMBER 17, 2024

Often due to analysis paralysis , overwhelming amounts of information, or a lack of clear insights that drive product decisions. With the product usage dashboard, you can track user engagement metrics, popular pages and features, top interactions, trends, and even browser preferences. Growth : How do we scale?

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

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Lenny Rachitsky

FEBRUARY 25, 2025

Strategy working group: The product leader should assemble a core strategy working group, at a minimum, consisting of an engineering lead, a design lead, and a data lead, besides the product lead themselves. product marketing, user research, content design, etc.). Both should be included in this analysis.

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Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

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Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

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Mind the Product

MARCH 12, 2020

In software product development, there is a growing demand for product managers to perform more tasks, do complex data analysis, and strategize with competing priorities. Product managers often use skills like strategic thinking, user research, product prioritization / backlog grooming, data analysis, and communication.

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The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. Julian Dunn is a senior product manager with Chef Software where he. About Julian Dunn.

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Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

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Piyanka Jain

SEPTEMBER 13, 2024

So here’s how Brikker would use the BADIR data analysis framework to overcome all the reasons startup pivots fail. They realized that the root of the problem was poor product-market fit. Reason 2: You’re trying to boil the ocean The truth is that your data analysis can lead you in a dozen different directions.

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Product Innovation Educators

SEPTEMBER 2, 2024

These methods are particularly useful in later stages of product development when you need to test specific concepts or refine your ideas. Essential Quantitative Research Tools Conjoint Analysis: A statistical technique that determines how people value different features that make up a product or service.

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Lenny Rachitsky

JANUARY 19, 2025

Wait until you have: Strong product-market fit At least $1 million in ARR Enough user data to run meaningful experiments Self-serve revenue (for product-led companies) A growth team cannot fix a declining business. If your core metrics are dropping, focus on addressing fundamental product and marketing issues first.

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Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Product Innovation Educators

MAY 24, 2021

Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Conjoint analysis is best for simpler products. Our guest is Ajit Ghuman.

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Lenny Rachitsky

MAY 11, 2025

95% of enterprise data problems involve access, cleaning and joining data, not analysis; companies that solve this integration challenge create tremendous value.

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The Product Guy

FEBRUARY 3, 2019

But to make sure you’re solving for the right job, your analysis needs to be rooted in customer feedback gathered through jobs to be done interviews. John Kresse is a mobile product manager at Barnes & Noble. More About The Product Mentor. Jason Evanish, How To Do a Jobs To Be Done Interview. About John Kresse.

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User Testing Product Management Product Manager Customer Feedback 311

Userpilot

SEPTEMBER 4, 2023

As you better understand the psychology of your audience, you may be able to test new concepts for products and services. Most importantly, though, you’ll be able to create effective marketing campaigns that meet their needs.

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Intercom, Inc.

FEBRUARY 2, 2022

it might be a written document, presentation, data analysis, design, video, etc.). Depending on the project type this may even be an opportunity to create a franchise by carrying out additional analysis and maintaining data over time to continue creating value – much like the film industry does with merchandising.

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Roman Pichler

OCTOBER 7, 2019

To prioritise the product roadmap, consider in which life cycle stage your product is. As long as it hasn’t reached maturity , a product has to constantly move forward: initially to get to launch, then to reach product-market fit, and finally to sustain growth. A cost-benefit analysis might help you with this.

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Roadmap Product Research Customer Experience User Testing 243

The Product Coalition

JANUARY 6, 2024

When you are asked to provide competitive analysis, don’t treat it as a chore. The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. When you need to prepare a competitive analysis, on top of the facts that you need to gather, you need to tell a story.

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User Testing Customer Experience Customer Feedback Presentation 147

Product Management University

AUGUST 15, 2023

Market segment priorities are far more data driven and objective than product priorities, which can be highly subjective due to the lack of quality data. Those market segment priorities are just as valuable for product marketing and sales as they are product management. Here’s a bonus.

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UX Planet

JUNE 1, 2025

c) Behavioral Analysis via Heatmaps: Heatmaps and session recordings allow visualization of how users interact with acquisition pages, highlighting points of interest and problematic areas. Activation: From First Interaction to FirstWin Activation represents the moment when a user perceives the real value of a product or servicethe aha!

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