The Product Coalition
JUNE 28, 2022
Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work.
The Product Coalition
JULY 25, 2023
Reverse Engineering of Corporate Choices in a series of articles, this time Twitter’s new vision of X. This ambitious vision aims to evolve Twitter into an all-in-one platform, encapsulating various online activities within a single application. A part of this vision is re-branding the bluebird to X.
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The Product Coalition
JUNE 14, 2020
Photo by Wynand van Poortvliet on Unsplash In this article, I’ll share some lessons learned by adapting an existing digital product for new customer segments. I’ll keep this article not attached to the product itself but in the process of building it and it’s the current process up until now.
Product Talk
APRIL 17, 2024
You have this grand vision. We have some engineering teams that are so high-performing that they put a lot of pressure on PMs saying, ‘What’s next? What’s the vision? Then I come in and say, ‘We can’t waste engineering time now for six weeks on tech debt. We have plenty of ideas. We’re drowning in ideas.
Product Management University
MARCH 24, 2021
It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to make customers better at mission-critical processes that are strategic to their business. Engineering wants a product strategy that allows them to use their technical savvy. Related Articles.
Radical Product
MARCH 19, 2021
Photo by Alexas_Fotos on Unsplash Unpacking old myths about what makes a good vision so we can adopt a new, radical approach. We’ve learned that a good vision has to be a BHAG, i.e. a Big, Hairy, Audacious Goal. In setting a big vision, we set a high-level direction that no one would disagree with. it needs to be radical.
Haines-Group
DECEMBER 11, 2023
The Problem Product Management, Engineering, and Marketing are the center points of the interdisciplinary product team. Product Management establishes the vision for exactly what we should make, Engineering/Development designs and builds it, and Marketing figures out how to get customers to buy it.
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